scholarly journals THE DEFINING ROLE OF INTERNATIONAL BRANDING IN THE STRATEGIC DEVELOPMENT OF THE MODERN TRANSNATIONAL CORPORATIONS MARKETING

2020 ◽  
pp. 5-12
Author(s):  
Makedon V. ◽  
Voloshko N.
Keyword(s):  
Strategic Alliances ◽  
Country Of Origin ◽  
Transnational Corporation ◽  
World Market ◽  
Global Market ◽  
Ethnic Composition ◽  
Global Competitiveness ◽  
The World ◽  
International Branding ◽  
The Impact

The article highlighted the following advantages of using branding in TNK strategies: the brand creates barriers in the market for competitors, facilitates the introduction of new products to the world market, and allows actively to explore new niches in this market; allows the company to more successfully survive the global financial and economic crises without additional costs; allows you to clearly distance your product from the competitor's market. The study has shown that modern TNCs do not follow the path of direct use of the Western or Eastern branding model, but increasingly resort to such a combination that contributes to the development of international brands that can successfully function in consumer audiences of different socio-ethnic composition, differing from each other. percep-tion of information directed at them. The methodology of international branding used by TNCs from countries was also differentiated, while the country's image is a determining factor in the formation of a corporate and product branding strategy. It has been established that the relationship between international branding and the country's global competitiveness, which was observed earlier, is currently being lost due to the active development of companies from developing countries (primarily China) in the international branding system. The principles were identified that a developing country should adhere to when forming the concept of international branding. It has been proved that the main determinant of international branding is the competent and effective application of the methodology for assessing the value of brands: monitoring the impact of the country of origin of goods on consumer perception; taking into account in the positioning strategy that if a product has an acceptable price and high utility, then it will be positively perceived in the world market; distancing from the country of origin (for fashionable and prestigious goods); the formation of strategic alliances to promote brands to the global market. More effective methods are cost methods (calculating the cost of replacing a brand), various income methods (future earnings, earnings on shares), and a valuation model.Keywords: transnational corporation, marketing strategy, international branding, corporate brand, global competitiveness, world market. У статті була диференційована і методологія застосовується ТНК країн міжнародного брендингу, при цьому імідж країни є визначальним фактором формування стратегії корпоративного і товарного брендингу. Встановлено, що взаємозв'язок міжнародного брендингу та глобальної конкурентоспроможності країни, що спостерігалася раніше, в даний час втрачається, внаслідок активного розвитку в системі міжнародного брендингу компаній з країн, що розвиваються (в першу чергу, Китаю). Були виявлені принципи, яких повинна дотримуватися країна, що розвивається при формуванні концепції міжнародного брендингу. Доведено, що основною детермінантою міжнародного брендингу є грамотне та ефективне застосування методології оцінки вартості брендів.Ключові слова: транснаціональна корпорація, маркетингова стратегія, міжнародний брендинг, корпоративний бренд, глобальна конкурентоспроможність, світовий ринок.

scholarly journals The impact of globalization on strategic alliances and networks of organizations in the world market

Vojno delo ◽  
2017 ◽  
Vol 69 (7) ◽  
pp. 358-374
Author(s):  
Mirko Petković ◽  
Vukotić Nataša ◽  
Đorđe Čabilovski
Keyword(s):  
Strategic Alliances ◽  
World Market ◽  
The World ◽  
The Impact

scholarly journals RESEARCH OF THE CAGE REMOTE STRUCTURE INFLUENCE ON THE LEVEL OF UKRAINE'S INVOLVEMENT TO THE GLOBAL MARKET

2017 ◽  
Vol 19 (2(64)) ◽  
pp. 238-245
Author(s):  
I.A. Pliushchyk ◽  
R.P. Ohorodnyk
Keyword(s):  
Foreign Trade ◽  
Great Influence ◽  
World Market ◽  
Global Market ◽  
Economic Factors ◽  
Geographical Proximity ◽  
The World ◽  
The Impact

