scholarly journals RESEARCH OF THE CAGE REMOTE STRUCTURE INFLUENCE ON THE LEVEL OF UKRAINE'S INVOLVEMENT TO THE GLOBAL MARKET

2017 ◽  
Vol 19 (2(64)) ◽  
pp. 238-245
Author(s):  
I.A. Pliushchyk ◽  
R.P. Ohorodnyk
Keyword(s):  
Foreign Trade ◽  
Great Influence ◽  
World Market ◽  
Global Market ◽  
Economic Factors ◽  
Geographical Proximity ◽  
The World ◽  
The Impact

The influence of cultural, administrative, geographic and economic (CAGE) components of Ukraine on its attraction to the world market is investigated. The peculiarities of Ukraine's foreign trade due to the combination of the geographical proximity of the main parties to foreign trade, the cultural peculiarities of interaction between contractors, administrative factors in the implementation of export operations and the impact of economic distances between countries are determined. CAGE factors which influence on the level of Ukraine's involvement to the global market are considered. Great influence of geographic, cultural, administrative and economic factors on development of foreign trade are proved.

scholarly journals Analysis of the Influence of Foreign Trade on Investment Attractiveness of Ukraine

2021 ◽  
Vol 25 (1) ◽  
pp. 105-110
Author(s):  
S. Munka ◽  
Keyword(s):  
Economic Growth ◽  
Foreign Trade ◽  
World Market ◽  
Stock Index ◽  
Strong Positive Correlation ◽  
Investment Climate ◽  
Investment Activity ◽  
The World ◽  
The Impact

Annotation. Introduction. The studying process of the investment attractiveness of the Ukrainian economy remains a priority for domestic economists, because the economic growth is impossible without the involvement in investment. In order to improve the investment attractiveness of the economy it would be desirable to determine the factors and relationships that improve the corresponding indicator. Purpose. The main purpose of the article is to analyze the impact of foreign trade on the investment attractiveness, develop projections for the investment climate in Ukraine. The definition of the role of the country’s stock index in investment attractiveness. Results. The study reveals the concept of the investment attractiveness. The influence of export goods on investment attractiveness was investigated. A number of key export goods for the domestic economy were identified. The projections of the investment attractiveness for future periods were developed due to the price of export goods in the world market. The role of the stock index in the country’s investment climate was determined. The projections of the stock index of Ukraine were developed. Recommendations for increasing the investment attractiveness of the national economy were given. Conclusions. Based on the research, we can draw conclusions about the strong positive correlation between the foreign trade and the investment attractiveness. Now, Ukrainian exports are commodity-focused and, as a result, the economy depends on the price of agricultural products and iron ores on the world market. The results of the study predict and an increase in the cost of food products in the world and, as a consequence, an increase in the investment attractiveness of the Ukrainian economy. Despite the positive projections for the growth of commodity prices, the export of goods with high added value goods will be more profitable option for the economy. Keywords: investment activity; investment climate; foreign trade; economic growth; export; projection; polynomial trend line; iron or; correlation-regression analysis; stock index.

scholarly journals THE DEFINING ROLE OF INTERNATIONAL BRANDING IN THE STRATEGIC DEVELOPMENT OF THE MODERN TRANSNATIONAL CORPORATIONS MARKETING

2020 ◽  
pp. 5-12
Author(s):  
Makedon V. ◽  
Voloshko N.
Keyword(s):  
Strategic Alliances ◽  
Country Of Origin ◽  
Transnational Corporation ◽  
World Market ◽  
Global Market ◽  
Ethnic Composition ◽  
Global Competitiveness ◽  
The World ◽  
International Branding ◽  
The Impact

The article highlighted the following advantages of using branding in TNK strategies: the brand creates barriers in the market for competitors, facilitates the introduction of new products to the world market, and allows actively to explore new niches in this market; allows the company to more successfully survive the global financial and economic crises without additional costs; allows you to clearly distance your product from the competitor's market. The study has shown that modern TNCs do not follow the path of direct use of the Western or Eastern branding model, but increasingly resort to such a combination that contributes to the development of international brands that can successfully function in consumer audiences of different socio-ethnic composition, differing from each other. percep-tion of information directed at them. The methodology of international branding used by TNCs from countries was also differentiated, while the country's image is a determining factor in the formation of a corporate and product branding strategy. It has been established that the relationship between international branding and the country's global competitiveness, which was observed earlier, is currently being lost due to the active development of companies from developing countries (primarily China) in the international branding system. The principles were identified that a developing country should adhere to when forming the concept of international branding. It has been proved that the main determinant of international branding is the competent and effective application of the methodology for assessing the value of brands: monitoring the impact of the country of origin of goods on consumer perception; taking into account in the positioning strategy that if a product has an acceptable price and high utility, then it will be positively perceived in the world market; distancing from the country of origin (for fashionable and prestigious goods); the formation of strategic alliances to promote brands to the global market. More effective methods are cost methods (calculating the cost of replacing a brand), various income methods (future earnings, earnings on shares), and a valuation model.Keywords: transnational corporation, marketing strategy, international branding, corporate brand, global competitiveness, world market. У статті була диференційована і методологія застосовується ТНК країн міжнародного брендингу, при цьому імідж країни є визначальним фактором формування стратегії корпоративного і товарного брендингу. Встановлено, що взаємозв'язок міжнародного брендингу та глобальної конкурентоспроможності країни, що спостерігалася раніше, в даний час втрачається, внаслідок активного розвитку в системі міжнародного брендингу компаній з країн, що розвиваються (в першу чергу, Китаю). Були виявлені принципи, яких повинна дотримуватися країна, що розвивається при формуванні концепції міжнародного брендингу. Доведено, що основною детермінантою міжнародного брендингу є грамотне та ефективне застосування методології оцінки вартості брендів.Ключові слова: транснаціональна корпорація, маркетингова стратегія, міжнародний брендинг, корпоративний бренд, глобальна конкурентоспроможність, світовий ринок.

