scholarly journals The Impact of Utilitarian Value, Hedonic Value, and Brand Image of Modern Coffee Shop City of Malang on Customer Satisfaction

2021 ◽  
Vol 8 (2) ◽  
pp. 172-178
Author(s):  
Khalikussabir ◽  
Abdul Waris
Keyword(s):  
Customer Satisfaction ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Coffee Shop ◽  
Quantitative Descriptive Analysis ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Quantitative Descriptive ◽  
The Impact ◽  
Coffee Shops

The existence of modern coffee shops in Malang City is growing and encouraging the birth of coffee shops with all things modern nuances, one of factor is the number of students in Malang City is increasing year by year, so that this moment is used by entrepreneurs to establishing modern coffee shops in the city of Malang, but not all modern coffee shops can maintain their business because competition in introducing or selling products is not oriented to the characteristics of their consumers, this is a challenge for entrepreneurs to be able to understand the characteristics of their consumers well to be able to compete. The purpose of this study is to find out how the impact of utilitarian value, hedonic value, and brand image of modern coffee shops in Malang City on customer satisfaction by using a quantitative descriptive analysis method approach. The results of data analysis show that: 1) utilitarian value behavior that has a consumer has a significant effect on modern coffee shop customer satisfaction; 2) the hedonic value behavior that has consumers has a significant effect on modern coffee shop customer satisfaction; and 3) brand image embedded in consumers has a significant effect on modern coffee shop customer satisfaction.

scholarly journals PARTISIPASI PETANI PADA LUMBUNG PANGAN DALAM MENINGKATKAN KETERSEDIAAN PANGAN RUMAH TANGGA DI KECAMATAN AMBARAWA, KABUPATEN PRINGSEWU

2019 ◽  
Vol 6 (4) ◽  
pp. 360
Author(s):  
Febrina Ramadhani ◽  
Indah Nurmayasari ◽  
Fembriarti Erry Prasmatiwi
Keyword(s):  
Food Availability ◽  
Descriptive Analysis ◽  
Participation Rate ◽  
Analysis Method ◽  
Quantitative Descriptive Analysis ◽  
Household Food ◽  
Household Food Availability ◽  
Farmer Groups ◽  
Quantitative Descriptive ◽  
The Impact

This research aims to analyze the rate of household food availability, the rate of farmers’ participation, factors related to farmers’ participation rate, and the impact of the participation on the food availability. The research is a survey conducted in Ambarawa Subdistrict, Pringsewu District, as Ambarawa is an area that has many active food barns. Thirty food barn institutions were chosen randomly, and from each barn  two farmers were chosen randomly as respondents.  Research data is collected in September – November 2016 and analyzed by quantitative descriptive analysis method. The results showed that the rate of household food availability was 3,392.97 kkal/cap/day or equivalent to 2,135.58 kg of dried unhulled rice annually. The rate of farmers’ participation was included in a medium category. Age, membership time in barns, rice production, income, membership in farmer groups were not significantly related to farmers’ participation rate. Farmers’ participation did not have significant impact on food availability of farmer households. Key words: barns, farmer household, food availability, participation

Role of Glycosidic Aroma Precursors on the odorant profiles of Grenache noir and Syrah Wines from the Rhone valley. Part 1: sensory study

OENO One ◽  
2009 ◽  
Vol 43 (4) ◽  
pp. 199
Author(s):  
Marie A. Segurel ◽  
Raymond L. Baumes ◽  
Christine Riou ◽  
Alain Razungles
Keyword(s):  
Descriptive Analysis ◽  
Natural Aging ◽  
Quantitative Descriptive Analysis ◽  
Sensory Study ◽  
Trained Panel ◽  
Aroma Precursors ◽  
Quantitative Descriptive ◽  
Rhone Valley ◽  
The Impact

