scholarly journals PENGARUH PRODUK TERHADAP KEPUTUSAN PEMBELIAN INDOMIE GORENG DENGAN VARIABEL PROMOSI SEBAGAI MODERASI DI PT. INDOMARCO ADI PRIMA CABANG LUBUKLINGGAU

2020 ◽  
Vol 25 (3) ◽  
pp. 212-226
Author(s):  
Supriyanto Supriyanto ◽  
Lara Alfionita
Keyword(s):  
Data Collection ◽  
Significant Influence ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Significant Difference ◽  
Data Collection Technique

This research was conducted at PT. Indomarco Adi Prima Lubuklinggau Branch. The purpose of this study is to determine the effect of the product on purchasing decisions with promotion variables as moderation at PT. Indomarco Adi Prima Lubuklinggau Branch partially and simultaneously. The data collection technique used was a questionnaire. Respondents were consumers at PT. Indomarco Adi Prima Lubuklinggau Branch. The results of the research The effect of the product on the purchasing decision of Indomie Goreng, obtained tcountvalue of 3,797 and ttable is 0.1638 (ttable value n = 100) so it can be seen that if the criteria match tcount> tta ttable ble then Ho is rejected and Ha is accepted, which means that there is an influence. There is a significant difference between the product and the purchase decision of Fried Indomie, promotional moderation can strengthen the purchasing decision of Fried Indomie, the tcountis 5,261 and the ttable is 0.1638 (ttable value n = 100), then it can be seen that if the criteria are in accordance with tcount> ttable then Ho rejected and Ha accepted, which means that there is a significant influence between promotion and purchasing decisions Indomie Goreng, product influence, and promotion can strengthen Indomie Goreng purchasing decisions, That the effect of products on purchasing decisions is 12.8%. As well as the test results after the moderation variable, namely promotion can strengthen or increase purchasing decisions to 36.2%.

scholarly journals THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION)

2017 ◽  
Vol 8 (2) ◽  
pp. 318
Author(s):  
Setyo Ferry Wibowo ◽  
Elsyana Purnama Sari ◽  
Basrah Saidani
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Brand Image ◽  
Consumer Response ◽  
Survey Method ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Purchasing Decision

The purpose of this research is to know: 1) influence of confidence to Toyota Agya car purchase decision in Jakarta area, and 2) influence of brand image to Toyota Agya car purchase decision in Jakarta area. The object of this research is 200 respondents of Toyota Agya car users in Jakarta area. Methods of data collection using survey method. Data analysis using SPSS 22. Descriptive test results explain that there is still a lack of trust and brand image in Toyota Agya car in the Jakarta area causing the lack of consumer response to make purchasing decisions. The result of hypothesis testing shows: 1) existence of positive and significant influence of trust toward purchasing decision, 2) existence of positive and significant influence from brand image to purchasing decision.

scholarly journals The Effect of Green Marketing, Brand Image, and Atmosphere Store On Purchasing Decisions In Arei Adventure Store Surabaya 3

2020 ◽  
Vol 1 (3) ◽  
Author(s):  
Yanuar Bachrul Aqsony ◽  
Santirianingrum Soebandhi ◽  
Ani Wulandari
Keyword(s):  
Data Collection ◽  
Analytical Method ◽  
Research Method ◽  
Brand Image ◽  
Green Marketing ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Marketing Activities

Purchasing decisions are one thing that is very influential in a product. Many factors influence purchasing decisions, including green marketing activities, brand image, and store atmosphere. The purpose of this study was to determine how the influence of green marketing, brand image, and store atmosphere both simultaneously and partially on purchasing decisions at Arei Adventure Store Surabaya 3. Data collection used was a questionnaire. The research method employed a random sample of 101 people. The analytical method mobilized was SPSS 24. The results of this study indicated that the independent variables simultaneously influence the dependent variable. This was evidenced from the significance value of 0,000 or less than 0.05 and F count = 27.791 while the F value was obtained at 2.70. Thus F count 27.791> F table 2.70. However, partially the green marketing variable was not significant to the purchase decision because the test results showed the value of t count = 1.425 0.05.

