scholarly journals SEGMENTASI KONSUMEN COFFEE SHOP GENERASI Z DI JATINANGOR

2020 ◽  
Vol 6 (1) ◽  
pp. 90
Author(s):  
Diana Rachmatunnissa ◽  
Yosini Deliana
Keyword(s):  
Descriptive Analysis ◽  
Sample Selection ◽  
Coffee Consumption ◽  
Sampling Technique ◽  
Coffee Shop ◽  
Systematic Random Sampling ◽  
Generation Z ◽  
Consumer Demographics ◽  
Coffee Shops ◽  
Consumption Intensity

Coffee consumption rate in Indonesia has been increasing since 2013. This fact goes simultaneously with the increase of the number of coffee shops that was built in the last few years. Aside from being a place in which consumers can buy and consume coffee, these coffee shops also developed theirs facilities so that it can be a place for the consumers to socialize or as a comfortable place to do their works. Along with the development of the coffee shops’ facilities, there is also a development in the consumers’ mindset. In the last few years, generation Z has began to grow and became one of the targets of coffee shop consumer demographics. Jatinangor is an education area where a lot of students, who are included as generation Z, do most of their activities. The purpose of this study is to identify the characteristics of generation Z consumers and to identify the preferences of generation Z consumers towards coffee shops in Jatinangor. The sample selection in this study used systematic random sampling technique with a sample of 163 respondents. The analysis used was descriptive analysis and discriminant analysis. The results of this study showed the demography and psychography characteristics of generation Z consumers in a big coffee shop and a small coffee shop in Jatinangor and showed significant differences in variables such as age, consumption intensity, expense, number of visits, number of people, distance, traveling time, time spent at the coffee shop, and visiting time between the consumers.

scholarly journals PERBEDAAN PREFERENSI KONSUMEN GENERASI Z ANTARA COFFEE SHOP BESAR DAN COFFEE SHOP KECIL DI KECAMATAN COBLONG KOTA BANDUNG

2020 ◽  
Vol 6 (1) ◽  
pp. 77
Author(s):  
Desty Nadirah Putri ◽  
Yosini Deliana
Keyword(s):  
Consumer Preferences ◽  
Descriptive Analysis ◽  
Coffee Consumption ◽  
Coffee Shop ◽  
Systematic Random Sampling ◽  
Potential Consumer ◽  
Generation Z ◽  
The Right ◽  
Almost All ◽  
Coffee Shops

Coffee consumption in Indonesia continues to increase in 2014-2018, making entreprereneurs interested in establishing coffee shops with different classifications. The number of businesses engaged in similar fields has led to competition among coffee shop entrepreneurs. One effort in facing competition is by knowing consumer preferences in order to form the right market segmentation. Lifestyle developments and mindset make almost all generations ever drink coffee including generation Z, which is the youngest potential consumer because it has unique characteristics. Kelurahan Lebak Gede is a place of activity for the Z generation because there are many coffee shops and close to schools or universities. The purpose of this study is to identify the characteristics of generation Z coffee consumers based on demographics, psychography, coffee shop attributes, and identify differences between large coffee shop consumers and small coffee shops consumers. The selection of samples in this study used systematic random sampling techniques with a sample of 88 at a large coffee shop and 68 at a small coffee shop. The analysis used is descriptive analysis, and discriminant analysis. The research results show that there are significant differences in the characteristics of age, consumption intensity, time spent in the coffee shop, and visiting time.

scholarly journals Stellenbosch coffee society: Societal and locational preferences

Urbani izziv ◽  
2019 ◽  
Vol Supplement (30) ◽  
pp. 64-81
Author(s):  
Sanette Ferreira ◽  
Lukas Beuster
Keyword(s):  
Mixed Methods Research ◽  
Coffee Consumption ◽  
Physical Factors ◽  
Research Approach ◽  
Economic Sectors ◽  
Third Places ◽  
Coffee Shop ◽  
The Social ◽  
The Town ◽  
Coffee Shops

