STRATEGI PRODUK BORDIR DI KAPALO KOTO, KOTO TANGAH SIMALANGGANG, KOTA PAYAKUMBUH (Studi Kasus di Usaha Bordir Limpapeh”s Kebaya)

2019 ◽  
Vol 8 (1) ◽  
pp. 111
Author(s):  
Riris Susiani ◽  
Ernawati Ernawati

AbstrakMasalah dalam penelitian ini yaitu pentingnya strategi produk dalam menjalankan sebuah usaha agar mampu bertahan dan bersaing  dengan perusahaan lain yang sejenis dalam kondisi persaingan yang ketat dan perkembangan zaman yang sangat cepat. Strategi produk sangat diperlukan dalam mememenuhi tuntutan konsumen seperti meningkatkan kualitas, menciptakan merek, pelayanan serta jaminan terhadap produk yang ditawarkan agar usaha mampu berkembang. Limpapeh”s Kebaya adalah usaha yang sedang berkembang dan telah mampu memasarkan produk bordirnya hingga menembus pasar ekspor. Penelitian ini bertujuan untuk mendeskripsikan strategi produk bordir di Limpapeh”s Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Kota Payakumbuh. Metode penelitian menggunakan metode deskriftif kualitatif, jenis data berupa data primer dan  sekunder. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Teknik analisis data dilakukan dengan teknik analisa model interaktif yang berkaitan dengan pokok permasalahan yaitu dengan model reduksi data, penyajian data dan pengambilan kesimpulan. Hasil penelitian yaitu strategi produk yang dilakukan di Limpapeh”s Kebaya adalah dimulai dari menciptakan produk bordir yang berkualitas, desain motif bordir yang up to date dan kreatif, menyediakan ukuran yang special, memberi merek pada produk bordir, memberi kemasan yang menarik (paperbag) dan serbaguna, pelayanan yang cepat, tepat dan ramah serta pemberian jaminan terhadap produk border.Kata Kunci: strategi produk, pelayanan, bordir. AbstractThe problem in this study is the importance of product strategy in running a business in order to be able to survive and compete with other similar companies in conditions of intense competition and very rapid development of the times. Product strategy is very necessary in fulfilling consumer demands such as improving quality, creating brands, services and guarantees for products offered so that businesses are able to grow. Limpapeh's Kebaya is a growing business and has been able to market its embroidery products to penetrate the export market. This study aims to describe the strategy of embroidery products in Limpapeh's Kebaya, Kapalo Koto, Koto Tangah Simalanggang, Payakumbuh City. The research method uses qualitative descriptive method, the type of data in the form of primary and secondary data. The technique of collecting data through observation, interviews and documentation. Data analysis techniques are carried out with interactive model analysis techniques that are related to the subject matter, namely with a model of data reduction, data presentation and conclusion. The results of the research, namely the product strategy carried out at Limpapeh's Kebaya, are started from creating quality embroidery products, up-to-date and creative embroidery motifs, providing special sizes, giving brands to embroidery products, giving attractive packaging (paperbag) and versatile, fast, precise and friendly service and guarantee of embroidery products. Keywords: product, service, embroidery strategy.

2018 ◽  
Vol 2 (1) ◽  
pp. 51
Author(s):  
Diana Mayasari ◽  
Nanda Riski Ardhana

Researchers assume that with the publication of the speech is expected to be useful especially for teachers and employees in Manduro Elementary in language development through language transmission. The purpose of this research is to describe the syntactic structure of Manduro public utterance in Manduro Village, Kabuh Subdistrict, Jombang Regency, covering syntactic functions and categories. Qualitative descriptive method used in this research. With the subject of research is the device of Manduro Village. Samples were taken by purposive sampling with the aim of taking the device of each hamlet contained in Manduro Village. The researcher is the main instrument assisted by the Swadesh Morris questionnaire. Triangulation is used as a test of data validity. The researchers used inductive analysis techniques. The results obtained in this study are syntactic functions consisting of subjects, predicates, objects, descriptions and appendices that categorized nouns, verbs, and adjectives and adverbs. Based on the results of the research, the syntactic structure of public utterance of Manduro has a universality with the syntactic structure of Indonesian and Javanese, only the structures used are not structural. This is because the sentence is a nonformal speech. The results of this study are expected to be used as a supporter of early childhood language development in Manduro Elementary School through the role of teachers in language learning by using examples and communication with students outside the lesson with the manduro language. Thus language learning occurs in a natural context so that the language of the community is not increasingly experiencing shifts and extinctions as well as in the teaching of syntax and as a ruler of language rules in Indonesia.


