scholarly journals Fragmentation and Audience Activity on Video-on-Demand Platform: Netflix and the ‘Binge-watching’

2021 ◽  
Vol 9 (2) ◽  
pp. 120-132
Author(s):  
Steffiani Reisa ◽  
Irwansyah Irwansyah
Keyword(s):  
New Media ◽  
Service Providers ◽  
Video On Demand ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
On Demand ◽  
Communication Device ◽  
Media Society ◽  
Online Streaming ◽  
Interactive Service

One of digital transformation of television systems is an interactive service called video-on-demand (VOD). VOD provides full control to its users, by allowing viewers to enjoy, choose, store, and even download the desired audio-visual content anytime and through any electronic communication device. The presence of Netflix and other VOD service providers is transforming people's behavior patterns in watching television. People are beginning to switch to watching audiovisual content and episodes the same televisions or programs known as binge-watching through online streaming. This study focused on the concept of audiences’ activities based on Levy and Windahl’s typology model. The study also explored the motivation that was a part of uses and gratification theory. This new audience habit and motivation were explored by qualitative approach. The interview was conducted to the Netflix subscribers in Jakarta to discover the behavior activities and motivation of binge-watching. The thematic analysis was applied to analyze the process of fragmentation and audience activity that occurs in a very active new media society.

scholarly journals Motivasi Milenial Menonton Layanan Streaming

2021 ◽  
Vol 10 (1) ◽  
pp. 77-100
Author(s):  
Joseph Edwin ◽  
Irwansyah Irwansyah
Keyword(s):  
Grounded Theory ◽  
New Media ◽  
Video On Demand ◽  
Future Research ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
On Demand ◽  
Audiovisual Quality ◽  
Media Research ◽  
Depth Interviews

Ponsel cerdas semakin banyak digunakan untuk menonton subscription video-on-demand. Tingkat adopsi aktivitas ini pun sangat tinggi di kalangan kaum milenial di Indonesia. Ini memunculkan pertanyaan mengapa khalayak semakin terbiasa menonton SVOD di ponsel cerdas meski memiliki keterbatasan audiovisual dibandingkan televisi, laptop atau komputer. Penelitian ini bertujuan melihat apa kebutuhan-kebutuhan spesifik yang terpenuhi ketika khalayak mengonsumsi konten subscription video-on-demand (SVOD) melalui ponsel cerdas. Berlandaskan teori uses and gratifications, penelitian menggunakan pendekatan kualitatif dan strategi grounded theory. Berdasarkan wawancara dengan enam informan, ditemukan bahwa khalayak memiliki tipologi kebutuhan yakni informasi, mengisi waktu, pengalaman terkustomisasi dan media displacement. Muncul tipologi yang mengalami ekspansi yakni hiburan hedonistik/eudaimonik, pindah waktu/tempat, kenyamanan/relaksasi, dan pengalihan/pengalaman imersif. Sementara muncul tipologi yang belum ditemukan dalam penelitian sebelumnya, yaitu menonton maraton. Direkomendasikan untuk mengoperasionaliasikan tipologi-tipologi yang ditemukan secara kuantittif untuk penelitian selanjutnya. Smartphones are increasingly used to access videos, including subscription video-on-demand services. This is especially true among millennials, who are the primary adopters. This raises the question of why millennials watch SVOD through their smartphones when other wide-screened devices offer better audiovisual quality. This research aims to reveal the motivations satisfied by using uses and gratification theory through qualitative approach and grounded theory strategy.  Based on in-depth interviews of six informants, we found classical UG typologies, namely Information and Passing Time, and typologies recurring in new media research, which are customized experienced and media displacement. The study also produced expanded typologies, including hedonistic/eudaimonic entertainment, time/place-shifting, comfort/relaxation, and diversion/immersive experience. Lastly, binge-watching was discovered to be an emergent typology. As this research analyzes data from one informant, the results cannot be generalized. Operationalizing these typologies by using a quantitative approach is recommended for future research.

scholarly journals Pengaruh Motif Mengakses Akun Video dalam Aplikasi Chatting terhadap Kepuasan Khalayak (Survei terhadap Generasi Milenial yang Menggunakan LINE TODAY)

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 419
Author(s):  
Parousia Parousia ◽  
Riris Loisa
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Sampling Technique ◽  
Media Theory ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Uses And Gratification ◽  
Uses And Gratification Theory

