scholarly journals ECONOMIC PRINCIPLES OF EFFECTIVE MARKETING ACTIVITY OF A MANUFACTURING ENTERPRISE

2021 ◽  
Author(s):  
Polina Sokol ◽  
Maryna Ihnatova ◽  
Olga Pivovarova
Keyword(s):  
Business Environment ◽  
Point Of View ◽  
Competitive Advantages ◽  
Structural Elements ◽  
Marketing Activity ◽  
Marketing Environment ◽  
Advantages And Disadvantages ◽  
Theoretical Approaches ◽  
Marketing Activities ◽  
A Company

The article outlines the main directions of marketing activities of the production enterprise. The effectiveness of marketing activity of a business entity from the point of view of economic indicators is investigated. Finds that the formation of a set of indicators is the basis for the analysis of efficiency, which allows a phased evaluation of strategy implementation and helps to find answers about further actions in a competitive environment. The analysis of recent researches and publications has been carried out and it has been discovered that today there is a lask of unified approach and appropriate methods for assessing the effectiveness of both marketing activity in general and its individual structural elements. Theoretical approaches to the category of "efficiency" of marketing, which characterizes the competitiveness of the production enterprise, are considered. It is proved that marketing activity is characterized not only by the ratio of the obtained financial results but also the other factors of internal and external marketing environment that may have an impact on the end results (for example, sales volume, revenue, profitability, ets.). Features of marketing communications of the enterprise are considered. Competitive advantages and disadvantages of the presented real enterprise are determined. The process of determining the effectiveness of marketing activity is substantiated, revealing the main indicators that influence its level. The economic position of the production enterprise in a competitive business environment is justified. The directions and measures to improve the marketing activities of the production enterprise are proposed. The conclusion is made that the calculation of a complex indicator of the effectiveness of marketing activities of a company is a significant direction in assessing the state and level of development of the marketing complex at the enterprise. The indicator allows it to quickly detect and eliminate deviations in the achievement of goals and tasks, which, accordingly, affects the overall efficiency of the enterprise's production and economic activity.

scholarly journals Systematic Analysis of Literature on the Marketing of Healthcare Systems. Challenges for Russian and Romanian Healthcare Systems

Healthcare ◽  
2021 ◽  
Vol 9 (6) ◽  
pp. 656
Author(s):  
Vladimir Bulatnikov ◽  
Cristinel Petrişor Constantin
Keyword(s):  
Quality Of Healthcare ◽  
Healthcare Systems ◽  
Business Environment ◽  
Competitive Advantages ◽  
Systematic Analysis ◽  
Scientific Databases ◽  
Advantages And Disadvantages ◽  
Funds Allocation ◽  
New Perspective

This paper aims at finding the most dominant ideas about the marketing of healthcare systems highlighted in the mainstream literature, with a focus on Russia and Romania. To reach this goal, a systematic analysis of literature was conducted and various competitive advantages and disadvantages of the medical models that require special attention from the governments are considered. In this respect we examined 106 papers published during 2006 to 2020 found on four scientific databases. They were selected using inclusion and exclusion criteria according to PRISMA methodology. The main findings of the research consist of the opportunity to use marketing tools in order to improve the quality of healthcare systems in the named countries. Thus, using market orientation, the managers of healthcare systems could stimulate the innovation, the efficiency of funds allocation and the quality of medical services. The results will lead to a better quality of population life and to an increasing of life expectancy. As this paper reviews some articles from Russian literature, it can add a new perspective to the topic. These outcomes have implications for government, business environment, and academia, which should cooperate in order to develop the healthcare system using marketing strategies.

scholarly journals Revisiting the South African Marketing Index

1995 ◽  
Vol 26 (2) ◽  
pp. 49-57 ◽  
Author(s):  
Christo Boshoff ◽  
Alwyn P. Du Plessis
Keyword(s):  
Price Index ◽  
Business Environment ◽  
Point Of View ◽  
External Point ◽  
Consumer Perspective ◽  
Technological Developments ◽  
Marketing Activities ◽  
Business Function ◽  
High Level ◽  
The Impact

