scholarly journals FORM OF STANDARDIZATION AND STEREOTYPING PRACTICES THROUGH MESSAGE OF VIDEO ADS BUAVITA

2019 ◽  
Vol 10 (2) ◽  
pp. 107-125
Author(s):  
Asnurul Novia Narendra ◽  
Sri Kusuma Habsari ◽  
Deny Tri Ardianto
Keyword(s):  
Cultural Studies ◽  
Gender Role ◽  
Gender Inequality ◽  
Theoretical Basis ◽  
Qualitative Method ◽  
Healthy Lifestyle ◽  
Video Presentation ◽  
Traditional Gender Role ◽  
Descriptive Qualitative

This research focuses on the symbols contained in the four Buavita video ads, namely Buavita Mix Berries, Buavita Kelapa, Buavita Mangga, and Buavita Jambu. These ad videos seem to be able to segment the community into a type of society. The research aims to prove the existence of certain symbols in the Buavita advertisement video as a practice of hegemony and perpetuating gender inequality. This research uses descriptive qualitative method with four theories of cultural studies as the theoretical basis. The results showed that Buavita's ad-style healthy lifestyle became a trick of capitalism in inviting people to consume symbols and make profits. The video presentation of Buavita's advertisement is also a medium for the perpetuation of the concept of the traditional gender role that positions women as domestic agents, passive and consumptive, while men as non-domestic, active, and productive agents. 

scholarly journals Implementasi Crime Prevention Through Environmental Design (CPTED) Pada Fasilitas Parkir Sepeda Motor (Studi Kasus: Kampus Fakultas Ilmu Budaya USU)

2021 ◽  
Vol 23 (1) ◽  
pp. 127-137
Author(s):  
Aulia Malik Affif ◽  
N Novrial
Keyword(s):  
Cultural Studies ◽  
Crime Prevention ◽  
Qualitative Method ◽  
Environmental Design ◽  
Electronic Media ◽  
Automated System ◽  
Physical Analysis ◽  
Parking Lot ◽  
Descriptive Qualitative

Most often crime that occurs on the USU campus is motorcycle theft. In fact, several motorcycle theft on the USU campus is covered by electronic media. So there is a need to make a motorcycle parking model to reducing and preventing the opportunity for crime to occur. This research aims to make a model of Faculty of Cultural Studies USU campus motorcycle parking with the CPTED concept. This research using the descriptive qualitative method. This research started with a physical analysis of existing conditions in the motorcycle parking area, then the author developing a motorcycle parking model with the CPTED concept.  The result of this research is motorcycle parking model in Faculty of Cultural Studies USU campus is focusing on six ways, i.e: (1) using hedge as fence; (2) using automated system parking portal and pedestrian way from/to parking area; (3) construct parking lot roofing; (4) construct students gathering space; (5) using speed bump; (6) using signage. By applying this six ways, the Faculty of Cultural Studies USU campus motorcycle parking is expected to free from any crime.

scholarly journals INTERPRETASI MEDIA LUAR RUANG IKLAN ROKOK DAN POLA HIDUP SEHAT MASYARAKAT DESA SALUASSING

2021 ◽  
Vol 6 (1) ◽  
pp. 95
Author(s):  
Yunalpi Yunalpi ◽  
Muhammad Syaeba ◽  
Ulya Sunani
Keyword(s):  
Research Method ◽  
Qualitative Method ◽  
Healthy Lifestyle ◽  
Daily Activities ◽  
The People ◽  
Cigarette Advertising ◽  
Descriptive Qualitative

This study aims to determine the public's interpretation of the outdoor media for cigarette advertising and the healthy lifestyle of the people of Sawidesing Village. The research method used is descriptive qualitative method. Data were obtained through interviews, surveys, and documentation. The results showed that the outdoor media for cigarette advertising is a very helpful message in bridging the understanding of the existence of a cigarette product, especially useful on the sales side. Meanwhile, regarding cigarettes and their healthy lifestyle, smoking is a part of life that really helps all their daily activities. Cigarettes actually become an element that makes citizens always healthy in their activities from young to old.

scholarly journals A Depiction of Gender Role in the Movie of Incredibles 2 (2018)

CALL ◽  
2020 ◽  
Vol 2 (2) ◽  
Author(s):  
Raihan Nurul Fahira ◽  
Ririn Kurnia Trisnawati ◽  
Muhammad Taufiqurrohman
Keyword(s):  
Gender Roles ◽  
Social Construction ◽  
Gender Role ◽  
Qualitative Method ◽  
Role Reversal ◽  
Primary Data ◽  
Full Time ◽  
Traditional Gender Role ◽  
The Family ◽  
Working Woman

