scholarly journals Export performance and export marketing strategy of Vietnam’s vegetable and fruit export firms

Author(s):  
Pham Ngoc Y

The paper aims at defining and measuring the relationship between export marketing strategy and export performance of vegetable and fruit export firms in the southern region and Lam Dong province by applying qualitative and quantitative methods. The qualitative method is carried out through through in-depth interviews of 10 chief executive officers, while the quantitative one is conducted through direct interviews with 207 managers of vegetable and fruit companies. Export performance are measured by a non-financial/non-economic approach. The results show that firm’s export performance is under the direct influences by 4 components of export marketing strategy including: (1) Product strategy; (2) price strategy; (3) promotion strategy; (4) place strategy, these factors have a positive impact on export performance, regression coefficients at 1% significance level. The research results are the scientific basis for proposing administrative implications for fruit and vegetable exporters to improve export performance when adjusting the adaptation level of export marketing strategies.

Author(s):  
Le Tan Buu ◽  
Pham Ngoc Y

The paper aims at defining and measuring key internal factors which impact on export performance of vegetable and fruit export firms in Ho Chi Minh City, Lam Dong, Dong Nai, Binh Duong, Vung Tau, Binh Phuoc, Tay Ninh, Long An và Tien Giang province. The study uses resource-based theory (RBV) to explain the internal factors affecting the export performance by applying qualitative and quantitative methods. The qualitative method is carried out through in-depth interviews of 10 chief executive officers, while the quantitative one is conducted through direct interviews with 228 managers of vegetable and fruit companies. Export performance are measured under the subjective perspective to collect information from firms, considering the perception or satisfaction of firms on export activities. The results show that firm's export performance is under the direct influences of four internal factors including: (1) International experience; (2) export commitment; (3) product characteristics; (4) technology orientation. The study measures export performance and internal factors affecting export performance, thereby suggesting management implications that help businesses improve export performance of Vietnamese fruit and vegetable firms.  


2017 ◽  
Vol 4 (2) ◽  
pp. 13
Author(s):  
Jean Bosco Harelimana

The study analyzed the impact of ICT utilization on the financial performance of microfinance institutions inRwanda with case study of Réseau Interdiocesain de microfinance (RIM) Ltd undertaken within 5 years (2011-2015). The study adopted the use of descriptive survey using both qualitative and quantitative methods for a totalsample size of 132. Purporsive and simple random simpling was used for this purpose. Primary and Secondary datawere collected and thene analyzed using SPSS version 16.00. The study found that ICT has been introduced and usedabout 5 years and above. The study found that ICT impact firstly on financial sustainability and profitability (65.8%),secondly on financial efficiency and productivity (23.7) and finally on portfolio quality (5.3%). ICT utilization havea high influence to the RIM Ltd.’s financial performance compared to the previous situation.The correlation results imply that ICT usage has a positive impact on financial sustainability and profitability as theymove in the same direction (R=0.502). The strength of the impact was found to be low due to the low investments inICT among microfinance institutions.


2018 ◽  
Vol 232 ◽  
pp. 01057
Author(s):  
Yashun Zhang

In the past few years, shared bicycles without piles developed so fast, they also experienced problems such as unregulated bicycle parking and unrepaired damaged bicycles. This article’s study about users’ consciously participating in the reporting damaged or illegal vehicles, encourages shared bicycle users’ value co-creation behaviours, and strengthens the interaction between companies and users. This paper uses the combination of qualitative and quantitative methods to analyse the reliability and validity of the collected questionnaires, and uses the structural equation model to test the relevant hypotheses. It draws the conclusion that sense of responsibility, sense of accomplishment, expected revenue, peer acceptance, and self-efficacy have positive impacts on the value co-creation behaviour of shared bicycle users. The value creation behaviour of users has a positive impact on process satisfaction and result satisfaction.


2016 ◽  
Vol 3 (5) ◽  
pp. 29
Author(s):  
Martiah Akhdianti ◽  
Idiannor Mahyudin ◽  
Tri Dekayanti

Kintap coastal area is one of the areas that developed as a coastal fishery production.    Area-based coastal fisheries as Kintap Muara district is consisting of the main activities of fishing activity in the form of Fish Landing Base (PPI) with a variety of amenities. Coastal areas in the village of Muara Kintap pattern fisheries are people who are known to pattern  middlemen (Indonesian : penyambang) and developed since 2003. Study was conducted to see how the existence determines penyambang ships for fishing communities and the fishing estuary fishing port Kintap with : identifying the impact of fishing communities penyambang vessel catch and fishing port Muara Kintap; analyze business profits as penyambang ship; formulate strategy development as a fishing port economic zone fisheries. Technique uses qualitative and quantitative methods with a descriptive approach.The existence of the ship penyambang was a positive impact on fishermen catch. Fishermen catch will work more effectively and provide capital as a form of business development, while for the Port of Muara Kintap, penyambang ship has negatif impact on the port becauses penyambang ship can not be loading and unloading in the port. So that data from the catches of fishermen willnot be sould to penyambang as data the basis for determining the policy is difficult to know and retribution for PAD port no.  Average profit businesses penyambang vessel during fishing season is Rp. 2.773.611,00 per month while the crew (ABK) get Rp.1.386.806, 00 per month and crew still above the local minimum wage (UMR) South Kalimantan Province of  Rp. 1.337.500.00. Fishing harbor in the village of Muara Kintap, Tanah Laut District as district fisheries economy still needs a better development strategy so that the presence of the ship penyambang can contribute to Improved Income (PAD) Kintap Estuary Fishery Port.