Impact of the geopolitical changes on the EU foreign trade relations with selected territories: Implications for the Slovak economy

2019 ◽  
Author(s):  
Elena Kašťáková ◽  
◽  
Kristina Drieniková ◽  
Ľubica Zubaľová ◽  
◽  
...  
Keyword(s):  
Foreign Trade ◽  
World Economy ◽  
Great Influence ◽  
Western Balkans ◽  
Trade Relations ◽  
Government Institutions ◽  
European Institutions ◽  
The World ◽  
The Impact ◽  
The Eu

The current geopolitical changes taking place in the world economy exert great influence on the EU (and Slovakia’s) foreign trade relations. This monograph examines the impact of geopolitical changes on the EU foreign trade relations with the countries of the Western Balkans, Ukraine, Russia and Kazakhstan, assesses the impact of the mutual EU and Russia sanctions on the EU foreign trade with the countries selected, and points out the potential for development of Slovakia’s foreign trade relations with these countries. The uniqueness of this monograph lies in the primacy and complexity of the EU foreign trade relations with the countries under consideration and the impact of the mutual EU and Russia sanctions on the EU and Slovakia’s foreign trade with Russia. The outcomes of the conducted research can be of great use to business and government institutions, as well as to European institutions and organizations, teachers, scientists or R&D agencies and others.

scholarly journals International marketing as an effective tool of increasing enterprise competitiveness

2021 ◽  
pp. 128-131
Author(s):  
О.В. Птащенко ◽  
О.Г. Зима ◽  
К.С. Костіна ◽  
М.В. Лаврінченко
Keyword(s):  
Natural Resources ◽  
Foreign Trade ◽  
Raw Materials ◽  
International Marketing ◽  
World Market ◽  
The State ◽  
Management Tools ◽  
Economic Relations ◽  
The World ◽  
The Impact

The main features of international marketing as a tool to increase the competitiveness of the enterprise are considered in the article. Crisis phenomena of today's economy, long reforms of national production, the formation of a new information society and the emergence of information processes in the economy have led to the fact that future economic growth becomes possible only if the introduction and coordination of modern marketing and management tools for fuller implementation of foreign economic relations of the state, accurate consideration of production needs for domestic and foreign sales, coordination of export opportunities and import needs, providing for the production of competitive products, strengthening the impact on the international division of labor, international specialization and internationalization of production and, consequently, improving foreign economic activity . Thus, the development of marketing of international production and the movement of entrepreneurial capital cause uneven growth of economic potential of individual countries and regions. The transfer of production to certain countries leads to the fact that the shares of different groups of countries in the location of world industry do not coincide. Competition between TNCs distorts the system of international relations between the world economy. International marketing of exports and imports are two barter transactions, through which each country is organically connected with the external environment. These are components of the reproduction process, which must pass through foreign trade in order to ensure the stable creation, distribution and consumption of national GDP. The effect of international marketing of barter transactions or another country can get based on the scale of production. Foreign trade may not necessarily be mutually beneficial for all actors in the world market. Reproductive openness of the country when using international marketing depends on the availability of natural resources in the country - energy resources, raw materials for industry, food for the population. The level of reproductive openness of the state is higher, the higher the level of its technical and economic development and the smaller the value of its GDP and the availability of its own natural resources.

scholarly journals Rijeka as a socialist port: Insights from Jugolinija's early years, 1947-1960

2021 ◽  
Vol 33 (1) ◽  
pp. 193-208
Author(s):  
Brigitte Le Normand
Keyword(s):  
Rapid Growth ◽  
Foreign Currency ◽  
Global Market ◽  
Early Years ◽  
The Political ◽  
State Socialism ◽  
Privileged Access ◽  
Shipping Line ◽  
The World ◽  
The Impact

