scholarly journals PEGARUH HARGA DAN PERIKLANAN MELALUI INTERNET TERHADAP KEPUTUSAN PEMBELIAN PRODUK SABUN MEREK LUX PADA MAHASISWA STIE “KBP” PADANG

2019 ◽  
Author(s):  
Sri Jamarnis ◽  
Febsri Susanti
Keyword(s):  
Significant Influence ◽  
T Test ◽  
Purchase Decision ◽  
The Internet ◽  
Purchasing Decisions ◽  
Soap Product ◽  
F Test ◽  
Purchasing Decision ◽  
Know How ◽  
Qualitative And Quantitative

The formulation of the problem is to know how the influence of prices and advertising via the internet against the purchase decision of Lux brand soap. From the results of the research can be known responses of respondents about prices and perkilanan via the internet can be said quite well which resulted in good decisions purchase soap brand products Lux. This type of research is qualitative and quantitative. Based on the result of t test of price to purchase decision found sig or probality value for variable price 0.000 <α = 0,05 then decision is Ha accepted and Ho rejected, mean can be concluded that price variable have significant influence to purchasing decision on Lux brand soap product. As for the advertising variables through the internet to the purchase decision found sig or probality value for advertising variables via the internet 0,000> α 0.05 for advertising via the internet decision is Ha rejected and Ho accepted, it can be concluded that the advertising variables through intrnet have no significant influence against the purchase decision of Lux brand soap products.In the value of F test to measure the influence of price variables, and advertising through the internet simultaneously then found sig 0.000 <α = 0,05 then the decision is Ha accepted and Ho rejected, it means dapt concluded that each variable has a significant influence on product purchasing decisions Lux brand soap simultaneously. From Adjusted R Square value is produced simultaneously 93,8%. The decision to purchase Lux brand soap products is influenced by prices and advertising over the internet while 6.2% is influenced by other variables not examined in this study.

scholarly journals PENGARUH ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Coriza Mayasari
Keyword(s):  
Significant Influence ◽  
Linear Regression Analysis ◽  
T Test ◽  
Relative Price ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Brand Associations ◽  
Purchasing Decisions ◽  
F Test ◽  
Relative Prices

This research intent to determine the effect of Brand Associations which consists of Intangible Attributes, Benefits to Customers and Relative Prices significant influence the purchase decision and to determine variable dominant Brand Associations on purchasing decisions. This research, data were collected through a questionnaire technique on 100 respondents facial milk cleanser brand in Indomaret Viva by using Judgmental Sampilng techniques. Then performed an analysis of the data obtained through the test instrument using validity test and reliability test. The data analysis technique used is multiple linear regression analysis. Testing instrument through simultaneous test (F test) and partial test (t test) data processed resulting equation. Hypothesis testing using test through the coefficient of determination (R2), it is known that the Adjusted R2 indicates that the appropriate regression equation to predict the dependent variable, while the rest is explained by other variables that are not addressed in this study. F test results can be seen all over the independent variables consisting of Intangible Attributes, Benefits for Customers, and the relative price has a significant influence together (simultaneously) to the buying decision. Then the t test showed that the Customer Benefits shown to have a dominant influence on the dependent variable (purchasing decisions).Keyword: Intangible Attributes, Benefits to Customers, Relative Prices, Purchase Decision

scholarly journals PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK INDOCAFE PADA PT PRIMA BINTANG DISTRIBUSINDO

2020 ◽  
Vol 8 (2) ◽  
pp. 17-24
Author(s):  
Iwan Upbatam ◽  
Asron Saputra
Keyword(s):  
Research Method ◽  
Brand Image ◽  
T Test ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
F Test ◽  
Purchasing Decision ◽  
Positive Effect

