scholarly journals Measuring the Dynamic Predictive Relationship of Social Media Metrics with Firm Equity Value: A Time Series Analysis

2019 ◽  
Vol IV (I) ◽  
pp. 296-304
Author(s):  
Zeshan Ahmad ◽  
Imran Khan ◽  
Muhammad Abbas
Keyword(s):  
Social Media ◽  
Time Series ◽  
Financial Market ◽  
Firm Value ◽  
Fast Food ◽  
Market Performance ◽  
Vector Autoregressive ◽  
Top Executives ◽  
Equity Value ◽  
Social Media Platforms

In the online environment, social media metrics offer a credible basis of customer feedback in anticipating the firm performance. This study verifies the association of social media metrics of Face-book and Twitter to financial market performance. Data were collected from official Facebook pages and Twitter accounts of 3 fast-food companies over the time period of 6 months. Then established multiple metrics for respective social media platforms and develop outcomes using Vector Autoregressive time series models to evaluate the instantaneous and continuing relationship between social media metrics and financial market performance of the firms in terms of unusual returns and idiosyncratic risk. Results indicated that FB metrics are significant leading indicators of firm equity value. However, Twitter metrics, have a weaker relationship with firm value as compared to FB metrics. Collectively, current research extends new visions for organizational top executives and investors concerning organizational equity valuation and the social media power transformation.

EXPRESS: Complaint Publicization in Social Media

2021 ◽  
pp. 002224292110021
Author(s):  
Alireza Golmohammadi ◽  
Taha Havakhor ◽  
Dinesh K. Gauri ◽  
Johann Joseph Comprix
Keyword(s):  
Social Media ◽  
Firm Value ◽  
Positive Impact ◽  
Past Research ◽  
Response Strategy ◽  
Specific Response ◽  
Customer Care ◽  
Complaint Handling ◽  
Social Media Platforms ◽  
Firm Responses

Firms are increasingly turning to social media platforms for complaint handling. Past research and practitioners’ reports highlight the benefits of complaint handling on social media, urging firms to provide prompt and detailed responses to complaints. However, little research has explored the possible drawbacks of such practices, especially when responses inadvertently further publicize complaints. Utilizing two unique data sets in a series of observational and quasi-experimental analyses, this research provides the first evidence of complaint publicization in social media, a phenomenon in which firm responses to complaints on popular social media platforms increase the potential public exposure of complaints. This negative effect can outweigh any positive customer care-signaling impact from firm responses. The authors show that a response strategy that engenders a high level of complaint publicization – e.g., providing detailed responses through multiple communication exchanges with a complainant – could negatively impact perceived quality and firm value, diminish the positive impact of a firm’s own posts, and increase the volume of future complaints. Additional analyses reveal that these adverse impacts are stronger for firms that are targeted by retail investors. The authors also uncover specific response strategies and styles that could mitigate these effects.

Multilingualism in Mauritius

2020 ◽  
Author(s):  
A Mooznah Auleear Owodally ◽  
Swaleha Peeroo
Keyword(s):  
Social Media ◽  
Fast Food ◽  
The Internet ◽  
Observation Data ◽  
Language And Literacy ◽  
Language Practices ◽  
Language Choices ◽  
Social Media Platforms ◽  
Facebook Pages ◽  
Local Languages

Abstract While the internet facilitates communication and interaction between businesses and customers, social media platforms afford both of them opportunities to co-construct information online. These meeting points between businesses and customers, which are then displayed online, constitute a virtual linguistic servicescape showcasing their language practices. This study focuses on the Facebook pages of three fast-food outlets in multilingual Mauritius – where Kreol and French are commonly spoken, and English and French are widely written – with the aim to investigate the language choices made and displayed in the virtual linguistic servicescape. Using non-participant online observation, data were collected over three months and analysed as ‘text’ (Androutsopoulos, 2014). The data reveal the co-occurrence of local languages in the actors’ language practices, with minimal use of Kreol. These practices reinforce existing local language and literacy ideologies, while also disturbing, if only but slightly, long-entrenched ideologies about written Kreol.