scholarly journals ANALYSIS OF EFFECT PRICE AND QUALITY ON BRAND IMAGE AND ITS IMPLICATION ON PURCHASE DECISION MODENA GAS COOKTOP (CASE STUDY ON GRAND GALAXY CITY RESIDENCE BEKASI)

2020 ◽  
Vol 1 (5) ◽  
pp. 747-761
Author(s):  
Muhammad Thariq Nahra Putra ◽  
Adi Nurmahdi
Keyword(s):  
Image Quality ◽  
Data Collection ◽  
Significant Influence ◽  
Indirect Effect ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchasing Decisions

This study aims to determine the effect of price and quality on brand image and its implications for purchasing decisions on Modena gas cooktops. This study also examines the indirect effect of price and quality on brand image with purchasing decisions as an intervening variable. The study was conducted in the grand galaxy city residence in Bekasi. The sample in this study is consumers or at least know about Modena products with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was done through a questionnaire with a Likert scale of 1-5. The method of analysis uses path analysis using SPSS version 24.0. the results showed that price has a positive and significant effect on brand image, quality has a positive and significant effect on brand image, brand image has a positive and significant influence on purchasing decisions for Modena gas cooktop. Price has a positive and significant influence on purchasing decisions, quality has a positive and significant influence on purchasing decisions. Price and quality simultaneously have a positive and significant influence on brand image. Price and quality of brand image simultaneously have a positive and significant influence on purchasing decision

scholarly journals PEGARUH HARGA DAN PERIKLANAN MELALUI INTERNET TERHADAP KEPUTUSAN PEMBELIAN PRODUK SABUN MEREK LUX PADA MAHASISWA STIE “KBP” PADANG

2019 ◽  
Author(s):  
Sri Jamarnis ◽  
Febsri Susanti
Keyword(s):  
Significant Influence ◽  
T Test ◽  
Purchase Decision ◽  
The Internet ◽  
Purchasing Decisions ◽  
Soap Product ◽  
F Test ◽  
Purchasing Decision ◽  
Know How ◽  
Qualitative And Quantitative

The formulation of the problem is to know how the influence of prices and advertising via the internet against the purchase decision of Lux brand soap. From the results of the research can be known responses of respondents about prices and perkilanan via the internet can be said quite well which resulted in good decisions purchase soap brand products Lux. This type of research is qualitative and quantitative. Based on the result of t test of price to purchase decision found sig or probality value for variable price 0.000 <α = 0,05 then decision is Ha accepted and Ho rejected, mean can be concluded that price variable have significant influence to purchasing decision on Lux brand soap product. As for the advertising variables through the internet to the purchase decision found sig or probality value for advertising variables via the internet 0,000> α 0.05 for advertising via the internet decision is Ha rejected and Ho accepted, it can be concluded that the advertising variables through intrnet have no significant influence against the purchase decision of Lux brand soap products.In the value of F test to measure the influence of price variables, and advertising through the internet simultaneously then found sig 0.000 <α = 0,05 then the decision is Ha accepted and Ho rejected, it means dapt concluded that each variable has a significant influence on product purchasing decisions Lux brand soap simultaneously. From Adjusted R Square value is produced simultaneously 93,8%. The decision to purchase Lux brand soap products is influenced by prices and advertising over the internet while 6.2% is influenced by other variables not examined in this study.

scholarly journals SIKAP DAN PERSEPSI KONSUMEN TERHADAP KEPUTUSANPEMBELIAN ONLINE DI SUNGAI LILINMUSI BANYUASIN

2019 ◽  
Vol 6 (2) ◽  
pp. 164
Author(s):  
Juairiah Juairiah ◽  
Genot Agung Busono ◽  
Deni Fadeli
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Consumer Attitudes ◽  
Consumer Perceptions ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Perceptions And Attitudes ◽  
Decision Variables ◽  
Linear Regression Technique

