scholarly journals Pengaruh Unsur-Unsur Customer Experience terhadap Minat Pembelian Kembali (Studi Kasus pada Konsumen Anomali Coffee Ubud)

Author(s):  
NI KADEK AYU LILIS UPAYANI ◽  
KETUT BUDI SUSRUSA ◽  
I GUSTI AYU AGUNG LIES ANGGRENI

The Influence of Customer Experience on Customer Repurchase Intention (A Case Study on Anomali Coffee Ubud Customers) Coffee shop is one of the culinary business which is growing significantly enough. The Anomaly Coffee is a coffee shop which is located at Jalan Raya Ubud No. 88, Ubud, Bali it prepares different types of coffee and foods as the other coffee shops do. Anomali Coffee it also prepares several supporting facilities which can contribute to the customer experience.Its interior design is unique and provides free wifi. Apart from that, the consumers are provided with the opportunity to brew own coffee. This current study was intended to identify and analyze the influence of the elements of customer experience to repurchase intention.The samples in the current study were taken using the accidental sampling technique.The respondents totaled 60. The data were analyzed using the multiple linear regression method.From the result of the study, it could be concluded that the customer experience could be categorized as good. Based on the result of the partial test, the variables of sense and the relate variable have a significant influence on repurchase intention. Simultaneously, the elements of customer experience which consist of the sense, feel, think, act and relate have a significant influence on repurchase intention at Anomali Coffee customer. The R-square score obtained was 78.8%; the rest was obtained from the other factors which were not investigated in the current study.

2010 ◽  
Vol 5 (1) ◽  
pp. 28
Author(s):  
Petra Surya Mega Wijaya ◽  
Jonathan Herdioko

The coffee shop industry in Yogtakarta is growing rapidly. Somelocatiotu arotmd the campuses become the strategic locations for the coffee shops. These shops are altractive alternatives for the people especially the stadents for discttssions or social interactions. They offer variuts serttice alternatives in accordancewith their segments. on cmerage, the industry offersaffardable prices for all Hnds of ctstomers especially students with qcellent senices. The competition among the shops is diverse to attract costumers in forns of the menus, drinb, hotspotfacility, live music, etc.Nearly every night especially on Scurdays or &ring holidays, thecoffee shops become the main destinations of people. The phenomenon is interesting to study especially the attitudes of the castomers of the coffee shops in Yogtalrarta. With the reason, this research attempts to see the influmce ofemotional branding and brand identity on the loyalty of the anstomers of the coffee shops in Yogtakarta.To lotow the inJluence, there were 200 questionnatres distributed to the people who have visited od shopped in the coffee shops in Yogtalarta &tring six montlzs since this research began. The analysis instrwnent to arutwer the lrypothesis is Strtrctural Equation Model (SEM).  The analysis indicates o significant influence on the relational vwiable on the brand as person, the fue serutes uperierce variable toward the brand as prgfluct, the imagery variable toward the brands as pro&tct, thebrand as person, and the Walty, as well as the brond as person variable toward loyalty. In addition, there is a non-signiJicant inJluence, namely the relatiorwl variable toward the brod as product, and loyalty, the five-serce wperience voriable toward the brmtd as person and loyalty, as weli the brondvriable as product toward loyalty.Kelwords: Emotional Branding, Brand ldentity, Loyalty, SEM, Coffee Shop Industry


2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Eka Perwitasari Fauzi

This paper is based on research on coffee shops as a modern public space in the information age. This study tries to examine the existence of modern public space in the form of social communities along with more coffee shop emerges as new business trends in Jakarta. One of many coffee shop business is Kedai Suguh Kopi in the West Jakarta Region. In contrast to the concept of a cafe, or a coffee shop which mostly serves only coffee and stunning interior design that might lurks customer for their so-called “instagramable”, one interesting thing about this shop is that coffee is not served to release the sleepy feeling but it witness and become a reason of the birth of an art community that contains freedom of expression without pressure.


IKONOMIKA ◽  
2018 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Pudji Astuty ◽  
Umiyati Umiyati

The purpose of this study is to analyze the influence of religiosity on the saving interest at Islamic Banking with the knowledge of the people as the moderator variable. This study was held at Tanggerang Selatan. The methods that is used to gather samples for this study is non-probability sampling and with the technique convenience sampling. The respondents in this study are the people of South Tanggerang City who saves their money at Islamic Banking, there are 100 respondents in total. The data gathered through questionnaire as the methods of survey. The data that are gathered then processed using multiple linear regression with interaction test (moderated regression analysis). The result of this study shows that there is significant influence between religiosity and the saving interest at Islamic Banking. the knowledge of the people and the saving interest at Islamic Banking also shows significant influence. The interaction between religiosity and knowledge as the moderator variable giving significant influence on the saving interest at Islamic Banking at the rate of significance bellow 0.05 or 5%.