Impact of social media strategies on stock price: the case of Twitter

2018 ◽  
Vol 52 (7/8) ◽  
pp. 1526-1549 ◽  
Author(s):  
Salim Chahine ◽  
Naresh K. Malhotra
Keyword(s):  
Social Media ◽  
Firm Value ◽  
Market Reaction ◽  
Fortune 500 ◽  
Theoretical Framework ◽  
Social Representation ◽  
Database Marketing ◽  
Content Type ◽  
Social Media Platforms ◽  
The Impact

Purpose Social media have recently become an important strategic marketing tool to increase firm value. Based on an integrated theoretical framework, this study aims to examine the market reaction at the time of the creation of a Twitter platform for 312 firms from the Fortune 500 firms. Design/methodology/approach To test the hypotheses related to the effect of social media platforms on firm value, the event history analysis (EHA) was used, also known as event study, usually designed to examine the impact of a historical phenomenon for the US Fortune 500 firms that developed a Twitter platform. Findings A significant market reaction was found around the starting date of Twitter activities for the subsample of firms that are not contaminated by any other corporate announcements, but not for the overall sample. The market reaction is higher for firms with two-way interaction strategies rather than one-way messaging in both the uncontaminated subsample and the overall sample. It is higher in smaller firms, firms with losses and those with a family and/or a dominant shareholder. Further, firms in the contaminated subsample are likely to follow a two-way strategy after a positive revision of their earnings per share. We have run several robustness checks, including cross-validation on a holdout sample, and these findings remain consistent. Research limitations/implications The integrated theoretical framework is another significant contribution. To our knowledge, this is the first study across disciplines that integrates the social exchange theory (SET), social representation theory (SRT), social network analysis (SNA), social identity theory (SIT), signaling theory (ST) and the impression management theory (IMT) into one framework that is built around information as a resource and social interaction. Practical implications The results suggest that Twitter can be used to add value if firms interact and reciprocate with the various stakeholders. Social implications Firms using social media must interact and reciprocate with the various stakeholders. Originality/value This research is different than the published research on this topic in that it examines the impact on stock prices of the introduction of a specific social media platform, i.e. Twitter. The present results of the paper add to the prior research on database marketing and show that marketing “with” the customer is adding more value than marketing “to” the customer. The use of the net extends the scope of database marketing into a certain form of interaction marketing with “face-to-face” interaction within the relationships between the firm and its customers. Finally, the conditions under which social media platforms are used in an interactive manner are shown, and depicts that firms are more likely to use a two-way interactive strategy following a one-year period of positive momentum.

Can Social Media Interaction and Message Features Influence Nonprofessional Investors' Perceptions of Firms?

2018 ◽  
Vol 33 (2) ◽  
pp. 77-98 ◽  
Author(s):  
Peter C. Kipp ◽  
Yibo (James) Zhang ◽  
Amanuel F. Tadesse
Keyword(s):  
Social Media ◽  
Firm Value ◽  
Joint Effect ◽  
Data Availability ◽  
Nonprofessional Investors ◽  
Media Messages ◽  
Social Media Platforms ◽  
Media Interaction ◽  
Media Message ◽  
The Impact

ABSTRACT We investigate the impact of social media messages on nonprofessional investors' assessments of management credibility and firm value. In a between-participants experiment, we examine the joint effect of social media message vividness, valence, and micro-blogger influence on nonprofessional investors' assessments of management credibility and firm value. We find that when social media messages are pallid and negative (positive), high micro-blogger influence decreases (increases) nonprofessional investors' assessments of management credibility. In contrast, the effect is absent when messages are vivid. Further, we find that the effect of micro-blogger influence on nonprofessional investors' assessments of blogger credibility and management credibility is mediated by social media interactions. The assessment of management credibility, in turn, significantly impacts nonprofessional investors' firm valuation assessment. The results have implications for regulators (SEC 2013) that may wish to update their guidance to managers on how to monitor or even control nonprofessional investors' interaction on social media platforms. Data Availability: Contact the authors.

scholarly journals The impact of adolescent peer influence via social media on eating behaviors: A global scoping review (Preprint)

2020 ◽  
Author(s):  
Alicia Chung ◽  
Dorice Vieira ◽  
Tiffany Donley ◽  
Nicholas Tan ◽  
Girardin Jean-Louis ◽  
...  
Keyword(s):  
Social Media ◽  
Peer Influence ◽  
Scoping Review ◽  
Fast Food ◽  
Eating Behaviors ◽  
Research Question ◽  
The United States ◽  
Subject Headings ◽  
Social Media Platforms ◽  
The Impact

