scholarly journals USAHA KECIL DAN MENENGAH KERIPIK TEMPE DI KECAMATAN BLIMBING KOTA MALANG UNTUK PENINGKATKAN PENDAPATAN USAHA

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Fenny Suryanti ◽  
Kun Aussieanita Mediaswati
Keyword(s):  
Community Service ◽  
Personal Selling ◽  
Cost Benefit ◽  
Marketing Communication ◽  
Packaging Design ◽  
Location Service ◽  
Marketing Model ◽  
Marketing Activities ◽  
The Cost

Ipteks bagi masyarakat (IbM) merupakan salah satu bentuk pengabdian masyarakat yang memiliki keunggulan tersendiri. Tim pengusul kali ini mengambil lokasi pengabdian di daerah Malang pada UKM Kripik Tempe Elang Jawa dan UKM Kripik Tempe Selera Pemberani tepatnya di wilayah jalan Sanan Kelurahan Purwantoro Kecamatan Blimbing Kota Malang. Adapun tujuan tim pengusul IbM ini adalah ingin mengembangkan produksi kripik tempe sebagai ciri khas kota Malang yang bekerja sama dengan mitra untuk memperbaiki kualitas proses pembuatan dan pengemasan kripik tempe tersebut dengan harapan daya jangkau pemasaran mitra semakin luas, sehingga pendapatan mitra akan bertambah dan dapat meningkatkan taraf hidup keluarga. Rencana kegiatan yang akan dilakukan pada mitra adalah dengan memberikan pelatihan dan pendampingan dalam membuat desain kemasan agar lebih menarik dalam pemasaran dan cara menganalisa untung rugi UKM dalam bentuk analisa BEP usaha serta pemberian alat pengiris tempe dan pengemas kripik tempe yang disesuaikan dengan kebutuhan mitra untuk mengembangkan usahanya sehingga produk yang dihasilkan akan lebih higienis saat pengirisan dan tahan lebih lama dalam penyimpanan dengan menggunakan kemasan plastik yang sesuai standar serta dapat dikemas lebih rapat dan rapi. Selain itu, tim pengusul juga memberikan trik-trik dalam teknik komunikasi pemasaran agar kegiatan pemasaran yang selama ini kurang efektif, akan semakin berkembang dengan adanya model pemasaran baru yang ditawarkan oleh tim pengusul yakni pemasaran melalui media internet (website) dan personal selling serta cara mendesain kemasan yang lebih menarik bagi konsumen. Kata kunci : Kripik tempe, Pemasaran, Alat pengiris, Alat pengemas. ABSTRACT Science and technology for society is one form of community service that has its own advantages. Proposer team this time taking the location service in the area of Malang on Elang Jawa of tempe chips UKM and UKM chips Tempe of Selera Pemberani in the way Courageous Village Purwantoro Sanan Blimbing district of Malang. The purpose of the team proposer IbM of this is to develop the production of chips tempe as typical city of Malang are working with partners to improve the quality of the manufacturing process and packaging chips tempe with the hope of a range of partner marketing increasingly widespread, so that the partner revenue will grow and be able to improve family life. Plan activities to be carried out on a partner is to provide training and assistance in making the packaging design to make it more attractive in marketing and how to analyze the cost-benefit of UKM in the form of analysis BEP business as well as the provision of slicer tempeh and packaging chips tempe tailored to the needs of partners to expand its business so that the resulting product will be more hygienic when slicing and last longer in storage by using plastic packaging standards-compliant and can be packed more tightly and neatly. In addition, the team proposer also provide the tricks in the techniques of marketing communication that marketing activities which have been less effective, will grow with the new marketing model offered by the team proposing that marketing via the Internet (website) and personal selling as well as how to design packaging more appealing to consumers. Keywords : Tempe crisps, Marketing, Tools slicer, packaging equipment.