The formulation of the problem in this research is whether the influence ofconsumer perceptions and attitudes toward online purchasing decisions inSungai Lilin District Musi Banyuasin. The purpose of this study is todetermine the influence of consumer perceptions and attitudes toward onlinepurchasing decisions in Sungai Lilin District Musi Banyuasin. The method inthis research is using assosiatif method, assosiatif method that is researchproblem problem which is stated relationship two variable or more. Thelocation of this research is in Sungai Lilin District Musi Banyuasin. Thepopulation in this study is the community in Sungai Lilin District MusiBanyuasin. The sample in this research is 100 respondents by using clustersampling method, that is sampling based on wide area or geographicallocation and sampling randomly. The data required in this study using primarydata. The method of data collection is questionnaire. The data obtained wereanalyzed using multiple linear regression technique. The test results provethat the variables of perception and consumer attitudes together significantlyinfluence simultaneously to the purchase decision variables. Hypothesistesting partially proves that, consumer attitudes have a significant effect onpurchasing decisions. While the perception has no significant effect onpurchasing decisions.

scholarly journals Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Tupperware (Studi Kasus Ibu Rumah Tangga di Perumahan Kunciran - Tangerang)

2020 ◽  
Vol 4 (1) ◽  
pp. 94-104
Author(s):  
Ivan Putranto ◽  
Kartoni Kartoni
Keyword(s):  
Regression Analysis ◽  
Hypothesis Testing ◽  
Product Quality ◽  
Significant Influence ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Test Results ◽  
Purchasing Decisions ◽  
Simultaneous Test

This research aims to determine the effect of product quality on Tupperware purchasing decisions, determine the effect of prices on Tupperware purchase decisions, and determine the effect of product quality and price on Tupperware purchase decisions. The method used is descriptive with an associative approach. Sampling used saturated sampling, while to get data done by distributing questionnaires to 60 respondents who then analyzed the influence partially and simultaneously using regression analysis, coefficient of determination and hypothesis testing with t test and f test. The results showed that: The effect of product quality on purchasing decisions of 24.6%, this effect is positive and significant. Hypothesis testing obtained t count> t table or (4.852> 1,296) means that there is a positive and significant effect between product quality on purchasing decisions. The influence of prices on purchasing decisions by 49.7%, this effect is positive and significant. Hypothesis testing is obtained (6,370> 1,296) meaning that there is a positive and significant influence between the price of the purchasing decision. Simultaneous test results of product quality and price have a positive and significant influence on purchasing decisions with a contribution of 40.4%. Hypothesis testing is obtained (23.457> 2.80), meaning that there is a positive and significant influence between product quality and price on purchasing decisions. Based on the results of the study it can be concluded that partially and simultaneously the quality and price of the product is influences the purchase decision of Tupperware. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk terhadap keputusan pembelian Tupperware, mengetahui pengaruh harga terhadap keputusan pembelian Tupperware, dan mengetahui pengaruh kualitas produk dan harga terhadap keputusan pembelian Tupperware. Metode yang digunakan adalah deskriptif dengan pendekatan asosiatif. Sampling yang digunakan sampling jenuh, sedangkan untuk mendapatkan data dilakukan dengan menyebar kuesioner kepada 60 responden yang kemudian dianalisis pengaruh secara parsial dan simultan dengan menggunakan analisis regresi, koefisien determinasi serta pengujian hipotesis dengan uji t dan uji F. Hasil penelitian menunjukkan bahwa: Pengaruh kualitas produk terhadap keputusan pembelian sebesar 24,6%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh t hitung > t tabel atau (4,852 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk terhadap keputusan pembelian. Pengaruh harga terhadap keputusan pembelian sebesar 49,7%, pengaruh ini positif dan signifikan. Pengujian hipotesis diperoleh (6,370 > 1.296) dan probability 0,000 < 0,1 H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara harga terhadap keputusan pembelian. Hasil uji simultan kualitas produk dan harga memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian dengan kontribusi pengaruh sebesar 40,4%. Pengujian hipotesis diperoleh (23,457 > 2.80) dan probability 0,000 < 0,1 sehingga H1 diterima artinya terdapat pengaruh yang positif dan signifikan antara kualitas produk dan harga terhadap keputusan pembelian. Berdasarkan hasil penelitian dapat disimpulkan bahwa secara parsial kualitas produk berpengaruh terhadap keputusan pembelian Tupperware, harga berpengaruh terhadap keputusan pembelian Tupperware dan secara simultan kualitas produk dan harga berpengaruh terhadap keputusan pembelian Tupperware. Kata Kunci : Kualitas Produk, Harga dan Keputusan Pembelian