<p style="text-align: justify;"><strong>Aims</strong>: The aim of this study was to demonstrate the impact of the volatile compounds, arising from glycosidic precursors contained in the berries of Vitis vinifera L.cv Syrah and Grenache noir varieties, on wine aromas from these varieties.</p><p style="text-align: justify;"><strong>Methods and results</strong>: The sensory analysis was used to compare Grenache noir and Syrah wines. The role played by the glycosidic precursors on the future odorant profile of the wines from both varieties was demonstrated in an experiment by increasing their natural content in glycosides. Then, odorant compounds were generated by aging treatments, heating at 45 °C for 3 weeks, preceded or not by enzyme addition, or natural aging for 18 months. The wines were then submitted to a selected and trained panel. Samples were compared using triangular test. Furthermore, a quantitative descriptive analysis was carried out to determine the aroma attributes describing and discriminating the wines from the two varieties.</p><p style="text-align: justify;"><strong>Conclusion</strong>: The glycoconjugates increased the global aromatic complexity, and enhanced the fruity aromas in Grenache wines and the leather or olive aromas in Syrah wines. The use of glycosidase enzymes led to a stewed fruit character in Grenache wines, whereas in Syrah wines, the samples enriched with glycosides differed according to the « terroir ».</p><p style="text-align: justify;"><strong>Significance and impact of study</strong>: This study showed the impact of the glycosidic fraction of the grapes on the varietal aroma of wines. Furthermore, comparisons of the results obtained by both aging techniques highlight the experimental interest of the aging model but also its limits.</p>

scholarly journals KUALITAS PELAYANAN STASIUN PENGISIAN BAHAN BAKAR UMUM PANRENG KECAMATAN BARANTI KABUPATEN SIDENRENG RAPPANG

2019 ◽  
Vol 7 (2) ◽  
pp. 52-58
Author(s):  
Karmila Yusuf ◽  
Kamaruddin Sellang ◽  
Hariyanti Hamid
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Descriptive Analysis ◽  
Fuel Oil ◽  
Literature Study ◽  
Summary Table ◽  
Quantitative Descriptive Analysis ◽  
Sample Technique ◽  
Quantitative Descriptive

This study aims to determine the quality of service affect customer satisfaction at Panreng SPBU District Baranti Sidenreng Rappang District and to find out which of the quality of services which include physical evidence, reliability, assurance, responsiveness, and empathy that have a dominant influence on customer satisfaction at Panreng SPBU Baranti District, Sidenreng Rappang Regency. The approach of the research method used in this research is a quantitative descriptive approach. The population in this study is customers who buy fuel oil at Panreng gas station, which is estimated that there are 250 buyers a day. The sample technique used is Random Sampling using the Slovin formula to produce 71 samples. Data collection techniques carried out in this study were observation, questionnaires, documentation, and literature study. The collected data is then processed and analyzed using quantitative descriptive analysis techniques with the help of descriptive statistics using SPSS 21.0 and Likert Scale. From the results of the study and discussion of the overall value shows that: (1) the quality of service affects customer satisfaction, declared significant / significant with a percentage of 55.1% obtained from the correlation coefficient in the model summary table. (2) the service quality factor which has the highest influence is the responsiveness indicator factor with a percentage of 74% obtained from the results of the questionnaire accumulation.

scholarly journals THE INFLUENCE OF NEWS CONSTRUCTION AND NETIZEN RESPONSE TO THE HOAX NEWS IN ONLINE MEDIA

2018 ◽  
Author(s):  
dendysuseno ◽  
Prahastiwi Utari ◽  
Sri Hastjarjo
Keyword(s):  
Significant Influence ◽  
Mass Communication ◽  
Communication Theory ◽  
Descriptive Analysis ◽  
Online Media ◽  
Online Data ◽  
Quantitative Descriptive Analysis ◽  
Quantitative Descriptive ◽  
And Behavior ◽  
The Impact

AbstractThis study aims to determine the effect of news in online media on the thoughts and behavior of a person, because the impact is very strong in shaping public opinion. This study uses communication theory, mass communication, news construction, netizen response, online media. The research method used quantitative descriptive analysis with online data collection techniques. Conclusion of research (1) News construction have positive effect to reporting hoax in online media, meaning that news construction which is loaded and created by online media will influence hoax news dissemination. (2) The netizen response positively affects the news of hoaxes in the online media, meaning more and more netizens respond to hoax news, hoax news will be wider and wilder. (3) News construction and netizen responses have a positive and significant influence on hoax news in media online, meaning that these two variables give a significant influence in the preaching of hoax in online media.

