scholarly journals CUSTOMER LOYALTY TOWARDS SUSTAINABLE HOTELS: CASE STUDIES IN SRI LANKA

2021 ◽  
Author(s):  
L. Silva ◽  
◽  
P. Dissanayake ◽  
B. Kumarasiri ◽  
D. Soorige ◽  
...  
Keyword(s):  
Qualitative Research ◽  
Sri Lanka ◽  
Customer Satisfaction ◽  
Case Studies ◽  
Customer Loyalty ◽  
Influence Factors ◽  
Research Approach ◽  
Sri Lankan ◽  
Sustainability Concept ◽  
Hotel Sector

The hotel sector is directly combined with customer loyalty as it has become increasingly obvious by incorporating its’ antecedents with customer satisfaction and trust. Customer loyalty is influenced by customer satisfaction of hospitality service when it is significantly related to service quality. Sustainability is an important concept that can adapt to achieving customer loyalty in the Sri Lankan hotel sector. Indeed, most conventional hoteliers in Sri Lanka do not have the idea of success in achieving customer loyalty through the sustainability concept. Also, despite the abundance of research on the concept of sustainability, a gap in literature could be identified, when it comes to analysing the customer loyalty aspects toward sustainable hotels in Sri Lanka. This study is therefore aimed to bridge the gap that exists in the literature to prove the success of adopting the concept of sustainability in achieving customer loyalty. A qualitative research approach with two case studies was used to achieve the aim of the study. The selected cases include two green-certified five-star hotels which are under the topmost sustainable hotels in Sri Lanka according to Sri Lanka Tourism Development Authority. A total of 10 interviews were conducted from both cases. The collected data were analysed using content analysis. The customer loyalty aspects were identified on the deriving basis of self-influence factors of customers and their consideration of benefits in sustainable hotels. The study unveils an analysis of the interconnection between sustainable hotels and customer loyalty. The findings provide the path to conventional hotels to identify the success of implementing sustainability concept in achieving customer loyalty.

The Role of Music and Allied Arts in Public Writings on Cultural Diversity: “People of Sri Lanka”

2020 ◽  
Vol 6 ◽  
pp. 93-100
Author(s):  
Gisa Jähnichen
Keyword(s):  
Sri Lanka ◽  
Cultural Diversity ◽  
South Asia ◽  
Case Studies ◽  
Sri Lankan ◽  
Culturally Different ◽  
The World ◽  
Official Languages ◽  
The Way

The Sri Lankan Ministry of National Coexistence, Dialogue, and Official Languages published the work “People of Sri Lanka” in 2017. In this comprehensive publication, 21 invited Sri Lankan scholars introduced 19 different people’s groups to public readers in English, mainly targeted at a growing number of foreign visitors in need of understanding the cultural diversity Sri Lanka has to offer. This paper will observe the presentation of these different groups of people, the role music and allied arts play in this context. Considering the non-scholarly design of the publication, a discussion of the role of music and allied arts has to be supplemented through additional analyses based on sources mentioned by the 21 participating scholars and their fragmented application of available knowledge. In result, this paper might help improve the way facts about groups of people, the way of grouping people, and the way of presenting these groupings are displayed to the world beyond South Asia. This fieldwork and literature guided investigation should also lead to suggestions for ethical principles in teaching and presenting of culturally different music practices within Sri Lanka, thus adding an example for other case studies.

The Impact of corporate social responsibility (CSR) and relationship marketing on relationship maintainer and customer loyalty by mediating role of customer satisfaction

2018 ◽  
Vol 4 (4) ◽  
pp. 19-24
Author(s):  
Anam Bhatti ◽  
Sumbal Arif ◽  
Marium Marium ◽  
Sohail Younas
Keyword(s):  
Customer Satisfaction ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Sampling Technique ◽  
Research Strategy ◽  
Equation Modeling ◽  
Survey Method ◽  
Research Approach ◽  
Questionnaire Method ◽  
The Impact

CSR has become one of the imperative implements in satisfying customers. The impartial of this research is to calculate CSR, relationship marketing, and customer satisfaction. There is no more study accompanied in Pakistan to quantify the effect of CSR and relationship marketing on the relationship maintainer and customer loyalty. To find out deductive approach and survey method is used as research approach and research strategy respectively. This research design is descriptive and quantitative study. For data, collection questionnaire method with semantic differential scale and seven point scales are adopted. Data has been collected by adopting the non-probability convenience technique as sampling technique and the sample size is 400. For factor confirmatory factor analysis, structure equation modeling and medication analysis, regression analysis Amos software were used. Strong empirical evidence supports that the customer’s perception of CSR performance is highly influenced by the values

Determining the Role of Customer Satisfaction in Gaining Customer Loyalty among Cafés

