scholarly journals Universitas Kristen Satya Wacana students' understanding of public relations profession: A phenomenology

2020 ◽  
Vol 4 (3) ◽  
pp. 650
Author(s):  
Nadia Parastiwi ◽  
Rini Darmastuti
Keyword(s):  
Public Relations ◽  
Online Shopping ◽  
Phenomenological Approach ◽  
The Body ◽  
Public Relation ◽  
The Public ◽  
Body Of Knowledge ◽  
Self Image ◽  
The Media ◽  
The 1960S

There have been various definitions of the Public Relation profession related to its purposes since its birth in the 1960s. The current research investigated is the meaning of the Public Relations profession for Public Relations students at Universitas Kristen Satya Wacana who, in the future, would work as Public Relations. This research was conducted using qualitative methods and a phenomenological approach. Three findings were presented in this article. First, the construction of the Public Relation profession depends on the body of knowledge, the ability to communicate and build relationships with the community, be creative, and have an attractive appearance. Second, the meaning of the Public Relation profession is constructed based on four references, namely the media and the surrounding community, materials and classes in higher education, from practitioners and developments in information technology. Third, the construction of the identity of the Public Relations profession through online shopping to improve self-image, obtain information on fashion developments, and the ability to select products selectively.

scholarly journals PERAN MEDIA RELATION DALAM PENYELENGGARAAN EVENT UNTUK MENINGKATKAN KINERJA DI BIDANG PUBLIC RELATIONS

Epigram ◽  
2014 ◽  
Vol 7 (2) ◽  
Author(s):  
Dewi Winarni Susyanti ◽  
Faisal - Riyadi
Keyword(s):  
Public Opinion ◽  
Public Relations ◽  
Data Base ◽  
Public Relation ◽  
Site Visit ◽  
Essential Work ◽  
The Public ◽  
Key Word ◽  
The Media ◽  
Good Relation

ABSTRAK Media relation is a part of public relation. It is one essential work how to build and create the good relation with media in order to inform and to prepare the event, media relation starts from how to arrange data base of event and finally asking the visitor opinion and comment by distributing the questionnaire. Media relation ask visitors and exhibitors comment or opinion during the event. They ask how the service given by the organizer during the event. Public relation officer s not only do the media relation, but he or she must b able to write article, do confirmation to media, welcome media site visit and make documentation of event. Public relation must be able to formulate the public opinion. The public opinion is very important for decision maker, so that si why it is very important for them to understand and to formulate the information. The position and the activity media relation is very important, because the event is the great moment forevent organizer to promote theirself by communicating, interacting, showing and exhibiting their products. Media relation on event is very important, because the public will get the information of event from media Key word: Media Relation, Media Relation Officer, Public Relations, Event,Database, Kuesioner, Media Cetak, Media Elektrionik, Nesw Portal, Deadline.

FOTOGRAFI SEBAGAI MEDIA POLITIK DI INDONESIA

2021 ◽  
Vol 1 (1) ◽  
pp. 67
Author(s):  
Mohammad Solihin
Keyword(s):  
Political Communication ◽  
Visual Communication ◽  
Presidential Elections ◽  
Visual Media ◽  
Communication To The Public ◽  
Literature Study ◽  
The Public ◽  
Message Effects ◽  
Self Image ◽  
The Media