scholarly journals KELOMPOK USAHA KACANG BAWANG DAN KACANG OVEN UNTUK MENINGKATKAN PEREKONOMIAN KELUARGA

2017 ◽  
Vol 1 (1) ◽  
Author(s):  
Sinar Perbawani Abrina Anggraini
Keyword(s):  
Family Income ◽  
Personal Selling ◽  
Cost Benefit ◽  
Home Production ◽  
Marketing Model ◽  
The Family ◽  
Marketing Activities ◽  
The Cost ◽  
The Village

Ipteks bagi Masyarakat (IbM) merupakan salah satu bentuk pengabdian masyarakat yang memiliki keunggulan tersendiri. Kali ini, tim pengusul mengambil lokasi pengabdian di daerah Kabupaten Malang pada UKM Kacang Bawang “GR‟ yang berlokasi di Kota Batu dan Kacang Oven “Tuin‟ yang berlokasi di Desa Ngijo Kecamatan Turen Kabupaten Malang. Adapun tujuan tim pengusul IbM ini adalah ingin mengembangkan produksi kacang bawang dan kacang oven di Kabupaten Malang yang bekerja sama dengan mitra untuk memperbaiki kualitas proses produksi dan pengemasan kacang bawang dan kacang oven tersebut dengan harapan daya jangkau pemasaran mitra semakin luas, sehingga pendapatan mitra akan bertambah dan dapat meningkatan ekonomi keluarga. Rencana kegiatan yang akan dilakukan pada mitra adalah dengan memberikan pelatihan dan pendampingan dalam membuat desain kemasan agar lebih menarik dalam pemasaran dan cara menganalisa untung rugi UKM dalam bentuk analisa BEP usaha serta pemberian alat pengupas kulit ari kacang tanah, alat oven dan alat pengemas kacang bawang yang disesuaikan dengan kebutuhan mitra untuk mengembangkan usahanya sehingga produk yang dihasilkan akan lebih higienis saat proses pengupasan kulit ari dan tahan lebih lama dalam penyimpanan dengan menggunakan kemasan yang sesuai standar serta dapat dikemas lebih rapat dan rapi. Selain itu, tim pengusul juga memberikan trik-trik dalam teknik komunikasi pemasaran agar kegiatan pemasaran yang selama ini kurang efektif, akan semakin berkembang dengan adanya model pemasaran baru yang ditawarkan oleh tim pengusul yaitu pemasaran melalui media sosial (website) dan personal selling serta cara mendesain kemasan yang lebih menarik bagi konsumen. Sehingga kedua mitra ini dapat berkembang usahanya, dan perekonomian keluarga mereka menjadi baik, karena usaha kacang bawang dan kacang oven ini merupakan produksi rumahan yang berdaya jual tinggi Kata kunci : Kacang Bawang, Kacang Oven, Pemasaran, alat pengupas kulit ari kacang ABSTRACT Science and technology for society (IbM) is one form of community service that has its own advantages. This time, the team proposer takes place in the area of Malang devotion to UKM Beans Onions "Raihan" is located in Kota Batu and Nuts Oven "Tuin" located in the village Ngijo Turen District of Malang. The purpose of the team proposer IbM of this is to develop the production of beans onions and beans oven in Malang are working with partners to improve the quality of the production process and packing peanuts onions and beans oven with the hope of a range of partner marketing increasingly widespread, so that the partner revenue will increase and may increase the family income. Plan activities to be carried out on a partner is to provide training and assistance in making the packaging design to make it more attractive in marketing and how to analyze the cost-benefit of UKM in the form of analysis BEP business as well as the provision of peeler epidermis of peanuts, tools oven and appliance packaging peanuts onion tailored to the needs of partners to develop its business so that the resulting product will be more hygienic when the process of stripping the epidermis and last longer in storage by using appropriate packaging standards and can packed more tightly and neatly. In addition, the team proposer also provide the tricks in the techniques of marketing communication that marketing activities which have been less effective, will grow with the new marketing model offered by the team proposing that marketing through social media (website) and personal selling as well as how to design packaging more appealing to consumers. So that both partners can grow their business, and the economy of their families to be good, because the business onions and pea beans oven is a home production of highly selling Keywords : Onions beans and peanuts oven, marketing, improve family economic

