scholarly journals Pengaruh Faktor Sosial Ekonomi Terhadap Loyalitas Konsumen Di Pasar Tradisional Ampel Kabupaten Boyolali

2018 ◽  
Vol 15 (1) ◽  
pp. 91
Author(s):  
Eka Dwi Fitriani ◽  
Bayu Nuswantara
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Secondary Data ◽  
Primary Data ◽  
Consumer Loyalty ◽  
Product Price ◽  
Business World ◽  
Traditional Markets ◽  
Market Location

<p><em>This study examines socioeconomic factors on consumer loyalty in choosing to shop at the traditional Ampel market in Boyolali Regency. In order for traditional markets to survive and develop in the competitive business world in competing for consumers, it must be able to understand it’s consumers. Many factors can influence consumer loyalty in choosing to shop in traditional markets. In this study the factors that are thought to influence are product prices, product quality, merchant service, product location and market days. The type of research used is a survey with 50 sampling using incidental sampling. The type of data used is primary data and secondary data. Data collection techniques using questionnaires and data analysis techniques used multiple linear regression. Instrument test results show all valid and reliable. Multiple linear regression test shows Y = -9,199 + 0.510 X1 + 0.460 X2 -</em><em> 0.192 X3 + 0.708 X4 + 0.551 X5. It is shows that product price variables, product quality, market location and market day have a positive effect on consumer loyalty.</em></p>

PERILAKU KONSUMEN SAWI (Brassica Juncea L) PADA BEBERAPA PASAR TRADISIONAL DI KOTA KUPANG PROVINSI NUSA TENGGARA TIMUR

2020 ◽  
Vol 21 (2) ◽  
pp. 168-179
Author(s):  
Veby Kadji ◽  
Damianus Adar ◽  
Maximiliam M. J. Kapa
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Secondary Data ◽  
Primary Data ◽  
Sales Volume ◽  
White Mustard ◽  
Traditional Markets ◽  
The Third ◽  
Traditional Market

This research has been carried out in the Oeba Traditional Market and Naikoten Traditional Inpres market in October to November 2017. The aim is to find out: (1) Purchase Volume of Mustard Consumer; (2) the preferred type of mustard; (3) identify the factors that influence the demand of mustard consumers; (4) Mustard Sales Volume. The method used in this research is survey. Determination of the location of research carried out by purposive sampling. Respondents were determined as many as 120 people. The type of data collected is primary data and secondary data. To answer the first and fourth objectives, the data were analyzed descriptively qualitatively, answering the second goal using a Likert scale and the third objective of the data analyzed using multiple linear regression. The results showed that; (1) Of the 5 types of mustard the lowest purchase volume is dominated by curly mustard, namely the frequency of purchases per week 1-2 times with a volume of 1 kg - 2 kg. (2) The results of the study of 60 respondents, namely: 30 respondents in traditional traditional markets in Naikoten and 30 respondents in traditional Oeba markets, there are 3 types of mustard which are included in the Average category, namely curly mustard greens, and white mustard, and 2 types of mustard which are included in Like categories namely: mustard huma, and mustard caisim. (3) together - all factors significantly influence the demand for mustard greens shown by the F-count (14.895)> F-table (2.54) is significant at α = 5%. While the results shown by t-count which significantly influence α = 5% are Consumer Taste, and Holidays / Holidays. While the price of mustard greens, other vegetable prices, consumer income, the number of family members, the volume of mustard greens prepared by traders does not significantly affect the demand for mustard. (4) The lowest sales volume of mustard is dominated by Curly mustard, that is 9 respondents or 5% who sell with a volume of 22 - 42Kg / week

scholarly journals ANALISIS LOYALITAS KONSUMEN PRODUK BERLABEL HALAL

2019 ◽  
Vol 4 (1) ◽  
pp. 51-59
Author(s):  
Nurul Izzah Lubis
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Research Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Consumer Loyalty

This article aims to determine how much is the influence the product quality, brand image and halal label to consumer loyalty product of PT. Unilever Indonesia. The research method used is quantitative approach with multiple linear regression analysis. The research used primer and secondary data from consumer product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research showed that there was the positif influence of product quality and brand image variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja. The result of the research also showed that there was not influence of  halal label variable to the consumer loyalty product of PT. Unilever Indonesia in Desa Hutaraja.

