scholarly journals PENGELOLAAN OPINI PUBLIK DALAM MEMBANGUN REPUTASI (Studi kasus pada Humas Pemerintah Kabupaten Bengkalis)

2016 ◽  
Vol 4 (1) ◽  
pp. 12
Author(s):  
Try Aditia ◽  
Hamidi Said ◽  
Supriati Supriati
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Public Relation ◽  
The Public ◽  
Know How ◽  
News Analysis ◽  
Information Pack ◽  
Media Monitoring

Abstract : The purpose of the research are to know how the public relations officer of Bengkalis regency government managing public opinion, the cons- traints face, and to determine solutions to faced constraints. This type research is descriptive. The results of the research is the public relations officer Bengkalis regency government in managing public opinion that is media monitoring acti- vities, news analysis, discussion results of analysis, and set of information pack- aging strategy. Constraints faced  is society of Bengkalis less familiar media mo- dern, public relations officer does not meet qualifications, and facilities ina- dequate.  The solution is to the public relations activities of conducted intensive- ly, revitalizing public relation officer, and the addition infrastructure required. So that the function and purpose of public relations goes well then the human re- sources that are used by Public Relations of Bengkalis Regency Government fac- tor should prioritize quality over quantity, at least a Public Relations must have the appropriate background to the field. Keywords : Public Relations, Public Opinion 

scholarly journals PERAN MEDIA RELATION DALAM PENYELENGGARAAN EVENT UNTUK MENINGKATKAN KINERJA DI BIDANG PUBLIC RELATIONS

Epigram ◽  
2014 ◽  
Vol 7 (2) ◽  
Author(s):  
Dewi Winarni Susyanti ◽  
Faisal - Riyadi
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Data Base ◽  
Public Relation ◽  
Site Visit ◽  
Essential Work ◽  
The Public ◽  
Key Word ◽  
The Media ◽  
Good Relation

ABSTRAK Media relation is a part of public relation. It is one essential work how to build and create the good relation with media in order to inform and to prepare the event, media relation starts from how to arrange data base of event and finally asking the visitor opinion and comment by distributing the questionnaire. Media relation ask visitors and exhibitors comment or opinion during the event. They ask how the service given by the organizer during the event. Public relation officer s not only do the media relation, but he or she must b able to write article, do confirmation to media, welcome media site visit and make documentation of event. Public relation must be able to formulate the public opinion. The public opinion is very important for decision maker, so that si why it is very important for them to understand and to formulate the information. The position and the activity media relation is very important, because the event is the great moment forevent organizer to promote theirself by communicating, interacting, showing and exhibiting their products. Media relation on event is very important, because the public will get the information of event from media Key word: Media Relation, Media Relation Officer, Public Relations, Event,Database, Kuesioner, Media Cetak, Media Elektrionik, Nesw Portal, Deadline.

pengelolaan cyber public realations dalam membentuk corporate branding

2020 ◽  
Vol 2 (3) ◽  
pp. 241-260
Author(s):  
Eneng Rismawati ◽  
Yusuf Zaenal Abidin ◽  
Encep Dulwahab
Keyword(s):  
Public Relations ◽  
Corporate Branding ◽  
Research Method ◽  
Adaptive Method ◽  
Qualitative Approach ◽  
Quick Response ◽  
Public Relations Practitioners ◽  
The Public ◽  
Circular Model ◽  
Media Monitoring