The purpose of this paper is to determine the effect of brand image and promotion on purchasing decisions PT prima brima distribusindo.The research was done by spreading the quaterner, while the research method using Non-probability Sampling.The t test shows that the magnitude of t for Brand Image (X1) is 2.062 and the value of t arithmetic for promotion (X2) is 11,574. all of which show larger than t table is 1,978. so the hypothesis that states brand image and promotion have a positive effect partially on purchasing decision at PT prima bintang distribusindo, F test, F calculated > F table or 69.690 > 2.67 or signification level (sig) 0.000 < 0.05 so that the hypothesis that states brand image and promotion together affect the purchasing decision at  PT prima bintang distribusindo and coefficient of determination shows that brand image and promotion influence 51,9% to purchasing decision at PT. prima bintang distribusindo.

scholarly journals STRATEGI PEMASARAN SMARTPHONE OPPO DI KOTA PADANG

2018 ◽  
Author(s):  
Budi Yanti ◽  
Sepris Yonaldi
Keyword(s):  
Significant Influence ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Strategy ◽  
F Test ◽  
Decision Variables ◽  
The City ◽  
Sampling Survey

This study aims to determine the effect of four marketing mix variables partially and simultaneously on purchasing decisions Oppo smartphone in Padang. This study uses descriptive quantitative techniques and accidental sampling survey with a sample of 100 respondents. results of the study explains, that is significantly positively Product variables influencing purchase decision variables Smartphone Oppo products in Padang with sig. The resulting 0,000 less than the significance value (0.05), significantly positively influence the variable variable price product purchase decisions Smartphone Oppo in the city of Padang with sig. produced by 0,023 less than the significance value (0.05), that variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0.232 greater than the significance value (0.05), and the variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0, 663 is greater than the significance value (0.05). with sig is 0,000 less than the value of 0.05 that is on the analysis of F test shows that the product strategy, pricing, distribution and prmosi simultaneously own a significant influence on consumer purchasing decisions on Smartphone Oppo in the city of Padang.

scholarly journals THE EFFECT OF TRUST AND BRAND IMAGE ON PURCHASE DECISION (TOYOTA CAR SURVEY IN JAKARTA REGION)

2017 ◽  
Vol 8 (2) ◽  
pp. 318
Author(s):  
Setyo Ferry Wibowo ◽  
Elsyana Purnama Sari ◽  
Basrah Saidani
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Significant Influence ◽  
Brand Image ◽  
Consumer Response ◽  
Survey Method ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Purchasing Decision

The purpose of this research is to know: 1) influence of confidence to Toyota Agya car purchase decision in Jakarta area, and 2) influence of brand image to Toyota Agya car purchase decision in Jakarta area. The object of this research is 200 respondents of Toyota Agya car users in Jakarta area. Methods of data collection using survey method. Data analysis using SPSS 22. Descriptive test results explain that there is still a lack of trust and brand image in Toyota Agya car in the Jakarta area causing the lack of consumer response to make purchasing decisions. The result of hypothesis testing shows: 1) existence of positive and significant influence of trust toward purchasing decision, 2) existence of positive and significant influence from brand image to purchasing decision.

scholarly journals IMPLIKASI KEMAMPUAN BERKOMUNIKASI DAN PENGGUNAAN KODE ISYARAT INTERNASIONAL TERHADAP KESELAMATAN PELAYARAN KAPAL DI PELABUHAN TANJUNG PERAK SURABAYA

2020 ◽  
Vol 20 (2) ◽  
pp. 147
Author(s):  
Kuncowati Kuncowati ◽  
Nyoman Ardiana Listriyawati ◽  
Supangat Supangat
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Communication Skills ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Linear Regression Analysis ◽  
T Test ◽  
F Test ◽  
Know How