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PT. GLOBAL SHINSEI INDONESIA

2016 ◽  
Vol 4 (3) ◽  
Author(s):  
Ismail Razak ◽  
Ryan Ichwanto
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Secondary Data ◽  
Primary Data ◽  
Analysis Method ◽  
Simple Linear Regression

The aim of this study was to analize the influence of product quality and service quality on customers loyalty. Secondary data was obtained from PT. Global Shinsei Indonesia, while primary data was obtained from customers of PT. Global Shinsei Indonesia, Tbk through admission filling of questionnaire by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that product quality no significant and service quality significant influenced the customers loyalty. The conclution of this study is that service quality was dominant than the product quality in influencing customers loyalty

scholarly journals ANALISIS PENGARUH PENGETAHUAN PERPAJAKAN, SOSIALISASI, PELAYANAN, SANKSI PERPAJAKAN, DAN TINGKAT PENDIDIKAN WAJIB PAJAK TERHADAP KESADARAN WAJIB PAJAK MEMBAYAR PBB P2

2020 ◽  
Vol 6 (1) ◽  
pp. 75-95
Author(s):  
Yunita Isna Ratri ◽  
Achmad Tjahjono
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Positive Relationship ◽  
Secondary Data ◽  
Education Level ◽  
Primary Data ◽  
Partial Knowledge ◽  
Convenience Sampling

The Analysis Influence of Knowledge Taxation, Socialization, Service, Tax Sanctions and Education Level of Taxpayer Awareness Paying PBB P2. SkripsiStarta One (S1) Accounting Departement STIE Widya Wiwaha Yogyakarta 2018. The purpose of this research is to know influence of Knowledge Taxation,Socialization, Service, Tax Sanctions and Education Level of Taxpayer Awareness Paying PBB P2 with using multiple linear regression and dummy’s variable. The sample in this research includes 120 respondences who are in the District of Prambanan, village Bokoharjo, Madurejo, Sambirejo, Sumberharjo, Wukirharjo, Gayamharjo. The sampling method is convenience sampling. The collected of data to use primary data with questionnaire technique and secondary data that is data taken from DPPKAD (Dinas Pendapatan Pengelolaan Keuangan Aset Daerah). The results of the research to drawn that the partial, knowledge taxation has a positive relationship and significantly influence the awareness of paying taxpayers PBB P2, and Services have a positive relationship and significant effect on the awareness of paying taxpayers PBB P2. By mutual independentvariables affect the awareness of paying taxpayers PBB P2 as a dependent variable.

scholarly journals ANALISIS PENGARUH KEBIJAKAN PEMERINTAH SISTEM LOGISTIC DAN KUALITAS PRODUK TERHADAP KINERJA EKSPOR DI PELABUHAN TANJUNG EMAS SEMARANG

2018 ◽  
Author(s):  
Agus Santosa
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Government Policy ◽  
Export Performance ◽  
Secondary Data ◽  
Manufacturing Companies ◽  
Logistics System ◽  
System Product ◽  
Independent Variable

<p>There are many factors affecting export performances, such as: government policy, logistics system, product policy all of which greatly affect export performances. Globalization could also cause relations between countries closer due to the interaction in political, defense, and economic cooperation. One form of cooperation is the ASEAN economic communities; this will make competition between ASEAN countries more stringent. That is why Indonesia needs to prepare in all respects including aspects of export-import performances.This research was analyzed using three variables they are government policy, logistic system and product quality as independent variable influencing dependent variable that is export performance. In this research the object taken is manufacturing companies that actively carry out export activities at Tanjung Emas Port of Semarang. Data sources include primary and secondary data. The sample in this study is 124 manufacturing companies that actively carry out export activities at the Tanjung Emas Port of Semarang. Data analysis technique is multiple linear regression technique. The result of multiple linear regression equation showed that there were a positive influence partially between government policy toward export performance meaning that independent variable influences simultaneously to dependent variable, government policy variable, logistic system and product quality influences by 44,2% toward export performance and 55,8% influenced by undetectable research variables.</p><p><strong>Keywords : Export Performance, Government Policy, Logistics System, Product Quality</strong></p><p>Banyak faktor yang mempengaruhi kinerja ekspor, seperti : kebijakan pemerintah, sistem logistik, kebijakan produk yang kesemuanya itu sangat mempengaruhi kinerja ekspor. Pada penelitian ini akan dinanalisis tiga variabel penelitian yaitu kebijjakan pemerintah, sistem logistik dan kualitas produk sebagai independen variabel yang mempengaruhi dependen variabel yaitu kinerja ekspor. Pada penelitian ini obyek independen adalah perusahan Manufakturing yang aktif melaksanakan kegiatan ekspor di Pelabuhan Tanjung Emas Semarang. Sumber data primer dan. Sampel pada penelitian ini adalah 124 responden yang merupakan perusahan Manufakturing yang aktif melaksanakan kegiatan ekspor di Pelabuhan Tanjung Emas Semarang. Teknik analisis datanya adalah teknik regresi linier berganda. Hasil persamaan regresi linier berganda menunjukkan bahwa ada pengaruh yang positif antara variabel independen terhadap variabel dependen, yaitu variabel kebijakan pemerintah, sistem logistik dan kualitas produk berpengaruh 44,2% terhadap kinerja ekspor dan 55,8% secara simultan dipengaruhi oleh variabel penelitian yang tidak terdeteksi pada penelitian ini.</p><p><strong>Kata kunci : Kinerja Ekspor, Kebijakan Pemerintah, Sistem Logistik, Kualitas Produk</strong></p>