The research aims to figure out the gender roles which are used to look at how the film constructs and upholds gender roles. The qualitative method is used to analyze the data in which the primary data are taken from Brad Bird’s Incredibles 2 (2018). Additionally, the researcher used gender roles and cinematography theory to look at how gender is a performance and also to gain a result that gender roles are changing overtimes. The use of Judith Butler’s theory of performativity is to show that the portrayal of gender roles in the movie is slightly different from social construction. Butler’s notion of performativity refers to an act of performance that an individual is doing repeatedly as described in Incredibles 2 (2018) where Bob and Helen do the gender role reversal and share the same responsibilities in the family. Bob is previously shown as the breadwinner of the family and the main earner while Helen is a full-time stay-at-home mother who takes care of the children and the house. Since they no longer hold the traditional gender role; therefore, the movie demonstrates how they start to swap gender assigned tasks. Accordingly, the gender roles are showcased as Bob is being the househusband and the caretaker of the family while Helen is a working woman.

scholarly journals OBSESI PARA TOKOH NOVEL TEEN LIT “MISS CLEAN” KARYA SARA TEE (Obsession of Characters in Teen Lit Miss Clean by Sara Tee)

Sirok Bastra ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 45-56
Author(s):  
Tania Intan
Keyword(s):  
Theoretical Basis ◽  
Qualitative Method ◽  
The Novel ◽  
Psychological Approach ◽  
The Real ◽  
Popular Work ◽  
The Impact ◽  
Descriptive Qualitative

Penelitian ini bertujuan mengungkap obsesi yang dialami para tokoh remaja dalam novel Miss Clean karya Sara Tee. Penelitian dilakukan dengan metode deskriptif kualitatif dan menggunakan pendekatan psikologi sastra. Data dikumpulkan dengan metode dokumentasi dan dikaji dengan landasan teoretis yang relevan. Teori tentang obsesi yang diterapkan merupakan gagasan dari Kaplan, Nevid, Rathus, Greene, dan Barzilay. Hasil penelitian menunjukkan bahwa dari empat tokoh remaja yang dikaji, terdapat tiga jenis obsesi yaitu kebersihan, cinta, dan kepemilikan. Penyebab dari obsesi tersebut adalah karena pendidikan dari orang tua, keinginan untuk memiliki pasangan, serta hasrat untuk mendapatkan objek yang diinginkan. Dampak dari obsesi pada para tokoh adalah konflik dengan sekitarnya, kekecewaan, dan tercapainya tujuan. Sebagai karya populer, teen lit Miss Clean merepresentasikan kondisi nyata dari permasalahan remaja yang memiliki kecenderungan sifat obsesif.  This study aims to uncover the obsession experienced by teenage characters in the novel Miss Tee by Sara Tee. The study was conducted with a descriptive qualitative method and using a psychological approach. Data is collected by the documentation method and reviewed on a relevant theoretical basis. The theory of obsession applied is from Kaplan, Nevid, Rathus, Greene, and Barzilay. The results showed that of the four teenage characters studied, there were three types of obsessions, namely cleanliness, love, and ownership. The cause of the obsession is due to education from parents, the desire to have a partner, and the desire to get the desired object. The impact of obsessions on the characters in conflict with the surroundings, disappointment, and the achievement of goals. As a popular work, teen lit Miss Clean represents the real conditions of adolescent problems that have obsessive tendencies.

UPAYA PENINGKATAN MUTU PENDIDIKAN DI PONDOK PESANTREN HJ. HANIAH MAROS SULAWESI SELATAN

2012 ◽  
Vol 10 (2) ◽  
Author(s):  
Abdul Muin
Keyword(s):  
Qualitative Method ◽  
Healthy Lifestyle ◽  
Boarding School ◽  
Education Quality ◽  
Quality Of Education ◽  
The People ◽  
Interest And Motivation

AbstractThe purpose of this paper is to reveal how the quality of education in this Islamic boarding school is, particularly related to education facilities, curriculum and strategies of education quality improve­ments. This study used the qualitative method. Findings of this study are: first, education infrastructure and facilities are relatively complete and adequate, which are supported by the atmosphere of the Islamic boarding school that is full of simplicity and modesty by habituation in implementing clean and healthy lifestyle. Second, the tafaqquh fi-al din (understanding of religion)-based curriculum compiled by the Islamic boarding school occupies the same degree (equal) to the curriculum prepared by the Ministry of Religious Affairs, so that both tafaqquh fi-al din (understanding of religion) studies and general studi­es have high electability, which is able to increase the quality of education and also generates interest and motivation of the people (parents) to put their children to the Islamic boarding school. Third, education in the Islamic boarding school has a strong independency because it is supported by substantial financial resources.AbstrakTujuan tulisan ini untuk mengungkapkan bagaimana mutu pendidikan di pondok pesantren ini, khususnya berkaitan dengan sarana pendidikan, kurikulum dan sterategi peningkatan mutu pendidik­an. Penelitian ini menggunakan metode kualitatif. Hasil temuan studi ini adalah: Pertama, sarana dan fasilitas pendidikan relatif lengkap dan memadai, ini didukung oleh suasana kehidupan pondok pesan­tren yang penuh kesederhanaan dan kebersahajaan dengan pembiasaan menerapkan pola hidup bersih dan sehat. Kedua, kurikulum yang berbasis tafaqquh fi-al din yang disusun oleh pondok pesantren ini menempati derajat yang sama (equal) dengan kurikulum yang disusun Kementerian Agama, sehinga baik kajian tafaqquh fi al-din maupun pelajaran umum memiliki electabilitas yang tinggi, hal ini mampu meningkatkan mutu pendidikan dan sekaligus membangkitkan animo dan motivasi masyarakat (orangtua) untuk memasukkan anaknya ke pesantren ini. Ketiga, penyelenggaraan pendidikan di pon­dok pesantren ini memiliki kemandirian yang kuat, karena didukung oleh sumber dana yang besar.