The influence of cultural, administrative, geographic and economic (CAGE) components of Ukraine on its attraction to the world market is investigated. The peculiarities of Ukraine's foreign trade due to the combination of the geographical proximity of the main parties to foreign trade, the cultural peculiarities of interaction between contractors, administrative factors in the implementation of export operations and the impact of economic distances between countries are determined. CAGE factors which influence on the level of Ukraine's involvement to the global market are considered. Great influence of geographic, cultural, administrative and economic factors on development of foreign trade are proved.

scholarly journals Rijeka as a socialist port: Insights from Jugolinija's early years, 1947-1960

2021 ◽  
Vol 33 (1) ◽  
pp. 193-208
Author(s):  
Brigitte Le Normand
Keyword(s):  
Rapid Growth ◽  
Foreign Currency ◽  
Global Market ◽  
Early Years ◽  
The Political ◽  
State Socialism ◽  
Privileged Access ◽  
Shipping Line ◽  
The World ◽  
The Impact

To understand the distinctiveness of ports under state socialism, it is necessary to shift the focus from the built environment to flows of people, goods, knowledge and capital. In so doing, this article examines the operation of Yugoslavia's main shipping line, Jugolinija, from its inception in 1947 until 1960. This enterprise was based in the port of Rijeka, with both firm and port experiencing rapid growth during this period. The impact of state socialism can be seen in the primacy of the political over the profitability of the firm, with Jugolinija used to advance Yugoslavia's foreign trade and foreign policy, its interests being subordinated to the project of building self-managed socialism. It can also be seen in the unique challenges posed by having to operate at the intersection of the global market and a highly regulated economy – a situation that also created opportunities for the firm as a whole, as well as for its employees, who had access to foreign currency, travel and knowledge of the world. Jugolinija's privileged access to the world in what was still very much a closed society also created opportunities for ‘leaks’ of personnel and goods. Finally, socialist ideology left its imprint on Jugolinija's operations and shaped the ways in which its employees understood their work and the place of the firm within the Yugoslav economy. While it is tempting to see state socialism as ‘getting in the way’ of Jugolinija's business, in actuality the firm was remarkably successful both at operating within the Yugoslav socialist state framework, and capitalizing on the opportunities provided by access to the global market. Jugolinija's employees, in turn, profited from the mobility that came with working for the firm, sometimes at the expense of the enterprise and the state.

scholarly journals MACROECONOMIC ASPECTS OF THE ANALYSIS OF THE WORLD MARKET OF SPACE PRODUCTS AND SERVICES

2019 ◽  
pp. 77-81
Author(s):  
A. Krishtofor
Keyword(s):  
Russian Federation ◽  
World Market ◽  
Global Market ◽  
International Competition ◽  
Organizational Characteristics ◽  
Space Industry ◽  
Space Activity ◽  
The World ◽  
The Russian Federation ◽  
Global Patterns

The main organizational characteristics of the world space industry in the context of increased international competition have been determined. The most characteristic changes in the global market of space products have been identified. The methodology of the analysis of the world market of space products and services has been presented. As a result of the analysis of the successful international experience in the development of the space industry and the trends of the world space activity, the global patterns, that need to be taken into account in the implementation and planning of measures to improve the competitiveness of space activity of the Russian Federation have been revealed.

scholarly journals Modern trends of the world market of electrical equipment

2021 ◽  
pp. 5-9
Author(s):  
Tetiana AVERIKHINA ◽  
Maryna BURIACHENKO ◽  
Valeriia VASYLIEVA
Keyword(s):  
Renewable Energy ◽  
Smart Grid ◽  
Distribution System ◽  
Distribution Systems ◽  
Renewable Energy Sources ◽  
Electrical Equipment ◽  
World Market ◽  
Global Market ◽  
The World ◽  
Transmission And Distribution

