scholarly journals Integration Expectation Confirmation Theory and AISAS Model in Coffee Shop Repurchase Intention

2021 ◽  
Vol 8 (2) ◽  
pp. 255-267
Author(s):  
Juliana Juliana ◽  
Marchell Felix Beanardo ◽  
Jessica Nethania Hering ◽  
Irene Jennifer ◽  
Ricky Ricky
Keyword(s):  
Brand Image ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Confirmation Theory ◽  
Coffee Shop ◽  
Share Model ◽  
Study Results ◽  
Coffee Shops ◽  
Loyal Customers ◽  
Expectation Confirmation

Kopi chuseyo is a coffee shop that stands in the middle of the proliferation of k-popers in indonesia. this coffee shop with a k-pop nuance gets loyal customers and has high purchasing power. kopi chuseyo elevates k-pop as an endorsement and brand image that differentiates it from other coffee shops by implementing a good marketing strategy to achieve a competitive advantage. the research objective was to develop a conceptual model of repurchase intention using the expectation confirmation theory AISAS (Attention, Interest, Search, Action, Share) Model. the population of this research is consumers who have ever consumed chuseyo coffee in indonesia. the sampling technique used non-probability sampling with a total of 108 respondents. the study results in a brand image significantly affected repurchase intention; celebrity endorsement advertisement had no significant effect on repurchase intention. Ckuseyo coffee must maintain the brand image that consumers feel to increase consumer repurchase intention.

scholarly journals Niat beli ulang mahasiswa terhadap kopi berkonsep coffee-to-go shop

2021 ◽  
Vol 20 (2) ◽  
pp. 185-196
Author(s):  
Nur Afifah Fibriyanti ◽  
La Diadhan Hukama
Keyword(s):  
Data Collection ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Coffee Shop ◽  
Experiential Marketing ◽  
Repurchase Intentions ◽  
Purposive Sampling ◽  
Insignificant Effect ◽  
Data Collection Technique ◽  
Coffee Shops

The competition for coffee shops in Indonesia is getting tighter, especially the coffee shop business with the coffee-to-go shop (take away) concept. The to-go coffee shop is a coffee shop that provides coffee drinks that are sold in packs that are ready to take (take away) so that they can be enjoyed in other places due to limited space. This study aims to analyze the effect of experiential marketing on repurchase intentions. The questionnaire in the study was distributed to 100 respondents with purposive sampling technique as a data collection technique. The findings in this study are that only the relate variable has a positive and significant effect on repurchase intention. Three other variables such as sensory, feel, and think have a positive but insignificant effect. While the act variable has a negative and insignificant effect. Thus, only a part of the experiential marketing dimension has an effect on the intention to repurchase students of the Faculty of Economics and Business, YARSI University.

scholarly journals The Effect of Brand Awareness and Brand Image on Repurchase Intention through Brand Loyalty in Beach Tourism in East Java, Indonesia

2019 ◽  
Vol 8 (2S9) ◽  
pp. 817-824
Keyword(s):  
Environmental Sustainability ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Future Research ◽  
Repurchase Intention ◽  
Beach Tourism ◽  
Minimum Age ◽  
Repeat Visits

This research was conducted to test and analyze the influence of brand awareness and brand image on repurchase intention through brand loyalty on beach tourism in East Java, Indonesia. The sampling technique in this study uses sampling quota and sample characteristics are consumers who have visited one of the beaches that are generally known in East Java, Indonesia and a minimum age of 21 years. The sampling technique used is non probability sampling. The sample studied was 200 respondents. The analytical tool used is SEM analysis.This study proves all the hypotheses proposed in this study , namely: Brand awareness has a significant effect on brand loyalty, Brand image has a significant effect on brand loyalty, Brand loyalty has a significant effect on repurchase intention, Brand awareness has a significant effect on repurchase intention through brand loyalty, and Brand image has a significant effect on repurchase intention through brand loyalty, are accepted. Academic advice is proposed for future research on the influence of brand awareness, brand image, brand loyalty, and repurchase intention. It is recommended to be tested on different objects to test the firmness of these theories. While practical advice is submitted to beach tourism managers especially those who are the object of this research should pay attention to information conveyed through: television, newspapers, magazines, and the internet, the annual routine festival agenda, unique image, popularity, environmental sustainability, because based on research results it has a positive and significant effect on loyalty and intention to repeat visits.

