scholarly journals MODERN EFFECTIVE MARKETING TOOLS FOR BUSINESS DEVELOPMENT

2021 ◽  
Vol 7 (167) ◽  
pp. 40-45
Author(s):  
M. Novikova ◽  
O. Nebylytsia
Keyword(s):  
Mobile Devices ◽  
Business Processes ◽  
Business Development ◽  
Administrative Services ◽  
Event Marketing ◽  
Advantages And Disadvantages ◽  
Long Run ◽  
Modern Business ◽  
Fierce Competition ◽  
The Impact

The conditions for the functioning of the modern economy, which are characterized by fierce competition, require the management of companies to constantly modernize the business processes of the enterprise, the use of innovative tools and technologies in general and marketing in particular. This study is devoted to the generalization and substantiation of the essence of modern innovative marketing tools for business development. Thus, the paper reveals the essence of the most common marketing tools on the Internet, namely SEO (search engine optimization), contextual advertising, email marketing, SMM (promotion on social networks), event marketing (event marketing) and chatbots. It should be noted that in recent years, modern business is very active in its marketing activities of mobile devices. Therefore, the article also provides an analysis of recent studies to assess the impact of mobile devices on the world economy. It is concluded that mobile traffic is rapidly displacing desktop traffic, and companies need to take this into account when formulating a strategy. It was noted that the most modern example of this in Ukraine is an experimental draft concept in the field of electronic administrative services, which was announced by the 6th President of Ukraine - Volodymyr Zelensky - "State in a smartphone". The generalization of the use of chatbots by modern enterprises as one of the effective innovative tools has made it possible to identify the main advantages and disadvantages of their use. Recommendations for the formation of an effective marketing strategy of a modern enterprise were also offered. Among which were identified: 1.The use of marketing tools in the enterprise should be expanded and modernized. It is necessary to use modern innovative technologies, especially Internet technologies. 2. Business needs to focus on people. Almost all successful companies and brands in the long run are those that successfully satisfy the desires and needs of people. 3. It is advisable for marketers to focus on those tools that are most important for this business. The focus should be on more rational tools than using the budget to try to apply most of them.

BUSINESS MODEL AS KEY TO COMMERCIAL SUCCESS

2021 ◽  
Vol 3 (10) ◽  
pp. 97-105
Author(s):  
S. A. Filin ◽  
◽  
K. A. Kholoptseva ◽  
Keyword(s):  
Business Model ◽  
Business Models ◽  
Business Processes ◽  
New Products ◽  
Business Development ◽  
Point Of View ◽  
Commercial Success ◽  
Modern Business ◽  
Grouping Study ◽  
Current Stage

The purpose of the article is to propose a recommendation on the formation of a business model effective in modern conditions. Methods of system and factor analysis, economic and mathematical modeling, grouping, study and synthesis of information and assessment were applied. The essence and content of modern business models were analyzed from the point of view of achieving the commercial success of the organization, including using the example of Tinkoff JSC. It was concluded that the success of the organization at the current stage of business development depends on the development and implementation of new products and processes in the production and management of the organization. In the field of management, this idea is manifested in different forms of organizing business processes, for example, in business groups, business models.

Applying Mobile Technologies to Banking Business Processes

2011 ◽  
pp. 778-792
Author(s):  
Dinesh Arunatileka
Keyword(s):  
Service Delivery ◽  
Mobile Devices ◽  
Major Part ◽  
Business Processes ◽  
Mobile Technologies ◽  
Battery Life ◽  
Screen Size ◽  
Banking Business ◽  
The Impact

This chapter discusses the impact of mobile technologies on service delivery processes in a banking environment. Advances in mobile technologies have opened up numerous possibilities for businesses to expand their reach beyond the traditional Internet-based connectivity and, at the same time, have created unique challenges. Security concerns, as well as hurdles of delivering mobile services “anywhere and anytime” using current mobile devices with their limitations of bandwidth, screen size and battery life are examples of such challenges. Banks are typically affected by these advances as a major part of their business deals with providing services that can benefit immensely by adoption of mobile technologies. As an example case study, this chapter investigates some business processes of a leading Australian bank in the context of application of mobile technologies.

scholarly journals Effective Project Management Tools for Modern Organizational Structures

2016 ◽  
Vol 51 (1) ◽  
pp. 131-145 ◽  
Author(s):  
Sonja Brlečić Valčić ◽  
Mira Dimitrić ◽  
Martina Dalsaso
Keyword(s):  
Project Management ◽  
Business Processes ◽  
Organizational Structures ◽  
Business Strategies ◽  
Management Tools ◽  
Advantages And Disadvantages ◽  
Organization And Management ◽  
Organizational Resource ◽  
Modern Business ◽  
Operation Factor

