scholarly journals Digital Diplomacy in the Context of Modern Information Communications

2021 ◽  
Vol 4 (2) ◽  
pp. 250-258
Author(s):  
Yuliia Chepeliuk
Keyword(s):  
Soft Power ◽  
Cultural Policy ◽  
Public Diplomacy ◽  
Web Applications ◽  
Interdisciplinary Approach ◽  
Subject Area ◽  
Information Campaigns ◽  
New Methods ◽  
The Subject ◽  
Digital Diplomacy

The purpose of the article is to find out the essence of digital diplomacy as a component of public diplomacy. The research methodology is based on the application of an interdisciplinary approach, which made it possible to clarify the specifics of the discourse of digital diplomacy. The scientific novelty of the obtained results lies in the attempt to comprehensively analyze the discourse of digital diplomacy as a component of public diplomacy in the subject area of information affairs. Conclusions. It is noted that due to the development of new methods of analyzing the behaviour of social network users, digital diplomacy has become an effective tool not only in political information campaigns but also in cultural policy. For this purpose, services and special web-applications SocioViz, NVivo, Google Trends, etc. are used. Today, the effectiveness of the message in digital diplomacy is achieved by maximizing the range of readers and viewers. It is concluded that digital diplomacy has the capacity to implement a policy of ‘soft power’, to develop concerted action to overcome society and political and socio-cultural crises, as well as to develop measures to prevent them. It is emphasized that the processing of big data and the use of artificial intelligence for the purposes of digital diplomacy is a requirement of the time (so-called data diplomacy).

scholarly journals Digitalization of U. S. Public Diplomacy

2020 ◽  
pp. 432-443
Author(s):  
Natalia A. Tsvetkova ◽  
Keyword(s):  
Foreign Policy ◽  
Soft Power ◽  
Public Diplomacy ◽  
Strategic Communication ◽  
Russian Foreign Policy ◽  
Information Campaigns ◽  
Digital Diplomacy

The methods of qualitative and quantitate analysis are applied in the research in order to discuss new shifts in U. S. public diplomacy. The author concludes that the digital diplomacy, bots, and artificial intellect constitute a new imperative for the U. S. public diplomacy. In addition, the author confirms her previous findings that such notions as “soft power” and “public diplomacy” have been substituted by the “strategic communication” in official documents that implies the priority in the development of propaganda and information campaigns in both traditional and digital public diplomacy. The findings can contribute to the Russian foreign policy.

Maximising Soft Power: the Role of Digital Diplomacy in Building Trust with Nation-Branding

2021 ◽  
Vol 1 (2) ◽  
pp. 1-19
Author(s):  
Jess Gosling
Keyword(s):  
Crucial Role ◽  
Soft Power ◽  
Driving Force ◽  
Public Diplomacy ◽  
Essential Role ◽  
Nation Branding ◽  
Building Trust ◽  
The Creation ◽  
Digital Diplomacy

Perceptions of attractiveness and trustworthiness impact the prosperity and influence of countries. A country's soft power is not guaranteed. Countries have their brands, an image shaped by the behaviour of governments, by what they do and say, whom they associate with, and how they conduct themselves on the global stage. Increasingly, digital diplomacy plays a crucial role in the creation and application of soft power. This paper argues that digital diplomacy is increasingly vital in the articulation of soft power. Digital diplomacy is a new way of conducting public diplomacy, offering new and unparalleled ways of building trust with previously disengaged audiences. Soft power is now the driving force behind reputation and influence on the global stage, where increasingly digital diplomacy plays an essential role.

scholarly journals Global holiday as a cultural phenomenon of the Digital Age

2020 ◽  
pp. 33-48
Author(s):  
Ivan Dmitrievich Tuzovskii
Keyword(s):  
Soft Power ◽  
Cultural Policy ◽  
Modern Society ◽  
Digital Age ◽  
Modern Culture ◽  
Methodological Foundation ◽  
Day Of The Dead ◽  
The Status ◽  
Global Status ◽  
The Subject