BACKGROUND The impact of social media among adolescent peer groups can be a powerful change agent. OBJECTIVE Our scoping review aimed to elucidate the ways in which social media use among adolescent peers influences eating behaviors. METHODS A scoping review of the literature from inception to 2019 was performed using PubMed/Medline, Embase, Food Science & Technology Abstracts (FSTA), INSPEC, Cumulative Index to Nursing & Allied Health (CINAHL), PsycINFO, ERIC, Google Scholar and Web of Science databases. The review was conducted in three steps: 1) identification of the research question and clarification of criteria using the PICO framework, 2) selection of the literature using PRISMA guidelines, and 3) charting and summarizing information from selected articles. PubMed’s Medical subject headings (MeSH) and Embase’s Emtree subject headings were reviewed along with specific keywords to construct a comprehensive search strategy. Subject headings and keywords were based on adolescent age groups, social media platforms, and eating behaviors. After screening 1382 peer-reviewed articles, 32 articles were assessed for eligibility. Participant age, gender, study location, social media channel(s) utilized, user volume and content themes related to findings were extracted. RESULTS Six articles fit the final inclusion criteria. A final sample of 1,225 adolescents (ages 10-19) from the United States, England, Sweden, Norway, Denmark, Portugal, Brazil and Australia were included in controlled studies. Instagram and Facebook were among the most popular social media platforms that influenced healthful eating behaviors (i.e., fruit and vegetable intake) as well as unhealthful eating behaviors related to fast food advertising. Online forums and blogs served as accessible channels for eating disorder relapse prevention among youth. Social media influence converged around four central themes: 1. Visual appeal, 2. Content dissemination, 3. Socialized digital connections and 4. Adolescent “marketer” influencers. CONCLUSIONS Adolescent peer influence in social media environments spans the spectrum of healthy eating (non-pathological) to eating disorders (pathological). Strategic network-driven approaches should be considered for engaging adolescents in promotion of positive dietary behaviors.

scholarly journals Social media gatekeeping: An analysis of the gatekeeping influence of newspapers’ public Facebook pages

2018 ◽  
Vol 20 (12) ◽  
pp. 4728-4747 ◽  
Author(s):  
Kasper Welbers ◽  
Michaël Opgenhaffen
Keyword(s):  
Social Media ◽  
Time Series ◽  
United Kingdom ◽  
The Netherlands ◽  
User Engagement ◽  
The United Kingdom ◽  
Social Media Platforms ◽  
Facebook Pages ◽  
The Impact

Due to the rising importance of social media platforms for news diffusion, newspapers are relying on social media editors to promote the distribution of their news items on these platforms. In this study, we investigate how much of an impact these social media editors really have, focusing on the impact of newspapers’ public pages on Facebook. Since the actions of individual users are not visible on many platforms due to privacy consideration, we propose a method that leverages time series of aggregated scores for total user engagement, which are available for various platforms. We use this method to study and compare the influence of Facebook pages for six newspapers from the United Kingdom, the Netherlands, and Flanders, for all news items published over 2 weeks in 2017.

scholarly journals Ensemble Deep Learning on Time-Series Representation of Tweets for Rumor Detection in Social Media

2020 ◽  
Vol 10 (21) ◽  
pp. 7541
Author(s):  
Chandra Mouli Madhav Kotteti ◽  
Xishuang Dong ◽  
Lijun Qian
Keyword(s):  
Social Media ◽  
Time Series ◽  
Series Representation ◽  
Network Models ◽  
Majority Voting ◽  
Neural Network Models ◽  
Fast Detection ◽  
Social Media Platforms ◽  
Verification Process ◽  
Rumor Detection

Social media is a popular platform for information sharing. Any piece of information can be spread rapidly across the globe at lightning speed. The biggest challenge for social media platforms like Twitter is how to trust news shared on them when there is no systematic news verification process, which is the case for traditional media. Detecting false information, for example, detection of rumors is a non-trivial task, given the fast-paced social media environment. In this work, we proposed an ensemble model, which performs majority-voting scheme on a collection of predictions of neural networks using time-series vector representation of Twitter data for fast detection of rumors. Experimental results show that proposed neural network models outperformed classical machine learning models in terms of micro F1 score. When compared to our previous works the improvements are 12.5% and 7.9%, respectively.

scholarly journals Advertising patterns of a fast-food chain on social media in Brazil

2021 ◽  
pp. 1-21
Author(s):  
Jéssica Moreira da Silva ◽  
Juliana de Paula Matos Souza ◽  
Michele Bittencourt Rodrigues ◽  
Laís Amaral Mais ◽  
Rafael Moreira Claro ◽  
...  
Keyword(s):  
Social Media ◽  
Food Chain ◽  
Fast Food ◽  
Principal Component ◽  
Cross Sectional Study ◽  
Food Advertising ◽  
Cross Sectional ◽  
Brand Development ◽  
Social Media Platforms ◽  
Fourth Component