Project management is an important business operation factor for the majority of modern companies and public administrations. Therefore, its efficiency represents a challenge to all project teams and depends on the organizational, resource-based and technical complexities. Numerous studies are thus related to the project management efficiency and techniques of its application. In this context, modern business strategies oriented toward the creation and retention of value recognize the importance of the relationship between project management and company organization and management. In order for the system to completely satisfy the purpose, numerous factors should be brought in harmony, from working processes to systems of planning, reporting and analysis. In this paper, the advantages and disadvantages of existing systems for monitoring of project management within modern organizations are presented and the model for effective project management is accordingly proposed with the aim of eliminating disadvantages of business processes and planning procedures.

scholarly journals DROP SHIPPING DEVELOPMENT UNDER COVID-19 CIRCUMSTANCES AS THE MOST COMMON METHOD OF E-COMMERCE

2021 ◽  
Vol 2021 (2) ◽  
Author(s):  
S. Pokhylko ◽  
T. Dvorianova ◽  
E. Voloshyna
Keyword(s):  
Inventory Management ◽  
Business Processes ◽  
Time Saving ◽  
Product Categories ◽  
Inventory Costs ◽  
Goods And Services ◽  
Advantages And Disadvantages ◽  
Online Stores ◽  
The Impact ◽  
Theoretical Foundations

This article is devoted to analysis of the theoretical foundations and economic essence of drop shipping and the influence of COVID-19 on drop shipping development. The authors conducted bibliometric analysis of the most relevant publications in the Scopus database. The most cited publications on this theme are presented in the paper. Systematization of the scientific background shows that e-commerce exponential growth enhances the impact of drop shipping on developments in business processes. Thus, such an e-commerce drop-shipping supply chain has many advantages. One of them is evident in collaboration with manufacturers and the search for consumers to be supplied for buying their goods and services. Concomitantly, a drop shipper advertises a product to a producer on drop shipper’s own websites employing all the marketing strategies and taking orders from the clients. The authors particularly noted the features of inventory management when such a method of e-commerce is used. The reason is that there is no need for a drop shipper to store any products. Hence, the inventory costs are drastically cut. This paper analyzes the main drop shipping tools and their advantages for improving business indicators. The paper embodies the essence of dropshipping from a drop shipper side. The article carries out an analysis of drop shipping types, the most common e-commerce platforms and marketing tools to improve the running the business. This work compares advantages and disadvantages of drop shipping for both a seller and a buyer. Author's algorithm of drop shipping– steps of the drop shipping model functioning - is presented in the work as well as current statistics of the interrelation of the pandemic COVID-19 and a tremendous growth of e-commerce. It was defined that the sales amount among some product categories has soared several times as the pandemic started in the world. Clients preferred to purchase toiletries, medication, food, books, clothes and shoes in online stores. The results of the scientific study are analysis of the major indicators of the drop shipping market and forecast for the future rise in such purchases without a straight participation of producers. Due to the fact that this drop shipping innovative concept provides flexibility and time saving, the clients do not have to visit brick-and-stick stores. Which is attractive to clientele and used widely during the lockdown.

scholarly journals THE IMPACT OF ACCOUNTING INFORMATION SYSTEMS ON UNDERSTANDING BUSINESS PROCESSES

2021 ◽  
Vol 30 (30 (1)) ◽  
pp. 164-170
Author(s):  
Laura Barna ◽  
Bogdan Ionescu
Keyword(s):  
Information Systems ◽  
Business Processes ◽  
Positive Impact ◽  
Accounting Information ◽  
Business Environment ◽  
Accounting Information Systems ◽  
Advantages And Disadvantages ◽  
Efficiency And Effectiveness ◽  
The Impact ◽  
Over Time

The business environment has evolved over time, so that it has become a dynamic and hyper-competitive environment. The business environment presents many risks. The purpose of the risks is to highlight the success or failure in the business, because some risks are inevitable and some risks can be controlled by companies. For a company to succeed and survive in a dynamic and hyper-competitive business environment, they must find and introduce radical and incremental innovations simultaneously. Over time, many small, medium and big companies have succeeded in implementing accounting information systems, in order to make their activity more efficient. Investing in accounting systems has a positive impact on the company because they improve the efficiency and effectiveness of the organization, as well as increase the performance. Increasing efficiency and effectiveness means better management and dissemination of information within the company, so that employees have easier access to information and based on them to take the best decisions. The research method used was quantitative using the questionnaire based on which we identified the main advantages and disadvantages of using accounting information systems, as well as the influence of these systems on the organization and the criteria underlying the choice of these systems. The most relevant results we obtained through our research were: accounting information systems offer both advantages and disadvantages, these systems improve the performance of the organization, and the criteria for choosing these systems depends most on the speed of implementation of the systems.