The subject of this research is modern celebratory culture in the context of impact of globalization processes upon festivities. The author explores a new phenomenon that emerged in the early XXI century – a “global holiday” within the framework of sociocultural transformations related to transition of humanity towards the Digital Age, and formation of the global information space. Special attention is given to the following aspects: creation of media and post-mythological global holidays of the Digital Age, and transformation of the traditional holiday into new metanational forms. The methodological foundation for studying the holidays that received the status of "global" in modern culture became the adaptation of “head page method” applied in sociological, cultural and futurological research and sociocultural monitoring, including overt observation. The conclusion is made that modern culture marks the formation of several types of global holidays that carry metanational character: the first group includes media-produced holidays associated with post-folklore and post-mythology of modern society, or represent celebratory events as award ceremonies in the field of politics, art and science; the second group includes ethnic traditional holidays that received the global status (Halloween, St. Patrick's Day, Mexican Day of the Dead, Holi “Festival of Spring”, etc.). The phenomenon of global holidays should be taken into account in creation of the national strategies of cultural policy, and the global holiday itself may become one of the "soft power" tools in the Digital Age.

scholarly journals Public Diplomacy of Ukraine in Kuwait: Thinking out of the Box

2020 ◽  
pp. 258-276
Author(s):  
Oleksandr Balanutsa ◽  
Olha Seheda
Keyword(s):  
Soft Power ◽  
Public Diplomacy ◽  
Large Scale ◽  
Modern Concept ◽  
Think Tank ◽  
Mathematical Methods ◽  
Public And Private ◽  
The State Of Kuwait ◽  
Public Organisations ◽  
Digital Diplomacy

Abstract. The paper considers Ukrainian public diplomacy events carried out by the Ministry of Foreign Affairs of Ukraine in cooperation with Ukrainian embassies overseas to strengthen the positive image of Ukraine in the international arena. The research has revealed that the modern concept of Ukrainian public diplomacy, which has replaced the outdated principle of cultural and humanitarian cooperation, is in need of new methods and ways of its implementation. In particular, what is implied here is harnessing the potential of digital diplomacy and crafting comprehensive multilateral projects involving both public and private actors. Such an approach will obviously require enhanced coordination among state bodies, public organisations and foundations as well as embracing modern digital technologies in the diplomatic agenda. Given the unprecedented nature of such initiatives in Ukraine’s diplomatic service, one of the main aspects of this research was to model the perspectives of holding large-scale image events, especially in the field of digital diplomacy, by Ukrainian diplomatic missions abroad. Considering the multifaceted concept of public diplomacy, it is stated that none of the existing algorithms can ensure the success of practices in the realm of public diplomacy. On the other hand, numerous indices, such as The Soft Power 30, Global Go To Think Tank Index, and Future Brand Country Index 2019, evaluate country profiles in the field of public diplomacy by using mathematical methods. Based on the Week of Ukraine in Kuwait 2020 and online projects initiated by the Embassy of Ukraine in the State of Kuwait, the article analyses the effectiveness of alternative approaches to the implementation of Ukrainian public diplomacy in Kuwait. Keywords: public diplomacy, image-making projects, digital diplomacy, international image.

EU diplomacy 2.0: The European Union’s exercise in soft power in the Philippines through Facebook

2020 ◽  
pp. 280-299
Author(s):  
Manuel Enverga
Keyword(s):  
Social Media ◽  
European Union ◽  
Soft Power ◽  
Public Diplomacy ◽  
The Philippines ◽  
The European Union ◽  
Policy Objectives ◽  
Social Networking Website ◽  
Digital Diplomacy

Digital diplomacy, also referred to as e-Diplomacy or Diplomacy 2.0, is a form of public diplomacy that entails the pursuance of foreign policy objectives using the Internet and social media. It is one of the ways that actors in contemporary global politics can exert soft power, thereby shaping a host country’s perceptions, agendas, and policies. The increasing use of digital diplomacy exemplifies a shift in diplomatic from purely government-to-government (G2G) relations, to one in which communication is directed towards publics (G2P), and can even encourage citizens to interact with one another (P2P). One actor that has become increasingly active in this area is the European Union (EU). However, unlike a country, the regional bloc is a coalition of twenty-eight member states. Consequently, the challenge for EU digital diplomacy specialists is to represent a group of countries to local audiences. There is minimal literature on this subject, and this paper hopes to contribute to it by presenting a case study of the EU’s digital diplomacy initiatives towards Philippines, which are communicated through the popular social networking website, Facebook. This paper argues that the EU exercises its soft power through its social media transmissions it creates. The individuals featured in its online content, the way that the European Union represents itself, and the issues it highlights in its posts are all geared towards shaping the perceptions of Philippine audiences.