2019 ◽  
Vol 8 (1) ◽  
pp. 92
Author(s):  
Nopri Yulia ◽  
Weni Nelmira

AbstrakMasalah dalam  penelitian ini yaitu masyarakat Kabupaten Tebo selama ini hanya mampu menikmati batik secara fungsional saja tanpa mengetahui nama dari bentuk motif apalagi makna filosofis yang terkandung. Penelitian ini bertujuan untuk mendeskripsikan desain motif yang meliputi motif utama, motif pelengkap, dan isen-isen. Metode penelitian ini menggunakan metode deskriptif kualitatif. Jenis data berupa data primer dan data sekunder. Teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Teknik analisa data dilakukan dengan teknik analisis model interaktif. Hasil penelitian menunjukkan bahwa motif yang terdapat pada Rumah Batik Tebo terdiri dari 12 motif yaitu motif tanggo rajo, simpang tugu, bambu runcing, rebung nyengum, rumah adat, bungo pakis, konde mina, tapak kudo, bungo tanjung, baibat, tapak kudo dan buah daun sawit dan pawn.Kata Kunci: modul, media pembelajaran, teknologi, busana.AbstractThe problem in this study is that the people of Tebo Regency have only been able to enjoy batik functionally without knowing the names of the motifs especially the philosophical meanings contained. This study aims to describe the motive design which includes the main motives, complementary motifs, and isen-isen. This research method uses a qualitative descriptive method. Types of data in the form of primary data and secondary data. Collecting data trough obsevation, interviews, and documentation. Data analysis techniques are carried out by interactive model analysis techniques. The results showed that the motifs found in Rumah Batik Tebo consisted of 12 motifs, namely motifs tanggo rajo, simpang tugu, bambu runcing, rebung nyengum, rumah adat, bungo pakis, konde mina, tapak kudo, bungo tanjung, baibat, tapak kudo dan buah daun sawit dan pawn.Keywords: design, motif batik, batik tebo.


2021 ◽  
Vol 6 (1) ◽  
pp. 40-46
Author(s):  
Mila Karmila ◽  
Muhtarom Muhtarom

The focus of this research is to explore and describe the ability of children's social behavior through playing beams. This research used qualitative descriptive method, which was used to examine the children's natural activity when playing beams. This research was conducted at the Child Care Center of Child Vocational Education (TPA PENA PRIMA) with the subject as many as 4 early childhood children aged 3-4 years. The data collection method used was observation, documentation and interviews. Data analysis techniques included collecting data, selecting data, presenting data and concluding. The findings of the research showed that there were differences in social behavior in each child in playing beams activities such as imitation, competition, cooperation, sympathy, empathy, social support, sharing, and familiar behavior. This research shows that playing activities and peer roles are essential for optimizing the children's social behavior. Schools are expected to provide supporting facilities for beam playing activities.


2021 ◽  
Vol 2 (1) ◽  
pp. 79-85
Author(s):  
Theresia Sharron Sanjaya

This research is expected to provide clearer explanations to readers regarding the Strategy of Marketing Public Relations Ruci’s Joint conducting and communicating rebranding to increase sales value. The purpose of this research is to know Marketing Public Relations Ruci’s Joint’s Strategy in conducting and communicationg rebranding to increase sales value. The main theory used is Marketing Public Relations and the other supporting theories are brand, and rebranding. The method of insulation used is a qualitative descriptive method. Data collection thechniques are done by conducting in-depth interviews, and observations. The speakers in this study are form internal and external companies. The data obtained from the subject of this study are analyzed by data analysis techniques, while for the data trust techniques using source triangulation data.