2020 ◽  
Vol 8 (1) ◽  
pp. 74-85
Author(s):  
Allen Joshua P. Cuñado ◽  
Cathlyn Mae Painagan ◽  
Jeshnin Ann L. Cuñado ◽  
Ella Marie D. Palmada ◽  
Zenar Jane A. Mumar ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Pearson Correlation ◽  
Correlation Coefficients ◽  
Significant Degree ◽  
Business Success ◽  
Research Approach ◽  
Chi Square ◽  
Chi Square Test

Café as an establishment primarily sells refreshing drinks, snacks, and light meals, with coffee being their flagship product. This type of business is steadily multiplying around the city of Tagbilaran, Bohol, Philippines. Customers have linked to business success as well as customer satisfaction and customer loyalty. This study was implemented to analyze the role of customers’ satisfaction in gaining customers’ loyalty, specifically among purposively selected cafés. The quantitative method of research approach was used with the aid of questionnaires. The data gathered were statistically treated making use of frequency, composite means, weighted mean, chi-square test, and Pearson correlation coefficients. The respondents included 210 customers from the purposively selected cafés. Results showed respondents to be very satisfied (VS) for the Product; for the price; for the place; for the service quality; and moderately satisfied (MS) for promotion. Results further showed that there is a significant degree of relationship between customer satisfaction and customer loyalty.

scholarly journals Customer Satisfaction and Customer Loyalty: Leading Super Markets in Jaffna District, Sri Lanka

2017 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Kumaradeepan V. ◽  
Pathmini, M G S
Keyword(s):  
Social Sciences ◽  
Regression Analysis ◽  
Sri Lanka ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Quantitative Method ◽  
Sampling Technique ◽  
Primary Data ◽  
The Impact

The topic of the research is Customer Satisfaction (CS) and Customer Loyalty (CL); special reference to the leading supermarkets in Jaffna. The objective of the research is to identify the impact of Customer Satisfaction on Customer Loyalty of leading Supermarkets in Jaffna, Sri Lanka. The research is simply deductive approach to find out the impact between Customer satisfaction and Customer loyalty. Quantitative method is available based on primary data. At present there are 08 numbers of supermarkets functioning in Jaffna district and popular three were selected. Random sampling technique is used to collect the data from customers of supermarkets in selected area. The analysis is carried out using a sample of 240 customers in Jaffna and only 218 were taken to analyze. ‘Statistical Package for Social Sciences’ (SPSS) 22.0 version was used in order to analyze the data. Correlation was used to find the connection between Customer Satisfaction and Customer Loyalty. Also Regression analysis is used to predict the value of a variable based on the value of two or more other variables. Also found that about 40 percent connection between Customer Satisfaction and Customer Loyalty and also found around 16% affect by Customer satisfaction to Customer loyalty.

scholarly journals AUSTRALIAN HOTEL ORGANISATIONS AND THEIR PRE AND MID COVID-19 ORGANISATIONAL RESILIENCE

2021 ◽  
Author(s):  
Kathleen Pittello ◽  
◽  
Kartik Malik ◽  
Abhishek Pandya ◽  
Sai Sireesha Gunturi ◽  
...  
Keyword(s):  
Qualitative Research ◽  
Hotel Industry ◽  
Research Approach ◽  
Financial Outcomes ◽  
Global Pandemic ◽  
Hotel Sector ◽  
The Relationship ◽  
Operations Managers

This study focuses on the Australian hotel organisation and their organisational resilience (O.R.) during the Covid-19 pandemic. Its objectives are to leverage the “Hotel Resilience model” developed by MeliánAlzola et al. (2020) and the Benchmark Resilience Tool to gain indications of the level of O.R of the Australian hotel sector, to determine the relationship between the hotel O.R. indicators and the financial outcomes and to document O.R. related tactics and strategies implemented in the Australian hotel industry during the Global pandemic. By adopting a qualitative research approach using experts’ interviews with 10 hotels general or operations managers, the study found that there was no formal awareness of or adoption of formal O.R. frameworks within the participating hotels nor was there any indication of an appetite for the implementation of any O.R. frameworks, also as a result of lack of data, the study was unable to determine a link between O.R. indicators and financial outcomes.

scholarly journals INVESTIGATION OF PLANT AND EQUIPMENT OPERATORS IN BUILDING CONSTRUCTION PROJECTS IN SRI LANKA

2021 ◽  
Author(s):  
K.G.A.S Waidyasekara ◽  
◽  
K.I. Ridmika ◽  
N.M.G.H. Sandagomika ◽  
A.N Konara ◽  
...  
Keyword(s):  
Sri Lanka ◽  
Construction Industry ◽  
Construction Projects ◽  
Building Construction ◽  
Research Approach ◽  
Sri Lankan ◽  
Data Collection Tool ◽  
Social Returns ◽  
The Status ◽  
Essential Input