scholarly journals LETTER FROM THE EDITOR-IN-CHIEF

2017 ◽  
Vol 1 (1) ◽  
pp. 1-2
Author(s):  
Irina Kalabikhina
Keyword(s):  
Data Exchange ◽  
Institutional Economics ◽  
Marketing Research ◽  
Interdisciplinary Approach ◽  
Subject Area ◽  
Population Economics ◽  
The Subject ◽  
Scientific Results ◽  
Theoretical Issues ◽  
Interdisciplinary Journal

Dear Readers and Authors!This is the first issue of the new scientific digital journal "Population and Economics".Continuing the traditions of Professor Dmitry Ignatievich Valentey's university demographic school, we have planned to make an interdisciplinary journal devoted to the discussion of issues related to population. The subject area of the research, the results of which we plan to present on the pages of the journal, covers the research interests of disciplines such as demography, population economics, labor economics, social policy, behavioral economics, institutional economics, macroeconomics, marketing research, socio-economic geography, economic sociology and other disciplines. It seems that it is at interdisciplinary crossroads of different sciences that the discoveries in the coming decades will be made. The Journal welcomes the use of various research methods – methods of demographic analysis and forecasting, econometric and other mathematical methods, quantitative and qualitative sociological methods, as well as ones from other sciences. An interdisciplinary approach involves the mutual usage of methods from different sciences.An important feature of the modern scientific reality is an unprecedented increase in the volume of information and data on population. This broadens the possibilities of analysis and simultaneously requires the creation of a culture of data exchange. I mean data formed by the authors for the research purpose, to continue dialogue on the issue raised and to involve young researchers in this dialogue. Therefore, we encourage authors to place their working databases and author codes in open access on the pages of our journal.The journal opens various sections. Apart original articles, we will publish a methodical section for teachers "The Teacher's Podium". And "Demographic calendar" on the most important events and people in the world of population sciences. In the "Reviews" section we plan to present the most discussed scientific works. There will be a "Discussions" section on the pages of which we invite scientists to argue about unresolved theoretical issues and new methods, and other sections.The first issue of the magazine offers to your attention, dear readers, theoretical and empirical research on relevant subjects, performed by authors with the usage of various methods. The "Teacher's Podium" and "Demographic calendar" are open.We invite researchers from different regions of Russia and other countries to argue, publish their scientific results, share created databases, methods of teaching sciences on the population. We invite readers interested in the issues raised on the pages of our journal to attentive reading and cooperation with editors and authors.I would like to wish all of us a valuable journal and the pleasure of creating and reading the materials in the journal's section "Population and Economics".

scholarly journals Usage of models based on quantitative risk theory for support of decision-making on counteraction of destructive social technologies

2020 ◽  
pp. 44-58
Author(s):  
Oleg Vasilyevich Tikhanychev
Keyword(s):  
Decision Making ◽  
Soft Power ◽  
Risk Model ◽  
Subject Area ◽  
Risk Theory ◽  
Interpretation Of Probability ◽  
Social Technologies ◽  
Methods And Techniques ◽  
Analysis And Synthesis ◽  
The Subject

The object of this research is the process of intergovernmental opposition based on the methods and techniques of “soft power”. The subject of this research is the modeling of personal risks of the participants of sociopolitical processes that ensure counteraction to social destabilization technologies. The article is dedicated to counteraction of destructive technologies implemented in intergovernmental opposition within the framework of “soft power”. For quantitative substantiation of the content of counteraction methods, it is proposed to apply geometrical interpretation of probability-value risk model used in technology and economics, as well as in decision-making on the subconscious level by each individual. The conducted formalization of subject area allowed describing the risk model of making decisions by a specific individual regarding the participation in protect actions. Using the methods of analysis and synthesis, the author examines the behavioral components of the model, as well as its possible effect on the behavior of potential participants of protests through modification of these components. The conclusions are made on possibility of realization of some variations of such effect. Thus, the article targets the development of model of addressing the risks to evaluate the methods of countering “soft power” techniques.

scholarly journals Not Only Foreign Affairs: U.S. Department of State’ Cultural Policy During Cold War

2020 ◽  
pp. 54-59
Author(s):  
Tetiana S. Klynina
Keyword(s):  
World War Ii ◽  
Cold War ◽  
American Literature ◽  
Soft Power ◽  
Cultural Policy ◽  
Public Diplomacy ◽  
Cultural Diplomacy ◽  
The State ◽  
Department Of State ◽  
The Usa