2020 ◽  
Vol 9 (2) ◽  
pp. 118
Author(s):  
Nela Oktarina

Artikel ini akan membahas nilai pendidikan pantun besaot di cyberspace. Penelitian dilakukan menggunakan metode deskriptif kualitatif, dengan datasekunder  berupa pantun yang bersumber dari laman facebook. Teknik pengumpulan data yang digunakan dalam penelitian menggunakan teknik analisis dokumen. Teknik analisis data dalam penelitian menggunakan concent analyis (analisis isi) dengan mengungkap, memahami, dan menangkap pesan karya sastra.  Berdasarkan hasil kajian terhadap 6 pantun besaot yang di dapat di laman facebook dalam grup “Bangka Yoh” yang diunggah oleh akun yang bernama Budi Js, diketahui bahwa pantun besaot memiliki nilai pendidikan sebagai berikut: (1) nilai pendidikan religi, (2) nilai pendidikan moral, (3) nilai pendidikan sosial dan (4) nilai pendidikan budaya.Katakunci: pantun, nilai pendidikan, facebookAbstract:This article will discuss the value of pantun besaot education in cyberspace. The research was conducted using a qualitative descriptive method, with secondary data in the form of rhymes that were sourced from the Facebook page. The data collection technique used in the study was document analysis techniques. Data analysis techniques in research use content analysis (content analysis) by revealing, understanding, and capturing messages of literary works. Based on the results of a study of 6 besaot rhymes obtained on the Facebook page in the "Bangka Yoh" group uploaded by an account named Budi Js, it is known that the besaot pantun has the following educational values: (1) the value of religious education, (2) the value of education moral, (3) the value of social education and (4) the value of cultural education.Keywords: pantun , educational values, facebook


2019 ◽  
Vol 3 (1) ◽  
pp. 70
Author(s):  
Ning Karna Wijaya

This paper aims to find out the strategies of PT. Pegadaian as well as its effectiveness to enhance mikro fidusia syariah credit performance. It uses qualitative descriptive method through secondary data analysis of annual report PT. Pegadaian 2016-2017. Strategy is analyzed by qualitative data while its effectiveness is measured by quantitative data through comparison of Mikro Fidusia Syariah performance target and realization. The result shows that PT. Pegadaian strategies, such as product service channel reinforcement (collection), establishment sales force inorganic team, idle asset optimization, and establishment of Appraisal Officer Profession Certification Institution, have been implemented effectively to reach mikro fidusia syariah credit performance target 2016-2017. It is shown by customer number growth, number of transaction, sales turnover, outstanding loan, and mu’nah that exceed 100% in average. However, that strategy is less effective to maintain the achievement in 2017, its effectiveness is lower than 2016.


2019 ◽  
Vol 8 (1) ◽  
pp. 129
Author(s):  
Nana Oktora ◽  
Adriani Adriani

AbstrakMasalah dalam penelitian ini yaitu Batik Tanah Liek Citra Monalisa mengangkat dan mengembangkan kembali Batik Tanah Liek yang dulu sempat punah dengan cara membuat kembali motif-motif yang memang sudah menjadi ciri khas dari  Minangkabau. Tujuan penelitian adalah untuk mendeskripsikan tentang bentuk motif Batik Liek Citra Monalisa. Metode penelitian menggunakan metode deskriptif kualitatif. Jenis data berupa data primer dan skunder. Teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Teknikanalisa data dilakukan model interaktif yang berkaitan dengan pokok permasalahan yaitu dengan reduksi data, penyajian data, dan pengambilan kesimpulan. Hasil penelitian yaitu Motif  Tanah Liek  Citra Monalisa dianataranya motif alam benda meliputi motif Rumah Gadang, Jam Gadang, Tabuik, Kapal Malin Kundang dan Rangkiang.  Motif flora meliputi motif Sirih Gadang, Bungo Melati dan Bungo Rayo. Motif fauna meliputi motif Kabau Padati dan Burung Hong.Kata Kunci: motif batik, tanah like.AbstractThe problem in this study is the Citra Liek Batik Monalisa raised and redeveloped the Tanah Liek Batik which used to be extinct by making motifs that had become the hallmark of Minangkabau. The aim of the study was to describe the shape of the Batik Liek Citra Monalisa motif. The method of research uses a qualitative descriptive method. Types of data in the form of primary and secondary data. The technique of collecting data through observation, interviews and documentation. Techniques of data analysis carried out interactive models related to the subject matter, namely by data reduction, data presentation, and conclusion. The results of the study were the Monalisa Image Liek Motif, which included natural motifs of objects including the motifs of the Gadang House, Gadang Clock, Tabuik, Malin Kundang Ship and Rangkiang. Flora motifs include Sirih Gadang motifs, Bungo Melati and Bungo Rayo. The fauna motif includes the Kabau Padati and Hong Bird motifs.  Keywords: batik motif, liek soil.  


