scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DETERJEN TOTAL

2019 ◽  
Vol 8 (1) ◽  
pp. 45
Author(s):  
Bella Puspita Sari ◽  
Diah Isnaini Asiati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Marketing Mix ◽  
Primary Data ◽  
Test Results ◽  
Purchasing Decisions ◽  
Product Price ◽  
The Public ◽  
Regression Techniques ◽  
Associative Design

Total detergent is one brand of detergent that is less populous in the eyes of the public. Therefore research aims to determine the effect of the marketing mix on purchasing decisions. Research was developed using associative design. In the study five variables were used, each of which served as the basis for the development of the variables. The sample was chosen by 100 purposively. The primary data needed is collected using a questionnaire. The data is analyzed using multiple linear regression techniques. The test results prove that 1) Simultaneously there is a significant effect of the marketing mix on total detergent purchasing decisions 2) partially the product, price, and distribution have a significant effect on purchasingdecisions. While the distribution has no significant effect on purchasing decisions

scholarly journals Pengaruh Marketing Mix Dan Kualitas Layanan Terhadap Keputusan Pembelian Produk Sika

2021 ◽  
Vol 13 (1) ◽  
pp. 17-31
Author(s):  
Maria Widjajanti ◽  
Bruno Hami Pahar
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Marketing Mix ◽  
Test Results ◽  
Purchasing Decisions ◽  
Significance Level ◽  
Regression Test

The purpose of this study was to determine the effect of product quality, price,promotion, service quality, and distribution on purchasing decisions of Sikaproducts at PT Adya Mandala Persada Surabaya. The sampling method used waspurposive sampling using questions in the questionnaire distributed to 125respondents who were all consumers of PT Adya Mandala Persada Surabaya.Data processing was performed using SPSS version 20.0. The results showed thatin the Validity Test all statement items were declared valid, and in the ReliabilityTest it was said that all variables were declared reliable. The results of theClassical Assumption Test show that all the requirements have been met to carryout the Multiple Linear Regression Test. From the results of the Multiple LinearRegression Test, the value of Y = 2.399 - 0.067X1 + 0.081X2 + 0.217X3 +0.234X4 + 0.697X5 is obtained. The result of the Determinant Coefficient Testshows that the Adjusted R Square is 54.9%, meaning that all X variables have amoderate contribution. The t test results get the following values: (i) variable X1= tcalculate -0.785 < ttable 1.980 with a significance level of 0.434 > 0.05, meaningthat product quality has no effect on purchasing decisions; (ii) variable X2 =tcalculate 0.793 < ttable 1.980 with a significance level of 0.429 > 0.05, which means that the price has no effect on purchasing decisions; (iii) variable X3 = tcalculate 2,564 > ttable 1,980 with a significance level of 0.012 < 0.05, it means that promotion has a significant effect on purchasing decisions; (iv) variable X4 =tcalculate 3.024 > ttable 1.980 with a significance level of 0.03 < 0.05, it means thatservice quality has a significant effect on purchasing decisions; (v) variable X5 =tcalculate 6,063 > ttable 1,980 with a significance level of 0,000 < 0.05, it means that the distribution has a significant effect on purchasing decisions. Overall it can be concluded that product quality and price have no effect on purchasing decisions while promotion, service quality, and distribution have a significant effect on purchasing decisions.

scholarly journals Analysis of Marketing Mix and Purchasing Decisions (a Study of Kene Kopi Products)

2021 ◽  
Author(s):  
Antoni Gunawan ◽  
Tina Melinda
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Rapid Growth ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Product Price ◽  
Place Promotion ◽  
Coffee Shops

The rapid growth of coffee shops in recent years has made competition fiercer. Consumer behavior in decision-making is influenced by several factors including product, price, location, and promotion. Kene Kopi is one of the famous coffee shops in Gresik. This study aimed to investigate what caused the increase and decrease (instability) of Kene Kopi sales turnover in January to October 2019 among the proliferation of coffee shops in Gresik. This study analyzed the effect of the marketing mix (product, price, place, and promotion) on decisions to purchase Kene Kopi products in Gresik. This research used a quantitative approach with a questionnaire as the method of collecting data. There was a sample of 97 respondents. Data analysis was through multiple linear regression, using SPSS. Product, price, location and promotion significantly positively affected decisions to purchase Kene Kopi products. Therefore, the manager of Kene Kopi should develop and maintain existing products and offer prices and values in accordance with the quality provided so that Kene Kopi can compete with other shops. Keywords: product, price, place, promotion, purchasing decision

scholarly journals Determinants of Zakat Behavior

2021 ◽  
Vol 1 (2) ◽  
pp. 33-43
Author(s):  
Diah Isnaini Asiati ◽  
Reza Nopriyansah
Keyword(s):  
Linear Regression ◽  
Income Distribution ◽  
Multiple Linear Regression ◽  
Social Life ◽  
Negative Influence ◽  
Primary Data ◽  
Cluster Sampling ◽  
Test Results ◽  
Internal Motivation ◽  
Rich People

