scholarly journals Efektivitas Promosi Di Media Sosial Pada Keputusan Pembelian Pelanggan Di Gallery DEWDEW Collection Berdasarkan Model AIDA

2020 ◽  
Vol 16 (1) ◽  
pp. 1-28
Author(s):  
Arista Dini Nurhidayanti ◽  
Ambar Tri Hapsari ◽  
Khoirul Umam
Keyword(s):  
Social Media ◽  
Guttman Scale ◽  
Cross Sectional ◽  
Consumer Interest ◽  
Online Social Media ◽  
Quantitative Descriptive ◽  
Action Dimension

The purpose of this study is to answer the question of whether the promotion carried out by the Dewdew Collection Gallery is effective in making consumers decide to buy their products. This type of research is quantitative descriptive using cross sectional data that occurred in July 2019. Based on the results of research from 35 respondents samples of consumers with affordable populations, using the Guttman scale and KR 20, obtained information that the Attention dimension of 0.82 which means, promotion can attract attention. Interest dimension of 0.95 which means that promotion can arouse consumer interest to buy. The dimension of the Desire is 0.64. Even though it is not too big, it can be categorized as being able to bring up the desire of consumers to buy. And the Action dimension of 0.79 which means that the promotion has been able to move the consumer's decision to buy. The final result of an average of 4 dimensions of AIDA of 0.8, which means that the promotion carried out by the Dewdew Collection Gallery through online social media as a whole is effective.

scholarly journals Perceptions of who is in the Healthcare Team? A Content Analysis of Social Media Posts during COVID-19 Pandemic

2020 ◽  
Author(s):  
Alla El-Awaisi ◽  
Veronica O'Carroll ◽  
Somaya Koraysh ◽  
Sarra Koummich ◽  
Marion Huber
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Healthcare Professionals ◽  
Quality Care ◽  
Emotional Reactions ◽  
Public Perceptions ◽  
Healthcare Team ◽  
Cross Sectional ◽  
Interprofessional Team ◽  
Online Social Media

Social media posts can be used to explore public perceptions of interprofessional teams and healthcare professionals. The aim of this study was to use social listening technique to explore unfiltered public perceptions of the professionals involved in healthcare teams during the COVID-19 pandemic, in a naturalistic online setting, and to elaborate on the emotional reactions in response to an online social media post. A cross-sectional retrospective review of comments on a specific social media post was conducted between 15 March and 28 April 2020 using summative content analysis. One image that was widely circulated on social media platforms with two questions: ‘Who society thinks works at hospital? versus who really works at hospitals?’ was selected. Three platforms were searched, Facebook®, Twitter®, and LinkedIn®. Only publicly available posts were included. Out of the initial 40 posts identified, 21 posts, which had 1759 comments, were analysed and 1576 were included for coding. Of the emerging nine themes, perceptions of who is in the team was the largest (40.5%, n = 639), followed by agreement (23.1%, n = 364) and feeling excluded (16.2%, n = 255). Of emotional expressions, 42.1% were positive and 57.9% negative. The most frequent emotions were frustration (54.4%, n = 857) followed by gratitude (16.3%, n = 257) and relief (15.9%, n = 250). The post brought considerable attention to the role of the interprofessional team and generated many feelings of frustration and exclusion. For this reason, the response to this social media post is very important and not to be overlooked. Healthcare professionals need to work together to strengthen their presence as an interprofessional team, united to deliver safe effective quality care for patients. The current COVID-19 pandemic and the media attention should be taken as an opportunity by the interprofessional community to work together to combat negative media stereotypes. Further research is warranted on public perceptions of the healthcare team.

scholarly journals The role of technology and social media use on sleep-onset difficulties among Italian adolescents: a cross-sectional study (Preprint)

2020 ◽  
Author(s):  
Nirosha Elsem Varghese ◽  
Eugenio Santoro ◽  
Alessandra Lugo ◽  
Juan J Madrid-Valero ◽  
Simone Ghislandi ◽  
...  
Keyword(s):  
Social Media ◽  
Sleep Onset ◽  
Cross Sectional Study ◽  
Italian Population ◽  
Sectional Study ◽  
Cross Sectional ◽  
School Aged Children ◽  
Online Social Media ◽  
Use Of Technology ◽  
The Relationship

