FORMATION OF MARKETING AND LOGISTICS SYSTEM OF INDUSTRIAL ENTERPRISE

2021 ◽  
Vol 298 (5 Part 1) ◽  
pp. 12-17
Author(s):  
Victor NYZHNYK ◽  
◽  
Vitaliy SHARKO ◽  
Olga GROMOVA ◽  
Keyword(s):  
Customer Loyalty ◽  
Resource Constraints ◽  
Business Environment ◽  
Enterprise Management ◽  
Management Tools ◽  
Logistics System ◽  
Environment Management ◽  
Logistics Services ◽  
Functional Sign ◽  
The One

Marketing and logistics are two such areas, the synergy of achieving the goals of which opens up competitive potential for the company, increases the profit margin and keeps the company’s brands in the field of customer loyalty. Modern European, American and domestic scientific developments have been thoroughly proven and disclosed in numerous publications by scientists and practitioners. However, given the globalization process, resource constraints, automation and other features of today’s Ukrainian business environment, management tools of American and European practitioners can not fully meet the needs of entrepreneurship in Ukraine. The article reveals the basic criteria of relationship between marketing and logistic. The formation mechanism of marketing and logistic system at the enterprise is provided. The recommendations of organization balanced marketing and logistic system at the enterprise for a functional sign are formulated. It is proved that the introduction of marketing and logistics services at the enterprise is most appropriate to carry out the joint efforts of enterprise management and consultants. Moreover, the task of consultants should include, on the one hand, methodological support for the restructuring of sales, marketing, logistics, and on the other hand – training the management team to modern approaches and methods of implementing marketing and logistics system in the enterprise as a whole.

scholarly journals ACCOUNTING SUPPORT OF CONTROLLING IN THE PROCESS-ORIENTED MANAGEMENT SYSTEM BY TRADE ENTERPRISE

2021 ◽  
Author(s):  
Olena Fomina
Keyword(s):  
Service Providers ◽  
Relevant Information ◽  
Added Value ◽  
Management Tool ◽  
Enterprise Management ◽  
Management Tools ◽  
Planning And Control ◽  
The One ◽  
Definition Of ◽  
And Control

Trade is of great importance for the national economy and society as a whole. Trade enterprises act as providers between producers of consumer goods and consumers, focused on meeting customer demand, account for a significant share in the formation of gross domestic product. Environmental factors affect the conditions and results of the trade enterprise (e.g., pandemic, hostilities, sanctions, etc.). Society's demands for the social responsibility of trade enterprises are changing and becoming more stringent. All this strengthens the responsibility of enterprise management and leads to the introduction of effective management tools. Such a modern management tool is controlling. The views of scientists on defining the essence and meaning of controlling differ. The study is based on the definition of controlling, according to which controlling is considered as a complete, cyclical, comprehensive process of goal setting, planning and control of activities in conjunction with various management systems. Controllers mainly perform two roles in the enterprise: on the one hand, they are internal consultants and management partners and, thus, responsible for achieving goals. On the other hand, controllers are service providers in which they are responsible for providing accurate and relevant information for consulting. As a result, requests for reliable, timely and relevant information are increasing. Information for management decisions is formed in the system of accounting controlling. The political, economic and social course of the country to meet the goals of sustainable development leads to a radical rethinking of management and the transition from a systemic to a process approach to management. In the main processes, the actual added value is generated at the enterprise. They are defined as directly meeting the needs of consumers and include, for example, research and development, production and sales. The set of all major controlling processes can be represented as a model. The formation of accounting support for controlling is appropriate to carry out on the basis of certain basic processes.