A design training on packaging and labeling of shredded toman fish and honey in Tahura Lati Petangis, Paser Regency

2021 ◽  
Vol 6 (10) ◽  
pp. 1929-1936
Author(s):  
Ramadhan S. Pernyata ◽  
Dita Andansari ◽  
Royke Vincentius Febriyana ◽  
Rony H.
Keyword(s):  
Community Service ◽  
Graphic Design ◽  
Women Farmers ◽  
Innovative Product ◽  
Packaging Design ◽  
Forest Park

This community service aims to improve the quality of Toman Fish Shredded and Honey products that have competitiveness, differentiation and strong and aesthetic packaging through training in design of packaging and label. The community service was held in the Lati Petangis Grand Forest Park (Tahura) area, Paser Regency. The objects of this community service are the Forest Farmers Group (KTH) and the Women Farmers Group (KWT). The problems faced by KTH and KWT are: (1) the flagship product has not been packaged in a good and attractive packaging; and (2) lack of skills in making packaging and label designs. This training requires several graphic design applications, so that KTH and KWT's flagship products have the attractive packaging and labels. The output produced is an increase in skills in packaging design and innovative product labels which are expected to increase sales of superior products.

scholarly journals Ultrasound scan as a potential source of nosocomial and cross-infection: a literature review

2015 ◽  
Vol 48 (5) ◽  
pp. 319-323 ◽  
Author(s):  
André Hadyme Miyague ◽  
Fernando Marum Mauad ◽  
Wellington de Paula Martins ◽  
Augusto César Garcia Benedetti ◽  
Ana Elizabeth Gomes de Melo Tavares Ferreira ◽  
...  
Keyword(s):  
Literature Review ◽  
Cost Benefit ◽  
Cross Infection ◽  
Ultrasound Scan ◽  
Benefit Ratio ◽  
Source Of Infection ◽  
Potential Source ◽  
Cost Benefit Ratio ◽  
The Cost

AbstractThe authors review the main concepts regarding the importance of cleaning/disinfection of ultrasonography probes, aiming a better comprehension by practitioners and thus enabling strategies to establish a safe practice without compromising the quality of the examination and the operator productivity. In the context of biosafety, it is imperative to assume that contact with blood or body fluids represents a potential source of infection. Thus, in order to implement cleaning/disinfection practice, it is necessary to understand the principles of infection control, to consider the cost/benefit ratio of the measures to be implemented, and most importantly, to comprehend that such measures will not only benefit the health professional and the patient, but the society as a whole.

scholarly journals IMMERSIVE TECHNOLOGIES AS A TOOL OF INNOVATIVE MARKETING IN THE FIELD OF BUSINESS ORGANIZATION

2021 ◽  
Author(s):  
Valentyna Fostolovych ◽  
Tetiana Botsian
Keyword(s):  
Human Life ◽  
Digital Technologies ◽  
Digital Transformation ◽  
Competitive Advantages ◽  
Marketing Activities ◽  
Marketing Tool ◽  
The Cost ◽  
The Impact ◽  
Immersive Technologies

The permeability of all spheres of both economic activity and human life with digital technologies encourages the search for new marketing ideas necessary for the implementation of the product (goods, works and services).  Today's consumer has become more demanding both to the product itself and to the ways of presenting it.  Immersive technologies are becoming one of the tools that contribute to the formation of competitive advantages, especially the organization of business in the field of entertainment, as one of the areas of additional income in the field of hotel and restaurant services and marketing activities of enterprises.  Digital transformation leads to the search for new initiatives that will be a tool to meet customer needs and a way to reach wider market segments.  The process of digitalization must first be integrated into the economy of the whole state and the enterprise as a whole, and in all processes of production of goods, works and services.  Digital-transformation of domestic enterprises will help to obtain additional competitive advantages both in the domestic market and in the international market.  The formation of competitive advantages is associated not only with the maximum involvement of digital technologies in business.  It is important to choose such technologies that will be most effective in the implementation of a particular type of enterprise, under certain conditions and in a particular environment. The expediency of using immersive technologies as a marketing tool is undeniable.  However, in addition to tools, immersive technologies are important as a means of education, a separate milestone in the field of entertainment, a means of psychological influence and more.  That is, the impact of this tool on the level of competitiveness of the enterprise in the environment of the demanding consumer is manifested: in the form of reducing the cost of attracting the client; active covert promotion through their use; improving the quality of the presented product (goods, works, services); ensuring the elasticity of the enterprise to the needs and requirements of consumers; the transition of the enterprise to an innovative type of development and active digitalization.