BACKGROUND The use of technology and social media among adolescents are an increasingly prevalent phenomenon. However, there is a paucity of evidence on the relationship between frequency of the use of electronic devices and social media and sleep-onset difficulties among the Italian population. OBJECTIVE The aim of this study is to investigate the association between the use of technology and social media, including Facebook and YouTube, and sleep-onset difficulties among adolescents from Lombardy, the most populous region in Italy. METHODS The relationship between use of technology and social media, and sleep-onset difficulties was investigated. Data came from the 2013-2014 wave of the Health Behavior in School-aged Children (HBSC) survey, a school-based cross-sectional study conducted on 3172 adolescents aged 11 to 15 years in Northern Italy. Information was collected on difficulties in falling asleep over the last 6 months. We estimated the odds ratios (OR) for sleep-onset difficulties and corresponding 95% confidence intervals (CI), using logistic regression models after adjustment for major potential confounders. RESULTS The percentage of adolescents with sleep-onset difficulties were 34.3% overall, 29.7% in boys and 39.2% in girls. It was 30.3% in 11yo, 36.2% in 13yo and 37.3% in 15yo adolescents. Sleep onset difficulties were more frequent among adolescents with higher use of electronic device: for general use (OR for highest vs lowest tertile of use= 1.50; 95% CI: 1.21-1.85); use for playing games (OR= 1.35; 95% CI: 1.11-1.64); use of online social network (OR for always vs never or rarely= 1.40; 95% CI: 1.09-1.81); and YouTube (OR= 2.00; 95% CI: 1.50-2.66). CONCLUSIONS This study adds novel information about the relationship between sleep-onset difficulties and technology and social media in a representative sample of school-aged children from a geographical location that has not been included in studies of this type previously. Exposure to screen-based devices and online social media is significantly associated with adolescent sleep onset-difficulties. Interventions to create a well-coordinated parent and school centered strategy, thereby increasing awareness on the unfavorable effect of evolving technologies on sleep among adolescents are needed.

scholarly journals Social Media and Depression: Saudi Arabia

2021 ◽  
Author(s):  
Adel Alaraifi
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Online Survey ◽  
Negative Impact ◽  
Behavioral Outcomes ◽  
Cross Sectional Study ◽  
Cross Sectional ◽  
Online Social Media ◽  
Exponential Increase ◽  
Significant Negative Impact

The aim of this research is to investigate the effect of online social media (OSM) assimilation on individuals’ levels of depression in Saudi Arabia. Over the last decade, Saudi Arabia has witnessed an exponential increase in the number of OSM users. Previous studies suggest that OSM usage can be used as a predictor of many behavioral outcomes for individuals. Nevertheless, the literature on the assimilation and risk of OSM within Saudi Arabia is still very limited, especially in terms of linking OSM to depression. This cross-sectional study adopts a quantitative approach using an online survey of 626 users to measure how OSM assimilation affects levels of depression among users in Saudi Arabia. The analysis was conducted using partial least squares (PLS) regression. The result indicates that OSM usage has a significant negative impact on depression.

scholarly journals A prospective cross-sectional survey of UK-based dog owners to explore canine handling intolerances and owner willingness to disclose these to veterinary professionals

2020 ◽  
Vol 11 (2) ◽  
pp. 96-102 ◽  
Author(s):  
E Campbell ◽  
M Connor ◽  
LA Buckley
Keyword(s):  
Social Media ◽  
High Risk ◽  
Cross Sectional Study ◽  
Body Language ◽  
Sectional Study ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Apparent Prevalence ◽  
Online Social Media ◽  
Willingness To Disclose

Background: Canine handling intolerances (CHI) can be problematic for veterinary professionals (VPs), particularly when not disclosed by owners. Aims: This study explored apparent prevalence of CHI during veterinary practice visits, owner willingness to disclose intolerances to VPs and their beliefs as to responsibilities for disclosure and risks of non-disclosure. Methods: Using a prospective cross-sectional study design, an online, social media-based survey was distributed, which generated 471 usable responses over 4 months. Results: The majority (60.7%) of dogs had CHI. Most owners (78.1%) would definitely alert VPs to CHI, 90.5% believed it was primarily the owners’ responsibility to disclose, with non-disclosure perceived to make procedures high risk for VPs. Veterinary practices could help prevent CHI, with puppy classes and information on canine body language which respondents also felt could be valuable. Conclusion: With CHI common, owners and VPs have roles to play in prevention, disclosure and management to minimise risk to VPs and ensure all parties’ welfare.

scholarly journals Rationale for “Liking” on Social Networking Sites

2018 ◽  
Vol 37 (4) ◽  
pp. 529-550 ◽  
Author(s):  
Amandeep Dhir ◽  
Ashraf Khalil ◽  
Puneet Kaur ◽  
Risto Rajala
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Presence ◽  
Social Networking Sites ◽  
Self Efficacy ◽  
Perceived Behavioral Control ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Online Social Media ◽  
Game Mechanics