Zakat is a popular Islamic weapon in shaping the welfare of society which has moral, social, and economic values. Economically, zakat balances social life by distributing wealth from rich people to poor societies. However, the greatness that is aimed to be realized was not sufficient in encouraging people to implement zakat itself, even for its value owners which is Moslem’s community. This is why the target of obtaining zakat in each region as well as national does not always achieved. This research tries to find answers that explain why people are willing to pay zakat. The development of the idea is carried out by taking all the indicators that indicate the willingness of people to pay zakat. The number of indicators reaches 52 statements. The research was developed with a causal design based on primary data. A total of 100 people were determined by cluster sampling who were involved in filling out questionnaires related to zakat behavior. The respondents came from all sub-districts in Palembang City. The data obtained is then processed using analysis factor in order to determine the choice factors that can be used as the basis for zakat behavior. The selected factors are then processed using multiple linear regression. The results showed that there are 12 factors that can be identified as the basis for zakat behavior. Following this, the test results proved that all factors influence zakat behavior and there are partially various results. Among these factors are knowledge, belief, external motivation, work, and institutions; they have been shown to significantly influence zakat behavior. As for promotion, persuasion, internal motivation, WOM, income, distribution, and individual sales, the results proved that they have insignificant effect to the behavior of zakat people. Among these factors, personal income and sales showed a negative influence.

scholarly journals Pengaruh Faktor Sosial Ekonomi Terhadap Loyalitas Konsumen Di Pasar Tradisional Ampel Kabupaten Boyolali

2018 ◽  
Vol 15 (1) ◽  
pp. 91
Author(s):  
Eka Dwi Fitriani ◽  
Bayu Nuswantara
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Secondary Data ◽  
Primary Data ◽  
Consumer Loyalty ◽  
Product Price ◽  
Business World ◽  
Traditional Markets ◽  
Market Location

<p><em>This study examines socioeconomic factors on consumer loyalty in choosing to shop at the traditional Ampel market in Boyolali Regency. In order for traditional markets to survive and develop in the competitive business world in competing for consumers, it must be able to understand it’s consumers. Many factors can influence consumer loyalty in choosing to shop in traditional markets. In this study the factors that are thought to influence are product prices, product quality, merchant service, product location and market days. The type of research used is a survey with 50 sampling using incidental sampling. The type of data used is primary data and secondary data. Data collection techniques using questionnaires and data analysis techniques used multiple linear regression. Instrument test results show all valid and reliable. Multiple linear regression test shows Y = -9,199 + 0.510 X1 + 0.460 X2 -</em><em> 0.192 X3 + 0.708 X4 + 0.551 X5. It is shows that product price variables, product quality, market location and market day have a positive effect on consumer loyalty.</em></p>

scholarly journals ANALISIS PENGARUH KUALITAS PRODUK, PROMOSI DAN DESAIN TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA AMBON

Jurnal Soso-Q ◽  
2020 ◽  
Vol 8 (1) ◽  
Author(s):  
Walter Tabelessy
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Test Results ◽  
Purchasing Decisions ◽  
Quality Promotion

This study aims to analyze the effect of product quality, promotion and design on the purchasing decisions of Samsung Smartphones in Ambon City. The population in this study is Samsung Smartphone consumers in Ambon. The sample used was 100 respondents with accidental sampling technique. Data collection techniques with questionnaires, while data analysis techniques using multiple linear regression analysis. From the F test results it is known that the regression model is feasible to measure the purchasing decisions of Samsung smartphones to consumers in Ambon City. Based on the results of multiple linear regression analysis of the t test, the results show that product quality, promotion and design have a significant effect on the purchasing decision of Samsung Ambon City Smartphones. Keywords: Product Quality, Promotion, Design, Purchasing Decisions