Stellenbosch is a university town boasting knowledge-intensive economic sectors with a variety of ‘new economy’ occupations and activities. The presence of a professional and creative class, as well as university students has changed the economy, the retail landscape and the social spaces of the town. This paper reports on an investigation of the geography of coffee shops (third places) in downtown Stellenbosch and describes the social and physical factors which influence customer preferences for certain coffee shops. A brief review of the literature on the evolution of coffee shop and café cultures, the functioning as third places and the siting of coffee shops in inner cities (or specific neighbourhoods) is presented. A mixed-methods research approach consisting of transect walks, a questionnaire survey and three in-depth-interviews with coffee shop owners (or managers) is explained. The study area in the historical precinct of the town is contextualised. The bigger picture of coffee consumption in Stellenbosch – social and locational preferences, place attachments of consumers and the relative location of coffee shops – is sketched. The findings of three in-depth case studies (selected speciality coffee shops) are discussed. The paper concludes by pointing out some implications for the planning of consumption spaces in secondary cities in developing world contexts.

scholarly journals STRATEGI PEMASARAN KOPI SPECTRUM DI KOTA BOGOR

2020 ◽  
Vol 10 (2) ◽  
pp. 79-85
Author(s):  
Puji Nurul Hikmah ◽  
Wahyu Budi Priatna
Keyword(s):  
Environmental Factors ◽  
Product Quality ◽  
Coffee Consumption ◽  
Marketing Strategies ◽  
Matrix Analysis ◽  
Coffee Shop ◽  
Alternative Strategies ◽  
Swot Matrix ◽  
The Right ◽  
Coffee Shops

The gaining of society’s enthusiasm for coffee can be seen from the increased number of coffee consumption in Indonesia. This would be an opportunity for an entrepreneur to open a coffee shop. The number of coffee shops has always increased from year to year, especially in Bogor City as one of the tourism cities in Indonesia. In this situation, the level of competition will surely increase. Therefore, effective alternative strategies are needed to succeed in this competition. The purpose of this research is to identify the internal and external environmental factors of the company to formulate the priorities of the right marketing strategies. The methods used in this research are the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM (Quantitative Strategic Planning Matrix). The result of the analysis shows that Kopi Spectrum is in a position of growth and build. Five marketing strategies generated from SWOT Matrix Analysis, that can be implemented by Kopi Spectrum, maintain product quality with an appropriate price (SO1), improve promotional activities that are suitable for the targets (WO1), expand a network of suppliers (ST1), maintain the number of consumers they already have with services and facilities (ST2), and get the halal certificate (WT1). Based on QSPM calculations, the priority strategy from Kopi Spectrum is to maintain the number of consumers they already have with services and facilities. 

scholarly journals Use of Green Tea as Stomatitis therapy

2020 ◽  
Vol 1 (1) ◽  
pp. 56-61
Author(s):  
Aisya Rezki Noeriman ◽  
Syarifah Aulia Tika ◽  
Sri Rezki ◽  
Erma Mahmiyah
Keyword(s):  
Data Analysis ◽  
Experimental Method ◽  
Green Tea ◽  
Descriptive Analysis ◽  
Sample Selection ◽  
Sampling Technique ◽  
Warm Water ◽  
Oral Disease ◽  
Purposive Sampling ◽  
Quasi Experimental

Stomatitis is an oral disease that often occurs in Indonesian residents. Green tea has long been known as an antimicrobial, green tea can inhibit the growth of various bacteria. The purpose of this study is the effect of green tea in curing thrush (stomatitis). This study uses a quasi-experimental method, sample selection using purposive sampling and data analysis is a descriptive analysis. Green tea is brewed with 50 ml of warm water for 2 minutes and then used to rinse his mouth. This research was conducted for 5 days 3 times a day, respondents are 30 people with purposive sampling technique. Respondents used to rinse his mouth with green tea was recovered by 86.6% and did not recover 13.3%. Controls without gargling were 40% and did not recover 60%. for 5 days. Gargling using green tea solution can accelerate thrush healing. thrush healing.

scholarly journals THE EFFECTS OF SOCIAL MEDIA ON POLITICAL AWARENESS: CASE OF DERA ISMAIL KHAN DISTRICT

2020 ◽  
Vol 01 (02) ◽  
pp. 155-165
Author(s):  
Muhammad Imran Khan ◽  
Shahid Ullah ◽  
Asghar Ullah Khan
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Descriptive Analysis ◽  
Sample Selection ◽  
Sampling Technique ◽  
Cross Sectional Survey ◽  
Political Awareness ◽  
Cross Sectional ◽  
Significant Information ◽  
Data Collections

