scholarly journals Pengaruh Potongan Harga, Bonus Kemasan, Tampilan dalam Toko terhadap Keputusan Pembelian Impulsif.

2018 ◽  
Vol 6 (1) ◽  
pp. 30-44
Author(s):  
Allen Kristiawan ◽  
Ika Gunawan ◽  
Vinsensius Vinsensius
Keyword(s):  
Statistical Method ◽  
Multiple Regression ◽  
Price Discount ◽  
Sales Promotions ◽  
Price Discounts ◽  
The City

The competition among retail owners cannot be avoided, with various promotions offered, retailers are competing to win the hearts of consumers. The more new companies appear, the more offered products on the market. Of course this situation makes it easier for producers to market their products and for retailers themselves they will always compete to do more creative things in an effort to attract potential consumers. Price discounts and bonus packs are the most widely used sales promotions, both online and offline sales (Chen, Marmorstein, Tsiro, & Rao, 2012; Dawson & Kim 2009). In-store Display (display in store) is the layout of goods by taking into account the elements of grouping of types and uses of goods, neatness and beauty so that it seems attractive and directs consumers to see, encourage, and decide to buy (Ngadiman 2008: 329). The population of this research is consumers of hypermarkets and supermarkets in the city of Bandung. The sample in this study are consumers who shop at Carrefour hypermarkets and Yogya supermarkets. The statistical method used in this study is multiple regression. Based on the results of the statistics carried out, the results obtained for Carrefour hypermarkets for bonus packaging have no effect and in Yogya supermarkets the price discount has no effect on impulsive purchases.   Keywords: Discounted prices, Bonus packaging, In-store display, Impulsive purchases.

Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period

2016 ◽  
pp. 239-262
Author(s):  
Süphan Nasır ◽  
Esra Bal
Keyword(s):  
Emerging Market ◽  
Switching Behavior ◽  
Buying Behavior ◽  
Price Discount ◽  
Sales Promotions ◽  
Price Discounts ◽  
Product Trial ◽  
Brand Switching ◽  
Promotional Strategies ◽  
Recession Period

The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions and examines the effectiveness of four promotional tools that are premium offers, coupons, buy and get promotions, and price discounts on buying behavior in terms of brand switching, stockpiling, purchase acceleration, and product trial. The findings reveal that consumers are more prone to price discount and buy and get promotions, respectively. Among the four promotional tools, price discount is the most effective to influence product acceleration, brand switching, stockpiling, and product trial behavior respectively. However, there is no statistically significance difference between the effectiveness of premium offer and buy and get deals with regard to brand switching behavior, product acceleration, and product trail responses. In contrast, coupons are the least ineffective promotional tool in terms of generating all types of consumer response.

Sales Promotional Strategies and Buying Behavior in an Emerging Market at the Post Recession Period

2020 ◽  
pp. 404-427
Author(s):  
Süphan Nasır ◽  
Esra Bal
Keyword(s):  
Emerging Market ◽  
Switching Behavior ◽  
Buying Behavior ◽  
Price Discount ◽  
Sales Promotions ◽  
Price Discounts ◽  
Product Trial ◽  
Brand Switching ◽  
Promotional Strategies ◽  
Recession Period

The aim of this study is to investigate the influence of sales promotional tools on consumer buying behavior in an emerging market at the post-recession period. This study assesses consumers' proneness to sales promotions and examines the effectiveness of four promotional tools that are premium offers, coupons, buy and get promotions, and price discounts on buying behavior in terms of brand switching, stockpiling, purchase acceleration, and product trial. The findings reveal that consumers are more prone to price discount and buy and get promotions, respectively. Among the four promotional tools, price discount is the most effective to influence product acceleration, brand switching, stockpiling, and product trial behavior respectively. However, there is no statistically significance difference between the effectiveness of premium offer and buy and get deals with regard to brand switching behavior, product acceleration, and product trail responses. In contrast, coupons are the least ineffective promotional tool in terms of generating all types of consumer response.

scholarly journals Pengaruh Citra Merek Dan Potongan Harga Terhadap Minat Beli (Studi Kasus Pada Distro Three Second di Kota Cilegon)