To understand the distinctiveness of ports under state socialism, it is necessary to shift the focus from the built environment to flows of people, goods, knowledge and capital. In so doing, this article examines the operation of Yugoslavia's main shipping line, Jugolinija, from its inception in 1947 until 1960. This enterprise was based in the port of Rijeka, with both firm and port experiencing rapid growth during this period. The impact of state socialism can be seen in the primacy of the political over the profitability of the firm, with Jugolinija used to advance Yugoslavia's foreign trade and foreign policy, its interests being subordinated to the project of building self-managed socialism. It can also be seen in the unique challenges posed by having to operate at the intersection of the global market and a highly regulated economy – a situation that also created opportunities for the firm as a whole, as well as for its employees, who had access to foreign currency, travel and knowledge of the world. Jugolinija's privileged access to the world in what was still very much a closed society also created opportunities for ‘leaks’ of personnel and goods. Finally, socialist ideology left its imprint on Jugolinija's operations and shaped the ways in which its employees understood their work and the place of the firm within the Yugoslav economy. While it is tempting to see state socialism as ‘getting in the way’ of Jugolinija's business, in actuality the firm was remarkably successful both at operating within the Yugoslav socialist state framework, and capitalizing on the opportunities provided by access to the global market. Jugolinija's employees, in turn, profited from the mobility that came with working for the firm, sometimes at the expense of the enterprise and the state.

scholarly journals MACROECONOMIC ASPECTS OF THE ANALYSIS OF THE WORLD MARKET OF SPACE PRODUCTS AND SERVICES

2019 ◽  
pp. 77-81
Author(s):  
A. Krishtofor
Keyword(s):  
Russian Federation ◽  
World Market ◽  
Global Market ◽  
International Competition ◽  
Organizational Characteristics ◽  
Space Industry ◽  
Space Activity ◽  
The World ◽  
The Russian Federation ◽  
Global Patterns

The main organizational characteristics of the world space industry in the context of increased international competition have been determined. The most characteristic changes in the global market of space products have been identified. The methodology of the analysis of the world market of space products and services has been presented. As a result of the analysis of the successful international experience in the development of the space industry and the trends of the world space activity, the global patterns, that need to be taken into account in the implementation and planning of measures to improve the competitiveness of space activity of the Russian Federation have been revealed.

scholarly journals UKRAINEON THE WORLD MARKET OF LEATHER MATERIALS

2021 ◽  
Vol 38 (2) ◽  
pp. 16-32
Author(s):  
BONDARIEVA Anna ◽  
ZHALDAK Maryna ◽  
MOKROUSOVA Olena
Keyword(s):  
Foreign Trade ◽  
World Market ◽  
The State ◽  
Leather Industry ◽  
Light Industry ◽  
Foreign Markets ◽  
International Environment ◽  
The World ◽  
Foreign Trade Activity ◽  
Grain Surface

Background. The problem of stable activity of domestic producers, in particular in the production of leather and footwear, is exacerbated by increasing global competition along with the loss of significant share of domestic and foreign markets. The regulating of the development of industrial production, domestic and foreign markets for light industry products is one of the most important tasks of the state today. Therefore, the assessment of the state of Ukraine’s foreign trade in the leather and leathermaterials market is important component for forecasting andshaping the development of domestic leather manufacturing. The aim of the work is to analyze the dynamics of Ukraine’s foreign trade on the leather materials market and to establish key directions for thedevelopment of Ukraine’s leather industry to increase the competitiveness of domestic products in an international environment. Materials and methods. Methods of analysis and synthesis, comparison and gene­ra­lization are used for work. Statistical data of the State Statistics Service of Ukraine, customs statistics of the State Fiscal Service of Ukraine, as well as data from the Inter­national Trade Center are used to study the leather market of various finishing methods in the world. Results. The analysis of foreign trade activities of the leather materials market showed that leather, additionally processed after tanning, significantly exceeds exports in imports, while tanned leather without processing in exports is ten times higher than im­ports. The analysis of world trade indicators determined that leather with a natural full grain surface is characterized by the greatest competitiveness against polished leather withan artificial grain surface. According to the indicators of foreign trade activity, Ukraine ranks third among the countries – leaders in world imports of leather with a natural full grain surface configuration in the form of halves. According to this commodity position, Ukraine ranks 13th in world exports. Conclusion. The analysis of Ukraine’s foreign trade on the leather materials mar­ket revealed the need of forming commodity and technological specializations of the domestic leather industry in accordance with the production of leather with a natural full grain surface from cowhides as the most competitive product in the international environment.