Humans who continue to communicate with other humans cause the spread and acceptance of information increasingly consciously or unconsciously. This also causes a lot of renewal in various fields of life, including information technology. Now, information are more easily and quickly accessed through various existing media, including through new media and social media. The study aims to determine the effect of motives for accessing video accounts in chat applications towards audience satisfaction. This research uses social media theory, new media, and uses and gratification theory. The approach used is quantitative. The sampling technique used was non probability sampling, purposive sampling with a sample of 100 respondents who are millennials who access video accounts in a chat application (LINE TODAY). The technique of data collection is done by distributing Google Forms questionnaires consisting of 18 indicators. The final result obtained are the closeness between the two variables included in the high criteria. And there is an influence between the two variables whose direction is said to be positive.Manusia yang terus menerus melakukan komunikasi dengan manusia lain menyebabkan persebaran dan penerimaan terhadap informasi semakin meningkat secara sadar maupun tidak disadari. Ini juga menyebabkan banyak pembaharuan di berbagai bidang kehidupan, tak terkecuali teknologi informasi.  Kini, informasi semakin mudah dan cepat diakses melalui berbagai media yang ada, termasuk melalui media baru dan media sosial. Penelitian bertujuan untuk mengetahui pengaruh motif mengakses akun video dalam aplikasi chatting terhadap kepuasan khalayak. Pendekatan yang digunakan adalah kuantitatif. Penelitian ini menggunakan teori sosial media, media baru, penggunaan dan kepuasan media. Teknik sampling yang digunakan adalah non probabilitas, yaitu teknik purposive sampling dengan sampel sebanyak 100 responden yang merupakan generasi milenial yang mengakses akun video dalam aplikasi chatting (LINE TODAY). Teknik pengumpulan data dilakukan dengan menyebarkan kuisioner Google Forms yang terdiri dari 18 indikator.  Hasil akhir yang diperoleh adalah keeratan antara dua variabel termasuk dalam kriteria tinggi. Serta terdapat pengaruh antara kedua variabel yang arahnya dikatakan positif.

scholarly journals New Media in Film Distribution in Bangladesh: Bane or Boon?

2021 ◽  
Vol 7 (4) ◽  
pp. 257-280
Author(s):  
Saiyeed Shahjada Al Kareem
Keyword(s):  
New Media ◽  
Distribution System ◽  
Distribution Systems ◽  
Video On Demand ◽  
Qualitative Approach ◽  
Distribution Costs ◽  
On Demand ◽  
Film Distribution ◽  
Depth Interviews

The research explores the little-understood phenomena of new media based film distribution system in Bangladesh, finds the consequences of new media in film distribution, and makes a recommendation for developing an effective film distribution system. This research employs a qualitative approach where in-depth interviews of people involved in traditional and online film distribution systems are taken to collect data. The study finds that new media based film distribution is an emerging sector in Bangladesh, and it will strengthen the overall distribution system by reducing the distribution costs and increasing revenue. Keywords: new media, internet, online, film distribution, video on demand

scholarly journals TELEVISION MARKET DEVELOPMENT DURING THE COVID-19 PANDEMIC

2020 ◽  
Vol 10 (86) ◽  
Author(s):  
Hennadii Mitrov ◽  
Keyword(s):  
Service Providers ◽  
Video On Demand ◽  
The Internet ◽  
Positive Effects ◽  
On Demand ◽  
Main Requirement ◽  
Depth Analysis ◽  
The World ◽  
Streaming Services ◽  
Television Market

The article covers the issues surrounding the global Internet TV market’s evolution during the COVID-19 pandemic. The rapid changes in the modern Internet television market mean that an in-depth analysis of its development strategies is necessary for further development. The article goes over current trends that affect the development of the industry, and the factors that have led to its changes listed. Today, the main directions of the development of Internet television include multi-screen, video on demand, and the evolution of streaming platforms. This phenomenon became possible by the growing convergence of the Internet and television. The main driving force of the industry has become the so-called streaming services that provide content to subscribers anywhere and anytime — the main requirement to access it being the Internet. The battle for audiences has become truly international. But due to quarantine in many countries, most viewers have drastically changed their habits. Home entertainment has been taking first place, and television became one of them. For the first time in years, TV channel ratings have doubled, movie premieres have been delayed, and sports events around the world have come to a standstill. Audiences turned to those who could offer them the best content. The article examines trends caused by the pandemic, such as a significant increase in Internet traffic, the halting of movie and TV series production, a decrease in the number of sports games and related events, streaming services changing their tariff plans, and the subscription payment model taking leadership in the video-on-demand market. Both the negative and positive effects of these factors on television service providers’ activities, as well as the new habits of subscribers are analyzed. This situation has completely changed the industry, but it has only helped the business of large and local operators. Companies around the world have had to improve their service in a matter of weeks. These changes in the market would have taken years under normal conditions, but the pandemic has significantly accelerated the progress of Internet television and made it possible for end-users to get high-quality services.