scholarly journals Event Sponsorship Service Quality at PT Sinar Sosro East Java Region: A Gap Analysis

2019 ◽  
Vol 3 (2) ◽  
pp. 73
Author(s):  
Phima Ruthia Dwikesumasari ◽  
Rachmatullah Dwi Nugraha
Keyword(s):  
Sampling Method ◽  
Gap Analysis ◽  
Service Level ◽  
Marketing Communication ◽  
Experiential Marketing ◽  
Event Marketing ◽  
Customer Evaluation ◽  
Representative Office ◽  
Marketing Activities

Traditional marketing communication media begin to be abandoned by customers; therefore, companies need to find other more effective alternatives to communicate with customers. Companies try to convince that customers not only use the the products they bought but also get unforgetable experience. Thus, companies often hold experiential marketing in the form of event as one of the alternatives. One of the efficient ways to conduct event marketing activities is by establishing an event sponsorship and building collaboration with event organizers. One of many companies which prioritizes its event sponsorship is PT Sinar Sosro East Java Region Representative Office. To be able to maintain the continuity of this program, PT Sinar Sosro East Java Region Representative Office needs to pay attention to the quality of event sponsorships services provided by company’s Marketing support Division. The purpose of this study is to analyze customer evaluation that is the event organizers, for the quality of company’s sponsorhip event services. In line with this purpose, this study used a 5-scale Likert measurement from the 5 dimension SERVQUAL measurement items with gap analysis techniques. Samples were taken using a proportional stratified random sampling method, resulted a minimum sample size of 97 respondents. Questionnaires were sent to 115 respondents but only 101 which could be analyzed further. Results showed that PT Sinar Sosro East Java Region Representative Office sponsorship event services was rated good since most of the results from gap analysis of each items of questionnaire statements showed a positive scores. Although some negative scores appeared, it did not dominate the overal result. The negative scores appeared on several items on tangibles, reliability and responsiveness dimensions. Overall positive scores were existed on assurance dimension, which consisted of the most statement items on this questionnaire, and empathy dimension. This indicated that the level of service received by customers had exceeded the service level expected by them.

scholarly journals Are the Triptans for Migraine Therapy Worth the Cost?

2000 ◽  
Vol 27 (2) ◽  
pp. 111-115 ◽  
Author(s):  
W.J. Becker
Keyword(s):  
Quality Of Life ◽  
Significant Proportion ◽  
Cost Benefit ◽  
New Drugs ◽  
Major Advance ◽  
Improve Quality ◽  
Migraine Therapy ◽  
The Cost ◽  
Severe Migraine

ABSTRACT:The triptans represent a major advance in migraine therapy but their cost per dose greatly exceeds that of many older treatments. There is evidence that for a significant proportion of migraine patients these new drugs can show a positive cost benefit and also improve quality of life. Cost benefit would be expected to be greatest in patients with more severe migraine attacks.

Do family meetings for hospitalised palliative care patients improve outcomes and reduce health care costs? A cluster randomised trial

2020 ◽  
pp. 026921632096728
Author(s):  
Peter Hudson ◽  
Afaf Girgis ◽  
Kristina Thomas ◽  
Jennifer Philip ◽  
David C Currow ◽  
...  
Keyword(s):  
Palliative Care ◽  
End Of Life Care ◽  
Randomised Trial ◽  
Cost Benefit ◽  
Cluster Randomised Trial ◽  
Family Meetings ◽  
Cluster Randomised ◽  
Health Utilisation ◽  
The Cost