2020 ◽  
Vol 12 (2) ◽  
pp. 93-100
Author(s):  
Yoel Tabuni

In line with the rapid development of the times and the increasingly complex problems faced by the state, there has also been a development in government administration which has been marked by a shift in the paradigm of governance from Rule Governance. This situation makes the bureaucracy rigid, in an environment that is only limited to flowing the instructions or following instructions. The district government in an Asologaima District has the main task of carrying out part of the authority delegated by the district head in the fields of government, economy, and development, society, peace, and order as well as coordination.The method is sed is descriptive method. Bureaucrats as providers of public services must be able to provide quality services, the quality of service of bureaucrats to society is closely related to customer satisfaction or consumer satisfaction as the recipient of the service itself.


2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Ahmad Ubaidillah ◽  
Misbahul Khoir

The objectives of research include; first, to describe what local Islamic working ethos are as the basis for the resilience of songkok, whip and slap handicraft businesses in Serah Panceng Gresik Village. Second, to describe the resilience of the songkok, whip and slap handicraft business in the village of Serah Panceng Gresik. This study is a qualitative-descriptive study with the aim of understanding the phenomena experienced by the subject of research including behavior, perception, motivation, and action holistically by utilizing various scientific methods. Data collection methods include; Observation, In-depth Interview or Focus Group Discussion, Documentation. Data analysis techniques include: processing and preparing data for analysis, reading the entire data, analyzing in more detail by coding data, considering detailed instructions that can help the coding process, giving descriptions that will be presented in the report, interpreting and interpreting data. The results showed that in Serah Village local Islamic working ethos were preserved by the community, such as alms giving, reading dziba', reading tahlil, attending haul akbar, and reading sholawat together every Friday. Although in the tradition it does not involve songkok, whip, and slap directly, there is a good impact to support the resilience of songkok, but not whip, and slap production. Religious rituals by praying together asking Allah to facilitate and carry out business in production songkok, whip, and slap are an expression of gratitude for what God gave to the people of Serah Village. All economic activity done by Serah community is meant to get God’s willing. Keywords: Islamic Working Ethos, Handicraft Businesses


Author(s):  
Arjulayana -

ABSTRACT The objective of this research is to give understanding and clear explanation about teaching students’ listening skill by English video. Commonly, teaching listening through tape recorder, but in this research teacher shows different way, video is collaboration between pictures and sound components, and it contains a recording of a movie or television program. Students can be able to know the activity or a topic being discussion through visual aid and knowing the pictures expression clearly, this way can help students to get clear information both pronunciations and expression. Grade VIII of SMPN 15 Tangerang with total number is 20 students and 10 English teachersas the subject of the research.  Qualitative descriptive method is applied in this research to explain teaching process through video clearly, however, literature and questionnaere with close answer form is given to get the data. The result of this research are: firstly, teaching listening skill through video can be used by the teacher to make a listening class is more enjoyable and understandable, because audio visual aid can cover students various learning style, finally at the end of teaching and listening process the objectives of study can be gained. Secondly; teaching listening through video is very useful way to encourage and foster students’ listening skill and their interest.      Keywords: Using Video, Listening skill, teaching listening


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