scholarly journals Pengaruh Kepuasan Konsumen terhadap Brand Image Kopi Cap Bunga Flamboyant (Kajian pada masyarakat Desa Landih, Kecamatan Bangli, Kabupaten Bangli)

2019 ◽  
pp. 70
Author(s):  
NI WAYAN WITRI WIJAYANTI ◽  
KETUT BUDI SUSRUSA ◽  
PUTU UDAYANI WIJAYANTI
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Analysis Data ◽  
Equation Model ◽  
Brand Associations ◽  
Quantitative Descriptive Analysis ◽  
A Value

Effect of Consumer Satisfaction on Brand Image of Cap Bunga Flamboyant Coffee (A Study in the Village Community of Landih, Bangli District, Bangli Regency) This study aims to determine the magnitude of the effect of consumer satisfaction on a brand image and the magnitude of the effect of customer satisfaction on the strength of brand associations, the uniqueness of brand associations, and the superiority of brand associations on Cap Bunga Flamboyant Coffee in the Landih Village, Bangli District, Bangli Regency. The analytical method used was quantitative-descriptive analysis. Data collection was done by observation,interview, and documentation. Selection of key informants and number of sample determination were done by purposive method. The sample used in this studyamounted to 50 samples. The variables in this study were the effect of consumer satisfaction on the brand image of Cap Bunga Flamboyant Coffee with theindicators used were customer values, customer responses, and customer perception using simple linear regression analysis. The results of the analysis ofthe equation model formed was Y = 0,149 + 0,919X indicating the value of customer satisfaction on the Cap Bunga Flamboyant Coffee gave a positiveimpression so that placing a strong brand image and brand image of Cap Bunga Flamboyant Coffee would always be remembered, and ultimately consumeropportunities for repurchase the Cap Bunga Flamboyant Coffee brand became very large, which was followed by the strength of the increasingly strong brandassociation with a value of +0,875, the uniqueness of the brand association which was getting higher with a value of +0,921, and the superiority of the brandassociation which was getting better with the value of +0,952 assuming ceteris paribus or other factors that affect the brand image of Cap Bunga FlamboyantCoffee to remain constant.

scholarly journals THE EFFECTIVENESS OF MACROPRUDENTIAL POLICIES IN MITIGATING THE SYSTEMIC RISK IN INDONESIA

2021 ◽  
Vol 4 (2) ◽  
pp. 91
Author(s):  
Muh Imaduddin Akbar ◽  
Muhammaf Ghafur Wibowo
Keyword(s):  
Systemic Risk ◽  
Positive Impact ◽  
Descriptive Analysis ◽  
Financial Service Authority ◽  
Credit Growth ◽  
Quantitative Descriptive Analysis ◽  
Macroprudential Policies ◽  
Negative Effect ◽  
Quantitative Descriptive ◽  
The Impact

AbstractThis study aims to investigate the effectiveness of macroprudential policies in mitigating the systemic risk in Indonesia. The study uses quantitative descriptive analysis with the Vector Error Correction Model (VECM) and emphasizes on the impact of two macroprudential instruments applied in Indonesia; Macroprudential Liquidity Buffer (MLB) and Countercyclical Capital Buffer (CCyB) to credit growth for conventional and financing growth for Sharia bank. This study employes monthly data over the periods M12010-M102019 that obtained from Bank Indonesia’s (BI) website (www.bi.go.di) and the data published monthly by Financial Service Authority (OJK); Indonesia Bank Statistic and Sharia Bank Statistic.The result indicates that MLB has a positive impact on credit growth and negative effect financing for Sharia Bank. Otherwise, CCyB shows the opposite results, where it has a negative effect on credit growth, while in the Sharia bank, CCyB has a positive effect. Therefore, it is sufficient to conclude that MLB has a capability to curb the systemic risk for Sharia bank, whereas CCyB is effective for conventional bank.