2020 ◽  
Vol 1 (2) ◽  
pp. 31-37
Author(s):  
Muhamad Suhaemi
Keyword(s):  
Young People ◽  
Data Collection ◽  
Brand Image ◽  
Price Discount ◽  
Collection Method ◽  
Business World ◽  
The Public ◽  
Price Discounts ◽  
Version 2.0 ◽  
The City

Competition in the business world is a challenge for the three second, three second always displays clothing models that are characteristic of young people, three second is a distribution that is well known among the public, especially in the city of Cilegon. (1) Is there an effect of brand image on buying interest in three second distribution in Cilegon City (2) Is there an effect of price discount on buying interest in three second distribution in Cilegon City (3) Is there an effect of brand image and price discount on buying interest . This study aims to examine the effect of brand image and price discounts on buying interest in a three second distribution in the city of Cilegon. The data collection method used was a questionnaire, with a population of 122 people, the number of samples used in this study were 94 people. Then the data were analyzed with SPSS version 2.0. (1) the results of the calculation show a significance value of 0.00 <0.05 or Tcount 4.034> 1.661 T table can be stated that brand image has an effect on buying interest. (2) the calculation shows a significance value of 0.00 <0.05 or Tcount 4.297> 1.661 T table, thus that the price discount is quite influential on buying interest. (3) The results of statistical calculations show 14,906> 3.10 F table with a significant level of 0.000 <0.05, so Ho is rejected. So with this it can be concluded that the variable Brand Image (X1) and Price Discounts (X2) simultaneously have a significant effect on Purchase Interest (Y).

scholarly journals Price Discount Framing: How it Can Increase the Purchase Intention?

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Gede Widiadnyana Pasek ◽  
Ni Luh Sri Kasih
Keyword(s):  
Experimental Study ◽  
Purchase Intention ◽  
Market Competition ◽  
Price Discount ◽  
Sales Promotions ◽  
Price Discounts ◽  
Online Purchase ◽  
Males And Females ◽  
High Level ◽  
Percentage Saving

The high level of competition makes companies compete to retain and win the market competition, one of the strategies are granting price discounts. This was an experimental study that aims to analyze the differences between males and females' intention for online purchase by given the price discount framing conditions, namely percentage saving and absolute saving. The participants in this study were 80 participants. This study was an experimental study since it involved the symptoms had to be investigated. The design of the study was a 2X2 factorial design. A case questionnaire was used for the data collection. The data were analyzed by using 2-ways ANOVA statistical analysis. The study reveals that (1) there is a difference in online purchase intention between those given the percentage saving condition and those given the absolute saving condition, (2) there is a difference in purchase intention between males and females. The consumers have different assumptions about the two types of discount framing even though they both have the same meaning. This should be a concern for retailers in providing sales promotions, especially for discounts because based on the results of this study it is found that discount framing with absolute savings had a slightly stronger effect on purchase intention than percentage saving.

RATIONALE FOR ESTABLISHING A FLOATING PRICE DISCOUNT ON ENTERPRISE PRODUCTS

2017 ◽  
Author(s):  
Andriy Kolomiyets ◽  
Keyword(s):  
Cost Savings ◽  
Sales Managers ◽  
Price Discount ◽  
Advertising Appeals ◽  
Price List ◽  
Price Discounts ◽  
Additional Costs ◽  
Product Sales ◽  
And Storage ◽  
Form Effect