The high level of human involvement in marketing ensures that it is, and always will be, a dynamic business function. When the impact of accelerating technological developments is added, the dynamism often turns to volatility. The rapidly changing business environment necessitates regular consideration of the role of marketing in the business environment, both from an internal and external point of view. This study analyses marketing and marketing activities from a consumer perspective. It measures consumer attitudes towards the four P's and converts these scores to an overall 'attitude towards marketing' index. It also compares the results with a similar study conducted in 1990 (the 1990 study). The 1990 study reported a negative marketing index of -16.262. Older consumers in particular voiced their disapproval of marketing practices. Pricing was singled out as the most important bone of contention. The pricing and the pricing practices used by marketers were seen as often unfair and unreasonable. Advertising was also viewed rather sceptically. Retailing was the only marketing mix element to return a positive index. The results of this study show that the SA Marketing Index has declined from -16.262 in 1990 to -34.125 in 1993. The decline in the marketing index is primarily due to the considerable decline in the price index from -8.470 to -24.368, a slight decrease in the product index (from -2.719 to -9.939) and a marginal deterioration in the retailing index. The decline in the price index in particular was so severe that the improvement in the advertising index (from -6.434 to +0.606) had almost no influence on the marketing index. When the impact of demographic variables on attitudes were considered, Afrikaans-speaking consumers and those who are relatively well qualified academically, turned out to be particularly dissatisfied with marketing.

An Evaluation and Scenario Analysis of the Representative Supply Chain Management Software

2011 ◽  
pp. 76-91
Author(s):  
Ruiliang Yan ◽  
Zhongxian Wang ◽  
Ruben Xing
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Business Environment ◽  
Competitive Advantages ◽  
Analytic Hierarchy ◽  
Chain Management ◽  
Software Packages ◽  
The Right ◽  
Hierarchy Process ◽  
A Company

Supply Chain Management (SCM) has proven to be an effective tool that aids companies in the development of competitive advantages. SCM Systems are relied on to manage warehouses, transportation, trade logistics and various other issues concerning the coordinated movement of products and services from suppliers to customers. Although in today’s fast paced business environment, numerous supply chain solution tools are readily available to companies, choosing the right SCM software is not an easy task. The complexity of SCM systems creates a multifaceted issue when selecting the right software, particularly in light of the speed at which technology evolves. In this chapter, we use the approach of Analytic Hierarchy Process (AHP) to determine which SCM software best meets the needs of a company. The AHP approach outlined in this paper can be easily transferred to the comparison of other SCM software packages.

scholarly journals Calculation of accuracy with the coordinate-positional method of basing

2021 ◽  
Vol 2131 (3) ◽  
pp. 032005
Author(s):  
M Kovalevich ◽  
T Neypert ◽  
P Davydov
Keyword(s):  
Technology Development ◽  
Rapid Development ◽  
Point Of View ◽  
Industrial Robots ◽  
Structural Elements ◽  
Advantages And Disadvantages ◽  
Assembly Accuracy ◽  
Industrial Manipulators ◽  
Current Experience ◽  
Large Aircraft

Abstract The article is devoted to the assessment of assembly accuracy when positioning with the use of industrial manipulators (robots). Classic assembly technologies are outdated and have many disadvantages that can be solved by the automation of industrial processes, which became possible due to the rapid development of robotization. In the material there are investigation the possibility of using industrial robots for positioning structural elements of aircraft from the point of view of achieving the required assembly accuracy. For the analysis, foreign literature sources and the current experience of introducing similar technologies by large aircraft manufacturers were used. To assess the assembly accuracy, the formulas for the functional size error were used. An enlarged technological assembly process is presented, graphic materials with basing schemes are presented. Based on the data obtained, the advantages and disadvantages of basing with the help of industrial robots at this stage of technology development are formulated, taking into account the existing production experience.

scholarly journals CURRENT TAX INITIATIVES AND INNOVATIONS: SOCIO-ECONOMIC FOUNDATIONS, THEORETICAL APPROACHES AND PRACTICAL APPLICATION

Lex Russica ◽  
2020 ◽  
pp. 135-151 ◽  
Author(s):  
M. D. Napso ◽  
M. B. Napso
Keyword(s):  
Meat Products ◽  
Interdisciplinary Approach ◽  
Legal Regulation ◽  
Point Of View ◽  
Excise Tax ◽  
Civic Consciousness ◽  
Legal Norms ◽  
Advantages And Disadvantages ◽  
Theoretical Approaches ◽  
Systemic Problems