The “ like” feature is popularly utilized by online social media users for different reasons including socializing, giving feedback and giving or seeking attention as well as for pure affection. The “ like” function is a gamified element of social networking sites used billions of times per day. Despite its widespread use in the social media space, little is known about the different factors that influence Facebook users’ “ like” continuation intention or the game mechanics of “ like.” To address this relevant issue, a cross-sectional survey was administered with 728 adolescent Facebook users (12–18 years old). This study utilized the theory of planned behavior to investigate the role of attitude (hedonic motivation, reciprocal benefit, and social presence), subjective norms (primary influence and secondary influence), and perceived behavioral control (self-efficacy and habit) in influencing the continuation intention of “ like” as well as the influence of self-efficacy and habit on the game mechanics of “ like.” This investigation addresses the urgent need to understand better the postadoption issues as well as the intentions to use specific features of social media. The results suggest that social presence, primary and secondary influence, self-efficacy, and habit significantly predicted Facebook “ like” continuation intention. Furthermore, self-efficacy and habit significantly predicted the game mechanics of “ like.” Different theoretical and practical implications of the study are presented and discussed in light of prior information systems literature.

scholarly journals PENGGUNAAN MEDIA SOSIAL BERLEBIH DAPAT MENYEBABKAN INSOMNIA PADA REMAJA DI SENTOLO KULON PROGO

2020 ◽  
Vol 16 (2) ◽  
pp. 61
Author(s):  
Sujono Riyadi ◽  
Nur Fatih Udin
Keyword(s):  
High School ◽  
Social Media ◽  
Media Use ◽  
Senior High School ◽  
P Value ◽  
Cognitive Growth ◽  
Social Media Use ◽  
Cross Sectional ◽  
Descriptive Approach ◽  
Quantitative Descriptive

Background: Insomnia is a sleep disorder that can interfere with physical, emotional and cognitive growth. One of the causes of insomnia is due to bad habit factors such as a lifestyle that always worships technological sophistication, so that many people often linger in using the internet. The very intense use of social networks can be in the form of Facebook, Instagram, and WhatsApp. This study aims to determine the effect of the duration of social media use on the incidence of insomnia in adolescents at senior high school 1 Sentolo Kulon Progo.Methods: Non-experimental research with correlative quantitative descriptive approach, carried out in a cross-sectional manner. The instrument used a questionnaire. The sample of this study was 58 remaining students of class XI, XII in SMA Negeri 1 Sentolo Kulon Progo using random sampling techniques and analyzed using the Somers'd test.Results: The results of this study obtained a p value of 0.003 (p <0.05), and r = 0.291, there is an influence in the duration of social media use with the incidence of insomnia in adolescents in Senior High School 1 Sentolo Kulon Progo.Conclusions: There is a significant effect between the duration of social media use and insomnia among adolescents in SMA Negeri 1 Sentolo Kulon Progo. Keywords: Duration, Social Media, Insomnia, Adolescents.

scholarly journals I Want It, Too: A Correlational Study on the Link Between Youth Celebrity Idolization and Materialism

2020 ◽  
Vol 9 (2) ◽  
Author(s):  
Alanna Zhang ◽  
Jamie Kennedy
Keyword(s):  
Social Media ◽  
Quantitative Data ◽  
Research Question ◽  
Well Being ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Media Usage ◽  
Online Social Media ◽  
Middle Schoolers ◽  
Interpersonal Effects

Online social media usage among youth has been on the rise, and concerns about its impact have accompanied it (O'Keeffe & Clarke-Pearson, 2011; Rideout, 2018). Upon reviewing the existing literature, it appears that a multitude of studies detail the negative internal and interpersonal effects of materialism, and others assert that advertising viewing is positively correlated with materialism. However, few studies directly focus on advertisements with celebrity product endorsement in particular. This study attempted to bridge these various gaps through the following research question: In 2020, how does the viewing of Instagram celebrity product endorsement correspond with levels of materialism (with a focus on its relationship to well-being and generosity) in middle schoolers in Southern California? Quantitative data from a cross-sectional survey led to the conclusion that the level of celebrity idolization was the most conclusive factor in determining the middle schooler’s final level of materialism. And the more time spent on Instagram–and likely, the more exposure to this type of advertising–the more materialistic and less generous students were. Thus, students feeling particularly detached from their values may consider scrutinizing their list of followed celebrities on social media. The discouragement of celebrity idolization is expected to decrease materialism.

Impact of Online Social Media on Consumer Decision Making: A Study in Dehradun

2012 ◽  
Vol 3 (5) ◽  
pp. 379-381
Author(s):  
Dr. Aruna Kumar Mishra ◽  
◽  
Narendra Kumar Narendra Kumar ◽  
Abhishek Sharma
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Online Social Media
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