scholarly journals DETERMINATION OF THE FOREIGN ECONOMIC POTENTIAL OF UKRAINIAN WINE INDUSTRY IN THE WORLD MARKET

2019 ◽  
Vol 21 (3(72)) ◽  
pp. 150-158
Author(s):  
N.Ye. FEDOROVA ◽  
I. O. TARAN
Keyword(s):  
Foreign Trade ◽  
World Market ◽  
Wine Industry ◽  
Economic Potential ◽  
Production Potential ◽  
Research Results ◽  
Geographic Structure ◽  
The World ◽  
Wine Market ◽  
Foreign Trade Turnover

Topicality. Ukrainian export strategy for 2017-2021 determines food industry as one of the key elements of the country's foreign economic potential. Despite the secondary importance of wine in meeting the basic human needs, wine industry plays an important role in filling the budget of the country, ensuring the socio-economic development of regions. The wine sector is a perspective direction for the development of Ukrainian economy, an integral part of its foreign economic potential because of favourable natural and climatic conditions and existence of labour and other resources of high quality.Aim and tasks. The purpose of the article is to determine the foreign economic potential of Ukrainian wine industry in the world market. To achieve the goal, following tasks have been set and solved: definition of production potential of Ukrainian wine industry; assessment of consumer potential of Ukrainian wine market; study of trends of export-import activity of market operators (volumes of export, import, foreign trade turnover, balance of export and import operations, geographic structure of export and import).Research results. According to the research results of Ukrainian wine industry in 2014-2018, it is established that the production potential of Ukrainian wine market is decreasing. This can be explained by the decrease in the area of grape plantations in the fructiferous age, the declining dynamics of the index of industrial products, the growth of depreciation, the decrease in the average number of staff members, as well as the decline in consumer market potential (due to a decrease in the number of target consumer segment, in the share of spending on alcoholic beverages and tobacco products, the growth of average consumer prices, the prohibition of the promotion of wine etc.).According to the export-import activity in monetary terms Ukraine is a net importer of grape wines. However, in terms of volume, the volumes of wine exports are dominated by imports. Such contradictions in data in both physical and monetary terms can be explained by the low cost of Ukrainian exports. The average price of 1 litre of exported Ukrainian wine in 2018 is 3.5 times lower than the cost of 1 litre of imported one. The geographic structure of demand for Ukrainian wines varies: the share of CIS countries and Europe is decreasing and the share of Asian countries is increasing. The largest buyers of Ukrainian wine are: Russian Federation, Georgia, Azerbaijan, Kazakhstan, and China. The geography of the import of grape wines has the opposite structure: a significant proportion is being taken by the European countries, the smallest – by the “new wine regions”: America, Africa and Australia and Oceania.Conclusion. The analysis of the indicators of functioning of Ukrainian wine industry shows that at present, it can not claim the position of an influential player in the market. There is a significant natural and climatic potential, but there is a number of problems that hinder the development of foreign economic potential. These problems are: problems related to the political and legal environment; problems of production potential; problems of consumer potential; foreign trade problems; retail problems.

scholarly journals Modern trends of the world market of electrical equipment

2021 ◽  
pp. 5-9
Author(s):  
Tetiana AVERIKHINA ◽  
Maryna BURIACHENKO ◽  
Valeriia VASYLIEVA
Keyword(s):  
Renewable Energy ◽  
Smart Grid ◽  
Distribution System ◽  
Distribution Systems ◽  
Renewable Energy Sources ◽  
Electrical Equipment ◽  
World Market ◽  
Global Market ◽  
The World ◽  
Transmission And Distribution

Introduction. The world market of electrical equipment is developing very fast. There are many companies in the market that sell electrical equipment, among them there are companies that occupy leading positions. Today, the world market of energy engineering is estimated at 87 billion dollars per year, based on the structural dynamics of growth, the annual volume can reach 110-115 billion dollars per year until 2025. The global market for energy equipment service in 2020 is 31.7 billion dollars, including: LTSA (long-term service) 47 %, modernization – 20 %, field service – 24 %, engineering – 9 %. The purpose of the paper is to analyze the world market of electrical equipment, determine sales, business growth. The list of leaders in electrical equipment on the world market is considered. Results. The main trends in the world today are the following areas: development of DC transmission system, cable lines for underwater laying and cable for connections of renewable energy sources to reduce energy transmission costs through the capabilities of existing transmission lines, through network voltages and innovative design solutions and installation methods. The amendment for these trends shows us the world leaders in the electrical market, such as Legrand, Schneider Electric, ABB, Siemens, DEKraft, SASSIN, EKF, etc., R&D costs are 3.5–5 % of profits (over 60 years). Thus, we can conclude that the global market for cable networks is developing rapidly. This market is expected to grow in the development of smart grid technologies, renewable energy generation and initiatives to modernize the transmission and distribution system. Conclusion. That the global cable ladder market is developing rapidly. This market is expected to grow in the development of smart grid technologies, renewable energy cultivation and government initiatives to modernize transmission and distribution systems.

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