scholarly journals Strategi Pemasaran Beras Organik di Desa Bareng Kecamatan Bareng Kabupaten Jombang

Sigmagri ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 93-101
Author(s):  
Nurul Annisa Sholehah ◽  
Mohamad Nasirudin ◽  
M Abdu Naim
Keyword(s):  
Market Share ◽  
Swot Analysis ◽  
Analysis Method ◽  
Product Packaging ◽  
Organic Rice ◽  
Improve Product

The purpose of this research to identify any internal and eksternal factors which can be a strengths, weakness, opportunities and threats of marketing organic ricein the Banjarsari farmer group in the Bareng village Bareng sub-district Jombang district. This research uses the SWOT analysis method obtained from the matrik IFAS-EFAS, SWOT quadrant and SWOT matrik. The respondents of this research are head of the Banjarsari farmer group and six member who are members of the Banjarsari farmer group. Based on the results of the IFAS matrik analysis research, the total score is 2,29. EFAS matrik analysis result are 2,67. After knowing the results of the IFAS/EFAS matrik than determining the SWOT quadrant. Quadrant results show the Banjarsari farmer group is in quadrant one (agresif). Namely showing a very favorable situation for the Banjarsari farmer group becausa it has opportunities and strengths so that they can take advantage of existing opportunities. With this research it is hoped that the Banjarsari farmer group can expand market share, maintain the quality of organic rice and improve product packaging.

scholarly journals Strategi Pengembangan Usahatani Padi Organik di Kecamatan Sumber Jambe Kabupaten Jember

2021 ◽  
Vol 21 (1) ◽  
pp. 22-26
Author(s):  
Dyah Kusuma Wardani ◽  
Linda Ekadewi Widyatami
Keyword(s):  
Sampling Method ◽  
Swot Analysis ◽  
Rice Farming ◽  
Analysis Method ◽  
Internal Factor ◽  
Organic Rice ◽  
Potential Market ◽  
Production Quantity ◽  
Factor Evaluation

The purpose of this research was to analyze strategy of organic rice farming in Sumber Jambe Sub-District, Jember Regency. A purposive sampling method was carried out during this research and the members of "Tani Jaya 2" Farmer Group, Rowosari Village, Sumber Jambe Sub-district, which runs organic rice farming was the sample of it. The analysis method used in this research was SWOT Analysis (Strenght, Weakness, Opportunity, Threat). Matrics score of IFE (Internal Factor Evaluation) is 2.566 dan EFE (External Factor Evaluation) is 3.032. Score position of IE (Internal External) in second quadrant to growth and build. SWOT analysis produced four alternative strategies are production seed development to increase the quality of organic rice, increasing storage capacity to fulfill the potential market, increasing production quantity of organic rice in Jember Regency, Monitoring and evaluating the S.O.P of organic rice farming.

scholarly journals Beach Development Strategy as Tourism Destination in Tabanan Bali

2019 ◽  
Vol 10 (01) ◽  
pp. 21219-21228
Author(s):  
Ni Luh Putu Suratini ◽  
I Ketut Arnawa ◽  
I Gusti Ngurah Alit Wiswasta
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Community Leaders ◽  
Analysis Method ◽  
Tourist Destination ◽  
Factor Matrix ◽  
Tourist Destinations ◽  
The Government ◽  
Suitable Potential

The purpose of the study is to: (1). Analyzing the attractiveness of Pasut Beach as one of the tourist destinations in Tabanan Regency. (2). Analyze the strategy of developing Pasut Beach as a tourist destination in Tabanan Regency. The research location was determined by purposive sampling Pasut Beach, located in Tibubiu Village, Kerambitan District, Tabanan on the basis of having a very suitable potential to be developed into a tourist destination. The sample of the study was taken by 49 people consisting of elements from the Government, community leaders and tourism actors. This study uses qualitative qualitative analysis method (giving more detailed reviews and interpretations of the data obtained and SWOT analysis. Furthermore, in the SWOT method the External Strategy Factor Matrix (EFAS) model and the Internal Strategy Factor Matrix Model (IFAS) are used, followed by IFE matrix and EFE matrix to determine the weight, rating and score and to determine the strategy and position of the quadrant I - E matrix, Beach Pas po is in the position in quadrant I, with the S-O strategy where the values ​​of strength and opportunity are equally high ( use the power to get opportunities) by improving the quality of human resources, especially in the field of mastering technology, communication and information.

scholarly journals Development Strategy of Coffee Shop Business in Office Area Jakarta, Indonesia

2021 ◽  
pp. 35-40
Author(s):  
Bernard Hasibuan
Keyword(s):  
Development Strategy ◽  
Urban Areas ◽  
Swot Analysis ◽  
Group Discussion ◽  
Data Retrieval ◽  
Market Penetration ◽  
Analysis Method ◽  
Coffee Shop ◽  
Coffee Shops