Background: Family meetings facilitate the exploration of issues and goals of care however, there has been minimal research to determine the benefits and cost implications. Aims: To determine: (1) if family caregivers of hospitalised patients referred to palliative care who receive a structured family meeting report lower psychological distress (primary outcome), fewer unmet needs, improved quality of life; feel more prepared for the caregiving role; and receive better quality of end-of-life care; (2) if outcomes vary dependant upon site of care and; (3) the cost-benefit of implementing meetings into routine practice. Design: Pragmatic cluster randomised trial involving palliative care patients and their primary family caregivers at three Australian hospitals. Participants completed measures upon admission (Time 1); 10 days later (Time 2) and two months after the patient died (Time 3). Regression analyses, health utilisation and process evaluation were conducted. Results: 297 dyads recruited; control ( n = 153) and intervention ( n = 144). The intervention group demonstrated significantly lower psychological distress (Diff: –1.68, p < 0.01) and higher preparedness (Diff: 3.48, p = 0.001) at Time 2. No differences were identified based on quality of end of life care or health utilisation measures. Conclusions: Family meetings may be helpful in reducing family caregiver distress and enhancing their preparedness for the caregiving role and it appears they may be conducted without increased hospital health utilisation impacts; although opportunity costs need to be considered in order to routinely offer these as a standardised intervention. Additional health economic examination is also advocated to comprehensively understand the cost-benefit implications. Trial Registration: Australian and New Zealand Clinical Trials Registry ACTRN12615000200583

scholarly journals Verification as a service to bring more transparency on forecast accuracy to weather services and users

2021 ◽  
Author(s):  
Evelyn Müller ◽  
Jan Hoffmann ◽  
Dennis Schulze
Keyword(s):  
Forecast Accuracy ◽  
Cost Benefit ◽  
Forecast Horizon ◽  
Weather Forecasts ◽  
Industry Applications ◽  
Cost Benefit Ratio ◽  
The Cost ◽  
Available Information ◽  
Forecast Quality

&lt;p&gt;Actual, continuously available information on the accuracy of forecasts can support both weather services and users of forecasts in quality assurance during operations and identify systematic weaknesses. Comparing the forecast success of different forecasting methods allows decision makers in the weather service and on the user side to evaluate the cost-benefit ratio of available forecasting approaches, be it different models, DMO and post-processing, or different providers. Finally, in addition to on-off experiments for version comparison, the success of developments to the forecast system can be seen in the comparison of time series of verification results against those of other forecasts.&amp;#160;&lt;/p&gt;&lt;p&gt;From the development of the forecasting process to daily operations to the use of forecasts in subsequent industry applications, stakeholders have very different questions about the quality of weather forecasts. From the weather room, there is a particular need for up-to-date information on the previous day's forecast success and rapid access to case verification analyses following unusual events. Especially in B2B, case-specific comparison with the success of other forecasts is also in demand. For management, on the other hand, longer-term trends in forecast quality are the focus of interest. Finally, users often base their choice of a forecasting provider not only on procurement costs and convenience of access, but also take into account the current forecast accuracy of their relevant parameters, in their region, in the forecast horizon relevant to them. Especially weather-sensitive industries such as road weather services, energy production and transmission, but also media often agree with forecast suppliers on continuous monitoring of forecast quality.&amp;#160;&lt;/p&gt;&lt;p&gt;We present different perspectives and questions and show possible answers as use cases in a verification portal.&lt;/p&gt;

scholarly journals Pelatihan Kewirausahaan Bidang Pariwisata di Desa Cadas Ngampar Sentul

2022 ◽  
Vol 1 (1) ◽  
pp. 31-37
Author(s):  
Imam Ardiansyah ◽  
Sofiani Sofiani ◽  
Yudhiet Fajar Dewantara ◽  
Stephanie Rosanto ◽  
Vivian Octariana ◽  
...  
Keyword(s):  
Community Service ◽  
Economic Activity ◽  
Large Scale ◽  
Questions And Answers ◽  
Service Activity ◽  
Social Restriction ◽  
To Come ◽  
The Cost ◽  
The Village