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui dan menggambarkan mengenai tahap membagikan, mengoptimalkan, mengelola serta mengikutsertakan pada  pengelolaan cyber  public  relations  dalam  membentuk  corporate  branding  di PT  Len Industri (Persero). Konsep  yang digunakan dalam penelitian ini yaitu konsep  model melingkar  untuk  sosial  media  menurut Regina  Luttrell . Metode penelitian yang digunakan yaitu menggunakan metode deksriptif dengan pendekatan kualitiatif. Pengumpulan  data  yang  digunakan  yaitu dengan wawancara, dan observasi.  Hasil  penelitian dilapangan, dapat disimpulkan bahwa praktisi  humas  PT Len Industri (Persero) dalam pengelolaan cyber public relations guna membentuk corporate branding memiliki  empat  tahapan  yakni : 1) tahap  membagikan  konten terdiri dari: a) berpartisipasi  menggunakan  media  sosial , b) saling terhubung dengan publik, c) membangun  kepercayaan publik . 2) tahap pengoptimalan pesan  yang dilakukan  yakni  dengan : a) melakukan  pengecekan hashtag, b) melakukan postingan lima kali sehari, dan c) melakukan  postingan yang memiliki unsur teknologi. 3) mengelola dibagi menjadi tiga, yaitu : a) media monitoring, b) interaksi dalam waktu yang sebenarnya, dan c) memberikan respon cepat. 4) mengikutsertakan publik dengan tiga unsure yaitu : a) menjalin hubungan dengan para influencer, b) mengetahui dimana dan siapa audiens, serta c)  meraih target audiens. Kata Kunci: Pengelolaan; Cyber Public Relations; Corporate Branding. ABSTRACT The  purpose  of  to  find  out and describe the sharingstage,optimize,manage  and engage in cyber public relations management in forming a corporate branding in PT Len Industri (Persero). The concept  used  in  this research is the concept of  The Circular model of Some to Regina Luttrell. The research method using  an  adaptive  method  with  a  qualitative  approach. Data collection used in this study is by interview,and observation. The results of the research in the field can be concluded that PT Len Industri (Persero) public  relations  practitioners  in  the management  of  cyber  public  relations  to  form  corporate  branding  has  four  stages : 1) The share stage consists of: a) participating  in  social  media  (participate), b) connect with public (connect), c) build  public  trust (build trust). 2) optimize phase messages that are carried out by: a) checking hashtag, b) posting  five time a day, c) do posts that have technological elements. 3) The  manage  divided  into: a) media  monitoring, b) interaction  in  real  time, c)  provide quick response. 4) engage  the  public  : a) establish  a  relationship  with  influencer, b) where and  who  is  the  audience, c)  reach  the target  audience. Keyword : Management; Cyber Public Relations.  

scholarly journals JOHN D. ROCKEFELLER, STANDARD OIL, AND THE RISE OF CORPORATE PUBLIC RELATIONS IN PROGRESSIVE AMERICA, 1902–1908

2017 ◽  
Vol 16 (3) ◽  
pp. 245-263
Author(s):  
Stephen R. Leccese
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Business Practices ◽  
Progressive Reform ◽  
The Public ◽  
Corporate Public Relations ◽  
The Supreme Court ◽  
History Of ◽  
Standard Oil Company ◽  
Oil Company

When the Supreme Court ordered the dissolution of Standard Oil in 1911, it marked the end of an unsuccessful campaign by the company to improve its public standing. Standard Oil's failure to mollify public opinion in the aftermath of Ida Tarbell's muckraking masterpiece, “The History of the Standard Oil Company,” has resulted in a historiographical record that negatively assesses the company's response. This article reassesses the company response by placing it within the wider context of business history in the early twentieth century. It offers a detailed exploration of the public relations initiatives of Standard Oil from 1902 to 1908. Additionally, the article views the affair through the lens of standard corporate practices of the early Progressive Era, when large businesses had only begun to promote favorable public images. It argues that progressive reform inadvertently aided the rise of big business by teaching corporations the importance of promoting favorable public images. This wider context reveals that Standard Oil's public relations response, if unsuccessful, was not as aloof as others have argued. In fact, the company made a concerted effort to change public opinion about its business practices.

Who follows whom? A coincidence analysis of military action, public opinion and threats

2019 ◽  
Vol 56 (6) ◽  
pp. 753-766 ◽  
Author(s):  
Tim Haesebrouck
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Public Support ◽  
Causal Link ◽  
Causal Connection ◽  
Islamic State ◽  
Military Operations ◽  
National Interests ◽  
Military Action ◽  
The Public

Does public opinion act as a constraint on military action, are ordinary citizens the easily manipulated targets of the public relations efforts of their governments, or does the general public react as assertively to threats as decisionmakers? This article examines the causal connection between military action, public opinion and threats. Empirically, it focuses on the pattern of EU member state participation in two recent military operations: the 2011 intervention in Libya and the operation against the self-proclaimed Islamic State (IS). Three competing causal models on the relationship between threats, public opinion and military action were derived from the scholarly literature and tested with coincidence analysis. The results of the analysis show that public opinion acted as a constraint on executives during the Libya operation. However, there was no direct causal link between public opinion and military participation in the operation against IS, in which both military action and public support were an effect of threat. More generally, the results suggest that the context of the intervention is decisive for the relation between threat, military action and public support. More specifically, whether public opinion constitutes a constraint on military action or is an effect of threats to national interests depends on whether these threats are clear and tangible.