This research study was conducted to measure people rely more on social media will have more knowledge about their favorite political party than the users of other types of media. Scholar drawn 400 sample from population of district Dera Ismail Khan using non-probability sampling technique through Curry & John in 2007 method for the sample selection. The researcher used convenient sampling techniques for the data collections. The study adopted cross sectional survey research method with the closed-ended questionnaire. The initial descriptive analysis shows that PTI supporters comprised majority of the portion of the sample in this study, compared to the supporters of the other parties and independent candidates, and also majority of respondents used television as source for political information. Similarly, the supporters of political parties and their reliance on media have significant relationship. The results offered significant information in reaching conclusion and thereby producing the desired outcomes.

scholarly journals PENGARUH PERSONAL INTEREST DAN SELF CONTROL TERHADAP MINAT INVESTASI PADA MAHASISWA GENERASI Z DI BANDUNG

2021 ◽  
Vol 4 (1) ◽  
pp. 426-432
Author(s):  
Budi Rustandi Kartawinata ◽  
Candra Wijayangka
Keyword(s):  
Sampling Method ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Self Control ◽  
Personal Interest ◽  
Generation Z ◽  
Analysis Technique ◽  
Research Types

The purpose of this study was to find the influence of personal interst and self-control on investment interest in generation z students in Bandung. The method used in this research is quantitative method with descriptive and causal research types. The population in this study were students of generation z in Bandung. The sampling technique used is a non-probability sampling method with sub-sampling purposive sampling technique with a total of 270 respondents. The data analysis technique used descriptive analysis techniques and multiple linear regression analysis with the help of SPSS ver 22 software. The results of the study concluded that from the results of the t test, personal interest and self control had a positive and significant effect on investment interest in z generation students in Bandung. Based on the results of the F test, personal interest and self control together have an influence on investment interest in generation z students in Bandung.

scholarly journals Integration Expectation Confirmation Theory and AISAS Model in Coffee Shop Repurchase Intention

2021 ◽  
Vol 8 (2) ◽  
pp. 255-267
Author(s):  
Juliana Juliana ◽  
Marchell Felix Beanardo ◽  
Jessica Nethania Hering ◽  
Irene Jennifer ◽  
Ricky Ricky
Keyword(s):  
Brand Image ◽  
Sampling Technique ◽  
Repurchase Intention ◽  
Confirmation Theory ◽  
Coffee Shop ◽  
Share Model ◽  
Study Results ◽  
Coffee Shops ◽  
Loyal Customers ◽  
Expectation Confirmation

Kopi chuseyo is a coffee shop that stands in the middle of the proliferation of k-popers in indonesia. this coffee shop with a k-pop nuance gets loyal customers and has high purchasing power. kopi chuseyo elevates k-pop as an endorsement and brand image that differentiates it from other coffee shops by implementing a good marketing strategy to achieve a competitive advantage. the research objective was to develop a conceptual model of repurchase intention using the expectation confirmation theory AISAS (Attention, Interest, Search, Action, Share) Model. the population of this research is consumers who have ever consumed chuseyo coffee in indonesia. the sampling technique used non-probability sampling with a total of 108 respondents. the study results in a brand image significantly affected repurchase intention; celebrity endorsement advertisement had no significant effect on repurchase intention. Ckuseyo coffee must maintain the brand image that consumers feel to increase consumer repurchase intention.

scholarly journals PENGELOLAAN MUSEUM ARMA SEBAGAI DAYA TARIK WISATA BUDAYA DI DESA UBUD

2016 ◽  
Vol 4 (2) ◽  
pp. 58
Author(s):  
I Nyoman Muliadi ◽  
Ida Ayu Suryasih
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Tourist Attraction ◽  
Coffee Shop ◽  
Non Profit ◽  
Art And Culture ◽  
The Village ◽  
Cultural Tourist