Leadership and Employee Motivation: Moderating Role of Gender

2016 ◽  
Vol 5 (1) ◽  
Author(s):  
Beena Prakash
Keyword(s):  
Transformational Leadership ◽  
Employee Motivation ◽  
Business Environment ◽  
Demand Pull ◽  
Logistics Services ◽  
And Gender ◽  
The Relationship ◽  
Core Issues ◽  
Moderating Role

With the present business environment which is creating a strong demand pull for quality and efficient logistics services, core issues are being gradually removed with time but HR issues are still neglected. Motivation can be the key process of boosting the morale of employees to encourage them to willingly give their best in accomplishing assigned tasks. During growth of any sector, dimensions of leadership can have great impact on employee motivation. This research paper analyzes impact of transformational leadership on employee motivation and moderating role of gender. The result shows significant positive correlation between transformational leadership and employee motivation and gender does moderate the relationship.

scholarly journals A Critical Design Structure Method for Project Schedule Development under Rework Risks

2019 ◽  
Vol 11 (24) ◽  
pp. 7229
Author(s):  
Guofeng Ma ◽  
Jianyao Jia ◽  
Tiancheng Zhu ◽  
Shan Jiang
Keyword(s):  
Resource Constraints ◽  
Project Schedule ◽  
Management Tools ◽  
Simulation Methodology ◽  
Schedule Management ◽  
Critical Design ◽  
Design Structure ◽  
Activity Sequence ◽  
Impact Area ◽  
Critical Chain

In order to overcome the difficulty in quantifying rework by traditional project schedule management tools, this study proposes an innovative method, namely improved Critical Chain Design Structure Matrix (ICCDSM). From the perspective of information flow, the authors firstly make assumptions on activity parameters and interactions between activities. After that, a genetic algorithm is employed to reorder the activity sequence, and a banding algorithm with consideration of resource constraints is used to identify concurrent activities. Then potential criticality is proposed to measure the importance of each activity, and the rework impact area is implicated to indicate potential rework windows. Next, two methods for calculating project buffer are employed. A simulation methodology is used to verify the proposed method. The simulation results illustrate that the ICCDSM method is capable of quantifying and visualizing rework and its impact, decreases iterations, and improves the completion probability. In this vein, this study provides a novel framework for rework management, which offers some insights for researchers and managers.

The Method Research of Production Enterprise Logistics System Integration

2013 ◽  
Vol 734-737 ◽  
pp. 3320-3323
Author(s):  
Kai Wang
Keyword(s):  
System Integration ◽  
Point Of View ◽  
System Capacity ◽  
Enterprise Management ◽  
Logistics System ◽  
Production Scale ◽  
Operation Process ◽  
Enterprise Logistics ◽  
The Individual ◽  
Integrated Logistics

With the expansion of consumer market and production scale, the effect of logistics in the enterprise management is also becoming increasingly prominent. But the individual enterprise's logistics system capacity is limited, can not meet the needs of production and consumption timely and the waste of resources in the operation process are the prominent problems in logistics management. This paper explored the logistics system integration ideas and workable solutions of production enterprise from integrated logistics system point of view.

The Role of Service Quality in Developing Customer Loyalty in the Banking Sector: A Case study of the Kingdom of Saudi Arabia

2014 ◽  
Vol 1 (1) ◽  
pp. 339
Author(s):  
Tariq Saeed Mian
Keyword(s):  
Saudi Arabia ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Banking Sector ◽  
Business Environment ◽  
Extensive Literature ◽  
Kingdom Of Saudi Arabia ◽  
Customer Base ◽  
Loyal Customer

Maintaining a strong and loyal customer base is the objective of every organisation. However, in reality this is difficult to achieve in the current competitive environment. When the widespread challenges of the business environment are taken into account, organisations cannot simply plan to absorb new customers but instead adopt the strategy of preserving existing customers and promoting their loyalty to the organisation. This study examined customer loyalty in the banking sector in the Kingdom of Saudi Arabia (KSA). A theoretical model was constructed through an extensive literature review and by extracting the most relevant and important variables for customer loyalty. A questionnaire was used to collect data from customers of different banks. Regression results showed that service quality significantly influences customer satisfaction and customer trust. Furthermore, customer satisfaction and trust significantly affect customer loyalty towards banks. In this respect, service quality is imperative to maintain customer loyalty through customer satisfaction and trust. 