scholarly journals The Effect of Brand Awareness and Brand Image on Repurchase Intention through Brand Loyalty in Beach Tourism in East Java, Indonesia

2019 ◽  
Vol 8 (6S3) ◽  
pp. 548-554
Keyword(s):  
Environmental Sustainability ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Awareness ◽  
Future Research ◽  
Repurchase Intention ◽  
Beach Tourism ◽  
Minimum Age ◽  
Repeat Visits

This research was conducted to test and analyze the influence of brand awareness and brand image on repurchase intention through brand loyalty on beach tourism in East Java, Indonesia. The sampling technique in this study uses sampling quota and sample characteristics are consumers who have visited one of the beaches that are generally known in East Java, Indonesia and a minimum age of 21 years. The sampling technique used is non probability sampling. The sample studied was 200 respondents. The analytical tool used is SEM analysis.This study proves all the hypotheses proposed in this study , namely: Brand awareness has a significant effect on brand loyalty, Brand image has a significant effect on brand loyalty, Brand loyalty has a significant effect on repurchase intention, Brand awareness has a significant effect on repurchase intention through brand loyalty, and Brand image has a significant effect on repurchase intention through brand loyalty, are accepted. Academic advice is proposed for future research on the influence of brand awareness, brand image, brand loyalty, and repurchase intention. It is recommended to be tested on different objects to test the firmness of these theories. While practical advice is submitted to beach tourism managers especially those who are the object of this research should pay attention to information conveyed through: television, newspapers, magazines, and the internet, the annual routine festival agenda, unique image, popularity, environmental sustainability, because based on research results it has a positive and significant effect on loyalty and intention to repeat visits.

scholarly journals SEGMENTASI KONSUMEN COFFEE SHOP GENERASI Z DI JATINANGOR

2020 ◽  
Vol 6 (1) ◽  
pp. 90
Author(s):  
Diana Rachmatunnissa ◽  
Yosini Deliana
Keyword(s):  
Descriptive Analysis ◽  
Sample Selection ◽  
Coffee Consumption ◽  
Sampling Technique ◽  
Coffee Shop ◽  
Systematic Random Sampling ◽  
Generation Z ◽  
Consumer Demographics ◽  
Coffee Shops ◽  
Consumption Intensity

Coffee consumption rate in Indonesia has been increasing since 2013. This fact goes simultaneously with the increase of the number of coffee shops that was built in the last few years. Aside from being a place in which consumers can buy and consume coffee, these coffee shops also developed theirs facilities so that it can be a place for the consumers to socialize or as a comfortable place to do their works. Along with the development of the coffee shops’ facilities, there is also a development in the consumers’ mindset. In the last few years, generation Z has began to grow and became one of the targets of coffee shop consumer demographics. Jatinangor is an education area where a lot of students, who are included as generation Z, do most of their activities. The purpose of this study is to identify the characteristics of generation Z consumers and to identify the preferences of generation Z consumers towards coffee shops in Jatinangor. The sample selection in this study used systematic random sampling technique with a sample of 163 respondents. The analysis used was descriptive analysis and discriminant analysis. The results of this study showed the demography and psychography characteristics of generation Z consumers in a big coffee shop and a small coffee shop in Jatinangor and showed significant differences in variables such as age, consumption intensity, expense, number of visits, number of people, distance, traveling time, time spent at the coffee shop, and visiting time between the consumers.

scholarly journals Pengaruh Unsur-Unsur Customer Experience terhadap Minat Pembelian Kembali (Studi Kasus pada Konsumen Anomali Coffee Ubud)

2019 ◽  
pp. 39
Author(s):  
NI KADEK AYU LILIS UPAYANI ◽  
KETUT BUDI SUSRUSA ◽  
I GUSTI AYU AGUNG LIES ANGGRENI
Keyword(s):  
Linear Regression ◽  
Interior Design ◽  
Significant Influence ◽  
Customer Experience ◽  
The Other ◽  
Repurchase Intention ◽  
Coffee Shop ◽  
Different Types ◽  
Coffee Shops