Arma Museum is a museum located in the village of Ubud. When viewed from the type collection Arma Museum categorized as museum of art. Arma Museum as a cultural tourist attraction, hopes to become a cultural center is a place for preserving art and culture, therefore the manager is expected to preserve the art of Balinese culture by means of training, education and organizing events related to art and culture of Bali. That assumption is underlying me to choose this topic for research. The topic is “Management of Arma Museum as Cultural Tourist Attraction in the village of Ubud”. The method used in this research is a research method with qualitative descriptive analysis technique to analyze management of Arma Museum . Sources of data derived from primary data and secondary data. Data collecting technique using in-depth interviews, observation and study of literature. Determination of informants from Arma Museum in this study using purposive sampling technique. This study is limited by using the concept of management, the concept of the museum, tourist attraction concept and the concept of cultural tourism. Five museums in the Ubud area has different types of categories the same collection are paintings, but in its management Arma Museum combines the museum as an institution which is a non-profit that is supported by the business unit such as a café, a coffee shop, Restaurant, and the cottages are located in the area Arma museum.. Arma Museum is able to become a cultural tourist attraction because apart from being institutions that preserve works of art, but the museum arma also able to preserve some kind of art such as dance, sculpture and traditional music.

scholarly journals ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BEHAVIORAL INTENTION APLIKASI DELIVERY SERVICE FOOD&BEVERAGE

2021 ◽  
Vol 13 (1) ◽  
pp. 164-182
Author(s):  
Hayu Gathut Abyantoro Seno ◽  
Purnamaningsih Purnamaningsih
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Coffee Consumption ◽  
Positive Influence ◽  
Food Delivery ◽  
Equation Model ◽  
Coffee Shop ◽  
Time Saving ◽  
Managerial Implications ◽  
Coffee Shops

Abstract - During the Covid-19 pandemic, the food and beverage industry, especially coffee consumption, increased by 44% from 2008-2019. This is also supported by the increasing number of coffee shops with the coffee to go concept, namely coffee shops that are built with simple outlets and focus on serving take away. Fore Coffee is a coffee shop with the concept of coffee to go. During the Covid-19 pandemic, several outlets of Fore Coffee were closed. Facing this circumtance Fore Coffee focused on selling through online media, including applications. However, in 2020 data shows that the performance of the Fore Coffee app has decreased. This of course had an impact on the sales of Fore Coffee. Therefore, the aim of this research is to increase consumer desire to use the Fore Coffee application. Fourteen hypotheses will be tested in this study. The data will be analyzed by using a structural equation model (SEM). The samples analyzed were 145 samples. The results of this study indicate that time saving orientation and price saving orientation have a positive influence on post-usage usefulness and post-usage usefulness has an influence on attitude towards online food delivery services, and behavioral intention. Meanwhile, hedonic motivation and prior online purchase experience have no influence on behavioral intention. Managerial implications will be discussed in depth in this study. Keywords:  Convenience; Post-Usage Usefulness; Attitude; Behavioral Intention

scholarly journals The Impact of Utilitarian Value, Hedonic Value, and Brand Image of Modern Coffee Shop City of Malang on Customer Satisfaction

2021 ◽  
Vol 8 (2) ◽  
pp. 172-178
Author(s):  
Khalikussabir ◽  
Abdul Waris
Keyword(s):  
Customer Satisfaction ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Coffee Shop ◽  
Quantitative Descriptive Analysis ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Quantitative Descriptive ◽  
The Impact ◽  
Coffee Shops

The existence of modern coffee shops in Malang City is growing and encouraging the birth of coffee shops with all things modern nuances, one of factor is the number of students in Malang City is increasing year by year, so that this moment is used by entrepreneurs to establishing modern coffee shops in the city of Malang, but not all modern coffee shops can maintain their business because competition in introducing or selling products is not oriented to the characteristics of their consumers, this is a challenge for entrepreneurs to be able to understand the characteristics of their consumers well to be able to compete. The purpose of this study is to find out how the impact of utilitarian value, hedonic value, and brand image of modern coffee shops in Malang City on customer satisfaction by using a quantitative descriptive analysis method approach. The results of data analysis show that: 1) utilitarian value behavior that has a consumer has a significant effect on modern coffee shop customer satisfaction; 2) the hedonic value behavior that has consumers has a significant effect on modern coffee shop customer satisfaction; and 3) brand image embedded in consumers has a significant effect on modern coffee shop customer satisfaction.

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