<p>Crews ships comuunication skills are speaking, writing and using objects, lights and sounds to make contact. It is both for sending or receiving messages between individuals on the ship, communication with other ships and with related parties. The ability of the crew to use and understand codes are expected to achieve the safety of a voyage. This research was conducted to 98 respondents. They are the crews of ships that wer berthing at Tanjung Perak Port of Surabaya. It is expected to know how the implication of the crews’ ability to communicate and to use international codes. It is meant to ensure the safety of the voyages. This research was using quantitative methods with linear regression analysis, t test, f test and test of determination. Therefore, it resulted that there ware a positive and significant influence both partially and jointly between the ability to communicate and the use of international codes on the safety of a voyage. The ability to communicate with the crew especially the ability in communication using English and understanding in the use of international codes is implicated in the safety of a voyage.</p><p><em><strong>Keywords : Communication skills, Codes, Safety of a voyage</strong></em></p><p><em><strong><br /></strong></em>Kemampuan komunikasi awak kapal baik secara lesan, tulisan,menggunakan sosok benda,cahaya dan bunyi untuk berinteraksi baik mengirim atau menerima pesan baik antar individu di kapal,komunikasi dengan kapal lain maupun dengan pihak – pihak terkait dan kemampuan awak kapal dalam menggunakan dan memahami penggunaan kode isyarat diharapkan dapat mencapai keselamatan pelayaran. Penelitian ini dilakukan dengan responden dengan sejumlah 98 ( Sembilan puluh delapan ) awak kapal yang kapalnya sedang berada di Pelabuhan Tanjung Perak Surabaya untuk mengetahui implikasi kemampuan berkomunikasi awak kapal dan penggunaan kode isyarat internasional supaya tercapai peningkatan keselamatan pelayaran.Penelitian ini dilakukan dengan metode kuantitatif yaitu dengan analisis regresi linier , uji t,uji f dan uji determinasi.Dari penelitian diperoleh bahwa terdapat pengaruh yang positif dan signifikan baik secara partial maupun bersama -sama antara kemampuan berkomunikasi dan penggunaan kode isyarat internasional terhadap keselamatan pelayaran .Kemampuan berkomunikasi awak kapal terutama kemampuan dalam komunikasi berbahasa inggris dan pemahaman dalam penggunaan kode isyrat internasional berimplikasi terhadap keselamatan pelayaran</p><p><em><strong>Kata kunci : Kemampuan berkomunikasi, Kode isyarat, Keselamatan pelayaran</strong></em><strong> </strong></p>

scholarly journals KEPUTUSAN PEMBELIAN E-COMMERCE MELALUI KEMUDAHAN PENGGUNAAN, KUALITAS INFORMASI DAN KUALITAS INTERAKSI LAYANAN WEB

2018 ◽  
Vol 19 (1) ◽  
pp. 59
Author(s):  
Siti Romla ◽  
Alifah Ratnawati
Keyword(s):  
Social Networking ◽  
Significant Influence ◽  
Social Networking Sites ◽  
Information Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Of Information ◽  
Important Thing ◽  
Purchasing Decision

Purchasing decisions become an important thing in retaining customers. The purchase decisionis a customer’s response to a discrepancy between the level of prior importance and the actualperformance it perceives after use. As for the population is a student class of 2013. Samplestaken in the study obtained for 96.04 then rounded up to 100 people. Based on the abovecalculation results, the number of samples taken in this study is the student class of 2013as many as 100 respondents. Criteria of sampling as a resource is a social networking siteusers who have made purchases two (2) times through social networking sites. The result ofresearch indicate that Ease, Quality of information, Quality of interaction have positive andsignificant influence to trust, Ease, Quality of information, Quality of interaction have positiveand significant influence to purchasing decision, Trust influence positively and significantly topurchasing decision.Keywords : Ease, Quality of information, Quality of trust interaction, purchase decision

scholarly journals PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, KEAMANAN TRANSAKSI, DAN LOYALITAS PERUSAHAAN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN TIKET PESAWAT ONLINE PADA APLIKASI TRAVELOKA

2021 ◽  
Vol 8 (2) ◽  
pp. 37-46
Author(s):  
Dila Damayanti
Keyword(s):  
Quality Of Service ◽  
Significant Influence ◽  
T Test ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Test Results ◽  
Purchasing Decisions ◽  
Transaction Security

Based on the t test results, the quality of service has a significant effect on purchasing decisions with a significance value of 0.008 smaller than 0.05 (0.008 < 0.05), meaning the quality of service has a significant influence on the purchase decision. The price significantly affects the purchase decision with a significance value of 0.000 smaller than 0.05 (0.000 < 0.05), which means that the price has a significant influence on the purchase decision. Promotion significantly affects the purchase decision with a significance value of 0.047 smaller than 0.05 (0.047 < 0.05), meaning the promotion has a significant effect on the purchase decision. Transaction security significantly affects purchase decisions with a significance value of 0.017 less than 0.05 (0.017 < 0.05), meaning transaction security has a significant effect on the purchase decision. Company loyalty significantly affects the purchase decision with a significance value of 0.037 smaller than 0.05 (0.037 < 0.05), meaning company loyalty has a significant influence on purchasing decisions.