scholarly journals PENGARUH PERSEPSI HARGA DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA ALFAMIDI CABANG ISKANDAR MUDA MEDAN

2019 ◽  
Vol 14 (1) ◽  
pp. 22
Author(s):  
Lasma D Kudadiri ◽  
Agus Rahmadsyah
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Significant Influence ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Location Factors ◽  
Probability Sampling ◽  
Price Perception ◽  
Analysis Technique

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh persepsi harga dan suasana toko terhadap keputusan pembelian konsumen pada pada Alfamidi Cabang Iskandar Muda Medan. Pengambilan sampel berdasarkan rumus  Non Probability Sampling, sehingga sampel yang di dapat dan digunakan dalam penelitian ini 112 orang. Teknik pengumpulan data yang digunakan adalah melalui kuesioner yaitu dengan cara menyebarkan kuesioner kepada responden dan mengumpulkannya kembali. Teknik analisis data yang digunakan adalah Regresi Linear Berganda. Sebelum data diregresikan maka terlebih dahulu di uji keterkaitannya antara variabel, datanya di uji menggunakan uji asumsi klasik. Serta untuk mengetahui kontribusi faktor harga dan lokasi terhadap keputusan pembelian konsumen digunakan rumus r squre. Untuk menguji hipotesis dalam penelitian ini gunakan uji F dimana hasil yang diperoleh  bahwa ada pengaruh positf dan signifikan antara harga dan lokasi terhadap keputusan pembelian konsumen pada Alfamidi Cabang Iskandar Muda Medan. Kata kunci : Persepsi Harga, Suasana Toko, Keputusan Pembelian  AbstractThis study aims to determine the effect of price perception and Store Atmosphere Consumer Purchase at Alfamidi Cabang Iskandar Muda Medan. Sampling by the formula Non-Probability Sampling, resulting samples in the can and used in this study 112 people. Data collection techniques used is through a questionnaire that is by distributing questionnaires to the respondents and collect them again. The data analysis technique used is multiple linear regression. Before the data is regressed then advance in association test between variables, using test data in the test classic assumptions. As well as to determine the contribution of price and location factors on consumer purchasing decisions used the formula r squre. To test this hypothesis using the F test where the results obtained that there positf and significant influence between the price and the location on consumer purchasing decisions at Alfamidi Cabang Iskandar Muda Medan.         Keywords: Perception Price, Store Atmosphere, Purchase Decision

scholarly journals The Effect Of Price Discounts And Packaging Bonuses On Impulsive Purchasing Decisions To Consumers Of Alfamart In Sunter Jaya, North Jakarta

2020 ◽  
Vol 1 (4) ◽  
pp. 257-263
Author(s):  
Trinik Susmonowati ◽  
Ida Royani
Keyword(s):  
Data Collection ◽  
Hypothesis Testing ◽  
Sampling Technique ◽  
T Test ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Price Effect ◽  
Independent Variables ◽  
Price Discounts ◽  
Data Collection Technique