scholarly journals THE ROLE OF SOCIAL MEDIA IN ENHANCING ENTREPRENEURSHIP SKILLS AMONG NIGERIAN YOUTHS: COVID-19 TOTAL LOCKDOWN AND POST ERA

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Obiajulu Joel Nwolu
Keyword(s):  
Social Media ◽  
Category Theory ◽  
Service Providers ◽  
Internet Service ◽  
Internet Connectivity ◽  
Anambra State ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
The Social

The study explored the roles of social media in enhancing the acquisition of entrepreneurship skills among Nigerian youths, retrospectively during the COVID-19 lockdown of 2020 and now, its post era. The study was guided by the uses and gratification theory as well as the social category theory. Using the triangulation method, a total of 10 social media influencers were interviewed while 2000 copies of questionnaire were administered to respondents within Anambra State. Findings revealed that 71. 4% of respondents acquired skills on social media during the lockdown with YouTube, Facebook and Instagram as the main media for these acquisitions. While further research is recommended in this area, however, there is a need for Government to provide appropriate infrastructure for better internet connectivity and also subsidize data costs by reducing the taxation of internet service providers. Furthermore, since it has been found that youths are the most active users of social media in Nigeria, in addition to the provision of grants and low-interest loans, Government should use these same social media for sensitization and orientation all geared towards effective youth productivity.

scholarly journals Has Blog Reader–Focused Research Evolved?

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402096878
Author(s):  
Adeola Abdulateef Elega ◽  
Bahire Efe Özad ◽  
Felix Oloyede ◽  
Olabola Taye Omisore ◽  
Omar Abu Arqoub
Keyword(s):  
New Media ◽  
Quantitative Research ◽  
Computer Mediated Communication ◽  
The United States ◽  
Mediated Communication ◽  
Quantitative Research Methods ◽  
Political Blogs ◽  
Uses And Gratification ◽  
Uses And Gratification Theory ◽  
Online Library

For many years, researchers interested in the blogosphere have collectively acknowledged the lack of scholarly attention into the role of blog readers in the blogging activity. While many pioneering studies as well as new studies have highlighted the rising potential of this field, there has been no systematic examination of the growth or lack thereof of this field. As a result, this article reviews blog reader–focused research between 2008 and 2018 through a content analysis of blog reader–focused research articles obtained from seven databases: EBSCO’s Academic Search Complete, JSTOR, EBSCO’s Communication & Mass Media Complete, SAGE Journals, Elega’s Chronological Arrangement of Blog Readership Research, Wiley Online Library, and Taylor and Francis. We also identified the methods, theories, geospatial concentration, and journals that published these articles. Findings show that although at least one article was published each year with a peak of six in 2013 and 2015, blog reader–focused research has not really evolved given that concentration has tremendously decreased in the last 3 years (2016–2018). Regarding genres, we learnt that the majority of articles focused on political blogs, and most of the studies adopted quantitative research methods and survey as a data collection method. The results also show that blog reader–focused studies published between 2008 and 2018 used Uses and Gratification Theory more than other theories, and the majority of these articles focused on blogs in the United States. Journal of Computer-Mediated Communication, New Media &Society, and Computers in Human Behavior published more blog reader–focused research than other journals.

scholarly journals Social Media Skits: Reshaping the Entertainment Experience of Broadcast Audience

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110321
Author(s):  
Olusegun Ojomo ◽  
Oluwaseyi Adewunmi Sodeinde
Keyword(s):  
Social Media ◽  
New Media ◽  
Technological Determinism ◽  
Broadcast Media ◽  
Uses And Gratification ◽  
Media Technologies ◽  
Uses And Gratification Theory ◽  
Strength Of Interaction ◽  
The Media ◽  
Interacting Features