Introduction. The world market of electrical equipment is developing very fast. There are many companies in the market that sell electrical equipment, among them there are companies that occupy leading positions. Today, the world market of energy engineering is estimated at 87 billion dollars per year, based on the structural dynamics of growth, the annual volume can reach 110-115 billion dollars per year until 2025. The global market for energy equipment service in 2020 is 31.7 billion dollars, including: LTSA (long-term service) 47 %, modernization – 20 %, field service – 24 %, engineering – 9 %. The purpose of the paper is to analyze the world market of electrical equipment, determine sales, business growth. The list of leaders in electrical equipment on the world market is considered. Results. The main trends in the world today are the following areas: development of DC transmission system, cable lines for underwater laying and cable for connections of renewable energy sources to reduce energy transmission costs through the capabilities of existing transmission lines, through network voltages and innovative design solutions and installation methods. The amendment for these trends shows us the world leaders in the electrical market, such as Legrand, Schneider Electric, ABB, Siemens, DEKraft, SASSIN, EKF, etc., R&D costs are 3.5–5 % of profits (over 60 years). Thus, we can conclude that the global market for cable networks is developing rapidly. This market is expected to grow in the development of smart grid technologies, renewable energy generation and initiatives to modernize the transmission and distribution system. Conclusion. That the global cable ladder market is developing rapidly. This market is expected to grow in the development of smart grid technologies, renewable energy cultivation and government initiatives to modernize transmission and distribution systems.

scholarly journals Risks of Traders on the World Stock Market on the Example of Ukraine

2019 ◽  
Vol 67 ◽  
pp. 06001 ◽  
Author(s):  
George Abuselidze ◽  
Olga Mohylevska ◽  
Nina Merezhko ◽  
Nadiia Reznik ◽  
Anna Slobodianyk
Keyword(s):  
Stock Market ◽  
Financial Markets ◽  
World Market ◽  
Trading Strategy ◽  
Trading Strategies ◽  
Practical Significance ◽  
External Shocks ◽  
Domino Effect ◽  
The World ◽  
The Impact

The article reveals the essence and features of the development of the stock market in Ukraine. It was established that the vigorous activity of countries in the world financial markets means that they also face a risk of global financial turmoil (the so-called “domino effect”). It is determined that the impact of global financial instability on the country depends on the openness of its economy that will lead to significant external “shocks”. The possibility of providing effective influence on domestic stock market activity with taking into account the changing world situation, development of perfect trading strategies for each participant is substantiated. The conducted analysis of the world market conditions of stock markets in recent years has made it possible to assess the real risks for new participants in the stock market and become the basis for the development of an appropriate effective trading strategy. The practical significance of the results is that they allow for a measurable approach to assessing the existing risk when choosing one or another trading strategy to move to the world stock market.

Monetary Policy in the Conditions of Influence of Negative Factors of the World Economy

2019 ◽  
Vol 7 (1) ◽  
pp. 8-13 ◽  
Author(s):  
Ольга Николайчук ◽  
Olga Nikolaychuk ◽  
Д. Кадырова ◽  
D. Kadyrova
Keyword(s):  
Monetary Policy ◽  
Exchange Rate ◽  
World Economy ◽  
Exchange Rate Regime ◽  
Global Market ◽  
Energy Prices ◽  
Consumer Prices ◽  
The World ◽  
The Impact ◽  
Negative Factors

The article analyzes the monetary policy in the context of exogenous shocks of the external sector. The Bank of Russia and Rosstat use official statistics for 2000–2018. The parameters of the action of negative factors of the world economy apply the conditions of world trade and changes in the exchange rate of national currencies. The graphic form analyzes the susceptibility of macroeconomic indicators to changes in the external market and their dependence on fluctuations in energy prices. The influence of consumer prices and inflation on the monetary policy of the Central Bank is considered. The analysis allows us to conclude about the relationship of the effect of events from processes in the global market. It was concluded that, despite these risks, there are optimal ways of conducting monetary policy, which remain the targeting of inflation and the effect of the floating exchange rate regime of the national currency. For effective results in reducing the dependence of macroeconomic processes on the impact of external shocks, coordinated activities of all branches of economic power, and their effective macro-prudential and fiscal policies are important.