The Influence of Customer Experience on Customer Repurchase Intention (A Case Study on Anomali Coffee Ubud Customers) Coffee shop is one of the culinary business which is growing significantly enough. The Anomaly Coffee is a coffee shop which is located at Jalan Raya Ubud No. 88, Ubud, Bali it prepares different types of coffee and foods as the other coffee shops do. Anomali Coffee it also prepares several supporting facilities which can contribute to the customer experience.Its interior design is unique and provides free wifi. Apart from that, the consumers are provided with the opportunity to brew own coffee. This current study was intended to identify and analyze the influence of the elements of customer experience to repurchase intention.The samples in the current study were taken using the accidental sampling technique.The respondents totaled 60. The data were analyzed using the multiple linear regression method.From the result of the study, it could be concluded that the customer experience could be categorized as good. Based on the result of the partial test, the variables of sense and the relate variable have a significant influence on repurchase intention. Simultaneously, the elements of customer experience which consist of the sense, feel, think, act and relate have a significant influence on repurchase intention at Anomali Coffee customer. The R-square score obtained was 78.8%; the rest was obtained from the other factors which were not investigated in the current study.

scholarly journals The Impact of Utilitarian Value, Hedonic Value, and Brand Image of Modern Coffee Shop City of Malang on Customer Satisfaction

2021 ◽  
Vol 8 (2) ◽  
pp. 172-178
Author(s):  
Khalikussabir ◽  
Abdul Waris
Keyword(s):  
Customer Satisfaction ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Coffee Shop ◽  
Quantitative Descriptive Analysis ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Quantitative Descriptive ◽  
The Impact ◽  
Coffee Shops

The existence of modern coffee shops in Malang City is growing and encouraging the birth of coffee shops with all things modern nuances, one of factor is the number of students in Malang City is increasing year by year, so that this moment is used by entrepreneurs to establishing modern coffee shops in the city of Malang, but not all modern coffee shops can maintain their business because competition in introducing or selling products is not oriented to the characteristics of their consumers, this is a challenge for entrepreneurs to be able to understand the characteristics of their consumers well to be able to compete. The purpose of this study is to find out how the impact of utilitarian value, hedonic value, and brand image of modern coffee shops in Malang City on customer satisfaction by using a quantitative descriptive analysis method approach. The results of data analysis show that: 1) utilitarian value behavior that has a consumer has a significant effect on modern coffee shop customer satisfaction; 2) the hedonic value behavior that has consumers has a significant effect on modern coffee shop customer satisfaction; and 3) brand image embedded in consumers has a significant effect on modern coffee shop customer satisfaction.

scholarly journals ANALYSIS OF FACTORS AFFECTING FOOD DELIVERY USERS IN JABODETABEK

2021 ◽  
Vol 4 (1) ◽  
pp. 1-31
Author(s):  
Marleene Ratu Fiorentina ◽  
Usep Suhud ◽  
Ika Febrilia
Keyword(s):  
Factor Analysis ◽  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Significant Influence ◽  
Brand Image ◽  
Perceived Value ◽  
Sampling Technique ◽  
Food Delivery ◽  
Sampling Techniques ◽  
Repurchase Intention

This research aims to identify whether brand image, trust, perceived value, and customer satisfaction affect customer loyalty and repurchase intention in food delivery users in Jabodetabek. This study used the SEM analysis method with quantitative analysis. This study used non-probability sampling techniques, sampling techniques to collect data using questionnaire surveys. The type of nonprobability sampling technique chosen is purposive sampling, with the number of respondents as many as 200 people. This study used the exploratory factor analysis (EFA) method and confirmatory factor analysis (CFA) method. The results of this study showed that brand image has a positive and significant influence on customer satisfaction, perceived value has a positive and significant effect on customer satisfaction, trust has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant influence on customer loyalty and customer satisfaction has a positive and significant effect on repurchase intention.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA MEREK STARBUCKS DI WILAYAH JAKARTA DAN SEKITARNYA

2020 ◽  
Vol 12 (2) ◽  
pp. 233-247
Author(s):  
Yokie Radnan Kristiyono ◽  
Aisyah Rahmi ◽  
Mington Triwijaya Triwijaya ◽  
Riandi Gantha Suhanda
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Brand Image ◽  
Brand Experience ◽  
Brand Trust ◽  
Entire Region ◽  
Coffee Shop ◽  
First Choice ◽  
Surrounding Areas ◽  
Coffee Shops