ABSTRACTPhotography is one of the media used to introduce the character or self-image of politicians during regional head elections, or presidential elections. Among them are by displaying photos of faces or campaign activities for APK (Campaign Props) billboards, namely billboards or billboards installed on protocol roads that can be seen by the public, pamphlets, mass media, and etc. Visual media in the form of photos has a very big influence on public opinion. Photography has a visual power that is able to construct the authenticity of factual events. The purpose of this study is to find out how the process of making photography a political visual communication medium in Indonesia. The method used is descriptive qualitative with an approach through the literature study method. The results of this study can be concluded that the process of making photography a political medium of visual communication to the public is carried out in several ways, namely by recruiting special photographers themselves, designing them, and distributing them. The effect of the message generated from a photography with a good appearance is the effect of knowledge and effect of information.Keywords:  Photography, Political Media, Visual Communication, Message Effects, Political Communication.  ABSTRAKFotografi merupakan salah satu media yang digunakan untuk mengenalkan karakter atau citra diri politisi saat pemilihan kepala daerah, ataupun pemilihan presiden. Diantaranya dengan memajang foto-foto wajah atau kegiatan kampanye untuk baliho APK (Alat Peraga Kampanye) yakni papan reklame atau billboard yang dipasang di jalan-jalan protokol yang bisa dilihat oleh masyarakat luas, pamflet, media massa, dan sebagainya. Media visual berupa foto sangat besar pengaruhnya mempengaruhi opini publik. Fotografi memiliki kekuatan visual yang mampu mengkonstruksi keotentikan peristiwa faktual. Tujuan dari penelitian ini untuk mengetahui bagaimana proses menjadikan fotografi sebagai media komunikasi visual politik di Indonesia. Metode yang digunakan deskriptif kualitatif dengan pendekatan melalui metode studi literatur. Hasil dari penelitian ini dapat disimpulkan bahwa proses menjadikan fotografi sebagai media politik komunikasi visual kepada masyarakat dilakukan dengan beberapa cara, yakni dengan merekrut khusus fotografer sendiri, mendesainnya, dan menyebarkannya. Efek pesan yang ditimbulkan dari sebuah fotografi dengan tampilan yang baik adalah efek pengetahuan dan efek informasi.Kata Kunci: Fotografi, Media Politik, Komunikasi Visual, Efek Pesan, Komunikasi Politik.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

Credit Card Use and Risks in the E-Market

2013 ◽  
pp. 214-232
Author(s):  
Huong Ha
Keyword(s):  
Pilot Study ◽  
Consumer Protection ◽  
Credit Card ◽  
Online Shopping ◽  
Research Area ◽  
The Body ◽  
Policy Recommendations ◽  
Credit Card Fraud ◽  
Body Of Knowledge ◽  
Credit Card Use

This chapter aims to (1) examine the awareness and experience of undergraduates in Melbourne, Australia of current and potential online risks, (2) explore how undergraduates deal with online incidents, and (3) make policy recommendations on how to enhance e-consumer protection. A total of 802 valid responses were received from the surveys conducted in Melbourne, Australia in 2007-2008. Findings demonstrate that most of the respondents were not aware of online incidents which could lead to credit card fraud. A number of them have encountered online incidents. Also, several respondents would less likely seek help from government and/or non-government organisations when encountering online incidents. Overall, credit card use and risks in the e-market is an under-research area in Australia, and this is a pilot study in this field. Findings from this chapter would contribute to the body of knowledge of credit card use and debt due to online shopping, and e-consumer protection.

scholarly journals Elusive corporate social responsibility (CSR) in global shipping

2015 ◽  
Vol 6 (1) ◽  
pp. 80-98 ◽  
Author(s):  
Helen Sampson ◽  
Neil Ellis
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Living Conditions ◽  
The Body ◽  
Shipping Industry ◽  
Content Type ◽  
Body Of Knowledge ◽  
Normative Basis ◽  
Corporate Social

Purpose – This paper aims to, using the example of the highly globalised shipping industry, shed light upon the practice of corporate social responsibility (CSR) and the extent to which it might be relied upon to fill international regulatory gaps. Design/methodology/approach – The paper draws upon findings from a questionnaire study of shipboard accommodation. Findings – The paper finds that seafarers’ welfare remains under-considered by many companies. It suggests that the consolidation of regulation pertaining to seafarer living conditions under the Maritime Labour Convention (MLC) has been timely. However, a priority for the international community should be to develop the relatively low standards currently required by existing regulation to provide for better standards of seafarer welfare across the global fleet. Research limitations/implications – This evidence from the shipping industry challenges arguments for the normative basis for CSR and lends weight to those suggesting that the apparent exercise of CSR by multinational companies should broadly be understood as an exercise in public relations. Social implications – The research points to the need for the MLC to be amended to raise the mandatory standards of shipboard accommodation in the merchant shipping industry. Originality/value – The paper contributes unique data on seafarers’ living conditions and augments the body of knowledge concerning the exercise of CSR in global sectors.

scholarly journals Sociology and Sport, the Analysis of Social Grounds Affecting the Tendency of Citizens Toward the Public Sport in Iran: Case Study: the City of Kerman in 2020

2021 ◽  
Author(s):  
alireza sanatkhah
Keyword(s):  
Cultural Capital ◽  
The Body ◽  
Economic Capital ◽  
Direct Impact ◽  
Statistical Population ◽  
The Public ◽  
Path Diagram ◽  
The Media ◽  
The City

