scholarly journals Evolution of Freight Villages and Dry Ports from the Macro Logistics Perspective Based on European Benchmarking 2020

2021 ◽  
Author(s):  
Judit Oláh ◽  
Steffen Nestler ◽  
Thomas Nobel ◽  
József Popp
Keyword(s):  
Public Relations ◽  
Positive Response ◽  
Marketing Strategies ◽  
Decision Makers ◽  
Know How ◽  
Intermodal Logistics ◽  
Dry Ports

Being the initiator of the German and European Freight Village ranking, Deutsche GVZ-Gesellschaft (DGG) has the methodical know how to create the benchmarking studies. In this ranking approximately 100 Freight Village locations were analysed and evaluated. The research was based on the generation of an uniform understanding, which was focused on intermodality and the significant distinctive management structures. This data led to a qualitative and detailed overview. Because of the positive response, we were motivated to start the second ranking in 2015, as well as the update in 2019/2020. The results of the ranking show important basics and facts, which demonstrate the importance of the Freight Villages and strengthened their role as central, intermodal logistics nodes. Moreover, the responsible decision makers in the Freight Villages benefit from the results of the benchmarking. Many management companies use their placement in the ranking for public relations activities. Good placements or improvements are important instruments in marketing strategies.

scholarly journals Meaningful, but effective? A critical evaluation of Ireland’s citizens’ dialogues on the future of Europe

Politics ◽  
2021 ◽  
pp. 026339572199148
Author(s):  
Anthony Costello
Keyword(s):  
European Union ◽  
Public Relations ◽  
Public Discourse ◽  
Critical Evaluation ◽  
Participatory Approach ◽  
Decision Makers ◽  
Deliberative Process ◽  
Political Will ◽  
The Future

On the 25 March 2017, leaders of the EU27 and European Union (EU) institutions ratified the Rome Declaration. They committed to invite citizens to discuss Europe’s future and to provide recommendations that would facilitate their decision-makers in shaping their national positions on Europe. In response, citizens’ dialogues on the future of Europe were instituted across the Union to facilitate public participation in shaping Europe. This paper explores Ireland’s set of dialogues which took place during 2018. Although event organisers in Ireland applied a relatively atypical and more systematic and participatory approach to their dialogues, evidence suggests that Irelands’ dialogues were reminiscent of a public relations exercise which showcased the country’s commitment to incorporating citizens into the debate on Europe while avoiding a deliberative design which could have strengthened the quality of public discourse and the quality of public recommendations. Due to an absence of elite political will for a deliberative process, as well as structural weaknesses in design, participants’ recommendations lacked any clear and prescriptive direction which could shape Ireland’s national position on the future of Europe in any constructive or meaningful way.

Make sense of the research: A primer for educational leaders

2021 ◽  
Vol 103 (3) ◽  
pp. 43-47
Author(s):  
David Steiner
Keyword(s):  
Educational Leaders ◽  
Decision Makers ◽  
Effect Sizes ◽  
Randomized Control Trials ◽  
P Values ◽  
Know How ◽  
High Effect ◽  
Education Leaders ◽  
Randomized Control ◽  
Education Decision

Education leaders know that they should use research when choosing interventions for their schools, but they don’t always know how to read the research that is available. David Steiner explains some of the reasons that reading research is a low priority for educators on the front lines and offers some guidance for determining whether research results are meaningful without an extensive background in statistics. Ideally, education decision makers should look for randomized control trials with high effect sizes and low p-values.

The United Fruit Company's tourist business and the creation of the “Golden Caribbean”, 1899-1940

2016 ◽  
Vol 8 (2) ◽  
pp. 238-262 ◽  
Author(s):  
James W. Martin
Keyword(s):  
Public Relations ◽  
Vertical Integration ◽  
Marketing Strategies ◽  
Primary Sources ◽  
Annual Reports ◽  
Original Research ◽  
United Fruit Company ◽  
Content Type ◽  
Us Hegemony ◽  
The Caribbean

Purpose This paper aims to examine the tourist business and marketing strategies of a US agribusiness giant, the United Fruit Company (UFCO), between its incorporation in 1899 and 1940. It considers how tourist marketing served the company’s public-relations interest and tourism’s broader connection to narratives of US ascendancy in the Caribbean Basin. Design/methodology/approach This study is based on original research in a series of published company materials, including annual reports and a wide variety of marketing materials, as well as a variety of rare primary sources documenting the experiences of US tourists on UFCO cruises. Findings From its incorporation in 1899, the UFCO developed a Caribbean cruise business as a vital part of its strategies of vertical integration and expansion around the region. Marketing tropical travel at a time when tropical disease dominated US perceptions of such places required a thorough conceptual makeover, and UFCO publicity played an important part in this process. The company advertised Caribbean destinations first for their therapeutic possibilities, but by the 1920s, a framework of anachronistic space and picturesque primitivism predominated in marketing campaigns. The structure of this narrative naturalized the company’s, and more broadly, US, hegemony in the region. While on cruises, tourists became witnesses to and participants in a series of spectacles and activities highlighting the company’s technological prowess and benevolence. Originality/value This analysis centers on a largely overlooked dimension of the famed banana company’s enterprise. It is grounded in a wide collection of primary sources largely untapped by researchers, a source base that brings tourist perception and experience into the story of this company’s marketing efforts. This research brings tourism and leisure into the historical discussion of US power in early-twentieth-century Latin America.