One of the factors in the movement of the economy in Indonesia is supported by the development of new businesses, one of which is a coffee beverage business. Coffee drinks business in Indonesia is one of the fastest growing business. Developments in the business sector can be seen from the emergence of enhancement of new starbucks coffee shops . The top-leading coffee shop in the Indonesian market today is Starbucks, it is shown by numbers of Starbucks’ branches located almost in the entire region of Indonesia. The factor that makes Starbucks one of the strongest brand is the presence of customers who became loyal to the brand and make Starbucks as their first choice. The other factors that also affect the customer loyalty towards Starbucks are Brand Image, Brand Experience, Customer Satisfaction, Brand Trust, and Brand Love. Therefore, this research aims to examine the determinant factors of building customer loyalty of Starbucks’ customers in Jakarta and surrounding areas. The method of analysis used by researchers in this study was SmartPLS 3.0 with 150 respondents who have enjoyed Starbucks coffee. In this study there were nine hypotheses supported by previous researches. In the results of this study, there were six hypotheses accepted and three hypotheses were rejected. Through this research, researchers hope to provide benefits for the reader especially for those who want to know about the factors that affect the customer loyalty of Starbucks in Jakarta and its surrounding areas. Key Words: Brand Image, Brand Experience, Customer Satisfaction, Brand Trust, BrandLove. Customer Loyalty, Starbucks

scholarly journals PERAN CITRA MEREK MEMEDIASI PENGARUH KEUNGGULAN PRODUK TERHADAP NIAT BELI ULANG PRODUK FASHION UNIQLO

2021 ◽  
Vol 10 (3) ◽  
pp. 229
Author(s):  
Nyoman Panji Prabawa Sunu ◽  
Gede Bayu Rahanatha
Keyword(s):  
Path Analysis ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Repurchase Intention ◽  
Single Test ◽  
Purposive Sampling ◽  
Fashion Products ◽  
Analysis Technique

The purpose of this study was to explain and analyze the role of brand image in mediating the effect of product superiority on consumer repurchase intention. The data used in this study are primary data, namely by distributing questionnaires to all research respondents who have bought and used fashion products from Uniqlo. The population of this study are consumers who wear Uniqlo fashion products. Based on calculations with purposive sampling technique, the number of samples obtained is 110 respondents. The analysis technique used in this research is the path analysis test, single test and VAF test. The results of this study indicate that the product superiority variable has a positive and significant effect on brand image as well as repurchase intention. The brand image variable also has a positive and significant effect on repurchase intention. The variable brand image in this study affects product excellence and repurchase intention is partially positive and significant. Keywords: product superiority, repurchase intention, brand image

scholarly journals DAMPAK DIMENSI EKUITAS MEREK DALAM MEMBENTUK MINAT BELI ULANG

2018 ◽  
Vol 17 (2) ◽  
pp. 81 ◽  
Author(s):  
Vera Verdilla ◽  
Albari Albari
Keyword(s):  
Data Analysis ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Brand Image ◽  
Sampling Technique ◽  
Perceived Quality ◽  
Positive Influence ◽  
Brand Awareness ◽  
Repurchase Intention

Along with the times, the economy grew by leaps and bounds. Many brands are popping up in the market. Brands competing to attract the attention of consumers. To cope with competition management must first understand the importance of the power contained within the dimensions of their brand equity. For that empirical research is intended to explain the relationship between the dimensions of brand equity, especially the positive influence of consumer repurchase intention. The population in this study are those who have never made a purchase in the clothing brand "G" in Yogyakarta. The sample involved is as much as 166 respondents with a sampling technique in the form of convenience sampling. Variable data used for the analysis is brand awareness, brand image, perceived quality, brand loyalty, and purchase intention. Data were analyzed using multiple linear regression, which is equipped with six types of test data analysis. The results of data analysis showed that brand awareness and brand image positive and significant impact on the perceived quality of the brand. Furthermore, brand awareness, brand image and perceived quality and significant positive effect on brand loyalty. The study also found brand awareness, brand image, perceived quality, brand loyalty and a positive and significant impact on the repurchase intention. In other words, awareness and a positive brand image can affect directly or indirectly (through the perceived quality and brand loyalty) to the repurchase intention. Keywords: Brand Awareness, Brand  Image, Perceived Quality, Brand Loyalty, and Purchase Intention

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