2021 ◽  
pp. 1-43
Author(s):  
Matthew Lange ◽  
Emre Amasyali ◽  
Tay Jeong

Abstract In this article, we reorient the literature on colonialism and ethnic violence by exploring how different types of communalizing colonial policy (CCP) affected postcolonial patterns of ethnic warfare. We hypothesize that CCPs have limited or mixed effects when they simply recognize or empower communities but that they promote ethnic warfare when explicitly favoring some communities over others, especially when this discrimination affects the power of communities. To test these hypotheses, we combine a statistical analysis of the British Empire with a focused case study of Myanmar. We find that two relatively non-discriminatory CCPs—the use of communal census categories and high levels of indirect rule—had limited or mixed effects on postcolonial ethnic warfare. Unequal communal representation in the legislature and security forces and a mixed use of indirect rule, on the other hand, are three highly discriminatory CCPs, and we provide evidence that they increased the odds of postcolonial ethnic warfare.


2019 ◽  
Vol 4 (2) ◽  
pp. 170-180
Author(s):  
Zahroh Naimah ◽  
Nico Acintyo Mukti

Purpose The purpose of this paper is to test the influences of audit committee’s and company’s characteristic on intellectual capital disclosure (ICD) among the LQ45-listed companies in Indonesia Stock Exchange (BEI) between 2013 and 2014. Design/methodology/approach The paper employed multiple linear regression and saturation sample as the analysis methods. Findings The findings showed that size of audit committee does not significantly influence ICD; meeting frequency of audit committee positively influences ICD; and company size does not influence ICD positively. On the other hand, profitability does not significantly influence ICD; leverage has negative and significant influence on ICD; and the type of industry does not significantly influence intellectual capital disclosure. Originality/value As there are few ICD studies, this research will surely add ICD antecedents to literature.


2021 ◽  
pp. 105-116

Introduction: Since the emergence of the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) virus, the disease has spread rapidly throughout the world and became a traumatic stressor. Identification of the factors affecting the spread of the disease makes it possible to prevent its further propagation and save more people in similar situations. Environmental and climatic parameters are among the factors affecting the prevalence of diseases. Determination of environmental effects on Coronavirus disease (COVID-19) prevalence can help develop policies to suppress the spread. Methods: This study investigated the effect of climatic parameters on the spread of COVID-19 disease in County Maricopa from March 11, 2020, to November 30, 2020. These parameters include maximum, minimum, and mean daily temperature as well as maximum, minimum, and mean daily humidity, wind speed, solar radiation, and Air Quality Index (AQI) of particulate matter10 (PM10), PM2.5, and O3. A Shapiro-Wilk test was used to evaluate the normality of variables and the Spearman correlation test was used to determine the correlation between parameters and daily COVID-19 cases. A simple linear regression was applied on parameters that had significant Spearman’sranked correlation with the daily COVID-19 cases to determine their contribution to the pandemic. Results: The present study showed that the maximum, minimum, and mean temperature parameters and PM10 and PM2.5 particles had a positive and significant correlation (P<0.01) with the prevalence of COVID-19 disease. The effect of PM10 particles was higher than the other parameters (0.488, P<0.01). The parameters of maximum, minimum, and mean relative humidity along with solar radiation and O3 AQI had a significant and negative correlation with the development of COVID-19 disease (P<0.01). The effect of maximum humidity was higher than that of the other parameters (-0.364, P<0.01). A linear regression test showed that O3 (β=-15.16, P<0.001) and Tmean (β=18.47, P<0.01) significantly predicted daily COVID-19 cases. Conclusion: It can be concluded that climatic parameters can affect the COVID-19 pandemic and should be addressed.


2017 ◽  
Vol 7 (1) ◽  
Author(s):  
Vivi Adeyani Tandean

<p><em>The financial report is</em><em> one of the important instruments that support the sustainability of a company and is useful when presented with accurate and timely. Audit delay is the time difference between the date of the financial report and the date of the audit opinion of the financial report that indicate the length of time to complete the audit by the auditor. The study aims to measure the factors which affect audit delay. They are auditor’s reputation, auditor’s opinion, company size, solvability, operation loss and profit, return on asset, earning per share and ownership of company. The sample in this study was 54 manufactured companies on Indonesia Stock Exchange in 2010 – 2012 were taken by purposive sampling metod. The data analysis uses multiple linear regression. The result of the study shows that factor of auditor’s opinion and ownership of company have significant influence towards audit delay partially. On the other hand that factor of auditor’s reputation, company size, solvability, operational loss and profit, return on asset and earning per share do not have any influence towards audit delay partially. While simultaneously, all factor in auditor’s reputation, auditor’s opinion, company size, solvability, operation loss and profit, return on asset, earning per share and ownership of companyinfluence towards audit delay.</em></p><p><em> </em></p><strong><em>Keywords :</em></strong><em> audit delay, auditor, ownership of company</em>