scholarly journals IDENTIFICATION OF INFLUENCE FACTORS ON THE INVESTMENTS EFFICIENCY IN AUTOMATION OF INDUSTRIAL ENTERPRISES MANAGEMENT IN THE CONTEXT OF BUSINNES CLUSTERS FORMATION

2020 ◽  
Vol 288 (6) ◽  
pp. 48-53
Author(s):  
V. LYSAK ◽  
Keyword(s):  
User Satisfaction ◽  
Business Processes ◽  
Influence Factors ◽  
Automated System ◽  
Enterprise Management ◽  
Erp System ◽  
Advantages And Disadvantages ◽  
Industrial Enterprises ◽  
Enterprise Management System ◽  
The Impact

The formation of the ERP is a complex and time-consuming process, and therefore for the successful completion of the project it is necessary to develop a strategic plan for management automation and the use of modern approaches to assess its effectiveness. An important aspect of the formation of an effective ERP is to identify, analyze and assess the impact of external and internal factors that affect the satisfaction of future users of the implemented system – staff and managers at all levels. The article analyzes common approaches to identifying factors influencing the effectiveness of projects for automation of industrial enterprise management. The application of common approaches to assessing the effectiveness of an automated enterprise management system at different levels of maturity of its IT infrastructure, indicating their main advantages and disadvantages, and gives priority to the total cost of ownership as a key. It is proved that to increase the productivity and efficiency of ERP-system enterprises should take into account the factors that affect user satisfaction. At present, it is actually possible to determine the effectiveness of IT investments for Ukrainian enterprises is the analysis of whether it is possible to achieve the set goals at the expense of funds allocated for automation, formulated not in the form of their return coefficient, but in terms characterizing the parameters of automated processes. In general, for most modern enterprises before the implementation of AMS it is necessary to conduct an audit and reorganization of their activities to create rational technologies and business processes. Reorganization in this case does not necessarily mean a change in the organizational structure of the enterprise, but the optimization of processes to achieve greater productivity at lower cost. Prospects for the development and maintenance of the system are important for domestic enterprises, which are mainly determined by the developer (supplier) of the automated system, as well as a set of standards that is embedded in the system and its components. In addition, an important role in choosing a supplier is the form of its presence in the domestic market, which is formed by the presence of a network of certified technical support centers, authorized training centers, “hotlines” for consultations and more.

Service-Dominant Logic and Supply Network Management

2013 ◽  
pp. 376-389
Author(s):  
Mawuko Dza ◽  
Ron Fisher ◽  
Rod Gapp
Keyword(s):  
Network Management ◽  
Business Performance ◽  
Business Processes ◽  
Cost Minimization ◽  
Business Practices ◽  
Supply Network ◽  
Business Efficiency ◽  
Modern Business ◽  
Resource Deployment ◽  
The Impact

This chapter examines the concepts of service-dominant (S-D) logic and supply network management in business processes. The chapter is based on a conceptual analysis of the significance of the two concepts in improving business efficiency and maximizing returns on stakeholders’ investments. S-D logic has been tagged by proponents as a credible concept that when applied appropriately to business endeavours could revolutionalize modern business practices. Similar to S-D logic is the concept of supply network management, which seeks an integration of resources by a network of partners and various actors of a business relationship in order to attain cost minimization, whilst maximizing resource deployment. In supply network management, the focus is on shared access to resources among members of a network acknowledging that firms possess varied and sometimes unique resources that others need to tap. In the process of networking, organizations therefore learn from each other and benefit from new knowledge developed by other organizations (Christopher, 2009). The chapter, therefore, assesses the impact of the application of S-D logic and supply network management on business performance.

scholarly journals EFFECTIVE MANAGEMENT AND OPTIMIZATION OF BUSINESS PROCESSES

2020 ◽  
Author(s):  
V. Bezdelov ◽  
A. Kalinin ◽  
B. Sultanova
Keyword(s):  
Life Cycle ◽  
Business Process ◽  
Process Management ◽  
Business Processes ◽  
Advantages And Disadvantages ◽  
Special Software ◽  
Simple Rules ◽  
Modern Business ◽  
Management Optimization