ABSTRAK Penerapan kebijakan Pembatasan Sosial Berskala Besar (PSBB) oleh pemerintah  Indonesia berdampak besar terhadap penurunan kegiatan ekonomi di masyarakat.Hal tersebut memberikan pengaruh kepada sejumlah pengusaha terpaksa membuat keputusan dengan menutup usahanya dan sebagian karyawannya dirumahkan atau melakukan pemutusan hubungan kerja karena beban operasional yang tetap berjalan, seperti biaya sewa tempat, listrik, maupun gaji karyawan sementara tidak ada pemasukan. Bagi pengusaha yang memiliki modal yang besar, kemungkinan masih bisa bertahan untuk beberapa waktu ke depan. Namun lain halnya bila pengusaha yang memiliki modal yang relatif kecil atau pas-pasan. Tentu menjadi pekerjaan rumah yang tidak mudah untuk bertahan. UMKM merupakan salah satu sector yang terimbas dari adanya Pemabatasan tersebut. Oleh karena itu, Universitas Bunda Mulia melalui program Pengabdian kepada Masyarakat (PKM) ini, membantu para penggiat UMKM di Desa Cadas Ngampar untuk dapat bangkit dan berinovasi dalam menjalankan usahanya. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk melatih kemampuan berwirausaha masyarakat di desa cadas ngampar.  Beberapa paparan materi yang disampaikan dalam PKM ini diharapkan dapat meningkatkan kualitas UMKM warga lokal dan meningkatkan lagi perekonomian di Desa Cadas Ngampar. Setelah melakukan penyuluhan dengan pemaparan materi dari masing-masing dosen maka hasil yang di dapatkan berdasarkan intensitas tanya jawab yang muncul, kegiatan pengabdian ini adalah adanya peningkatan pengetahuan dan pemahaman serta keterampilan peserta dalam kewirausahaan, dapat mengetahui manfaat-manfaat dari materi yang disampaikan, dan adanya tambahan motivasi dalam berwirausaha. Kata Kunci: Kewirausahaan, Pemasaran, Higiene dan Sanitasi ABSTRACTThe implementation of the Large-Scale Social Restriction (PSBB) policy by the Indonesian government has had a major impact on the decline in economic activity in the community. This has affected a number of entrepreneurs who were forced to make decisions by closing their businesses and some of their employees being laid off or terminating their employment due to ongoing operational expenses, such as the cost of renting a place, electricity, or employee salary while there is no income. For entrepreneurs who have a large capital, chances are they can survive for some time to come. However, it is different if the entrepreneur has a relatively small or mediocre capital. Of course, being homework that is not easy to survive. MSMEs are one of the sectors affected by these restrictions. Therefore, Universitas Bunda Mulia through this Community Service (PKM) program, helps MSME activists in Cadas Ngampar Village to be able to rise and innovate in running their business. The purpose of this community service activity is to train community entrepreneurship skills in the village of rock ngampar. Some of the material presentations presented in this PKM are expected to improve the quality of local MSMEs and improve the economy in Cadas Ngampar Village. After conducting counseling with material presentation from each lecturer, the results obtained were based on the intensity of the questions and answers that emerged, this service activity was an increase in the knowledge and understanding, and skills of participants in entrepreneurship, being able to find out the benefits of the material presented, and additional motivation in entrepreneurship. Keywords: Entrepreneurship, Marketing, Hygiene and SanitationABSTRAK Penerapan kebijakan Pembatasan Sosial Berskala Besar (PSBB) oleh pemerintah  Indonesia berdampak besar terhadap penurunan kegiatan ekonomi di masyarakat.Hal tersebut memberikan pengaruh kepada sejumlah pengusaha terpaksa membuat keputusan dengan menutup usahanya dan sebagian karyawannya dirumahkan atau melakukan pemutusan hubungan kerja karena beban operasional yang tetap berjalan, seperti biaya sewa tempat, listrik, maupun gaji karyawan sementara tidak ada pemasukan. Bagi pengusaha yang memiliki modal yang besar, kemungkinan masih bisa bertahan untuk beberapa waktu ke depan. Namun lain halnya bila pengusaha yang memiliki modal yang relatif kecil atau pas-pasan. Tentu menjadi pekerjaan rumah yang tidak mudah untuk bertahan. UMKM merupakan salah satu sector yang terimbas dari adanya Pemabatasan tersebut. Oleh karena itu, Universitas Bunda Mulia melalui program Pengabdian kepada Masyarakat (PKM) ini, membantu para penggiat UMKM di Desa Cadas Ngampar untuk dapat bangkit dan berinovasi dalam menjalankan usahanya. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk melatih kemampuan berwirausaha masyarakat di desa cadas ngampar.  Beberapa paparan materi yang disampaikan dalam PKM ini diharapkan dapat meningkatkan kualitas UMKM warga lokal dan meningkatkan lagi perekonomian di Desa Cadas Ngampar. Setelah melakukan penyuluhan dengan pemaparan materi dari masing-masing dosen maka hasil yang di dapatkan berdasarkan intensitas tanya jawab yang muncul, kegiatan pengabdian ini adalah adanya peningkatan pengetahuan dan pemahaman serta keterampilan peserta dalam kewirausahaan, dapat mengetahui manfaat-manfaat dari materi yang disampaikan, dan adanya tambahan motivasi dalam berwirausaha. Kata Kunci: Kewirausahaan, Pemasaran, Higiene dan Sanitasi ABSTRACTThe implementation of the Large-Scale Social Restriction (PSBB) policy by the Indonesian government has had a major impact on the decline in economic activity in the community. This has affected a number of entrepreneurs who were forced to make decisions by closing their businesses and some of their employees being laid off or terminating their employment due to ongoing operational expenses, such as the cost of renting a place, electricity, or employee salary while there is no income. For entrepreneurs who have large capital, chances are they can survive for some time to come. However, it is different if the entrepreneur has a relatively small or mediocre capital. Of course, being a homework that is not easy to survive. MSMEs are one of the sectors affected by these restrictions. Therefore, Universitas Bunda Mulia through this Community Service (PKM) program, helps MSME activists in Cadas Ngampar Village to be able to rise and innovate in running their business. The purpose of this community service activity is to train community entrepreneurship skills in the village of rock ngampar. Some of the material presentations presented in this PKM are expected to improve the quality of local MSMEs and improve the economy in Cadas Ngampar Village. After conducting counseling with material presentation from each lecturer, the results obtained were based on the intensity of the questions and answers that emerged, this service activity was an increase in the knowledge and understanding and skills of participants in entrepreneurship, being able to find out the benefits of the material presented, and additional motivation in entrepreneurship. Keywords: Entrepreneurship, Marketing, Hygiene and Sanitation

scholarly journals Marketing Communication of South Kalimantan Shari'ah Bank branch of Kayutangi In Attracting Customers' Interests

At-Taradhi ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 35
Author(s):  
Putri Ayu Hidayatur rafiqoh
Keyword(s):  
Public Relations ◽  
Communication Skills ◽  
Personal Selling ◽  
Marketing Communication ◽  
Islamic Banks ◽  
Marketing Activity ◽  
Sales Promotions ◽  
Banking Competition ◽  
Marketing Activities ◽  
Conventional Banks

Marketing communication is a marketing activity that aims to inform about a product or service offered by a persuasive company to prospective buyers or consumers. Banking competition that is enlivened by conventional banks and Islamic banks makes consumers have many choices to invest. Marketing communication is needed because with marketing communication, it is expected that there are three changes (knowledge, attitude, and desired action). The South Kalimantan Shari'ah Bank Kayutangi conducts sales promotions by conducting field outreach to various agencies , Personal selling by visiting prospective customers directly to their place, Public relations by participating in various events, and Advertising by distributing brochures & calendars. And then, class/training related to communication skills need to be followed by marketers to improve their ability to carry out marketing activities. And the last, supporting facilities also needed in order to optimize the performance of marketing communications.

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