The construction industry, which is a labour intensive and skill development of the industry would yield both economic and social returns to the national economy. Among other occupational categories, there is a significant demand for the plant and equipment (P&E) operators in the construction industry. Nevertheless, limited numbers of research are available on the said area. Hence, the aim of this paper is to investigate the status of P&E operators in Sri Lankan building construction projects. Accordingly, this study encompassed a qualitative research approach, and six semi-structured expert interviews were conducted as the data collection tool. The study revealed that mainly two categories of P&E as moveable and immovable and further identified subcategories under each. Based on the results, occupational map was developed for the P&E operators in building construction projects in Sri Lanka. Furthermore, the study revealed that technical and mechanical skills as an essential input for an efficient P& E operator. Moreover, the paper discussed issues with P & E operators. Accordingly, inconsistency, taking long leave, poor health conditions, less experience, and less motivation were identified as prominent issues.

scholarly journals Analysis of the Effect of Service Quality on Customer Loyalty in Mediation by Customer Satisfaction at Loka Supermarket Cibubur

2020 ◽  
Vol 2 (4) ◽  
pp. 147-158
Author(s):  
I Made Adnyana ◽  
Yulianah ◽  
Agustiya Hutri Primasari
Keyword(s):  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Research Approach ◽  
Quality Dimensions

The purpose of this research is to study the influence of service quality on customer satisfaction and its impact on customer loyalty at Loka Supermarket Cibubur and to provide suggestions on how Loka Supermarket can increase customer loyalty by increasing the aspects that influence it. The research approach is quantitative research in accordance with data collection in the form of distributing questionnaires to 150 respondents. The results of this study indicate that each of the quality dimensions directly has a positive and significant effect on customer satisfaction at Loka Supermarket Cibubur. Customer satisfaction directly has a positive and significant effect on customer loyalty. And and each dimension of service quality indirectly affects customer loyalty through customer satisfaction.

scholarly journals Asserting the dominance of Igbo cultural motifs in Nollywood costumes: An analysis of select Nollywood films

2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Mary Nkechi Okadigwe
Keyword(s):  
Qualitative Research ◽  
Case Studies ◽  
Research Method ◽  
Ethnographic Research ◽  
Research Approach ◽  
Qualitative Research Method ◽  
Semiotic Theory

It is taken for granted that Igbo cultural motifs are pivotal to the formation of Nollywood costumes. The researcher thus finds the examination of the evolution of Nollywood costumes an important subject that requires urgent attention. The aim of this examination is to assert the dominance of Igbo cultural motifs in Nollywood costumes. Qualitative research method was adopted for the research. Using ethnographic research approach, the researcher had sought the opinions of experts in traditional Igbo aesthetics and symbols. The study finds semiotic theory appropriate model for the costume analysis. Findings from this research reveal that Igbo dress culture was pivotal to the development of Nollywood costumes and has continued to play significant roles in costuming Nollywood characters. This research recommends that Nollywood costume designers should focus more on the communicative essence of costumes and their effectiveness in preserving culture. Costume designers should also be given ample time and budget to carry out an ethnographic research in order to employ motifs appropriately. The case studies used for the research were Ijele, My Rising Sun, Living in bondage and The Priestess. Keywords: Igbo cultural motifs, Costumes, Nollywood, Dominance, Dress culture, Prototype

Applicability of the PTVA-4 model to evaluate the structural vulnerability of hospitals in Sri Lanka against tsunami

2020 ◽  
Vol 11 (5) ◽  
pp. 581-596 ◽  
Author(s):  
Sathiyanathan Harisuthan ◽  
Hashan Hasalanka ◽  
Devmini Kularatne ◽  
Chandana Siriwardana
Keyword(s):  
Sri Lanka ◽  
Case Studies ◽  
Screening Method ◽  
Sri Lankan ◽  
Structural Vulnerability ◽  
Content Type ◽  
Rapid Visual Screening ◽  
Coastal Belt ◽  
Visual Screening ◽  
Tsunami Vulnerability Assessment

Purpose This paper aims to identify the specific parameters in developing a framework to assess the structural vulnerability of hospital buildings in Sri Lanka against tsunami. Along with that, the adaptability and suitability of the existing global frameworks in the Sri Lankan context are to be assessed. Design/methodology/approach In this study, Papathoma tsunami vulnerability assessment (PTVA)-4 model was used as the base in developing the abovementioned framework. Its adaptability and suitability in assessing hospital buildings in the country were considered under the case studies conducted in six selected hospitals in the Southern coastal belt of Sri Lanka. Under these case studies, data collection was done using the Rapid Visual Screening method where assessments were carried out through visual observations. The collected data were analyzed according to the aforementioned model for its suitability in evaluating the structural vulnerability of hospitals in Sri Lanka, against tsunami hazard. Findings From these case studies, it was identified that the use of the PTVA-4 model alone was insufficient to assess the structural vulnerability of the hospital buildings against the tsunami. Therefore, the model must be further improved with more relevant assessing attributes related to hospitals, suitable for the Sri Lankan context. Originality/value This paper identifies the specific structural assessment parameters required in assessing hospitals in the coastal belt of Sri Lanka, considering tsunami as the main hazard condition.

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