The paper discusses the advantages and disadvantages of tax initiatives on the introduction of an excise tax on carbonated sweet drinks and red meat products, a fee for the use of plastic utensils and a new special tax regime for self-employed. Based on the complexity and diversity of the issues and in order to ensure the reliability of the conclusions and proposals the paper analyzes the problem in various aspects using an interdisciplinary approach: 1) in the context of topical problems of social development; 2) from the point of view of solving systemic problems of taxation in the Russian Federation and improving its legal regulation; 3) for compliance with the principles of taxation and the economic and legal essence of taxes and fees; 4) in the light of ensuring budget profitability and reducing financial costs. When considering the development of effective mechanisms of legalization, the authors proceeded from the need to ensure the unconditional constitutional obligation to pay taxes and fees, the mandatory application of penalties against defaulters, the inadmissibility of replacing the principle of obligation with the principle of voluntariness: the performance of the constitutional duty cannot be made exclusively dependent on civic consciousness and social responsibility, on the availability of various preferences. The authors are convinced that when applying incentive mechanisms, it is necessary to distinguish between non-payers and payers, without allowing the latter to be put in a worse position. The study resultes in the conclusion on the strengthening of legal regulation in terms of ensuring the mandatory tax liability, about the increase of the responsibility of legislators in the implementation of the principles of taxation in order to avoid the adoption of legal norms that contradict them.

scholarly journals Economic potential of Ukraine and ways of its implementation

2020 ◽  
pp. 6-10
Author(s):  
Artem HUSIEV
Keyword(s):  
National Economy ◽  
Economic Effect ◽  
Developed Countries ◽  
Economic Education ◽  
Point Of View ◽  
Energy Industry ◽  
Competitive Advantages ◽  
Economic Potential ◽  
Advantages And Disadvantages ◽  
Active Implementation

The article explores the conceptual basis of ways to realize Ukraine's economic potential in the face of globalization. The main advantages and disadvantages of the current state of Ukraine's national economy have been identified. The main ways of optimizing the fiscal and monetary policy of the state are presented. The concept of digitalization of the national economy of Ukraine as the main factor of realizing economic potential in its most promising industries: agro-industry, energy industry, logistics has been proposed. The main goals of the introduction of the economic education system in Ukraine are presented. The subject is relevant because the national economy of Ukraine today is characterized by a low level of development compared with developed countries of the world, but has considerable untapped economic potential, which is caused by with a number of absolute and relative competitive advantages. The lack of unified doctrine for the implementation of economic potential in the most promising sectors of the national economy of Ukraine is the main unsolved problem of scientists. Generally economic potential is available resources that can be used further in order to achieve a positive economic effect. Thus, the concept of economic potential of the national economy provides for effective use of existing resources in the country, based on the principles of absolute and relative competitive advantages, in order to achieve economic growth and Economic development. The ultimate long-term goal of implementing country's economic potential from a macroeconomic point of view is to increase GDP to a potential level. The implementation of Ukraine's economic potential should be carried out by: reforming the state's monetary and fiscal policy; Digitalization of the national economy, first of all, in the most promising areas such as agro-industry, energy industry and logistics; the introduction of a system of economic education of the population. Innovative development is the main method of realizing economic potential in all promising spheres of national economy of Ukraine. Active implementation of innovations in various sectors involves digitalization economy.

scholarly journals FORMATION OF THE SYSTEM OF MANAGEMENT OF THE PERFORMANCE OF MARKETING ACTIVITY OF AGRARIAN ENTERPRISES ON THE BASIS OF A SYSTEM OF BALANCED INDICATORS

2020 ◽  
pp. 95-108
Author(s):  
Olga Varchenko ◽  
Iryna Artimonova ◽  
Iryna Herasymenko
Keyword(s):  
Agricultural Sector ◽  
Business Development ◽  
Marketing Activity ◽  
Agricultural Enterprises ◽  
Theoretical Approaches ◽  
Agricultural Enterprise ◽  
Marketing Activities ◽  
Strategic Goals ◽  
Methodological Approaches ◽  
Business Orientation

Introduction. In an unstable market environment, it is quite difficult to objectively evaluate the effectiveness of marketing activities for agricultural enterprises using traditional methodological approaches. We believe that now there is a need to develop methodological approaches that will help to establish the relationship in the marketing management system, taking into account the changing market conditions and the resource potential of the agricultural enterprise. Methods. The following methods are used to achieve this goal, namely: methods of monographic comparative analysis and specific methods in the field of analysis of theoretical and analytical foundations of marketing activities to determine the strategic prospects of marketing activities, identify effective measures to improve marketing activities in agricultural enterprises. Research methods are based on theoretical developments and scientific tools, which includes analysis and evaluation of formulated methodological approaches to assess the effectiveness of management of marketing activities of agricultural enterprises on the basis of quantitative and qualitative indicators. The research methodology also provides for the generalization of scientific sources that explore the rational aspects of management and increase the effectiveness of marketing activities of enterprises in the agricultural sector of Ukraine. Results. Theoretical approaches to understanding the management of enterprise marketing activities are summarized, and the distinction and fundamental relationship between the categories «marketing performance» and «marketing efficiency» are established. It has been found that the main purpose of these categories is to achieve the desired results, in which the achievement does not take into account the method and the costs incurred, and the efficiency takes into account the way with the resources expended. The formation of a holistic system for managing the effectiveness of marketing activities is achieved through synchronization of the process of influencing marketing tools in order to create an overall synergistic effect. We have developed a balanced system of indicators of the enterprise to evaluate the effectiveness of marketing activities of the enterprise, which considers the specific activity and business orientation of the agricultural enterprise. It is proved that, depending on strategic goals, business orientations of agrarian enterprise are determined, which set the future vector of business development, therefore marketing activity should promote business development. Discussions. Promising areas of further research are the development of methods for analyzing the cost-effectiveness of marketing activities in the agricultural sector. Keywords: management, marketing complex, business orientation, strategic goals, performance, efficiency, production resources.