PENGARUH GAYA HIDUP DAN PENDAPATAN TERHADAP KEPUTUSAN PEMBELIAN HELM KBC

2018 ◽  
Vol 3 (2) ◽  
pp. 145-154
Author(s):  
Dhimas Dwi Laksono ◽  
Donant Alananto Iskandar
Keyword(s):  
Sampling Method ◽  
T Test ◽  
Quantitative Approach ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Probability Sampling ◽  
Purchasing Decision ◽  
The Times

The study aims to determine whether there is influence between lifestyle and income on purchasing decision of KBC helmet. This study uses a quantitative approach through a survey to 109 users of KBC helmet. Sampling method is non probability sampling. The results of the hypothesis (t test) showed that lifestyle variables significantly influence purchasing decisions. This is indicated by t arithmetic of 13.198 which is greater than t table.However, the income variable has no significant effect on purchase decision with t -0.508 which is smaller than t table. The conclusion from this study that lifestyle variables are most dominant on purchasing decisions.This can be interpreted that, increasing purchasing decisions can be supported by the lifestyle of people who always want to look trend and always keep up with the times. Keywords: Lifestyle, income, purchase decision, helmet product.  

scholarly journals Pengaruh Brand Awareness, Brand Characteristic, dan Emotional Branding terhadap Keputusan Pembelian

2019 ◽  
Vol 7 (2) ◽  
pp. 259-267
Author(s):  
Farah Muthiah ◽  
Budi Setiawan
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Significant Influence ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Decision ◽  
Analysis Techniques ◽  
Beauty Products

The research includes the type of survey research whose information is collected through questionnaires from respondents. The population of the study is the consumers who make purchasing decisions on beauty products Wardah. The sample of research is 100 respondents. Data collection techniques using questionnaires tested the validity and reliability. Data analysis techniques used to answer the hypothesis of research is multiple linear regression. The result of this research shows that Brand Awareness has negative and insignificant effect on Wardah Beauty Decision, Brand Characteristic has a positive and significant influence on Purchasing Decision of Wardah beauty product, Emotional Branding has a positive and significant influence on Purchasing Decision of Wardah, Brand Awareness, Brand Characteristic, and Emotional Branding together have a positive and significant influence on Purchase Decision Wardah beauty products On STIE Kesatuan Bogor Students.

scholarly journals STRATEGI PEMASARAN SMARTPHONE OPPO DI KOTA PADANG

2017 ◽  
Vol 2 (1) ◽  
pp. 46
Author(s):  
Budi Yanti ◽  
Sepris Yonaldi
Keyword(s):  
Significant Influence ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Strategy ◽  
F Test ◽  
Decision Variables ◽  
The City ◽  
Sampling Survey

<p><em>This study aims to determine the effect of four marketing mix variables partially and simultaneously on purchasing decisions Oppo smartphone in Padang. This study uses descriptive quantitative techniques and accidental sampling survey with a sample of 100 respondents. results of the study explains, that is significantly positively Product variables influencing purchase decision variables Smartphone Oppo products in Padang with sig. The resulting 0,000 less than the significance value (0.05), significantly positively influence the variable variable price product purchase decisions Smartphone Oppo in the city of Padang with sig. produced by 0,023 less than the significance value (0.05), that variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0.232 greater than the significance value (0.05), and the variable does not affect the distribution of the product purchase decision variables Smartphone Oppo in the city of Padang with sig. generated at 0, 663 is greater than the significance value (0.05). with sig is 0,000 less than the value of 0.05 that is on the analysis of F test shows that the product strategy, pricing, distribution and prmosi simultaneously own a significant influence on consumer purchasing decisions on Smartphone Oppo in the city of Padang.</em></p>

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