scholarly journals Effect of Price and Promotion on Car Purchase Decisions at PT Encar Daihatsu Lubuklinggau

2021 ◽  
Vol 2 (1) ◽  
pp. 42-49
Author(s):  
Supriyanto Supriyanto ◽  
Ronal Aprianto Ronal ◽  
Melvin Melisa
Keyword(s):  
Data Analysis ◽  
Correlation Coefficient ◽  
T Test ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Simultaneous Effect ◽  
Regression Test ◽  
Test Correlation

The purpose of this study was to determine the effect of price and promotion on car purchasing decisions at PT Encar Daihatsu, Lubuklinggau City. The population in this study was 138 and the sample was 58 respondents. The data analysis method used is the regression test, correlation coefficient test, t test, determination coefficient test, and F test. Price results (X1) on Purchase Decisions (Y) have a significant effect with tcount of 5.074> t-table value of 1.673 significant 0.000 < 0.05. Promotion Results (X2) on Purchase Decisions (Y) have a significant effect with the tcount of 4.499> the ttable value of 1.673 significant 0.000 <0.05. Price (X1) and Promotion (X2) on Purchase Decision (Y) have a significant effect with the value of Fcount (27.461)> Ftable (3.18) significant 0.000 <0.05. The conclusion is that Price and Promotion have partial or simultaneous effect on Car Purchase Decisions at PT Encar Daihatsu, Lubuklinggau City.

scholarly journals Pengaruh Pendapatan dan Lingkungan Sosial Terhadap Keputusan Pembelian Secara Taqsith

2020 ◽  
Vol 6 (1) ◽  
pp. 94
Author(s):  
Kustin Hartini ◽  
Inggriani Inggriani
Keyword(s):  
Data Analysis ◽  
Social Environment ◽  
Sampling Technique ◽  
Total Sample ◽  
Linear Analysis ◽  
T Test ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Environment Variables

Income and social environment are factors that can influence purchasing decisions. The purpose of this study was to determine the effect of income and social environment on purchasing decisions in taqsith. This type of research with a quantitative approach. The sampling technique uses a purposive sampling technique with a total sample of 66 people. The data analysis method uses multiple linear analysis with the help of SPSS. From the results of the T Test and F Test show that partially income variables significantly influence the purchase decision taqsith with a probability value (Sig) 0.017 < (α) 0.05. Social environment variables also have a significant effect on taqsith purchasing decisions with a probability value (Sig) 0.033 < (α) 0.05. Simultaneously income and social environment significantly influence the purchase decision in taqsith and this can be seen from the probability value (Sig) 0,000 < (α) 0.05.

scholarly journals Pengaruh Promosi Dan Penetapan Harga Terhadap Keputusan Pembelian Produk Cendo

2020 ◽  
Vol 3 (2) ◽  
pp. 62
Author(s):  
Arif Siaha Widodo ◽  
Surti Wardani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Price Setting ◽  
Analysis Method ◽  
Price Determination ◽  
Purchasing Decisions ◽  
Regression Test ◽  
Positive Effect

Abstract. This study aims to determine the effect of promotion on the purchase decision of PT Penta Valent Jakarta products, to find out the effect of price setting on the "purchase decision" of cendo product PT Penta Valent Jakarta" and to determine the silmultaneous effect  of "promotion and price determination on the purcahse decision of cendo product  "PT Penta Valent Jakarta". The "analysis method" is used multiple linear regression test, t test and F test. The population are all the consumers who use cendo product  PT Penta Valent Jakarta and the sample size are "100 respondents". The results show a positive effect of promotion on the "purchase decision" of cendo PT Penta Valent Jakarta with a coefficient value of "equal to" 0.519 and  t value > t table or 5.884> 1,660. Pricing has a positive effect on purchasing decisions with a coefficient value obtained "of 0.327" and  t valuet > t table or 8.007 > 1,660. Promotion and price simultaneously have a positive and significant effect on purchasing decisions for cendo product PT Penta Valent Jakarta, with the equation Y = 7.210 + 0.519 X1 + 0.327 X2 and F value > F table that is 60,369> 3,090. Keywords:" Promotion; "Pricing; Purchase Decisions

scholarly journals Effectiveness of Cost Control in Increasing Profit Operations

Sosio e-kons ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 10
Author(s):  
Marlina Nur Lestari ◽  
Nina Herlina ◽  
Risna Kartika
Keyword(s):  
Data Analysis ◽  
Cost Control ◽  
Survey Method ◽  
Production Data ◽  
Analysis Method ◽  
Determination Coefficient ◽  
Operating Profit ◽  
Regression Test ◽  
The Cost ◽  
Test Correlation

<p><em>The purpose of this research is to know the effect of how much the cost control of production</em><em> </em><em>to operating profit. The method used in this research is the survey method with a descriptive quantitative approach. The data used is the cost of production data and profit data from CV Insan Lestari. with sample pick up used purposive sampling. The Data analysis method in this research is a regression test, correlation test, determination coefficient, and signification test. The result from a statistic test, there known about a positive correlation from cost control to the production with an operating profit, with determination coefficient are 75,1% and 24.9% are factors outside this research. With the signification test, the conclusion is, the cost control had affected the operating profit.</em><em></em></p>

scholarly journals What Influences the Online Purchasing of Electrical Equipment Products?