scholarly journals Faktor – Faktor yang Berpengaruh Terhadap Keputusan Pemilihan Daging Ayam Broiler Sebagai Konsumsi Rumah Tangga di Surakarta (Studi Kasus di Kelurahan Tegalharjo Kecamatan Jebres)

2018 ◽  
Vol 16 (1) ◽  
pp. 12
Author(s):  
Endang Tri Rahayu ◽  
Ratih Dewanti ◽  
Mos Aldin Long
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Test Reliability ◽  
Primary Data ◽  
Regression Test ◽  
Quantitative Descriptive ◽  
Linearity Test

<em>This study aims to determine the factors that influence the decision on the selection of broiler for household consumption in Surakarta. This study is a case study conducted in one of the densest urban village of Tegalharjo, Jebres, Surakarta. This research was conducted in November - December 2015. The basic method used in this research is quantitative descriptive method with survey technique to household / household in Tegalharjo Village, Jebres, Surakarta. Sampling technique is done by Purposive Sampling method with 86 respondents. Primary data was obtained from interview with questionnaire tool. Secondary data obtained from the Central Bureau of Statistics (BPS) Surakarta, Jebres and Tegalharjo. Data analysis used was descriptive analysis, validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test and multiple linear regression test. The result of research shows that the instrument is valid because r count&gt; r table and reliable because of Alpha Cronbach result for each sub variable in the range 0,761 - 0,873, research data is normal distribution with significance value of each variable&gt; 0,05, result of multiple linear regression test show each variable has significant effect on broiler consumption except family wealth factor variable (X2), with value of Adjusted R2 equal to 0,731. Conclusion from this research was that the economic and social factors as a whole affect the level of consumption of broiler in the household in Surakarta.</em>

scholarly journals PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP LOYALITAS KONSUMEN CV. SABANI INDONESIA SURABAYA

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Endang Setyowati ◽  
Mohammad Septyan
Keyword(s):  
Quality Of Service ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Customer Loyalty ◽  
Consumer Loyalty ◽  
Test Results ◽  
Dominant Influence

ABSTRACTThesis entitled "The impact of service quality and product quality to consumers loalitas CV. Sabani Indonesia Surabaya "aims to determine the effect of service quality and product quality terehadap consumer loyalty simultaneous partial and see what's most dominant influence. In this study, researchers used a questionnaire to determine the perception of respondents was 50, a data analysis technique used in this study were using multiple linear regression with correlation test, F test and t test tools. The test results of this study are obtained calculation results of multiple linear regression is Y = 1,876 + 0, 105 kpl + 0.172 mortgages where all these variables have positive influence and direction of the dependent variable namely customer loyalty CV. Sabani Indonesia Surabaya. The test results simultaneously obtained Fhitung 71.299 71.299 which means Fhitung> Ftabel 3.20, or can be seen from the level of significance of 0.000 <0.05 (α = 5%). While partially obtained Thitung Quality of service (KPL) = 2,865 Thitung Product Quality (KPR) = 4,348, thus Thitung> Ttabel (2.01174). Thus the hypothesis which states that the quality of service and product quality simultaneously or partially significant effect on consumer loyalty CV. Sabani Indonesia Surabaya proven true. Variable quality of products (mortgage) has the most dominant influence on the satisfaction of members of the cooperative as it has the largest regression coefficient is 0.172 compared to 0.105 service quality variables.Keywords: quality of service, product quality, customer loyalty