The emergence of social media has produced diverse changes for broadcast media in the discharge of their entertainment function. While the uses and gratification theory identifies entertainment as one of the needs that motivate the audience to use the media, the technological determinism theory argues that the nature and strength of interaction in the society change as new media technologies evolve. This study is a descriptive and predictive discourse on how social media skits are reshaping audience consumption, participation, expectation, and production of entertainment. As opposed to broadcast experience, the audience engage with social media skits, own them, many times produce them, form relationships around them, demand for new contents, and through their reactions, affect the sustainability of the content providers online. They also redefine entertainment for comedians who release skits to test new comedy materials. These interacting features together reshape the way the audience experience entertainment on social media.

scholarly journals Popularity Prediction of Videos in IPTV Systems

2015 ◽  
Vol 1 (3) ◽  
pp. 385
Author(s):  
Reyhaneh Ghavami ◽  
Alireza Abdollahpouri ◽  
Zhila Bahrami ◽  
Parham Moradi
Keyword(s):  
Neural Network ◽  
Performance Evaluation ◽  
Service Providers ◽  
Video On Demand ◽  
Content Delivery ◽  
Delivery Systems ◽  
On Demand ◽  
Simulation Based ◽  
Popularity Prediction

Video on demand (VoD) service in IPTV is a bandwidth-hungry application. It has been argued that the distribution of popularity of videos can be well measured using a Zipf-like distribution in which top 10% of the videos account for nearly 90% of requests. In this article, we propose a neural network based method to predict the popularity of videos in an IPTV system. The popularity prediction can be used by service providers for video placement in content delivery systems or hierarchical servers and hence it can lead to bandwidth save. Simulation-based performance evaluation of our proposed method confirms a significant accuracy in the prediction of the popularity of the videos.

scholarly journals Video-On-Demand: Towards New Viewing Practices?

1970 ◽  
Vol 1 (3) ◽  
Author(s):  
Wendy Van den Broeck ◽  
Jo Pierson ◽  
Bram Lievens
Keyword(s):  
New Media ◽  
Video On Demand ◽  
Extensive Literature ◽  
Video Content ◽  
Digital Service ◽  
On Demand ◽  
Long Time ◽  
Television Service ◽  
New Research ◽  
Viewing Practices

In this paper, we focus on the user aspects of a specific television service, video-on-demand (VOD), offered on two platforms: TV and computer. The concept of video-on-demand has already for a long time been the subject of new media research, first in its analogue version and more recently as a digital service. The main asset of this functionality, embedded in different devices, is that it offers the ability of video content being watched at any time and thereby enables extensive ways of time shifting. Furthermore, there is a possible expansion in available content, made by professionals as well as amateurs. Therefore VOD has the technical capability to fundamentally change our viewing patterns and practices. The question is however: How does the audience domesticate this new kind of audiovisual content and (how) does it fit in with their everyday viewing practices? Based on an environmental scan consisting of an extensive literature review, this paper synthesises knowledge on existing viewing practices as well as the video on demand’s new affordances. Possible shifts and interactions are investigated and new research questions are being identified.

scholarly journals ‘TV-like’: Aesthetics, Quality and Genre in the Regulation of Video-on-Demand Services

2017 ◽  
Vol 14 (4) ◽  
pp. 464-484
Author(s):  
Daithí Mac Síthigh
Keyword(s):  
Regulatory Focus ◽  
Service Providers ◽  
Video On Demand ◽  
Audiovisual Media ◽  
Focus Group Research ◽  
On Demand ◽  
European Standards ◽  
Definition Of ◽  
The Uk ◽  
Audio Video

From 2010 to 2015, video-on-demand services in the UK were regulated by the Authority for Television on Demand (ATVOD), under an agreement with the statutory regulator Ofcom and applying the pan-European standards introduced through the 2007 EU Audiovisual Media Services Directive. A key question for the regulators and for service providers was whether any given service fell within the ‘scope’ of the law – that is, which services met the legal definition of an on-demand audiovisual media service. This is a study of how Ofcom exercised its role as the final arbiter of that definition, through a close examination of its fifteen decisions in appeals against initial determinations by ATVOD. The use of the legal test for ‘comparability’ with conventional television services, and the regulatory focus on ‘TV-like’ on-demand services, has demonstrated the significance of production and aesthetics as a determinant of regulation. In particular, production decisions regarding titles, credits and duration, as well as a range of issues of perceived quality (audio, video, voice-over, editing and the like), have been taken into account. It is contended that Ofcom has relied on focus group research rather than on wider insights from television studies research in assessing these factors, and that the underlying Directive may have been flawed in its concepts and definitions.

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