Author(s):  
Emilda Handayani ◽  
Augusty Tae Ferdinand ◽  
Sugiono Sugiono

The Era of the ASEAN Economic Community (MEA) should be a boost for small and medium entrepreneurs (SMEs) to be more proactive in maintaining the existence of their business. SMEs as one of the important links in Indonesia's economic growth, need to get special attention to develop it. The research problem is how to improve export performance of SMEs in Central Java through the adoption of e-commerce, 3PL (third party logistics support), export market orientation and export marketing strategy. In answer to the problem developed a modeling and four hypotheses have been formulated in this study. This study used sampling purposive sampling method in which the respondent is the owner or manager of SMEs in Central Java that meets the criteria. The number of samples in this study was 134 respondents. The analysis tool used is SEM (structural equation modeling) in the AMOS program. The result of SEM analysis meets the criteria of Goodness of Fit that is Chi-square equal to 193,647; probability 0.051; TLI 0.981; CFI 0.984; CMIN / DF 1,188; RMSEA 0,039; GFI 0.879 and AGFI 0.844. The results of the data analysis showed that all hypotheses are accepted and produced three strategies in order to improve export performance through export marketing strategies that are influenced by export marketing orientation, support from logistic companies, and e-commerce adoption. Keywords: Small and Medium Enterprises, Export Performance, Export Marketing Strategy, Export Marketing Orientation, Logistic Support Company, and E-Commerce Adoption


2020 ◽  
Vol 10 (1) ◽  
pp. 64-86
Author(s):  
Alphonse Nsengiyumva ◽  
Jean Bosco Harelimana

The study analyzed the contribution of loan management on the financial performance of Umurenge Savings and Credit Cooperatives in Rwanda. The study adopted the use of descriptive survey using both qualitative and quantitative methods for a total sample size of 78 clients who have received more than two times the loan. Purposive and simple random sampling was used for this purpose. Primary and secondary data were collected and then analyzed. The study found that loan management determinants used such as membership enrolment, client appraisal, credit risk control and collection policy impact on financial performance respectively at 23,9%; 24,1%; 39,2 % ; 28,4%.Loan management practices have a high influence on the SACCO’s financial performance during the five years.The correlation results imply that suitable loan management in a saving and credit institution has a positive impact on financial sustainability and profitability and on financial efficiency and productivity as they move in the same direction (R=0.980).


2017 ◽  
Vol 17 (1) ◽  
pp. 68 ◽  
Author(s):  
Eni Fariyatul ◽  
Adi Bandono

<p>Developing learning media by adjusting it to the subject materials’ characteristics and students’ development needs to be done. Based on this concern, this research is aiming at developing picture story media that is based on value clarification technique (VCT) as an alternative value education in primary school. This research employed Research and Development (R &amp; D) study approach and specifically adapted the study model from Dick and Carey (2001). Data collection was done through documentation note, observation, questionnaire, and try out. Data that had been collected then was analysed by using qualitative and quantitative methods (mix methods). Based on the try out result, it shows that the picture story media that is being developed has fulfilled the criteria of validity, effectivity, and practicality. Besides, based on the observation results of the tests’ try out process, it shows that the media has given positive impact towards the expected learning process and results.</p>


2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Parveen Kaur ◽  
Chai Nyet Foong ◽  
Arif Jawaid

Recycling is one of the best ways to have a positive impact on the world in which we live in. In this modern hectic world of ours, people are indulging in activities which harm the environment. It is vital to educate our future generation in the preservation of our pleasant environment by not only polluting but also spreading crucial diseases. The purpose of this research is to understand the recycling practices and perceptions among rural primary school children. The sample for this study included Primary Three to Primary Six (N=16, M=11.31 years) school children with different ages and ethnic groups. The research was carried out in SJK Chung Hua Asajaya, Samarahan, Sarawak. This study used both qualitative and quantitative methods to collect the data. Face-to-face interviews guided by questionnaires as a tool determine the habits and practices on recycling activity. Findings of this study indicated that majority of the school children have good habits of recycling in both school and at home. Their perceptions indicated that they were aware on the importance of recycling in preserving the environment. This study would benefit the people in rural areas to be aware on the importance of recycling and how they can practice and improve their habits in recycling. School plays an important role in cultivating this practice. Recycling will help the town council and related institutions to giveindividuals a better quality of living.


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