The article presents an overview of methods for determining the effectiveness of advertising appeals of the enterprise in conditions of competition. It is shown that the sale of goods in large batches leads to a reduction in sales costs associated with the organization of sales, transportation and storage. Therefore, when providing a quantitative discount, their value should not exceed the amount of cost savings of the seller, which is caused by the sale of goods in large batches. Similar to the effects of real responses to advertising appeals, the effects of the price of the enterprise's products are distinguished: the current effect, the form effect, the competition effect and the transition effect. The process of modeling the effects of the promotion price and the control price is considered, and of interest is the temporary price for the buyer with a discount, which is actually provided by sales managers at the enterprise. Then there will be an effect of discounts on temporary base prices. The price discount is considered as a part of the price of the goods which can be introduced by the enterprises-manufacturers for the purpose of stimulation and interest of the enterprises-sellers to sell production. In the study of product sales, a problem was found related to sales of products in the area of the price discount offered by the price list, which represents the constant prices of the company for a certain period of time. The promotion price is defined as the discount on the products of the enterprise price according to the price list. It is determined that buyers, focusing on the system of discounts, avoid buying hardware in the approach to the transition of prices and increase the volume of purchases after the transition discount. A comparison of retail and base prices, and base and wholesale prices for hardware. It is proved that the company when approaching the price discount loses the profit that could be obtained, and this problem causes losses to both parties and the seller and buyer. It is shown that the policy of promoting price discounts of Metal-Holding encourages consumers to buy more hardware, which is not beneficial to the buyer, because it causes additional costs for storage of the balance. It is concluded that the problem at some weight interval when approaching the existing price discount on the left and right requires the establishment of a floating price discount on the company's products.

scholarly journals PENGARUH PEMAHAMAN WAJIB PAJAK DAN MANFAAT PAJAK RESTORAN TERHADAP KESADARAN WAJIB PAJAK MEMBAYAR PAJAK (STUDI KASUS PADA USAHA RESTORAN DI KOTA TOMOHON)

2014 ◽  
Vol 8 (3) ◽  
Author(s):  
Arian Sumando Butarbutar ◽  
Harijanto Sabijono ◽  
Heince R.N Wokas
Keyword(s):  
Regression Analysis ◽  
Hypothesis Testing ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Analytical Method ◽  
T Test ◽  
Primary Data ◽  
Tax Benefits ◽  
Tax Payers ◽  
The City

This study aims to determine the effect of taxpayer understanding and awareness of tax benefits to the restaurants taxpayer pays taxes . Sources of data used in this study is primary data derived from taxpayer restaurant in Tomohon. The analytical method used is multiple regression analysis. The results of the regression analysis resulted in the equation r Y = 8.000 + 0.136 X1 + 0.440 X2 . R2 value of 0.303 indicates the proportion of the taxpayer contributes understanding and awareness of tax benefits to the restaurants taxpayer pays tax at a restaurant in Tomohon 30.3 %. And korelsi coefficient ( r) of 0.550 . Hypothesis testing using t-test showed that no taxpayer understanding partial effect on consciousness taxpayer pays tax while the restaurant in Tomohon city restaurant tax benefits significantly influence the consciousness of the top tax payers in the city of Tomohon.

scholarly journals An Inventory Model with Finite Replenishment Rate, Trade Credit Policy and Price-Discount Offer

2013 ◽  
Vol 2013 ◽  
pp. 1-18 ◽  
Author(s):  
Biswajit Sarkar ◽  
Shib Sankar Sana ◽  
Kripasindhu Chaudhuri
Keyword(s):  
Trade Credit ◽  
Point Of View ◽  
Price Discount ◽  
Price Discounts ◽  
Eoq Model ◽  
Different Types ◽  
Demand Patterns ◽  
Best Offer ◽  
Finite Replenishment Rate ◽  
Dependent Demand

When some suppliers offer trade credit periods and price discounts to retailers in order to increase the demand of their products, retailers have to face different types of discount offers and credits within which they have to take a decision which is the best offer for them to make more profit. The retailers try to buy perfect-quality items at a reasonable price, and also they try to invest returns obtained by selling those items in such a manner that their business is not hampered. In this point of view, we consider an economic order quantity (EOQ) model for various types of time-dependent demand when delay in payment and price discount are permitted by suppliers to retailers. The models of various demand patterns are discussed analytically. Some numerical examples and graphical representations are considered to illustrate the model.

scholarly journals Preventing Dog Bites: It Is Not Only about the Dog

Animals ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 666 ◽  
Author(s):  
Laura A. Reese ◽  
Joshua J. Vertalka
Keyword(s):  
Multiple Regression ◽  
Research Methods ◽  
Human Error ◽  
Police Department ◽  
Health Impacts ◽  
Dog Bites ◽  
Home Based ◽  
Feral Dogs ◽  
A Chain ◽  
The City