The evidence of compelling arguments in agenda building

2014 ◽  
Vol 18 (1) ◽  
pp. 101-116 ◽  
Author(s):  
Hyejoon Rim ◽  
Jin Hong Ha ◽  
Spiro Kiousis
Keyword(s):  
Public Health ◽  
Public Opinion ◽  
Public Relations ◽  
Media Coverage ◽  
News Coverage ◽  
Agenda Building ◽  
Content Type ◽  
The Public ◽  
Health Authorities ◽  
Information Subsidies

Purpose – This paper aims to explore the links among health authorities’ public relations efforts, news media coverage, and public perceptions of risk during the H1N1 pandemic outbreak. Design/methodology/approach – This study used a triangulation of research methods by comparing public relations materials, media coverage, and public opinion. The data were collected from a federal government web site, national newspapers, and national polls. Findings – The data revealed a positive relationship between information subsidy attention and media attention to the H1N1 disease as well as the severity attribute. The salience of the severity attribute in information subsidies was linked with increased H1N1 salience in media coverage, extending the testing of the compelling-arguments hypothesis to an agenda-building context. However, there was no association between salience of the severity attribute and public risk perceptions. Research limitations/implications – The study provides evidence for public relations effectiveness. However, the limited influence of the severity frame on the public's risk perception suggests a gap between news coverage and the public's view. Framing that effectively empowers the public to engage in desired behavior should be further studied for the success of a public health campaign. The study is limited to examining the severity attribute. A future study should pay more attention to different issue attributes or other frames. The media sample was limited to newspapers and thus lacks generalizability. Originality/value – The study contributes to public relations scholarship by demonstrating how information subsidies influence media agendas and public opinion in a health communication context. The public health authorities’ role in influencing media agenda should be stressed.

scholarly journals Forms of Public Communication That are Written to Build Relations Between The Audience and Governmental Institutions: A Case Study of Governmental Institutions' Electronic Sites

2021 ◽  
Vol 8 (4) ◽  
pp. 250-274
Author(s):  
Shokhan Abubakr Ali
Keyword(s):  
Public Relations ◽  
Public Communication ◽  
Main Question ◽  
Main Site ◽  
The Public ◽  
Know How ◽  
Governmental Institutions ◽  
Appeals Court ◽  
Popular Writing

The electronic site is one of the latest forms of communication facilities that governmental institutions use to establish public relations with their audiences. Governmental institutions utilize a variety of services and initiatives to develop good relationships with their audiences. To bring their work and actions to the majority of the public, they use various forms of mass media. The title of this research (Forms of public communication that are written to build relations between the audience and governmental institutions: a case study of governmental institutions' electronic sites). The significance of this research has focused on all of the subjects reported on the official websites of governmental institutions, as well as the review of the subjects and all of the aspects to know how to write the subjects and to be aware of all of the activities that the institutions conduct. Thus, all organizations must maintain their main sites and be able to better guide their matters to the public, which is one of the most critical circles of contact between governmental institutions and local and international audiences. The main question of this study is to determine what type of public relations writing is used, in which area, and what governmental institutions' activities are. The study aims to demonstrate the most popular writing styles and genres for public relations, as well as to be aware of the principles of writing, and to illustrate the subjects and actions that the institution does. Knowing the details and specifics of the topics published on the institution's website is also essential. This thesis is a descriptive study using the content analysis approach, intending to analyze the subjects of the main site of the governmental institutions in Sulaimaniyah. For this reason, the Directorate of the Sulaimaniyah Appeals Court, the Passport Office of Sulaimaniyah Province, and the Sulaimaniyah Traffic Directorate have set out all matters for six months from December ١, ٢٠١٩ to January ٦, ٢٠٢٠. As a consequence, the working style is one of the methods that the three institutions have used most often, and the articles written adhere to the standards of public relations writing. The majority of their activities included (visiting, conferences, courses, gathering) the majority of their publications, and then mentioning the institution's services, which were solely focused on news.

scholarly journals PENGARUH MARKETING PUBLIC RELATIONS TERHADAP BRAND IMAGE DAN LOYALITAS PELANGGANDI STUDIO ALAM TV9 MATARAM

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Ari Wahyuddin
Keyword(s):  
Public Relations ◽  
Path Analysis ◽  
Customer Loyalty ◽  
Random Sampling ◽  
Brand Image ◽  
Quantitative Approach ◽  
Public Relation ◽  
The Public ◽  
Relation Marketing ◽  
Relations Marketing

This research is aimed at determining and explaining the effect of public relations marketing on the brand image and customers loyalty at Studio Alam TV9. This research is an explanatory research with quantitative approach. This research employed three variables of Public Relations Marketing, Brand Image, and Customers loyalty. The visitors of Studio Alam TV9 that have visited twice or more are the populations of this study. 110 visitors are the respondents of this research selected through purposive random sampling to which the questioners were distributed. The data were analyzed using path analysis. Based on that path analyzed the research showed that public relation marketing has direct and significant effect on Brand Image. And the brand Image has direct and significant effect on the customers loyalty.  Beside that it is found that public relation marketing has indirect but significant effect of the customers loyalty through brand image. It is suggested that TV9 maintain and improve the public relation marketing ti improve the brand image and make the customers loyalty.Keywords: Marketing Public Relation, Brand Image, Customer Loyalty

scholarly journals BRANDING PERGURUAN TINGGI SWASTA (STUDI KASUS STRATEGI MARKETING PUBLIC RELATION UNIVERSITAS KRISTEN INDONESIA MALUKU).