Major Problems in Analyzing Transitivity: A Case from Indonesia

2019 ◽  
Vol 3 (2) ◽  
pp. 77-88
Author(s):  
Sri Harto ◽  
Sri Handayani
Keyword(s):  
Qualitative Method ◽  
Alternative Solutions ◽  
Descriptive Qualitative

This research applied a descriptive qualitative method to identify the major problems encountered by students in analyzing transitivity. It also aims to find out some of the alternative solutions to the students

ISTILAH KEKERABATAN DALAM MASYARAKAT BAHASA MAKIAN TIMUR

EDUKASI ◽  
2016 ◽  
Vol 14 (2) ◽  
Author(s):  
Arif Yakub ◽  
Rafik M. Abasa
Keyword(s):  
Qualitative Method ◽  
Descriptive Qualitative

This research is making use of descriptive qualitative method. The data are collected with the method of Sudaryanto (1993) that is listening and interviewing method, make use the technique of free listening and interviewing with a list of questionaire. This research makes use the theory of Burning (1970) and Koentjaraningrat (1980) to answer the first problem, and of Spradley (1979) and Casson (1981) to the second one. The result of this research shows that the consanguinal kinship terms are Baba (father), Tou (grandfather), Wos (ego’s father), Galawewe (father of ego’s grandfather), Karekare ( grandfather of Ego’s grandfather), Baay (ego’s mother), Nene (mother’s mother), Nenewos (mother of nene), Nenegalawewe (mother of nenewos), Nenekarekare (mother nenegalawewe). Nikmapin (wife of masculine ego), Nikmon (husband of feminine ego), Tamno (ego’s elder brother),  Thano (ego’s younger brother), Damo 1 (ego’s sister), Damo 2 (ego’s brother), Mtu (ego’s child), Bbu (ego’s grandchild), Bbuwos (child of ego’s grandchild), Bbugalawewe (grandchild of ego’s grandchild), Bbukarekare (buyut dari ego). Afinal kinship terms: Nikmon (husband), Nikmapin (wife), Tafu (brother in-law), Hono (sister in-law), Iho (in-laws), Akmomon (wife’s father), Akmomapin (wife’s mother), Haliha (mother/father in-laws), Kanglolo (elder brother of father or mother), Kangkutu (younger brother of father or mother), Baaylolo (mother’s elder sister), Jojo (mother’s younger sister). Other kinship terms include: Jau (Allah), Kakang (guru ngaji), Engku (masculine teacher), Encik (feminine teacher). Keywords: kindship terms of East Makian language

Kecemasan Komunikasi Mahasiswa saat Bimbingan Skripsi

2020 ◽  
Vol 26 (1) ◽  
pp. 98-105
Author(s):  
Tegar Aprilio Armanda
Keyword(s):  
Skill Acquisition ◽  
State Anxiety ◽  
Qualitative Method ◽  
Communication Apprehension ◽  
Research Data ◽  
Communication Studies ◽  
University Supervisor ◽  
Cause And Effect ◽  
Communication Anxiety ◽  
Descriptive Qualitative

Tegar Aprilio Armanda, NPM: 1532010014. “Student Communication Anxiety During Thesis Guidance (Analysis of Communication Anxiety To Alumni of Students of the Communication Studies Program Merdeka Madiun University Class of 2015). Communication Studies Program, Merdeka Madiun University, Supervisor : Maria Madgalena W., S.Sos, M.Si, Supervisor 2: Zulin Nurchayati, S.Psi, M.Si. Year 2020. The purpose of this study was to determine the cause and effect of communication anxiety between students of the Merdeka Madiun University Class of 2015 with the supervisor when conducting thesis guidance, forms of communication anxiety itself that have been experienced by students of Communication Studies Merdeka Madiun University Class of 2015, anticipatory steps taken by the Communication Sciences Merdeka Madiun University Class of 2015 students, how important is the handling of communication anxiety, data related to communication anxiety among final year students. This research uses descriptive qualitative method. Research data obtained through observation techniques, literature studies, interviews, and documentation. The informants came from the 2015 Communication Merdeka Madiun University alumni students. The results of this study are modeling and skill acquisition factors causing the emergence of communication anxiety, the type of communication anxiety perceived by informants is generalized context communication apprehension and situational communication apprehension, the form of communication anxiety perceived by informants is state anxiety, the most anticipatory step recommended by informants is to better understand the thesis material before the guidance and remain calm during the guidance.Keyword: Anxiety, Communication anxiety, Students of the Communication Studies Program Merdeka Madiun University Class of 2015,Thesis Guidance. 

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