scholarly journals PRHOLO

2016 ◽  
pp. 162-187 ◽  
Author(s):  
João Rodrigues ◽  
Ricardo Alves ◽  
Luís Sousa ◽  
Aldric Negrier ◽  
Jânio Monteiro ◽  
...  
Keyword(s):  
Public Relations ◽  
Marketing Strategies ◽  
Sound Sources ◽  
Heat Map ◽  
Interaction Models ◽  
The Right ◽  
Globalized World ◽  
First Contact ◽  
Tracking And Recognition

In the globalized world, possessing good products may not be enough to reach potential clients unless creative marketing strategies are well delineated. In this context, public relations are also important when it comes to capture the client's attention, making the first contact between the clients and the company's products, while being persuasive enough to make them confident that the company has the right products to fit their needs. Three virtual public relations installations were purposed in this chapter, combining technology with a human like public relations ability, capable of interacting with potential clients located in front of the installation, at angles of up to 57º (degrees), 180º and 360º, respectively. From one to several Microsoft Kinects were used to develop the three interaction models, which allows tracking and recognition of users' gestures and positions (heat map), sound sources, voice commands and face and body extraction of the user interacting with the installation.

Promoting Healthier Journalism

2003 ◽  
Vol 108 (1) ◽  
pp. 8-12 ◽  
Author(s):  
Melissa Sweet
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Research Evidence ◽  
Marketing Strategies ◽  
Opinion Leaders ◽  
News Values ◽  
Medical Opinion ◽  
Medical Issues ◽  
The Media ◽  
Appropriate Education

The media are often not rigorous in their coverage of health and medical issues, and have a tendency towards uncritical amplification of the claims of researchers, doctors and others, including commercial interests. Many journalists are not skilled at evaluating studies and research claims, and news values tend to be driven by factors other than the validity of research evidence. Media coverage of medicines tends to be overly promotional, highlighting the positives and often failing to mention the negatives. Media and public relations activities are a high priority in pharmaceutical industry marketing strategies. Tactics include: using medical opinion leaders and experts to raise awareness of diseases or treatments; generation of ‘new’ medical conditions to expand product markets; sponsorship of conferences; and even funding of journalism prizes. Critical reporting of health, medical and scientific issues could be promoted through appropriate education and workplace training.

The Effect of Promotion Mix on Sales Performance Mediated by Customer Loyalty at Paul Bakery Kota Kasablanka Jakarta

2021 ◽  
Vol 4 (1) ◽  
pp. 93-111
Author(s):  
Edi Sugiono ◽  
Andini Nurwulandari ◽  
Fithri Khairina
Keyword(s):  
Public Relations ◽  
Customer Loyalty ◽  
Positive Impact ◽  
Employee Performance ◽  
Personal Selling ◽  
Sales Performance ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
High Level ◽  
Positive Effect

The company strives to remain at a high level of competition with various strategies in maintaining its business. Many new companies find it challenging to keep their company due to marketing strategies that do not follow current globalization developments. Therefore the company will try to find ways to market its products, starting from promoting products, knowing products to make customers loyal. The purpose of this study is to see the effect of advertising, promotion, personal selling, direct digital marketing, and public relations on sales performance and customer loyalty by taking samples at the Paul Bakery Kota Kasablanka Jakarta. The research method used is descriptive, namely an analysis that describes the variables to the bakery's sales volume at Paul Bakery Kota Kasablanka. The results showed: the advertising variable has no positive effect on sales performance, customer loyalty, and sales performance through customers; promotion variable has no positive impact on sales performance and sales performance through customer loyalty but has a positive effect on customer loyalty; personal selling variable has a positive effect on sales performance, employee performance through customer loyalty but has no effect on customer loyalty; direct digital marketing variable has a positive effect on sales performance and customer loyalty but does not have a positive effect on sales performance through customer loyalty, and public relations variables have a positive effect on sales performance, customer loyalty and sales performance through customer loyalty.