scholarly journals Persepsi Masyarakat Tentang Dampak Isi Ulang Pulsa Di ATM Terhadap UMKM Penjual Pulsa Seluler,

2014 ◽  
Vol 18 (1) ◽  
pp. 31-44
Author(s):  
Hilarion Hamjen
Keyword(s):  
Positive Impact ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Survey Method ◽  
Quantitative Descriptive Analysis ◽  
Customer Segment ◽  
Quantitative Descriptive ◽  
Quota Sampling ◽  
The Impact ◽  
The City

This research was conducted in the city of Palangkaraya in Central Borneo and city of Banjarbaru in South Borneo in order to describe the perception of public, especially in the city of Palangkaraya and the city of Banjarbaru about the Impact of to-up mobile credit's by ATM to the SMEs mobile credit seller. The research was conducted by survey method and quantitative approach, while the sampling technique used was quota sampling and quantitative descriptive analysis performed. The results showed the less Impact of top-up by ATM to the SMEs credits seller, because top-up by ATM have certain customer segment. However, the top-up by ATM economically very positive impact for the people, eventhough its needs long time transistion of top-up SMEs to the ATM. According to the most people and SMEs need regulation and oversight to create more conductive business for SMEs Keywords : Impact, SMEs, Mobile top-up, Top Up Credit, ATM   ABSTRAK Penelitian ini dilakukan di kota Palangkaraya Kalimantan Tengah dan kota Banjarbaru Kalimantan Selatan dengan tujuan untuk menggambarkan persepsi masyarakat khususnya di kota Palangkaraya dan kota Banjarbaru tentang dampak isi ulang pulsa di ATM terhadap UMKM penjual pulsa seluler. Penelitian dilakukan dengan metode survey dan pendekatan kuantitatif sementara teknik sampling yang digunakan adalah quota sampling dan analisa dilakukan secara deskriftif kuantitatif. Hasil penelitian menunjukkan bahwa isi ulang pulsa seluler di persepsikan kurang berdampak terhadap UMKM penjual pulsa seluler dikarenakan isi ulang pulsa di ATM maupun isi ulang pulsa di kios pulsa memiliki segmen pelanggannya masing-masing. Namun demikian dengan adanya isi ulang pulsa di ATM sangat berdampak positif secara ekonomi bagi masyarakat meskipun peralihannya dari kios pulsa ke ATM atau pola pembelian pulsa berlangsung dalam waktu yang lama. Menurut sebagian besar masyarakat dan pelaku UMKM penjual pulsa seluler bahwa perlu pengawasan dari pemerintah untuk menciptakan iklim usaha yang lebih kondusif bagi UMKM penjual pulsa seluler. Kata Kunci: Dampak, UMKM, Penjual Pulsa, isi ulang pulsa, ATM

scholarly journals Analysis of the Attributes That Affect the Preference of Consumers Towards Hajj and Umrah Offline Store in Bontang City

2021 ◽  
Author(s):  
Nur Khabiba Yulanda ◽  
Christian Herdinata
Keyword(s):  
Conjoint Analysis ◽  
Customer Service ◽  
Descriptive Analysis ◽  
Business Strategies ◽  
Market Development ◽  
Coffee Shop ◽  
Quantitative Descriptive Analysis ◽  
Great Opportunity ◽  
Store Attributes ◽  
Quantitative Descriptive

The fashion business has vastly grown and has created a high demand for some consumers in Bontang. The increased number of fashion stores has also changed some business strategies applied by B&B Collection store. One of the strategies is market development by opening a new store of Hajj and Umrah products that could create positive retribution to some of the new competitors. This is a great opportunity instead of opening clothing branch stores only. This study examined consumers’ preferences towards attributes of the Hajj and Umrah store in Bontang. The study conducted a quantitative-descriptive analysis of conjoint analysis. Previous studies and surveys stated that there are four attributes of Hajj and Umrah stores, which are customer service, the store’s facility, the store’s atmosphere, and its lighting mode. Each attribute has two levels and sixteen stimuli which were analyzed by SPSS 24. There were 100 respondents out of 177,722 people in Bontang City. Purposive sampling was applied. The consumers prefered full costumer service and a coffee shop with a developed assortment display. In addition, general lighting was highly preferred. The most critical attribute was customer service, followed by the store facility, the store atmosphere, and the lighting mode. Keywords: offline store attributes, consumers preference, conjoint analysis, Hajj and Umroh product

scholarly journals ANALISIS KEPUASAN PELANGGAN ATAS KUALITAS PELAYANAN PADA PT AUTOMOBIL JAYA MANDIRI WULING DI SURAKARTA