PENGARUH PRODUK DAN HARGA AKOMODASI TERHADAP MINAT WISATAWAN MENGINAP DI KOTA BUKITTINGGI

2021 ◽  
Vol 3 (2) ◽  
pp. 102-110
Author(s):  
Wina Asty ◽  
Vina Kumala ◽  
Dewi Angraini
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sample Size ◽  
Secondary Data ◽  
Primary Data ◽  
Regression Techniques ◽  
The Government ◽  
Quantitative Descriptive ◽  
The City

In the last three years, it has been seen that the level of tourist visits in the City of Bukittinggi has increased significantly. Business actors and the government are also racing to improve tourism infrastructure, including lodging facilities. Based on observations, data was obtained that in 2018 the number of accommodations in the City of Bukittinggi was 107 inns. The number of guests staying in 2016-2017 increased by 1.51%, then in 2017-2018, it increased by 5.66%. This study aims to examine the effect of products and accommodation prices on the purchase interest of tourists in the city of Buktinggi using quantitative descriptive methods. The population used is tourists who have stayed at the accommodation in the city of Bukittinggi, with a sample size of 100 respondents. Primary data was obtained through distributing questionnaires, and secondary data was obtained from the Department of Tourism, Youth, and Sports, by testing the hypothesis of multiple linear regression techniques. The results showed that the products offered affected the purchase interest of tourists, while the price of accommodation did not affect the interest of tourists to stay in the city of Bukittinggi.

scholarly journals FAKTOR PENENTU PILIHAN KONSUMEN KOMODITI PERTANIAN TERHADAP TEMPAT BERBELANJA DI PASAR TRADISIONAL DAN PASAR MODERN DI KOTA MANADO

2016 ◽  
Vol 12 (1) ◽  
pp. 77
Author(s):  
Zely Ela Karouw ◽  
O. Esry H. Laoh ◽  
Juliana R. Mandei
Keyword(s):  
Logistic Regression Model ◽  
Secondary Data ◽  
Primary Data ◽  
Agricultural Commodities ◽  
Product Price ◽  
Consumer Decisions ◽  
Traditional Markets ◽  
Central Agency ◽  
Traditional Market ◽  
The City

This study aims to describe the factors which determine consumer decisions of agricultural commodities to shop at traditional markets and modern markets in the city of Manado. This study took place in June 2015 until July 2015 at Traditional and Modern Market Market in the city of Manado. In this study, the data used is primary data obtained from questionnaires and secondary data obtained from the relevant agencies, namely the Manado Statistics Central Agency (BPS) and Department of Industry and Trade of Manado. Variables measured were age, education level, income, location, product, price, atmosphere in the outlets, service, comfort, prestige. Analysis of the data used is the logistic regression model analysis.The results showed that there are two variables that significantly determine the consumer’s decision of choosing to shop in agricultural commodities at Traditional Market or Modern Market in the city of Manado is the atmosphere in the stores and services. Consumer’s who want a high atmospheric in the stores, preferring to go shopping to the modern market, while consumer’s who want good services, prefer to shop in tradisional market.

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DETERJEN TOTAL

2019 ◽  
Vol 8 (1) ◽  
pp. 45
Author(s):  
Bella Puspita Sari ◽  
Diah Isnaini Asiati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Marketing Mix ◽  
Primary Data ◽  
Test Results ◽  
Purchasing Decisions ◽  
Product Price ◽  
The Public ◽  
Regression Techniques ◽  
Associative Design

Total detergent is one brand of detergent that is less populous in the eyes of the public. Therefore research aims to determine the effect of the marketing mix on purchasing decisions. Research was developed using associative design. In the study five variables were used, each of which served as the basis for the development of the variables. The sample was chosen by 100 purposively. The primary data needed is collected using a questionnaire. The data is analyzed using multiple linear regression techniques. The test results prove that 1) Simultaneously there is a significant effect of the marketing mix on total detergent purchasing decisions 2) partially the product, price, and distribution have a significant effect on purchasingdecisions. While the distribution has no significant effect on purchasing decisions

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