scholarly journals PERAN MEDIA RELATION DALAM PENYELENGGARAAN EVENT UNTUK MENINGKATKAN KINERJA DI BIDANG PUBLIC RELATIONS

Epigram ◽  
2014 ◽  
Vol 7 (2) ◽  
Author(s):  
Dewi Winarni Susyanti ◽  
Faisal - Riyadi
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Data Base ◽  
Public Relation ◽  
Site Visit ◽  
Essential Work ◽  
The Public ◽  
Key Word ◽  
The Media ◽  
Good Relation

ABSTRAK Media relation is a part of public relation. It is one essential work how to build and create the good relation with media in order to inform and to prepare the event, media relation starts from how to arrange data base of event and finally asking the visitor opinion and comment by distributing the questionnaire. Media relation ask visitors and exhibitors comment or opinion during the event. They ask how the service given by the organizer during the event. Public relation officer s not only do the media relation, but he or she must b able to write article, do confirmation to media, welcome media site visit and make documentation of event. Public relation must be able to formulate the public opinion. The public opinion is very important for decision maker, so that si why it is very important for them to understand and to formulate the information. The position and the activity media relation is very important, because the event is the great moment forevent organizer to promote theirself by communicating, interacting, showing and exhibiting their products. Media relation on event is very important, because the public will get the information of event from media Key word: Media Relation, Media Relation Officer, Public Relations, Event,Database, Kuesioner, Media Cetak, Media Elektrionik, Nesw Portal, Deadline.

scholarly journals PENGELOLAAN OPINI PUBLIK DALAM MEMBANGUN REPUTASI (Studi kasus pada Humas Pemerintah Kabupaten Bengkalis)

2016 ◽  
Vol 4 (1) ◽  
pp. 12
Author(s):  
Try Aditia ◽  
Hamidi Said ◽  
Supriati Supriati
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Public Relation ◽  
The Public ◽  
Know How ◽  
News Analysis ◽  
Information Pack ◽  
Media Monitoring

Abstract : The purpose of the research are to know how the public relations officer of Bengkalis regency government managing public opinion, the cons- traints face, and to determine solutions to faced constraints. This type research is descriptive. The results of the research is the public relations officer Bengkalis regency government in managing public opinion that is media monitoring acti- vities, news analysis, discussion results of analysis, and set of information pack- aging strategy. Constraints faced  is society of Bengkalis less familiar media mo- dern, public relations officer does not meet qualifications, and facilities ina- dequate.  The solution is to the public relations activities of conducted intensive- ly, revitalizing public relation officer, and the addition infrastructure required. So that the function and purpose of public relations goes well then the human re- sources that are used by Public Relations of Bengkalis Regency Government fac- tor should prioritize quality over quantity, at least a Public Relations must have the appropriate background to the field. Keywords : Public Relations, Public Opinion 

scholarly journals Universitas Kristen Satya Wacana students' understanding of public relations profession: A phenomenology

2020 ◽  
Vol 4 (3) ◽  
pp. 650
Author(s):  
Nadia Parastiwi ◽  
Rini Darmastuti
Keyword(s):  
Public Relations ◽  
Online Shopping ◽  
Phenomenological Approach ◽  
The Body ◽  
Public Relation ◽  
The Public ◽  
Body Of Knowledge ◽  
Self Image ◽  
The Media ◽  
The 1960S

There have been various definitions of the Public Relation profession related to its purposes since its birth in the 1960s. The current research investigated is the meaning of the Public Relations profession for Public Relations students at Universitas Kristen Satya Wacana who, in the future, would work as Public Relations. This research was conducted using qualitative methods and a phenomenological approach. Three findings were presented in this article. First, the construction of the Public Relation profession depends on the body of knowledge, the ability to communicate and build relationships with the community, be creative, and have an attractive appearance. Second, the meaning of the Public Relation profession is constructed based on four references, namely the media and the surrounding community, materials and classes in higher education, from practitioners and developments in information technology. Third, the construction of the identity of the Public Relations profession through online shopping to improve self-image, obtain information on fashion developments, and the ability to select products selectively.