2020 ◽  
Vol 3 (1) ◽  
pp. 33-43
Author(s):  
Muhammad Bahruzen ◽  
Dian Komarsyah D ◽  
Prasetya Nugraha

The purpose of this study is determining the influence of location, quality of service, product completeness, and price towards consumer repurchase interest. The populations are consumers Surya Gemilang Store with 100 respondents, using questionnaire for collecting data. The technique of this research is purposive sampling. Analyzed by using multiple linear regression. The result shows that partially two independent variables, quality of service (X2) and price (X4) have a significant influence on consumer repurchase interest of Surya Gemilang Store. However, the location (X1) and product completeness (X3) has no significant effect on consumer repurchase interest. Simultaneously, location (X1), quality of service (X2), product completeness (X3), and price (X4) have a significant influence on consumer repurchase intention (Y). Conclusion: The quality of service and price have a significant influence on consumer repurchase interest in Surya Gemilang Store.   ABSTRAK  Tujuan dari penelitian ini adalah untuk mengetahui pengaruh lokasi, kualitas pelayanan, kelengkapan produk, dan harga terhadap minat pembelian ulang konsumen pada toko ritel. Sampel penelitian berjumlah 100 responden konsumen Toko Surya Gemilang yang ditentukan dengan purposive sampling, dengan teknik pengumpulan data menggunakan kuesioner. Data dianalisis menggunakan uji t, uji F, dan regresi linier berganda. Hasil analisis menunjukkan bahwa secara parsial, hanya variabel kualitas pelayanan dan harga yang memiliki pengaruh signifikan terhadap minat pembelian ulang konsumen. Namun, secara simultan, keempat variabel, yakni lokasi, kualitas pelayanan, kelengkapan produk, dan harga menunjukkan pengaruh yang signifikan terhadap minat pembelian ulang konsumen pada toko ritel. Adanya kesesuaian antara performa dari produk atau jasa (pelayanan) yang ditawarkan, dan jumlah alokasi daya beli konsumen terhadap suatu produk yang ditentukan oleh harga, lebih mendorong minat konsumen untuk melakukan pembelian kembali di waktu yang akan datang. Sehingga, harga dan kualitas pelayanan dapat membangun keunggulan kompetitif bagi toko ritel untuk bersaing, dan mendorong konsumen untuk melakukan pembelian ulang.


2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Sofyan Lazuardi

This study aimed to analyze the influence of the characteristics of the Angry Birds packaging (packaging size, packaging, color packaging, packaging materials) partially have a significant influence on consumer purchasing decisions (STIE Mahardhika case study in Surabaya). The analysis model used is the t test regression analysis to see the effect of the variable characteristics of the packaging (packaging size, packaging, color packaging, packaging materials) on consumer purchasing decisions. This study was conducted in STIE Mahardhika Surabaya. Samples taken are students STIE Mahardhika Surabaya totaling 100 people. The analysis technique used is multiple linear regression using SPSS. Based on t test known that the size of the packaging and the packaging forms a partial no significant influence on purchase decisions Mahardhika STIE student. The different thing is indicated by the color variables packaging and packaging materials, both variables have a significant influence on purchasing decisions.


2021 ◽  
Vol 8 (2) ◽  
pp. 255-267
Author(s):  
Juliana Juliana ◽  
Marchell Felix Beanardo ◽  
Jessica Nethania Hering ◽  
Irene Jennifer ◽  
Ricky Ricky

Kopi chuseyo is a coffee shop that stands in the middle of the proliferation of k-popers in indonesia. this coffee shop with a k-pop nuance gets loyal customers and has high purchasing power. kopi chuseyo elevates k-pop as an endorsement and brand image that differentiates it from other coffee shops by implementing a good marketing strategy to achieve a competitive advantage. the research objective was to develop a conceptual model of repurchase intention using the expectation confirmation theory AISAS (Attention, Interest, Search, Action, Share) Model. the population of this research is consumers who have ever consumed chuseyo coffee in indonesia. the sampling technique used non-probability sampling with a total of 108 respondents. the study results in a brand image significantly affected repurchase intention; celebrity endorsement advertisement had no significant effect on repurchase intention. Ckuseyo coffee must maintain the brand image that consumers feel to increase consumer repurchase intention.


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