Background: Dog bites can have an array of negative health impacts on victims. Research focusing on the correlates of bites focused on limited sets of variables and produced conflicting findings. Objective: To expand knowledge about the correlates of dog bites by exploring a comprehensive set of variables related to the nature of the dog and the circumstances surrounding the bite not commonly explored in extant research. Methods: Data were drawn from police department reports of dog bites in the city of Detroit between 2007–2015; 478 dog bites were reported. Multiple regression was used to determine the significant correlates of dog bites, focusing on the nature of the dog and the circumstances surrounding the bite. Results: Bites were caused by a neighborhood dog. Thirty-two percent of the reports involved dogs running loose; 25% dogs that had escaped from a fenced or unfenced yard; 9% escaped from their home; and 8% had broken off a chain, were being walked, or were in their own home. Based on multiple regression, the victim was most likely bitten in their own yard by a single neighborhood dog that escaped from its home or yard. Breed of dog was not correlated with bites in multiple regression. Conclusions: The greatest risk of bites does not come from wandering feral dogs. Based on multiple regression, the victim was most likely bitten in their own yard by a single neighborhood dog that escaped from its home or yard. Human error often contributes to bites.

scholarly journals Measures of criminal law regulation of environmental crimes in the Tyumen city

2020 ◽  
Vol 164 ◽  
pp. 11030
Author(s):  
Victoria Lez’er ◽  
Vyacheslav Sevalnev ◽  
Ekaterina Cherepanova ◽  
Valeriy Zhabskiy
Keyword(s):  
Statistical Method ◽  
Research Methods ◽  
Criminal Law ◽  
Legal Regulation ◽  
Official Statistics ◽  
Legal Method ◽  
The City ◽  
Method Analysis ◽  
Law Regulation ◽  
Environmental Crimes

The aim of the article is to analyze the measures of criminal-legal regulation of environmental crimes in Russia, using the example of the city of Tyumen, based on a study of official statistics, current criminal and other legislation, and general theoretical provisions. In the process of writing the article, following research methods were used: formally legal, historical and legal, comparative legal method, analysis, comparison, statistical method and others. The authors provide official statistics regarding the criminal situation in Tyumen in 2015-2019 on environmental crimes.

scholarly journals Damsels in distress – seasons, habitat structure and water pollution changes damselfly diversity and assemblage in urban wetlands

2016 ◽  
Vol 66 (3-4) ◽  
pp. 305-319 ◽  
Author(s):  
Pankaj Koparde
Keyword(s):  
Water Pollution ◽  
Seasonal Variation ◽  
Multiple Regression ◽  
Habitat Restoration ◽  
Biological Assessment ◽  
Species Number ◽  
Urban Green Spaces ◽  
Combining Data ◽  
The City

Odonates are considered to be good ecological indicators, hence, they are used in biological assessment of habitat quality. However, species responses may vary spatiotemporally and therefore, it is useful to establish species-habitat relationships at a regional level. To test if tropical urban odonates respond to seasons, and to explore species-habitat relationships with an emphasis on water pollution, I studied six wetlands in the city of Pune for a year. I also investigated whether combining data on dragonflies and damselflies, as is often done in many studies, skews the results. I recorded seasons, water pollution and habitat attributes as predictors of the odonate diversity and assemblage. I analyzed the data on dragonflies, damselflies and odonates (dragonfly-damselfly combined) separately for seasonal variation, and species-habitat relationships. I used multiple regression and canonical correspondence analyses. Forty-four species were recorded during the study. No seasonal variation was detected, except for damselflies, which showed an increase in the diversity and species number post-monsoon. Multiple regression analysis showed that damselfly and dragonfly diversity varied as a function of season and water pollution, and monsoon respectively. In pre-monsoon, damselfly diversity marginally increased with pollution. Both the analyses suggest that combining data on dragonflies and damselflies may skew the end results. Therefore, I recommend further intensive and long-term research using accurately sampled habitat and pollution attributes, as well as habitat restoration through conserving urban green spaces and promoting gardens with streams and ponds.

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