scholarly journals Adaptive model to support business process reengineering

2021 ◽  
Vol 7 ◽  
pp. e505
Author(s):  
Noha Ahmed Bayomy ◽  
Ayman E. Khedr ◽  
Laila A. Abd-Elmegid
Keyword(s):  
Business Process ◽  
Success Factors ◽  
Business Processes ◽  
Business Environment ◽  
Process Time ◽  
Critical Success ◽  
Proposed Model ◽  
Before And After ◽  
Time Cycle ◽  
The One

The one constant in the world is change. The changing dynamics of business environment enforces the organizations to re-design or reengineer their business processes. The main objective of such reengineering processes is to provide services or produce products with the possible lowest cost, shortest time, and best quality. Accordingly, Business Process Re-engineering (BPR) provides a roadmap of how to efficiently achieve the operational goals in terms of enhanced flexibility and productivity, reduced cost, and improved quality of service or product. In this article, we propose an efficient model for BPR. The model specifies where the breakdowns occur in BPR implementation, justifies why such breakdowns occur, and proposes techniques to prevent their occurrence again. The proposed model has been built based on two main sections. The first section focuses on integrating Critical Success Factors (CSFs) and the performance of business processes during the reengineering processes. Additionally, it implements the association rule mining technique to investigate the relationship between CSFs and different business processes. The second section aims to measure the performance of business processes (intended success of BPR) by process time, cycle time, quality and cost before and after reengineering processes. A case study of the Egyptian Tax Authority (ETA) is used to test the efficiency of the proposed model.

scholarly journals The role of SMEs in innovation-oriented economic development

2017 ◽  
pp. 95-99
Author(s):  
Tamás Köpeczi-Bócz ◽  
Mónika Lőrincz
Keyword(s):  
Rural Areas ◽  
Tertiary Education ◽  
National Level ◽  
Business Environment ◽  
The Other ◽  
Sectoral Structure ◽  
Other Hand ◽  
Knowledge Intensive ◽  
The One

Both at European and national level tertiary and quaternary sectors are concentrated in the metropolitan centre. In the rural areas only the sites of such sectors can be found the premises of which temporarily transform the sectoral structure of these areas, but from the regional development aspect they did not prove to be an effective strategy.The European Commission is now focusing on growth from innovation, which could become the driving force behind productivity growth and the economy’s long-term trend. The innovation-oriented economic development’s key players are on the one hand the knowledge-intensive enterprises, on the other hand the universities. Tertiary education can play a role – among others – in shaping and creating the development of knowledge intensive business environment and conditions, on the other hand it can assist the development of network contacts – another precondition of employment growth.

scholarly journals Changes And New Constraints In The Competition Rules Enforcement Due To Accession: The Perception Of The Romanian Companies

2011 ◽  
Vol 7 (4) ◽  
Author(s):  
Alina Mihaela Dima
Keyword(s):  
Competition Policy ◽  
Negative Impact ◽  
Free Market ◽  
National Level ◽  
Well Being ◽  
Business Environment ◽  
Competition Rules ◽  
Set Up ◽  
The One ◽  
The Right

Many times, in the attempt to win or to maintain an advantageous position on the market, the economic agent will use a whole arsenal of practices (inclusively and mostly from the marketing field), most of them anticompetitive, with a negative impact on the business environment, which also affects the well-being of the consumer. The policy in the field of competition is the one that defines these types of behaviour and penalizes them depending on the importance of their negative impact, by creating a complex and coherent legislative and institutional mechanism. The right enforcement of the competition policy at the national level is the key in this process, but this should be coordinated with the regional and international objectives and regulations in this field. Romania is facing a double challenge: on the one side, it had to set up a competition policy, which was almost ignored before the90s, on the other side, it had to comply, recently, with high standards in the field, as an EU candidate. Now, as a member state, the promotion of a competition culture becomes a must, along with the design of an adequate system of information and knowledge dissemination for all of those involved. The paper is based on a original and qualitative research and aims at emphasising the increased necessity of the promotion of a competition culture for the competitiveness of the Romanian business environment on the European level in the new context of accession. This will help Romanian business to face the competition challenges within a more extended single European market, as an essential issue of the free market economy status recently granted, and accordingly to the most important EU objectives set up at Lisabon to become the most competitive economy in the world up to 2010.