PENGARUH PRODUK DAN HARGA AKOMODASI TERHADAP MINAT WISATAWAN MENGINAP DI KOTA BUKITTINGGI

2021 ◽  
Vol 3 (2) ◽  
pp. 102-110
Author(s):  
Wina Asty ◽  
Vina Kumala ◽  
Dewi Angraini
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sample Size ◽  
Secondary Data ◽  
Primary Data ◽  
Regression Techniques ◽  
The Government ◽  
Quantitative Descriptive ◽  
The City

In the last three years, it has been seen that the level of tourist visits in the City of Bukittinggi has increased significantly. Business actors and the government are also racing to improve tourism infrastructure, including lodging facilities. Based on observations, data was obtained that in 2018 the number of accommodations in the City of Bukittinggi was 107 inns. The number of guests staying in 2016-2017 increased by 1.51%, then in 2017-2018, it increased by 5.66%. This study aims to examine the effect of products and accommodation prices on the purchase interest of tourists in the city of Buktinggi using quantitative descriptive methods. The population used is tourists who have stayed at the accommodation in the city of Bukittinggi, with a sample size of 100 respondents. Primary data was obtained through distributing questionnaires, and secondary data was obtained from the Department of Tourism, Youth, and Sports, by testing the hypothesis of multiple linear regression techniques. The results showed that the products offered affected the purchase interest of tourists, while the price of accommodation did not affect the interest of tourists to stay in the city of Bukittinggi.

scholarly journals Pengaruh Promosi Online Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Pada Ud. Bintang Sembilan)

2021 ◽  
Vol 15 (2) ◽  
pp. 204-214
Author(s):  
Lukmanul Hakim ◽  
Bambang Setiyo Pambudi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Probability Sampling

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi online dan word of mouth terhadap keputusan pembelian pada UD Bintang Sembilan. Bintang Sembilan sebagian atau bersamaan. Penelitian ini menggunakan data primer yaitu data yang diperoleh langsung dari konsumen UD. Bintang Sembilan Bintang Sembilan. Sampel menggunakan teknik non-probability sampling yaitu incidental sampling, dengan jumlah sampel 100 responden. Instrumen penelitian menggunakan angket dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan secara parsial promosi online berpengaruh signifikan terhadap keputusan pembelian dan word of mouth secara parsial berpengaruh signifikan terhadap keputusan pembelian. Secara simultan kedua variabel yaitu promosi online dan word of mouth berpengaruh signifikan terhadap keputusan pembelian Purpose of this study was to determine the effect of online promotion and word of mouth on purchasing decisions at UD Bintang Sembilan. The Nine Star partially or simultaneously. This study uses primary data, namely data obtained directly from consumers of UD. Bintang Sembilan Nine Star. The population of this research is consumers of UD. Bintang Sembilan using a non-probability sampling technique, namely incidental sampling, with a sample size of 100 respondents. The research instrument used a questionnaire and analyzed using multiple linear regression analysis with t test (partial) and f test (simultaneous).The results of this study indicate partially online promotion has a significant effect on purchasing decisions and for word of mouth partially has a significant effect on purchasing decisions. Simultaneously, the two variables, namely online promotion and word of mouth, have a significant effect on purchasing decisions.

PENGARUH KNOWLEDGE SHARING, KOMPETENSI DAN LINGKUNGAN KERJA TERHADAP KINERJA TERHADAP KINERJA KARYAWAN

2020 ◽  
Vol 14 (2) ◽  
pp. 117
Author(s):  
Resti Novita ◽  
Prayekti Prayekti ◽  
Jajuk Herwati
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Knowledge Sharing ◽  
Multiple Linear Regression ◽  
Work Environment ◽  
Employee Performance ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Test Results