This study aims to determine the magnitude of the price effect of discounts and packaging bonuses at Alfamart in Sunter Jaya, North Jakarta. The population in this study were all Alfamart customers in Sunter Jaya, North Jakarta with a sample of 130 respondents by using the accidental sampling technique. The data collection technique used is questionnaires, for each respondent given 26 statements. Based on hypothesis testing using a t-test, price discounts and packaging bonuses are positive and significant for impulsive purchasing decisions. The results of the f test show that all the independent variables in this study significantly influence impulsive purchasing decisions. R square value is 0.815 which can be interpreted that the effect of variable x (price discount and packaging bonus) on the variable y (impulsive purchase decision) is 81.5%, while the remaining 18.5% is influenced by variables outside the variables studied.

scholarly journals ANALISIS FAKTOR PENDAPATAN DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN BARANG ELEKTRONIK PADA UD. DEWI SRI ELEKTRONIK LAMONGAN

2020 ◽  
Vol 19 (1) ◽  
pp. 124-129
Author(s):  
Imam Tresno Edy ◽  
Kemal Farouq Mauladi ◽  
Yuhronur Efendi
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Alternative Hypothesis ◽  
Purchase Decision ◽  
P Value ◽  
Purchasing Decisions ◽  
Independent Variables ◽  
Statistical Program ◽  
Dominant Influence

Research on consumer purchasing decisions is often done. In this study aims to partially and simultaneously determine the level of income and lifestyle variables on purchasing decisions. The population in this study all employees of UD.Dewi Sri Elektronik Lamongan numbered 50 people from the population taken 50 employees. Data collection techniques are done by giving questions to respondents using a questionnaire with a Likert scale because the answers of the instruments have different gradations. The analytical method used to analyze the effect of income and lifestyle variables on purchasing decisions is to use multiple regression analysis with the help of the SPSS version 20 statistical program. And test the hypothesis based on the p value> 0.05 then the alternative hypothesis is rejected and vice versa. From the research results, it is obtained that partially the level of lifestyle influences productivity on purchasing decisions, simultaneously the F test has a significant influence of independent variables with the dependent variable, so it can be concluded that lifestyle variables have a more dominant influence than income. Lifestyle is an activity such as the thing is people work, and a person's lifestyle will also affect the choice of an item that will be purchased, so that consumers will make a purchase decision on the goods needed by consumers UD.Dewi Sri Elektronik Lamongan

scholarly journals KEPUTUSAN PEMBELIAN E-COMMERCE MELALUI KEMUDAHAN PENGGUNAAN, KUALITAS INFORMASI DAN KUALITAS INTERAKSI LAYANAN WEB

2018 ◽  
Vol 19 (1) ◽  
pp. 59
Author(s):  
Siti Romla ◽  
Alifah Ratnawati
Keyword(s):  
Social Networking ◽  
Significant Influence ◽  
Social Networking Sites ◽  
Information Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Of Information ◽  
Important Thing ◽  
Purchasing Decision

Purchasing decisions become an important thing in retaining customers. The purchase decisionis a customer’s response to a discrepancy between the level of prior importance and the actualperformance it perceives after use. As for the population is a student class of 2013. Samplestaken in the study obtained for 96.04 then rounded up to 100 people. Based on the abovecalculation results, the number of samples taken in this study is the student class of 2013as many as 100 respondents. Criteria of sampling as a resource is a social networking siteusers who have made purchases two (2) times through social networking sites. The result ofresearch indicate that Ease, Quality of information, Quality of interaction have positive andsignificant influence to trust, Ease, Quality of information, Quality of interaction have positiveand significant influence to purchasing decision, Trust influence positively and significantly topurchasing decision.Keywords : Ease, Quality of information, Quality of trust interaction, purchase decision

Sign in / Sign up

Export Citation Format

Share Document