2021 ◽  
Author(s):  
Priyo UTOMO ◽  
Timotius F. C. W. SUTRISNO
Keyword(s):  
Data Analysis ◽  
Risk Perception ◽  
Data Collection ◽  
Quantitative Research ◽  
Electrical Equipment ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Data Analysis Method ◽  
Company Reputation

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. Keywords: E-trust, risk perception, company reputation, purchase decision

scholarly journals Factors Affecting the Performance of State Civil Servants at the Education and Culture Services of Kaur District

2021 ◽  
Vol 2 (4) ◽  
pp. 500-507
Author(s):  
Yosi Novita Sari ◽  
Ida Ayu Made Ermetha Gyatri ◽  
Nenden Restu Hidayah
Keyword(s):  
Data Analysis ◽  
Regression Equation ◽  
T Test ◽  
Civil Servants ◽  
Analysis Method ◽  
Factors Affecting ◽  
Research Results ◽  
Simultaneous Effect ◽  
Data Analysis Method ◽  
Independent Variable

The method used in collecting data for this research is a questionnaire. The data analysis method in this research is quantitative, and the sample in this study is 140 customers. Based on the results of this study concluded that: The regression equation obtained from the research results are as follows: Y = 6.263 + 0.588X1 + 0.574 X2 + e. The value of the termination coefficient R2 = 0.792. This value means that independent and dependent, contributed 79.2% in influencing the dependent variable while the rest was influenced by other variables not examined. The t test is used to determine the effect of each independent variable on the dependent variable by looking at the tsig value compared to 0.05. From the table above, the tsig value of X1 is 0.001, and X2 is 0.005. From the tsig value, it is found that the X1 variable has an effect on Y and the X2 variable has an effect on Y, 4). Fsig value 0.002 < 0.05, so it can be concluded that the variables (X1) and (X2) have an effect on the variable (Y) or together have a simultaneous effect

scholarly journals Pengaruh Labelisasi Halal Terhadap Keputusan Pembelian Konsumen Studi Kasus Pada Produk Wall’s Conello

2013 ◽  
Vol 1 (2) ◽  
pp. 169-178
Author(s):  
Sujana Sujana ◽  
Eri Agustian
Keyword(s):  
Correlation Coefficient ◽  
Significant Relationship ◽  
Regression Equation ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Muslim Students ◽  
The Moment ◽  
Packaged Food ◽  
The Relationship

Muslims have a rule that is standard in the conduct of life. no exception to the pattern of consumption is set Islam. Syariat role in the Shari'a requires Muslims to consume everything that is lawful and forbid eating unclean things. For Muslims, taking a lawful and good (Thayib) is manivestasi of obedience and devotion to God.The purpose of this study was to determine how the influence of kosher labeling on consumer buying decisions, product case studies on the Wall's Conello STIE consumers at unity, and also see what the Muslim Students and Non-Muslim Students of kosher labeling on packaged food products. The method used in the preparation of this research is descriptive method, that is to describe or depict the state of objects in the present study is based on the facts that appear or as they are to get the conclusion of the problem and look for ways to solve through analysis conducted by the tool author Regression and correlation test. The results of the analysis of the influence of kosher labeling on consumer purchase decisions Muslims obtained the regression equation Y = 9.943 + 0.761 X, can be interpreted that, if the value is 1 then the kosher labeling purchasing decisions will be increased by 0.761, or in other words it can be concluded that the purchase decision of Wall's Conello at the moment is 9.943. With a correlation coefficient of 0.705, which means that there is a significant relationship with the closeness of the relationship between the strong and positive labeling of halal Muslim consumer purchasing decisions. As for the non-Muslim consumers obtain the regression equation Y = 1.469 + 1.003 X. With a correlation coefficient of 0.623 which means that there is a significant relationship with the closeness of the relationship between the strong and positive labeling of halal Muslim consumer purchase decisions   Keywords: halal labeling, consumer purchase decision

scholarly journals PENGARUH KUALITAS PRODUK DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN (Studi Empiris Pada Konsumen Wardah di Gerai Pusat Grosir Cililitan)

2020 ◽  
Vol 10 (2) ◽  
pp. 195-207
Author(s):  
Tri Wijayani ◽  
Bono Prambudi
Keyword(s):  
Linear Regression ◽  
Product Quality ◽  
Customer Loyalty ◽  
Brand Image ◽  
Test Validity ◽  
T Test ◽  
Simultaneous Effect ◽  
Regression Test ◽  
Casual Relation ◽  
Test Correlation