Crafts in the World Market: The Impact of Global Exchange on Middle American Artisans

Ethnohistory ◽  
1995 ◽  
Vol 42 (2) ◽  
pp. 332
Author(s):  
Linda Asturias de Barrios ◽  
June Nash
Keyword(s):  
World Market ◽  
The World ◽  
Global Exchange ◽  
The Impact

scholarly journals Positions and prospects of Russian shipbuilding in the world market of naval equipment

2021 ◽  
Vol 92 ◽  
pp. 08007
Author(s):  
Victor Dengov ◽  
Irina Tulyakova ◽  
Elena Gregova
Keyword(s):  
Value Added ◽  
World Market ◽  
External Factors ◽  
Military Equipment ◽  
Current State ◽  
The World ◽  
Military Security ◽  
Available Information ◽  
The Impact

Research background: The products of the arms and military equipment market create the material basis for the country’s military security. The most important segment of this market is the market of naval equipment. The acquired competencies have naturally led Russia to the role of the most important exporter in this market. The authors have repeatedly addressed the topic of Russian shipbuilding and the role of Russia in the world market of naval equipment and military ships. Purpose of the article: The main goal of the research is to analyze the current state of the market of naval equipment, the positions of its main participants and, especially, Russia. To determine the future prospects of Russia’s presence in this market, it was necessary to identify the main problems of Russian shipbuilding and consider the impact of external factors on the state of the industry. Methods: Generalizations of the research are based on processing and systematization of data obtained from available information sources. Analyzing the statistics, the authors were able to deduce the trends of the current moment and determine the prospects. Findings & Value added: The analysis of key market indicators, as well as the problems of Russian shipbuilding, allowed the authors to build possible scenarios for its future development, from optimistic under favorable external factors to pessimistic, in which the loss of not only military security, but also the position of the largest exporter in the world market of naval equipment and military ships is inevitable.

scholarly journals LEASING SERVICES IN FOREIGN COUNTRIES: EXPERIENCE FOR UKRAINE

2020 ◽  
pp. 118-127
Author(s):  
Oksana CHEBERAKO ◽  
Oksana HNATYUK
Keyword(s):  
Strategic Alliances ◽  
Rapid Development ◽  
World Market ◽  
Scientific Presentation ◽  
Foreign Experience ◽  
Foreign Countries ◽  
Fixed Assets ◽  
The World ◽  
Business Entities ◽  
Practice Methods

Introduction. Lack of direct investment has recently forced entrepreneurs to resort the other forms of investment, which makes it relevant to study one of these forms – leasing. The rapid development of leasing activities in foreign countries is due to the fact that it is an advanced method of logistical support of business activity. Due to its advantages, leasing gives wide access to advanced technologies and technologies to business entities. Influencing the macroeconomic dynamics in the country, it activates the process of investment and renewal of fixed assets, creates new jobs, promotes the development of the national economy. The purpose is to study the trends of leasing development in the world and to offer the basic directions of introduction of foreign experience in domestic practice. Methods. The historical, analytical, empirical, inductive-deductive, comparative research methods to implement the principle of objectivity of scientific presentation have been used. Results. The article examines foreign experience and legal support for the development of leasing services. Revealed, globalization, specialization, consolidation, the formation of strategic alliances are the modern tendencies of dynamic development of the world market of leasing services. Conclusions. Suggestions have been made on the need to introduce the foreign experience of leasing development in Ukraine through the improvement of the legislative base, its harmonization with international norms, the creation of infrastructure of the leasing services market, the development of the guarantees system and insurance. Leasing items, that increase banks’ interest through the system of long-term loans, are substantiated.

Sign in / Sign up

Export Citation Format

Share Document