Abstract Objective: To investigate the advertising patterns on the posts of a fast-food chain in Brazil on three social media platforms in 2019. Design: An exploratory cross-sectional study. Setting: Advertising strategies on the posts of a major fast-food chain on their official Facebook, Instagram, and YouTube accounts. The strategies were investigated according to the INFORMAS protocol for food promotion monitoring. Principal component analysis (PCA) was employed to identify advertising patterns in each platform. Participants: 305 advertisements Results: Four advertising patterns were identified in the PCA of Facebook and Instagram. In both platforms, the components for kids and product exaltation were similar. On Facebook, a pattern corresponding to economic appeal was identified as price and discount, while on Instagram, this pattern also included a practical approach. On Facebook, the fourth component was named celebrity, while on Instagram it was celebrity/innovation since on this second social media the component also included the ‘new brand development’ variable. On YouTube, three advertising patterns were identified in PCA. Similar to the other platforms, the first and the second patterns were called for kids and price and discount, and the third component referred to both celebrity and commemorative dates. Conclusions: The advertising patterns of the fast-food chain on three social media platforms were commonly directed to children and addressed price, discounts, and the celebrities’ universe. The findings of this study corroborate other data in the literature regarding unhealthy food advertising on social media. This study discusses the urgency of regulating food advertising content on this medium.

MOBILE SOCIAL MEDIA

2018 ◽  
Vol 8 (3) ◽  
pp. 8
Author(s):  
PHILIP ADEBO
Keyword(s):  
Social Media ◽  
Mobile Apps ◽  
Social Revolution ◽  
Social Media Platforms ◽  
The Way

The emergence of mobile connectivity is revolutionizing the way people live, work, interact, and socialize. Mobile social media is the heart of this social revolution. It is becoming a global phenomenon as it enables IP-connectivity for people on the move. Popular social media platforms such as Facebook, Twitter, and MySpace have made mobile apps for their users to have instant access from anywhere at any time. This paper provides a brief introduction into mobile social media, their benefits, and challenges.

Representasi Feminisme dalam Video Klip ‘Nightmare’ oleh Halsey

Koneksi ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 338
Author(s):  
Faiz Zulia Maharany ◽  
Ahmad Junaidi
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Data Collection ◽  
Mass Communication ◽  
Video Clip ◽  
Charles Sanders Peirce ◽  
Patriarchal Culture ◽  
The Social ◽  
Social Media Platforms ◽  
Barrier Wall

'Nightmare' is the title of a video clip belonging to a singer and singer called Halsey, in which the video clip is explained about the figure of women who struggle against patriarchal culture which has been a barrier wall for women to get their rights, welfare and the equality needed they get. This research uses descriptive qualitative research methods. Data collection techniques are done through documentation, observation and study of literature. Then, analyzed using Charles Sanders Peirce's semiotics technique. The results of this study show the fact that signs, symbols or messages representing feminism in the video, 'Nightmare' clips are presented through scenes that present women's actions in opposing domination over men and sarcastic sentences contained in the lyrics of the song to discuss with patriarchy. Youtube as one of the social media platforms where the 'Nightmare' video clip is uploaded is very effective for mass communication and for conveying the message contained in the video clip to the viewing public.‘Nightmare’ adalah judul video klip milik musisi sekaligus penyanyi yang bernama Halsey, dimana pada Video klipnya tersebut menceritakan tentang figur perempuan-perempuan yang berusaha melawan budaya patriarki yang selama ini telah menjadi dinding penghalang bagi perempuan untuk mendapatkan hak-haknya, keadilan dan kesetaraan yang seharusnya mereka dapatkan. Penelitian ini menggunakan metode penelitian kualitatif deskriptif. Teknik pengumpulan data dilakukan melalui dokumentasi, observasi dan studi kepustakaan. Kemudian, dianalisis menggunakan teknik semiotika milik Charles Sanders Peirce. Hasil penelitian ini menunjukan bahwa terdapat tanda-tanda, simbol atau pesan yang merepresentasikan feminisme di dalam video klip ‘Nightmare’ yang dihadirkan melalui adegan-adegan yang menyajikan aksi perempuan dalam menolak dominasi atas laki-laki dan kalimat-kalimat sarkas yang terkandung dalam lirik lagunya untuk ditujukan kepada patriarki. Youtube sebagai salah satu platform media sosial dimana video klip ‘Nightmare’ diunggah sangat efektif untuk melakukan komunikasi massa dan untuk menyampaikan pesan yang terkandung di dalam video klip tersebut kepada masyarakat yang menonton.

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