This article discusses the problems of introducing an effective business, as well as optimizing business processes. Various approaches to managing and optimizing business processes are analyzed. The reasons for which it is necessary to improve the process and each component of this process are identified and described. Two main approaches to improving business processes are considered: functional and approach, the main differences between them, as well as the advantages and disadvantages of each of them are demonstrated. Any process has a life cycle, thanks to which it follows the article considers the life cycle of six sigma. Based on the material studied, methods for improving business processes are proposed, and the role of the leader is examined, and concepts such as creative management and a creative manager are examined and what their role is in modern business. Any life cycle needs modeling, timely improvement, so that the company can get good results, so managers and chief managers must follow the simple rules discussed in the article in order to simulate the business process as is and as it should be , you can use the Business Process Management Notation and special software designed for this. The general conclusion of the article is that each company should choose its own approach and method of optimizing business processes based on general principles. Key words: business processes, processes, process management, optimization.

scholarly journals Brand management of a modern organization as a factor of competitiveness

2020 ◽  
pp. 10-13
Author(s):  
Viktoriia BORSHCH ◽  
Viktoriia KLIMENKO
Keyword(s):  
Business Processes ◽  
Brand Management ◽  
Added Value ◽  
Management Tool ◽  
Outdoor Advertising ◽  
Marketing Department ◽  
Long Run ◽  
Modern Business ◽  
Image Production

Authors have revealed and analyzed the importance of the role of branding for the company’s successful functioning and its influence on the company’s competitiveness. The purpose of the paper is to formulate the theoretical foundations of branding and brand management, as well as to determine the role of investment in the brand of the organization. In the paper prerequisites for the development of the concept of brand management are investigated and this topic’s relevance of the study is proved. Modern business actively uses the benefits of branding worldwide and in Ukraine. The content of the term "brand" is revealed as well as the essence and management levels of the company’s brand. The study proves that the management of brand assets is one of the most important processes. Brand management consist of administrating the relationships between the company’s clients and its brand, management of the extent of consumer attraction to a particular brand, management of the brand’s popularity, and, consequently, the brand’s financial value. This study proves the connection of branding with all business processes and its impact on all hierarchical levels and organizational units at the organization. Brand management tool such as a “brandbook” is explored and its components are analyzed in details. The study provides opportunities of effective brand management in the modern conditions. Also, it is described, how a brand book affects the organization using the brand’s ideology, target audience, logbook, guideline, business documentation, company’s presentations, polygraph, souvenir and image production, outdoor advertising and soon. The presence of brandbook proves that it keeps managers from making poorly qualified decisions, reduces the cost, time to develop and manufacture advertising tools, which makes their relevance much higher. Branding in modern conditions is a necessary decision for the company’s development in the conditions of goods and services markets’ oversaturation. Its creation is not only a task of the marketing department, but is an important element of managing the modern organization for gaining the loyalty of the company’s clients, suppliers and employees. The study proves that brand management in the long run should stimulate brand development, which in the future will provide reliable and stable added value of the product and will increase the company’s market value.

Impact of Development of Technology on Education: Key Micro and Macro Economies of Australia

2017 ◽  
Vol 6 (1) ◽  
Author(s):  
Muhammad Asghar Khan
Keyword(s):  
Resistance To Change ◽  
Technological Development ◽  
Key Factors ◽  
Negative Effects ◽  
Demand And Supply ◽  
Advantages And Disadvantages ◽  
Long Run ◽  
Negative Impacts ◽  
Impact Of Technology ◽  
The Impact

<p>The purpose of this paper was to discuss and examine the impact of development of technology on education in key micro and macro economies of Australia. Research for this paper included application of micro and macro economics concepts, presentation of facts that are collected from different sources as well as deeper analysis of the changes in micro and macro economies of Australia caused by technological changes in education supported by a range of other scholarly articles.</p><p> </p><p>The paper provides advantages and disadvantages of development of technology on education as well as impact of technology on education in key micro and macro economies of Australia. Based on the analysis, the education industry in general is benefitted by development of technology caused by increasing access to information and flexible study schedule through e-learning. The paper then moved into micro and macro analysis of the impact technology has on education.  The key factors in micro economics that were discussed are long run demand and supply, labour demand and supply, resistance to change and effect on universities and the environment. In macro economics, the key factors that were discussed are increased access to education in the country, decrease in structural unemployment rate, decreased demand for Australian academics, increased level of global competition and decrease in GDP as well as increase in information asymmetry.</p><p> </p>The paper provides detailed analysis on the impact of technological development on key micro and macro economies. In general, this paper suggests that as the inevitable development of technology in education will have both positive and negative effects on Australian economies, the key challenge is in managing the development by minimising its negative impacts and nourishing the positive impacts

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