The article is devoted to the consideration of the existing activities of the US Department of State in matters of cultural policy. Attention is focused on the works of foreign and domestic researchers who devoted their work to the consideration of the essence of the cultural policy of the state, which is often called cultural or public diplomacy or soft power. It is indicated that these directions in the USA are carried out by the structural unit of the State Department – the Bureau of Education and Culture, and the history of its formation is described. The active period of cultural diplomacy in the USA falls at the end of World War II and the beginning of the ideological confrontation between the USA and the USSR, known as the Cold War. One of the active tools for cultural diplomacy has been the dissemination of television and radio broadcasting around the world. No less actively used exchange programs and visits of citizens of other countries, which were designed to promote mutual understanding, international, educational, and cultural exchange, as well as the development of leadership qualities of its participants. It is pointed out that US cultural diplomacy has reached its peak by incorporating jazz, culture, and literature into its arsenal. Keywords: USA, cultural diplomacy, Department of State, American literature, television and radio companies.

scholarly journals DIPLOMASI PUBLIK SEBAGAI INSTRUMEN PENGGALANG DUKUNGAN INTERNASIONAL BAGI PALESTINA

2020 ◽  
Vol 1 (1) ◽  
pp. 1-16
Author(s):  
Giasinta Livia
Keyword(s):  
Soft Power ◽  
Public Diplomacy ◽  
Legal Status ◽  
Research Question ◽  
National Interests ◽  
Use Of Social Media ◽  
Citizen Diplomacy ◽  
Digital Diplomacy ◽  
Modern Era ◽  
International Phenomenon

The preference of states to use public diplomacy strategy to support the realization of their national interests has become an international phenomenon nowadays. Public diplomacy in the modern era of International Relations turns out to be an instrument for states to exercise their soft power, as well as to convey specific messages intended for the international public. Thus, public diplomacy could be an alternative way for states that had serious barriers in practicing formal diplomacy in conventional ways. Palestine, as an entity whose legal status remains debatable, also utilizes public diplomacy as its strategy to gain support and recognition from the international community. This paper would aim to answer the research question on how Palestine exercises its public diplomacy, particularly digital diplomacy and citizen diplomacy, to gain international recognition for its statehood. By means of the use of social media and the exposure on Palestine’s internationally well-known figure, Palestine is building a perception that Palestine itself is a state with no difference with the other states — therefore deserves independence and total sovereignty over its territory.

scholarly journals Osobennosti kul'turnoy diplomatii Italii na sovremennom etape

2019 ◽  
Vol 19 (4) ◽  
pp. 643-653
Author(s):  
Svetlana Aleksandrovna Bokeriya ◽  
Valerij Vitalevich Danilov
Keyword(s):  
Soft Power ◽  
Cultural Policy ◽  
Public Diplomacy ◽  
Cultural Diplomacy ◽  
Language Education ◽  
Cultural Model ◽  
Italian Language ◽  
Power Resources ◽  
Power Component ◽  
The Eu

The article analyzes the cultural policy of Italy, which is one of the key soft power instruments of the country, along with public diplomacy, the Italian language, education and scientific activities, through the prism of the cultural strategy of the EU. Despite the presence of a large number of articles on soft power implementation, this issue remains insufficiently covered today, since the concept of soft power emerged at the end of the 20th century in the framework of the American international relations school (J. Nye) and the majority of academic foreign papers are still devoted to the American soft power model. It is revealed that scientific community paid not enough attention to the Italian soft power phenomenon. The author’s goal is to analyze the cultural model of Italy, used as one of soft power component. According to the results of the structural, comparative and institutional analysis, fundamental problems in the development of the Italian cultural model were identified, as well as the links between the successful adoption of cultural diplomacy and economic crisis. The governmental initiatives in Italy in realization of cultural diplomacy and the EU cultural strategy are thoroughly reviewed. The analysis of the activities of specialized government institutions responsible for the cultural promotion of the country and the Italian language abroad is carried out. The soft power rankings, reflecting the effectiveness of cultural policy, in particular, Anholt-GfK Nation Brands Index and The Soft Power 30 are being analyzed. Measures to ensure the efficient use of the soft power resources in Italy are proposed. They are mostly aimed at combining the activities of existing institutions and forming an integrated strategy for popularizing, financing and broadening soft power components both within the state and foreign policy strategy.

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