How Publics, Public Relations, and the Media Shape the Public Opinion Process

1991 ◽  
Vol 3 (1-4) ◽  
pp. 165-178 ◽  
Author(s):  
James K. Van Leuven ◽  
Michael D. Slater
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
The Public ◽  
The Media

scholarly journals Analisis Framing dalam Riset Public Relations

INFORMASI ◽  
2016 ◽  
Vol 46 (2) ◽  
pp. 193
Author(s):  
NARAYANA MAHENDRA PRASTYA
Keyword(s):  
Public Opinion ◽  
Social Construction ◽  
Public Relations ◽  
Agenda Setting ◽  
Frame Analysis ◽  
Analysis Method ◽  
The Public ◽  
Official Statement ◽  
The Social ◽  
Key Word

This paper aims to give description about how to use frame analysis in Public Relations (PR) research. The author use two framing models: Entman and Pan & Kosicki. The object is organization official statement about particular issue. Frame analysis method rarely used in Public Relations research. This methods commonly use in journalism study, to analyse the news in media. Meanwhile, the key word of framing is the social construction of reality. Organization can make social construction of realty in their official statement. In acacemic term, frame analysis in PR research is useful to know how organization positioned themselves in particular situation. Other benefit is use to evaluat whether the organization frame is conformable with the public opinion or agenda setting media or not. In practical term, frame analysis give benefit for PR practitioner to create the message that can be undserstood by public, also give positive image for organization.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

scholarly journals JOHN D. ROCKEFELLER, STANDARD OIL, AND THE RISE OF CORPORATE PUBLIC RELATIONS IN PROGRESSIVE AMERICA, 1902–1908

2017 ◽  
Vol 16 (3) ◽  
pp. 245-263
Author(s):  
Stephen R. Leccese
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Business Practices ◽  
Progressive Reform ◽  
The Public ◽  
Corporate Public Relations ◽  
The Supreme Court ◽  
History Of ◽  
Standard Oil Company ◽  
Oil Company

When the Supreme Court ordered the dissolution of Standard Oil in 1911, it marked the end of an unsuccessful campaign by the company to improve its public standing. Standard Oil's failure to mollify public opinion in the aftermath of Ida Tarbell's muckraking masterpiece, “The History of the Standard Oil Company,” has resulted in a historiographical record that negatively assesses the company's response. This article reassesses the company response by placing it within the wider context of business history in the early twentieth century. It offers a detailed exploration of the public relations initiatives of Standard Oil from 1902 to 1908. Additionally, the article views the affair through the lens of standard corporate practices of the early Progressive Era, when large businesses had only begun to promote favorable public images. It argues that progressive reform inadvertently aided the rise of big business by teaching corporations the importance of promoting favorable public images. This wider context reveals that Standard Oil's public relations response, if unsuccessful, was not as aloof as others have argued. In fact, the company made a concerted effort to change public opinion about its business practices.

10. The role of media and public opinion

2016 ◽  
Author(s):  
Piers Robinson
Keyword(s):  
Foreign Policy ◽  
Public Opinion ◽  
Policy Process ◽  
War On Terror ◽  
Policy Formulation ◽  
Persuasive Communication ◽  
The Public ◽  
Critical Approaches ◽  
The Media

This chapter examines the relevance of media and public opinion to our understanding of foreign policy and international politics. It first considers whether public opinion influences foreign policy formulation, as argued by the pluralist model, or whether the public are politically impotent, as argued by the elite model. It then explores whether the media can influence foreign policy formulation, as argued by the pluralist model, or whether the media are fundamentally subservient to the foreign policy process, as argued by the elite model. It also integrates these competing arguments with theoretical frames used in the study of international relations: namely, realism, liberalism, and critical approaches (including constructivism and post-structuralism). The chapter concludes by discussing contemporary debates concerning organized persuasive communication and the ‘war on terror’.

Who follows whom? A coincidence analysis of military action, public opinion and threats

2019 ◽  
Vol 56 (6) ◽  
pp. 753-766 ◽  
Author(s):  
Tim Haesebrouck
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Public Support ◽  
Causal Link ◽  
Causal Connection ◽  
Islamic State ◽  
Military Operations ◽  
National Interests ◽  
Military Action ◽  
The Public

Does public opinion act as a constraint on military action, are ordinary citizens the easily manipulated targets of the public relations efforts of their governments, or does the general public react as assertively to threats as decisionmakers? This article examines the causal connection between military action, public opinion and threats. Empirically, it focuses on the pattern of EU member state participation in two recent military operations: the 2011 intervention in Libya and the operation against the self-proclaimed Islamic State (IS). Three competing causal models on the relationship between threats, public opinion and military action were derived from the scholarly literature and tested with coincidence analysis. The results of the analysis show that public opinion acted as a constraint on executives during the Libya operation. However, there was no direct causal link between public opinion and military participation in the operation against IS, in which both military action and public support were an effect of threat. More generally, the results suggest that the context of the intervention is decisive for the relation between threat, military action and public support. More specifically, whether public opinion constitutes a constraint on military action or is an effect of threats to national interests depends on whether these threats are clear and tangible.

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