The purpose of this research is to find out the influence of product,brand image partial and simultaneous to the customer loyalty of product cosmetik Wardah. The data collected using the Rao pubra formula invloing 100 respondents which is Wardah cosmetik customers. Metodology this research is casual relation with test validity, reability tets, classic assumption test, correlation test, multipe linear regression test, t-test, F-test, and determinants. Base on result of reseach partial know that product quality (X1) influence on custemers loyality Wardah cosmetik, brand image (X2) not influence on custemer loyalty Wardah cosmetik. The qualty of product of the simultaneous effect on custumer loylity. The better the Product Quality, the Customer Loyalty will increase and the worse the Product Quality, the Customer Loyalty will decrease. The better the Brand Image the Customer Loyalty is increasing and the worse the Brand Image the customer loyalty will decrease.

scholarly journals PENGARUH PROMOSI, HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO PADA MASYARAKAT KOTA YOGYAKARTA

2020 ◽  
Vol 9 (1) ◽  
pp. 64
Author(s):  
Endy Yudha Prawira ◽  
Sukardi Sukardi
Keyword(s):  
Product Quality ◽  
Factor Price ◽  
Purchase Decision ◽  
Analysis Tool ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
City Community ◽  
Regression Test ◽  
Data Analysis Tool ◽  
The City

This study aims to determine the effect of promotion, price, and product quality for Smartphone purchase decisions VIVO The population of this research is the consumers of the city community Yogyakarta which is more than 17 years old and has already been make purchases of VIVO Smartphone products and samples used as many as 95 consumers in Yogyakarta, community engineering Sampling in this study is Purposive Sampling. The data analysis tool used is a linear regression test multiple. The results of this study indicate that promotions and Product quality has a significant effect on purchasing decisions while the price does not significantly influence the decision purchase. Simultaneously promotion, price, and quality variables significant effect on purchasing decisions. Promotion factor, price, and product quality affect purchasing decisions of 24.1% while the remaining 75.9% is influenced by Other variables that are not present in this study. Researchers expected can test variables other than product promotion, price, and quality to make a purchase decision.

scholarly journals Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Pada PT. Wahana Chemindo Jaya Medan

2021 ◽  
Vol 1 (3) ◽  
pp. 117-125
Author(s):  
Eva Margareth Sarah ◽  
Wennita Tumanggor
Keyword(s):  
Data Analysis ◽  
Hypothesis Testing ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Normality Test ◽  
Data Analysis Method ◽  
Data Analysis Methods

The studi aims to determine whether promotions and prices have a significant effect on purchasing decisions at PT. Wahana Chemindo Jaya Medan. Where the consumers from PT. Wahana Chemindo Jaya Medan. The population in this study were all customers of PT. Wahana Chemindo Jaya Medan. The sample taken was 65 respondent using a non probability sampling technique. The data analysis method used is quantitative metdhod and data analysis method consisting of normality test, and heteroscedasticity test, multiple linaer regression terst, hypothesis testing consisting of t test and f test and coefficient od determination test (R2). Working on data analysis methods using the help os SPSS 25 For windows.This study concludes that the promotion and price variabel have a positive and significant impact on purchasing decions at PT. Wahana Chemindo Jaya Medan. This result can be seen based on the coefficient of determination test which produces an R square value of 0,787. This shows that promotions and prices are able to influence the purchasing decisions of customers of PT. Wahana Chemindo Jay Medan by 78,7%.

scholarly journals PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, KEAMANAN TRANSAKSI, DAN LOYALITAS PERUSAHAAN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN TIKET PESAWAT ONLINE PADA APLIKASI TRAVELOKA

2021 ◽  
Vol 8 (2) ◽  
pp. 37-46
Author(s):  
Dila Damayanti
Keyword(s):  
Quality Of Service ◽  
Significant Influence ◽  
T Test ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Test Results ◽  
Purchasing Decisions ◽  
Transaction Security

Based on the t test results, the quality of service has a significant effect on purchasing decisions with a significance value of 0.008 smaller than 0.05 (0.008 < 0.05), meaning the quality of service has a significant influence on the purchase decision. The price significantly affects the purchase decision with a significance value of 0.000 smaller than 0.05 (0.000 < 0.05), which means that the price has a significant influence on the purchase decision. Promotion significantly affects the purchase decision with a significance value of 0.047 smaller than 0.05 (0.047 < 0.05), meaning the promotion has a significant effect on the purchase decision. Transaction security significantly affects purchase decisions with a significance value of 0.017 less than 0.05 (0.017 < 0.05), meaning transaction security has a significant effect on the purchase decision. Company loyalty significantly affects the purchase decision with a significance value of 0.037 smaller than 0.05 (0.037 < 0.05), meaning company loyalty has a significant influence on purchasing decisions.

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