Integrated Marketing Communications of Beekeeping Farms

2020 ◽  
Vol 12 (2) ◽  
Author(s):  
Lyubomir Lyubenov ◽  
◽  
◽  
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Added Value ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Media Environment ◽  
Know How ◽  
The One

The study finds that on the one hand beekeeping is difficult to implement integrated marketing communications due to more difficult application of communication tools – advertising, personal sales, and sales promotion. On the other hand, they also have less well-represented advertising constants. EU agricultural policy supports the implementation of integrated marketing communications from beekeeping farms through the formation of infrastructure and services, legislation, media environment and bee products with high added value. Beekeeping farms must invest primarily in public relations and direct marketing, and as advertising constants can use regional varieties, breeds, technologies, geographical indications, know-how, certification to a certain standard, as they represent the uniqueness of regional bee products.

PRHOLO

2017 ◽  
pp. 156-181
Author(s):  
João Rodrigues ◽  
Ricardo Alves ◽  
Luís Sousa ◽  
Aldric Negrier ◽  
Jânio Monteiro ◽  
...  
Keyword(s):  
Public Relations ◽  
Marketing Strategies ◽  
Sound Sources ◽  
Heat Map ◽  
Interaction Models ◽  
The Right ◽  
Globalized World ◽  
First Contact ◽  
Tracking And Recognition

In the globalized world, possessing good products may not be enough to reach potential clients unless creative marketing strategies are well delineated. In this context, public relations are also important when it comes to capture the client's attention, making the first contact between the clients and the company's products, while being persuasive enough to make them confident that the company has the right products to fit their needs. Three virtual public relations installations were purposed in this chapter, combining technology with a human like public relations ability, capable of interacting with potential clients located in front of the installation, at angles of up to 57º (degrees), 180º and 360º, respectively. From one to several Microsoft Kinects were used to develop the three interaction models, which allows tracking and recognition of users' gestures and positions (heat map), sound sources, voice commands and face and body extraction of the user interacting with the installation.

scholarly journals Entrepreneurship Perspective for Trade and Management of Horticulture Sector in Kashmir Himalayan Valley

2015 ◽  
Vol 2 (3) ◽  
pp. 284-289 ◽  
Author(s):  
Ebtisam Hanan
Keyword(s):  
Structural Changes ◽  
Agricultural Sector ◽  
Production Systems ◽  
Marketing Strategies ◽  
Farm Income ◽  
Infrastructure Development ◽  
Value Addition ◽  
Jammu And Kashmir ◽  
Know How ◽  
Plantation Crops

Horticulture sector plays an extremely important role in trade and economy of Jammu and Kashmir State, India. Productivity and export of horticultural produce are vital for supplementing farm income and overall employment in the agricultural sector. J&K State, renowned for its diverse fruits supports more than 5 lac families, and plays an important role (directly or indirectly) in the employment of nearly 25 lac people annually. Survey reports indicate that about 2.175 lac ha is under fruit crops with prospectus of bringing 1.70 lac ha more under fruit plantation crops. Apple has distinction of being principal fruit crop of the state in terms of production, and accounts for about 60-65 % of the total area of 2.95 lac hectares under all temperate fruits. Horticultural production systems hold promising and flourishing trade prospects for enthusiastic entrepreneurs, and as such warrant intense structural changes through diversification, value addition, harmonious integration of modern and indigenous know-how, organized marketing strategies and infrastructure development for the sustainable production of fruits and their processed products.Int. J. Soc. Sci. Manage. Vol-2, issue-3: 284-289 DOI: http://dx.doi.org/10.3126/ijssm.v2i3.12986 

Exploring the bank selection criteria in India: scale development and validation

2019 ◽  
Vol 37 (3) ◽  
pp. 666-690
Author(s):  
Sangeeta Arora ◽  
Harpreet Kaur
Keyword(s):  
Scale Development ◽  
Marketing Strategies ◽  
Decision Makers ◽  
Focus Group Interviews ◽  
Content Type ◽  
Selection Decisions ◽  
Bank Managers ◽  
Group Interviews ◽  
Development And Validation ◽  
Practical Implications

Purpose The purpose of this paper is to develop, measure and empirically validate a scale that captures the full dimensionality of selection attributes considered by customers when choosing a bank. Design/methodology/approach Focus group interviews were conducted and a well-structured questionnaire was designed. The validity of this scale was tested in accordance with the psychometric scale development procedure. Findings Contrary to some assertions in past literature, the results suggested service delivery and cost/price as among the most important determinants of the bank selection decisions of consumers. Practical implications The practical implications drawn from this study involve the seven constructs which could be adopted by the bank managers, advertising executives and marketing experts in providing good quality services resulting in overall higher levels of customer satisfaction. These decision makers can apply the constructs from the study to identify factors most appealing to both potential and existing customers and build up effective marketing strategies to attract new customers and retain existing ones. Originality/value This research paper signifies the leading studies for advancing a validated tool to measure the customers’ selection decisions for banks. As a result, this valid and reliable scale would bring standardization to research conducted in the field of bank selection attributes.

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