scholarly journals Influence of Human Resource Management Policy on Customer Loyalty

2021 ◽  
pp. 76-83
Author(s):  
Kamilė Mitašiūnaitė
Keyword(s):  
Resource Management ◽  
Customer Satisfaction ◽  
Human Resource Management ◽  
Human Resource ◽  
Customer Loyalty ◽  
Employee Motivation ◽  
Business Environment ◽  
Management Policy ◽  
Loyal Customer ◽  
The Impact

The business would not be able to achieve the set goals without qualified specialists. Therefore human resource management is one of the most important processes to an organisation. HRM policy aspects – employee motivation and job satisfaction – directly contribute to customer satisfaction and loyalty. The problem is that in today’s business environment, where there is a big rivalry, maintaining customer loyalty becomes a huge task for the business. The aim of this article is to evaluate the impact of human resource management policy on customer loyalty. The article analyses concept of human resource management, evaluates the development of loyal customer behaviour, distinguishes traditional and innovative concepts of human resource management. Also, the article notices a relationship between employee satisfaction and customer satisfaction. Analysis of empirical research level shows the impact of human resource management policy on customer loyalty and provides a research model.

scholarly journals The Unemployment of Today and Tomorrow in Romania

2014 ◽  
Vol 2 (1) ◽  
pp. 52
Author(s):  
Mictat Garlan
Keyword(s):  
Labor Migration ◽  
Business Environment ◽  
Political Regime ◽  
National Commission ◽  
Economic Policies ◽  
Active Population ◽  
Before And After ◽  
The One ◽  
State Enterprises

For any political regime the employment and unemployment of active population represents the most pressing social and economic obligation. in Romania, any comparative study before and after 1990, on 2 x 2 decades of different economic policies, can observe the damaging effects which they had forced privatization of state enterprises on the labor market, with over 1,000,000 declared unemployed in 1999, compared to zero unemployed in 1989. After this disaster, and after a short economic rehabilitation, it followed another crisis, with a further increase in unemployment of ANOFM, from 445,000 persons in 2009 to 626,960 persons in 2010 to 740,000 in 2011 of 674,000 in November 2012 , 512 333 persons in December 2013 to 724,000 persons in March 2014. These data indicate that in Romania the crisis is not over yet. in parallel to these developments there have been published the analyzes of the National Commission for Prognosis, but with some significant deviations in two directions. On the one hand, the calculations are made on the formula BIM records, and on the other hand, they are in the direction of a lower estimates. So, in the estimates of performed forecasts for the years 2014 -2017, with trend analysis and analysis of previous years, the total number of unemployed in 2011 was to be of 730 200 persons. in 2012 the total number of unemployed was to be of 701,200 persons, in 2013 of 726,000 persons, of 705,000 persons in 2014, of 690,000 in 2015 and of 685,000 in 2016. Without contesting the effort to accuracy of this Commission and the fact that any forecast includes a dose of risk too, there are obviously immeasurable variables that were not taken into account. We refer to the quality of business environment, revenues polarization, with decreasing trends in wages, to labor migration especially medium and high qualified. We refer to the existing difficulties in the allocation of development credits, to the corruption of officials from the local councils the excess of electoral concerns of governments, with the necessity of different approaches for each of them. With this supplement of fren factors we can say that on prospective 2 years, the registered unemployment from National Institute of Statistics, will not fall below 740.000 persons. To these things, it must be added the volume of more than twice unregistered persons, which means a total of approx. two million persons, this being the actual estimation of the non-employed population, to which has reached in Romania today.

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