scholarly journals THE OPTIMIZATION OF SYSTEM FINANCIAL MANAGEMENT OF ENTERPRISE BASED ON THE ANALYSIS OF INVESTMENTS IN ITS MARKETING ACTIVITIES

2019 ◽  
Vol 2 (18) ◽  
pp. 101-108 ◽  
Author(s):  
Viktor Levytskyi
Keyword(s):  
Financial Management ◽  
Investment Analysis ◽  
Optimization Scheme ◽  
Advantages And Disadvantages ◽  
Theoretical Approaches ◽  
Marketing Activities

The article describes the main issues of formation and optimization of the system of financial management of enterprise based on the analysis of investments in its marketing activities. Analyzed theoretical approaches to the financial management of the business and its interdependence with investment analysis and marketing activities of enterprises. Investigated basic indicators of efficiency of investments into marketing activities of the company. Developed scheme of optimization of system of financial management based on the analysis of investments in its marketing activities, consisting of three levels of indicators, namely: financial management, analysis of investments in marketing activities and other indicators. Revealed advantages and disadvantages of this optimization scheme.

A Relative Comparison of Leading Supply Chain Management Software Packages

2009 ◽  
pp. 2547-2563
Author(s):  
Zhongxian Wang ◽  
Ruiliang Yan ◽  
Kimberly Hollister ◽  
Ruben Xing
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Business Environment ◽  
Competitive Advantages ◽  
Analytic Hierarchy ◽  
Chain Management ◽  
Software Packages ◽  
The Right ◽  
Hierarchy Process ◽  
A Company

Supply Chain Management (SCM) has proven to be an effective tool that aids companies in the development of competitive advantages. SCM Systems are relied on to manage warehouses, transportation, trade logistics and various other issues concerning the coordinated movement of products and services from suppliers to customers. Although in today’s fast paced business environment, numerous supply chain solution tools are readily available to companies, choosing the right SCM software is not an easy task. The complexity of SCM systems creates a multifaceted issue when selecting the right software, particularly in light of the speed at which technology evolves. In this paper, we use the approach of Analytic Hierarchy Process (AHP) to determine which SCM software best meets the needs of a company. The AHP approach outlined in this paper can be easily transferred to the comparison of other SCM software packages.

Russian Restaurant with Japanese Cuisine Makes Foreign Markets' Selection: The Case of Two Sticks

2012 ◽  
Vol 16 (02) ◽  
pp. 335-346
Author(s):  
Andrei Panibratov
Keyword(s):  
Business Strategy ◽  
Foreign Market ◽  
Study Groups ◽  
Business Environment ◽  
Foreign Market Entry ◽  
Chinese Market ◽  
Expansion Strategy ◽  
Advantages And Disadvantages ◽  
Marketing Activities ◽  
Promotion Process

The case considers the problem of the expansion strategy of the Russian Japanese restaurant Dve Palochki (Two Sticks). The focus of the case is the exploration of the regional and international opportunities for the company, particularly the Chinese market. This case is recommended for discussion in study groups in an international business strategy course when considering the following issues: choosing a foreign market entry strategy; internationalization of SME; the marketing and HR policy of a firm that is in the process of initial internationalization. This case is intended for analysis of the decisions a medium-sized enterprise's management has to make regarding its foreign expansion. Students are expected to examine the problems linked to quality management, the development of marketing activities, the adjustment of the brand concept, and the organizational restructuring. The analysis can be carried out with the following aims: to evaluate the business environment of newly internationalizing firms in the Japanese restaurant sector as it exists today in the Russian market; to realize the perspectives and difficulties of working in developing and developed markets for a firm in the process of internationalization; to carry out comparative analysis of the advantages and disadvantages of foreign strategies based on strong marketing and HR policies; to examine the promotion process of the restaurant in Russia and evaluate the options for implementing its principles in new overseas locations.

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