The coffee shop culinary services industry is now growing rapidly in urban areas such as Jakarta.  The purpose of this study is to determine the priority strategy for the development of the coffee shop business. The study was designed using Quantitative Strategic Planning Matrix (QSPM) method which is also supported by IE Matrix and SWOT Analysis method. The data retrieval used is Focus Group Discussion (FGD) involving customers, management, and staff as respondents. The results of this study, matrix IE shows that the company is in Quadrant II growing and developing which means J.CO Donuts &Coffee needs to focus on carrying out intensive strategies such as market penetration, market development, and product development. The result of QSPM is a strategy to improve the quality of human resources services, to correct the shortcomings of workers' skills. This strategy can be realized in the form of training or refreshment to take employees to more advanced coffee shops.

scholarly journals STRATEGI PENGEMBANGAN INDUSTRI KECIL CARICA

JEJAK ◽  
2015 ◽  
Vol 8 (1) ◽  
Author(s):  
Adi Permadi
Keyword(s):  
Human Resources ◽  
Development Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Analysis Method ◽  
Role Of Government ◽  
Business Units ◽  
Marketing Data ◽  
Consumer Tastes

<p>Tujuan penelitian ini untuk mengetahui bagaimana profil industri kecil carica di Kabupaten Wonosobo serta untuk mengetahui strategi pengembangan apa yang bisa digunakan. Variabel yang diteliti adalah profil industri yang meliputi sumber daya manusia, permodalan, teknologi, dan pemasaran. Metode analisis data yang digunakan adalah metode analisis deskriptif dan analisis SWOT. Berdasarkan hasil penelitian menunjukkan bahwa profil industri kecil carica di Kabupaten Wonosobo pada tahun 2014 ada 15 unit usaha. Ada beberapa prioritas strategi pengembangan yaang dilakukaan yaitu strategi SO dengan meningkatkan kualitas SDM, memanfaatkan tenaga kerja dari daerah sekitar, dan mengoptimalkan lokasi industri yang strategis. Strategi WO menyiapkan stok produk carica, mengoptimalkan produk carica, dan mengoptimalkan pelatihan dari dinas terkait. Strategi ST dengan meningkatkan kualitas ciri khas produk carica,peranan pemerintah dalam hal mengantisipasi bencana longsor di Dieng, dan melakukan inovasi produk carica. Strategi WT dengan meningkatkan kemampuan manajerial pengusaha, menaikkan harga jual produk carica, dan pada musim kemarau diganti dengan produk makanan komoditas Kabupaten Wonosobo. Berdasarkan hasil penelitian, strategi yang diterapkan dalam kondisi ini adalah mendukung kebijakan yang agresif, yaitu industri kecil carica di Kabupaten Wonosobo dapat bersaing dengan produk olahan makanan jenis lainnya dari berbagai daerah dengan cara menjaga dan meningkatkan kualitas produk carica yang dihasilkan.</p><p>The purpose of this study to find out the profiles of carica industries in Wonosobo regency and to determine what is the development strategy can be used. The variables in this research belongs to human resources, capital, technology, and marketing. Data analysis method used is descriptive analysis method and SWOT analysis. Based on the results of this study showed that small industrial profiles carica in Wonosobo regency in 2014 there were 15 business units. There are several priority development strategies did, those are SO strategy to improve the quality of human resources to improve product quality of carica, utilizing the labor of the surrounding area to increase carica industry, and optimize strategic industrial location. WO strategy to prepare the inventory in the form of stock products carica, carica optimize product to meet consumer demand, and optimize the training of relevant agencies. ST strategies to improve the quality and characteristics of products carica, requires the role of government in terms of anticipating landslides in Dieng, and carica product innovation to improve consumer tastes. WT strategy to improve the managerial capacity of employers, raise the price of products carica, and in the dry season production carica replaced with other processed food products act. Based on the research results can be concluded, the strategy adopted in this condition is to support an aggressive policy.</p>

scholarly journals Strategi Pengembangan Teknologi Pengolahan Sagu pada UMKM di Provinsi Riau

2020 ◽  
Vol 5 (6) ◽  
pp. 229
Author(s):  
Gevisioner Gevisioner ◽  
Candra Sari Mutiara
Keyword(s):  
Industrial Development ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Group Discussions ◽  
Product Packaging ◽  
Production Space ◽  
Product Technology ◽  
The Right ◽  
Medium Enterprises