2019 ◽  
Vol 3 (02) ◽  
Author(s):  
Endah Astuti ◽  
Eny Kustiyah ◽  
Sri Hartono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Consumer Satisfaction ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Quantitative Descriptive Analysis ◽  
Physical Evidence ◽  
Quantitative Descriptive ◽  
Regression Tests

The purpose of this study was to determine the effect of service quality on customer satisfaction PT. Automobil Jaya Mandiri Wuling Surakarta partially and simultaneously. Primary data sources were obtained from questionnaires distributed to consumers with a sample of 95 people, while secondary data were obtained from PT. Automboil Jaya Mandiri Wuling Surakarta. The analytical tool used is quantitative descriptive analysis. Based on the results of the t test, it can be concluded that there is a partial effect between tangible and assurance on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. F test results show that there is a simultaneous influence between tangible, reliable, responsible, assurance, empathyvvariables on customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. The results of multiple linear regression tests obtained by the equation Y = 1,219 + 0.763 X1 - 0.064 X2 + 0.130 X3 + 0.748 X4 - 8.644X5 €. From the regression equation it can be seen that the most dominant variable influencing consumer satisfaction is the physical evidence variable with a coefficient of 0.763. R2 (R Square) test obtained a result of 0.609 or 60.9% which means that customer satisfaction with the Dealer of PT. Automobil Jaya Mandiri Wuling Surakarta is influenced by variable tangiable, reliable, responsible, assurance, empathy of 60.9%. And other factors that influence customer satisfaction at PT. Automobil Jaya Mandiri Wuling Surakarta. of 0.391 (39.1%) expected by PT. Automobil Jaya Mandiri Wuling Surakarta needs to implement and develop aspects of service to consumer satisfaction which include tangible (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (empathy), empathy (empathy), so as to obtain a more market share well. Keywords: Service Quality, Tangible, Reliability, Responsiveness, Assurance, Empathy, and Customer Satisfaction

scholarly journals The Impact of Social Media on the Parliamentary Performance of the Members of the Jordanian 18th Parliament from their Perspectives

2020 ◽  
Vol 9 (3) ◽  
pp. 792
Author(s):  
Mohammed Yaser Al-Hnaity ◽  
Qasem Jamil Al-Thubetat
Keyword(s):  
Social Media ◽  
Media Coverage ◽  
Descriptive Analysis ◽  
Moderate Degree ◽  
Process Data ◽  
Total Size ◽  
Quantitative Descriptive Analysis ◽  
Quantitative Descriptive ◽  
The Impact

The study aims at exploring the degree of parliament’s follow-up to social media; to identify the degree of social media coverage of the topics needed by the MPs (Members of Parliament) in the Parliament of Jordan; to explain the degree of the impact of social media on the legislative and regulatory role of the MPs;  and to measure the degree of the impact of social media on the interaction and communication of MPs with citizens. The study was carried out on the methodology of quantitative descriptive analysis. A questionnaire was developed as a major tool for collecting data. The researcher adopted the cluster (purposeful) sample consisting of (75) MPs who constitute (58%) of The total size of the study population. A statistical analysis program (SPSS) was used to analyze and process data. The study concluded that the topics needed by MPs in the Jordanian Parliament are covered highly by social media; the impact of social media on the legislative and oversight role of the MPs scored a moderate degree; and that the impact of social media toward the interaction and communication of MPs with citizens scored a high degree. In the light of the study`s results, it is recommended holding training workshops for members of the House of Representatives about how to deal with social media and electronic media, and to improve the communication and interaction with citizens.

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