The present study has been done using the Survey Research. The research sample scale equals 400 people, besides its statistical population is included the 15-year population and most of the city of Kerman in 2020. The method of multistage-cluster-stratified sampling was used in five districts of the city of Kerman, moreover the results have been analyzed by SPSS and AMOSS16 software, and only is one model fitted with reality among five models of designed path. The results of analysis of path diagram indicate that other coefficients of the path all of them are significant except the direct impact of one's image of the body on sport-based cultural capital and social class on the tendency toward the public sport. Other results of the study suggest that sport-based socio-economic capital leaves an indirect effect on sport-based cultural capital by which the tendency of citizens toward the sport grows up. At that showing athletic advertisements in the media are effective on the tendency of citizens to public sport.

scholarly journals PUBLIKASI PEMBERITAAN DALAM PEMBENTUKAN CITRA LEMBAGA

2019 ◽  
Vol 4 (1) ◽  
pp. 80
Author(s):  
Mukaromah Mukaromah ◽  
Amida Yusriana
Keyword(s):  
Public Relations ◽  
Educational Institutions ◽  
Youth Voice ◽  
The Public ◽  
Csr Reporting ◽  
Central Java ◽  
The Media ◽  
The Masses ◽  
Alternative Reading

<p>Mass media is one of the media publications to the public in the formation of the Image. Important positive images are formed to foster public trust. News in the newspaper media is still interesting to be appointed in an effort to build a positive image of educational institutions. In addition to targeting the masses of young people, higher education institutions also target parents who are still familiar with conventional media such as newspapers. The case study in this study was Dian Nuswantoro University (Udinus) and news in the Suara Merdeka newspaper. Suara Merdeka is interesting to be appointed because the local  central Java newspaper has amounts of printing and is still an alternative reading in the Central Java region where this segmentation is in line with Udinus segmentation which is domiciled in Semarang, Central Java.<br />This study aims to analyze the theme of news that often arises about the institution, the frequency of occurrence of coverage in certain periodizations. Furthermore, this can be observed how the reporting of a media that has the power to shape the image of the institution. The method used is quantitative content analysis, which describes how the contents of the media using thematic and physical recording units are analyzed using the concept of public relations about media and the formation of the image of the institution.<br /> <br />The result can be seen that there are 9 sections in Suara Merdeka which present Udinus related news, namely Semarang Metro rubric, Edukasia, Screen, Page 1, Business Economy, Around Young Tugu, Salatiga News, Youth Voice Expressions. Screen Rubric occupies the highest position in the news, which is 70.3%. For the<br />theme that is often reported, there are four types of reporting, namely news related to the world of academics (products), related to environmental responsibility (CSR), reporting related the environment and reporting related<br />to the activities of communicating the activities of the institution.</p><p> </p>

scholarly journals Financial Situation of Soviet Citizens in the Mirror of Public Opinion of 1960-1980s (according to Letters to the Central Authorities and the Media)

2020 ◽  
pp. 402-422
Author(s):  
A. S. Stoletova
Keyword(s):  
Social Stratification ◽  
Private Property ◽  
Well Being ◽  
Soviet Society ◽  
Leadership Positions ◽  
The Public ◽  
Russian State ◽  
The Media ◽  
The 1960S ◽  
The Right

Based on the archival sources first introduced into the scientific community, the article highlights the question of the material well-being of Soviet citizens in estimates of the mass consciousness of the 1960s and 1980s. Within the framework of the problems, the well-being of citizens, which are the drivers of the socio-economic development of the state, are considered. In addition, the mental side of the processes is affected. The question is raised of social stratification, the beginning of the formation of a new structure of society as the realities of the second half of the 20th century. It is noted that in the public environment, vigilant monitoring of the excessive enrichment of persons in leadership positions was conducted. Based on the analysis of the material database of the Russian State Archive of Recent History, the author concludes that the trend of the time was the increase in the number of illegal acquisitions in three areas: housing, motor transport, personal household plots. A problem related to modernization processes in the spiritual sphere of life in Soviet society is raised. It is shown that there were changes in the behavioral stereotypes of social classes in the development of the right to use socialist property in this area, in relation to things and the desire for a comfortable life in society. It is concluded that the global consequence of these phenomena is the affirmation of private property morality.

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