The community and industry have been developing sago products. However, the downstream industrial development of sago products carried out by the community is still very limited, both in terms of type and quality. The aim of this study was to formulate strategies and policies for the development of technology for downstream sago products, especially sago noodles. The study was conducted in the Meranti Islands District in 2019, with a sample of 40 sago noodle micro, small and medium enterprises (MSMEs). Data collection was carried out by means of surveys and focus group discussions (FGD). Data analysis using SWOT analysis. The results of the research found that the majority of sago processing technology was still traditional and semi-modern and 87.5% of the sago noodle product quality was not good. Efforts to organize the production space according to product hygienic sanitation standards and improve sago noodle product packaging technology are the right strategies to improve the quality of sago noodles. Therefore the policy of developing sago noodle downstream product technology is implemented by Building supporting facilities for the smooth running of the sago noodle business, such as providing clean and proper water facilities for processing sago noodles, Providing socialization, and improving the quality of human resources regarding quality and sago noodle packaging.

scholarly journals STRATEGI PENGEMBANGAN JAMBU GONDANG MANIS JOMBANG

Sigmagri ◽  
2021 ◽  
Vol 1 (02) ◽  
pp. 57-66
Author(s):  
Triya Titin Aisiyaturrochiyah ◽  
Miftachul Chusnah
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Matrix Analysis ◽  
Analysis Method ◽  
Youth Groups ◽  
Swot Matrix ◽  
Internal And External Factors ◽  
New Strategies ◽  
Main Strategy

This study aims to identify what internal and external factors can be strengths, weaknesses, opportunities and threats to the Gondang Sweet Guava development strategy in the Gondang Manis Farmer Group. Gondang Sweet Village, Perak District, Jombang Regency. This study uses the SWOT analysis method obtained from the IFAS/EFAS matrix, SWOT quadrant and SWOT matrix. The respondents of this study were the Head of the Banjarsari Farmers Group and 15 members who were members of the Gondang Manis farmer group. Based on the results of the analysis of the IFAS matrix, the total score is 2.48, the results of the EFAS matrix analysis the total score is 2.51. After knowing the results of the IFAS/EFAS matrix, then determining the SWOT quadrant. Quadrant results show the Gondang Manis farmer group is in quadrant 1 (Grouth), namely the Gondang Manis farmer group in developing Guava needs a strategy to create new strategies to deal with various kinds of threats. The main strategy is to improve the quality of guava by harvesting it properly and properly. And produce other strategies including the strategy of improving the quality of guava through coaching pokdarwis and youth groups, maintaining the quality of guava gondang sweet. increase people's purchasing power, reduce competition between guava farmers.

scholarly journals Modern Approaches to Greening the Urban Environment (on the Example of the Shevchenkovsky District, Kharkov)

2019 ◽  
Keyword(s):  
Swot Analysis ◽  
Low Cost ◽  
Urban System ◽  
Cost Effective ◽  
Visual Assessment ◽  
Botanical Garden ◽  
Analysis Method ◽  
High Concentration ◽  
Inventory Map

Purpose. Scientific and practical justification for the introduction of plantings of ornamental perennial cereals and roses of a landscape group in the urban system of the Shevchenkovsky district, Kharkov. Methods For inventory of lawn stands, ArcGIS software was used. The basis for creating an inventory map of lawn stands was two basic maps - “Basemap Imagery” and “OpenStreetMap. The calculation of the total area of the research objects was carried out by using the Attribute Table. Assessment of the design coverage and constitutional structure of the species composition of lawn stands was carried out by A. A. Laptev and E. V. Avdeev. Observation of the ecological state of urban rose gardens was carried out by route examination, the presence of pathologies was determined visually. To determine the optimization measures, the SWOT analysis method was used. Results. An inventory map of urban lawn stands was developed. According to the results of a visual assessment, the T. G. Shevchenko city garden is the standard of landscaping in many territories and has a high level of quality of lawn stands. "23 August" Square sections of lawn populations near the Botanical garden station metro, square on the Klochkovskaya street includes areas of lawn stands with an excellent, good, satisfactory and unsatisfactory level of quality. The surface of Sargin Yar is well planned, the sites have an excellent, good and satisfactory level of quality. Based on the results of lawn stands comprehensive assessment, maps of the quality levels of urban lawn stands for the main recreational zones of the Shevchenkovsky district have been developed. The use of decorative cereals in particular, the impregnation of cylindrical, Chinese Miscanthus, feather grass feather, cane falaris, lightning blue is proposed. Using the SWOT analysis method, the strengths and weaknesses of the lawn stands of the Shevchenkovsky district, the possibilities and risks of their creation are determined. According to the results of an integrated ecological assessment of the varieties of landscape roses "Cordula" and "Tornado", the feasibility of their use in urban gardening is shown. Keeping these varieties in container culture can positively affect the artistic expressiveness of the urban sulfur, will provide a "high concentration of beauty" and solve the problems of wintering. Conclusions. Taking into account the principle of relevance in order to minimize the cost of further supporting the urban landscape, it is possible to develop cost-effective projects for landscaping areas with an unsatisfactory level of quality of lawn cover using decorative cereals. The proposed types of cereal plants are resistant to environmental factors, unpretentious, require minimal maintenance, have a high aesthetic appeal and decorativeness, low cost of creation.