BADATI ◽  
2019 ◽  
Vol 1 (1) ◽  
pp. 105-116
Author(s):  
RIDO DOMINGGUS LATUHERU
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Distribution System ◽  
Public Relation ◽  
Communication Studies ◽  
Gross Margin ◽  
Public Response ◽  
The Public ◽  
Product Idea ◽  
Relations Marketing

Marketing and branding are two things that are interconnected with each other. Marketing talks about a product idea, about the distribution system and sales chain, the size of the gross margin, the promotional budget and some of the profits that producers can achieve. Formulation of the problem Based on the description on the background and identification of the problem, then the problem of this research can be formulated is to find out How is UKIM's public relations marketing strategy in branding? Based on the problem above, the research objectives achieved are: (1). Knowing UKIM's Public Relations Marketing Strategy in Branding? (2). What is the Public Response to the Public Relations Marketing Strategy in Branding? The benefits of this study are expected to be useful as (1). Contribution of ideas and input and helped UKIM in formulating the Public Relations Marketing Strategy in Branding. (2). Scientific input for the development of the UKIM Research Institute, particularly in the field of Communication Studies

scholarly journals The Public Relations Role Towards the Success of Waste Collecting Point Program in Banda Aceh

2021 ◽  
Vol 3 (1) ◽  
pp. 1-6
Author(s):  
Zakirah Asman ◽  
Deni Yanuar ◽  
Munawir Syarief
Keyword(s):  
Public Relations ◽  
Role Theory ◽  
Public Relation ◽  
Persuasive Communication ◽  
Socialization Process ◽  
The Public ◽  
City Agency ◽  
The City ◽  
Banda Aceh

This study attempted to determine the role of Public Relation (PR) of Banda Aceh’s Environmental, Cleanliness, and the Beauty of the City Agency on the “Waste Collecting Point (WCP) program. The theory used was role theory developed by Redfield, Linton, and Herskovits. The method which was being used wasdescriptive qualitative, which the subject of the study was PR division and societies. The finding showed that PR division played a very important role in the success of Waste Collecting Point (WCP) program from the beginning until the outcome being shown on the cleanliness of the districts. Starting from the socialization process, the program showed significant success. Persuasive communication was being used to conduct the program. PR division made initial socialization by informing the societies about the danger of the waste if not managed properly then followed by monthly evaluation on the cleaning leader. Keywords: Public Relation, role theory, waste collecting point, Banda Aceh

scholarly journals Aktivitas Public Relations Pengelola Situs Pariwisata Tanjung Lesung Untuk Meningkatkan Jumlah Wisatawan

2018 ◽  
Vol 7 (1) ◽  
pp. 42-52
Author(s):  
Ayu Wahyuni Solihah ◽  
I Nyoman Musiasa ◽  
Mohammad Shihab
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Tourism Development ◽  
Special Economic Zone ◽  
Public Relation ◽  
Key Informants ◽  
The Public ◽  
Tourism Sector ◽  
Strategic Public Relations ◽  
Depth Interviews

The tourism sector is one of the sectors to increase the economy of the state. Banten is one of the province in Indonesia that has the potential to develop the tourism sector since Banten has Tanjung Lesung as Special Economic  Zone. PT Banten West Java Tourism Development (BWJTD) as a developer of Tanjung Lesung has to manage various strategies to increase the number of tourists. This study explained the public relation strategies of PT BWJTD to increase the number of tourists to Tanjung Lesung. It used a model of strategic planning for public relations from Ronald D. Smith for analysis, known as The Nine Steps of Strategic Public Relations.  The model includes research formative, strategy, tactics, and evaluation. The data were collected using in-depth interviews with three key informants, observation on tactics, and documentation related to Tanjung Lesung. Based on the findings, it can be concluded that the public relation strategies used by PT BWJTD are the proactive strategies. Keywords: Tourism, Tanjung Lesung, Strategic Planning, Public Relations

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