ABSTRACT This study aims to determine the effect of knowledge sharing, competence and work environment on employee performance. The population in this study were all employees of the Pratama Tax Office in Bantul. The sample in this study amounted to 45 respondents using accidental sampling. By using a questionnaire to collect primary data, and respondents were 45. The technique used regression analysis to determine the effect of knowledge sharing, competence and the Work Environment on employee performance. The results show multiple linear regression analysis, namely the T test shows that competency has a significant effect on employee performance. F test results show knowledge sharing, competence and work environment simultaneously have a positive and significant effect on employee performance.Keywords: knowledge sharing, competence, work environment, employee performance. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh knowledge sharing, kompetensi dan lingkungan kerja terhadap kinerja karyawan. Populasi dalam penelitian ini seluruh kayawan kantor pelayanan pajak pratama Bantul. Sampel dalam penelitan ini berjumlah 45 responden dengan menggunakan accidental sampling.  Dengan menggunakan kuesioner untuk mengumpulkan data primer, dan responden adalah 45. Teknik yang digunakan analisis regresi untuk mengetahui pengaruh knowledge sharing, kompetensi dan Lingkungan Kerja terhadap kinerja karyawan. Hasil menunjukkan analisis regresi linear berganda yaitu pada uji T menunjukkan knowledge sharing tidak berpengaruh positif terhadap kinerja karyawan dengan nilai signifikansi 0,017 dimana nilai ini diatas 0,05. Sedangkan Kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan dengan nilai signifikansi 0,048 dimana nilai ini dibawah 0,05. Lingkungan kerja tidak berpengaruh positif dan signifikan dengan nilai 0,895 dimana nilai ini diatas 0,05. Kata kunci : knowledge Sharing, Kompetensi, Lingkungan Kerja, Kinerja Karyawan.

scholarly journals IMPLEMENTASI BAURAN PEMASARAN TERHADAP MINAT PEMBELIAN RUMAH (STUDI KASUS PADA PT KALIMASADA DI BERAU)

2021 ◽  
Vol 3 (1) ◽  
pp. 23-26
Author(s):  
Fajriani Fajriani ◽  
Hasanuddin Remmang ◽  
Chahyono Chahyono
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Physical Appearance ◽  
Multiple Linear Regression Analysis ◽  
Marketing Mix ◽  
Primary Data ◽  
Consumer Interest

Penelitian tersebut dianalisis dengan menggunakan analisis regresi linear berganda dengan menggunakan data primer yang diperoleh dari jawaban responden sebanyak 100 orang pembeli dan user perumahan kalimasada. Penelitian ini bertujuan untuk mengetahui implementasi bauran pemasaran secara simultan berpengaruh signifikan terhadap minat beli konsumen di perumahan kalimasada Berau. Berdasarkan hasil uji penelitian ini, bauran pemasaran dengan variabel orang, promosi dan tampilan fisik berpengaruh secara signifikan terhadap minat pembelian di perumahan kalimasada. Untuk variabel yang lain tidak berpengaruh signifikan terhadap minat beli konsumen pada perumahan Kalimasada. This study was analyzed using multiple linear regression analysis, using primary data obtained from respondents' answers as many as 100 buyers and users of Kalimasada housing. This study aims to determine whether the implementation of the marketing mix simultaneously has a significant effect on consumers’ interest in buying a house in Kalimasada residence, Berau. Based on the testing results of this study, the marketing mix with the variables of people, promotion, and physical appearance has a significant effect on the interest in buying a house in Kalimasada residence. Meanwhile, other variables do not have a significant effect on consumer interest in buying a house in Kalimasada residence.

scholarly journals THE INFLUENCE OF PRICE AND SERVICE QUALITY ON PURCHASE DECISION OF HONDA CAR AT PT. ISTANA CENDRAWASIH MOTOR SEMARANG

2019 ◽  
Vol 20 (1) ◽  
pp. 47
Author(s):  
Yasinta Budie Pangestika ◽  
Karnowahadi Karnowahadi ◽  
Isnaini Nurkhayati
Keyword(s):  
Linear Regression ◽  
Service Quality ◽  
Competitive Advantage ◽  
Multiple Linear Regression ◽  
Significant Influence ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Analysis Model ◽  
Simultaneous Influence

<em>The growth of automotive world in Indonesia makes the emergence of many car companies. Competitive advantage is required for companies to compete in the market, one of them by increasing purchasing decisions. The purpose of this research is to analyze the partial and simultaneous influence of price and service quality on purchase decision of Honda car at PT. Istana Cendrawasih Motor Semarang. The data used are primary data obtained by using questionnaire. The sample in this study were 100 customers of the PT. Istana Cendrawasih Motor Semarang. Sampling is done by using purposive sampling. The analysis model used in this research is multiple linear regression. The result of determination coefficient (R Square) showed that 28,7% purchase decision was influenced by price and service quality. The rest was explained by other factors not examined in this research. The result of hypothesis testing shows the variables of price and service quality simultaneously and partially significant influence on purchase decision of Honda car at PT. Istana Cendrawasih Motor Semarang</em>

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