scholarly journals STRATEGI PENGEMBANGAN SISTEM JARINGAN TRANSPORTASI DI KOTA MANADO

2017 ◽  
Vol 13 (1A) ◽  
pp. 285
Author(s):  
Ivon M. Mangundap ◽  
Charles N. Ngangi ◽  
Caroline B. D. Pakasi
Keyword(s):  
Road Network ◽  
Swot Analysis ◽  
Transportation Network ◽  
Secondary Data ◽  
Motor Vehicles ◽  
Primary Data ◽  
Analysis Method ◽  
Transportation Services ◽  
North Sulawesi

This research was conducted in Manado City, North Sulawesi Province. Data to be used in this research is primary data and secondary data. Primary data were obtained from direct interviews with land transportation users. Secondary data were obtained from various publications issued by the Central Bureau of Statistics Manado City and Regional Agencies related to this research. This research uses SWOT analysis method (Strengths, Weaknesses, Opportunities, Threats), with analysis of development of transportation sub sector using External Internal matrix. The results of this study indicate that the strategy that can be set for the development of transportation network system in Manado City are Development of existing transportation network in Manado City, based on geographical potential and natural resources owned by looking at opportunities from the tourism and transportation sectors potential for the development of sea and coastal transportation, increased discipline of riders, passengers and pedestrians, balancing the percentage of vehicles and minimizing, congestion level with good parking location arrangement, maximize the development of road network in Manado City by optimizing the distribution of goods and human to the transportation of the feeder (transportation between environments) and maximize the integration of modes to access new road network, Improve the quality of human resources for the users Public transport needs to be done so that they are really ready to carry out transportation services to the general public as well as improve the discipline of utilization of driving license to minimize the users of motor vehicles.

scholarly journals BUSINESS DEVELOPMENT STRATEGY FOR CULTIVATION OF BLOOD COCKLE (ANADARA GRANOSA) TO INCREASE COASTAL COMMUNITY INCOME IN RIAU PROVINCE

2021 ◽  
Vol 21 (no 1) ◽  
Author(s):  
Eni Yulinda ◽  
Ridar Hendri ◽  
Zulkarnain Hendri
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Business Development ◽  
Analysis Method ◽  
Export Volume ◽  
Future Strategy ◽  
June July ◽  
Blood Cockle ◽  
Anadara Granosa

A survey research on the blood cocle (Anadara granosa) business was conducted in Rokan Hilir Regency, Riau Province, Indonesia in June-July 2020. The research objective was to formulate a strategy to develop the blood cockle business, in order to increase the income of fishermen’s families. Interviews were conducted with 10 respondents of blood cocle cultivators, local government, fisheries office, traders and blood cockle exporters. Data were analyzed using the SWOT analysis method (Strengths, Weaknesses, Opportunities, and Thereats). The results showed that the land used for the cultivation of blood cockle in Rokan Hilir was only 10% of the 12,434 hectare. The number of blood cockle cultivators in this area is only 250 people, the export volume of blood cockle is 450 tons per month (IDR 5.5 billion). The future strategy for developing a blood cockle business is: (1) increasing the productivity of blood cocle by increasing business capital, expanding cultivation land, and receiving government assistance; (2) improve the quality of blood cockles, both in terms of size and freshness when marketed; and (3) self-seeding blood cockle.

scholarly journals MARKETING SRATEGY AT MANGO DAY BY USING SWOT ANALYSIS METHOD

2021 ◽  
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Healthy Lifestyle ◽  
New Product ◽  
Analysis Method ◽  
Process Data ◽  
Alternative Strategies ◽  
Production Processes ◽  
Analysis Technique

Mango Day is small medium industry that echoes a healthy lifestyle as one of their visions with fruit strip as their product made from dried mangoes. The purpose of this research is to get the best marketing strategy for the Mango Day business. This research is a qualitative research with data collection techniques for instance, interviews, observations, and documentation with analytic descriptive results. The SWOT analysis technique is used to process data to obtain alternative strategies. There are four alternative strategies that can be used by companies as the company’s latest marketing strategy. SO strategy: maintaining product quality and creating new product variants, ST strategy: intensifying marketing on social media and other E-commerce is inserted with knowledge of products to be affordable to all groups and to expand the spread of products offline. WO Strategy: improve the quality of packaging and WT strategy: improve production processes to industrial scale

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