scholarly journals PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN DAN LOYALITAS PASIEN

2021 ◽  
Vol 10 (1) ◽  
pp. 65-73
Author(s):  
Shofi Nur Rahmah
Keyword(s):  
Patient Satisfaction ◽  
Partial Least Square ◽  
Least Square ◽  
Affected Patient ◽  
Cross Sectional ◽  
Experiential Marketing ◽  
Dominant Dimension ◽  
Patient Loyalty ◽  
Study Population ◽  
Predominant Effect

This study aimed to examine the effect of experiential marketing on patient satisfaction and patient loyalty. It also attempted to discover the experiential-marketing dimension with the predominant effect. It is a quantitative study with a cross-sectional approach. The study population was all inpatients in Rumah Sakit Islam (RSI) Unisma Malang between February and March 2017. The researchers selected 197 respondents as samples using the purposive sampling method from all ward classes except VVIP class. This study’s exogenous variable was experiential marketing, whereas the endogenous variable was patient satisfaction and loyalty. As the instrument, the researchers used a questionnaire to reveal the patients’ perceptions and hopes about experiential marketing applied by the hospital and their satisfaction and loyalty. The researchers used Partial Least Square (PLS) as a data analysis method. The study showed that experiential marketing dimensions (consisting of sense, feel, think, act, and relate) positively and significantly affected patient satisfaction. Experiential marketing insignificantly and indirectly affected patient loyalty through patient satisfaction, and ‘relate’ was the most dominant dimension of experiential marketing in building patient satisfaction.   Keywords: experiential marketing; patient satisfaction; patient loyalty.  

Perceived service quality’s effect on patient satisfaction and behavioural compliance

2015 ◽  
Vol 28 (3) ◽  
pp. 300-314 ◽  
Author(s):  
Bahari Mohamed ◽  
Noor Azlinna Azizan
Keyword(s):  
Patient Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Survey Method ◽  
Quality Model ◽  
Cross Sectional ◽  
Content Type ◽  
Analysis And Design

Purpose – The purpose of this paper is to advance healthcare service quality research using hierarchical component models. Design/methodology/approach – This study used a quantitative approach with cross-sectional design as a survey method, combining cluster and convenience sampling and partial least square structural equation modelling (PLS-SEM) to validate the research model and test the hypotheses. Findings – The study extends health service quality literature by showing that: patient satisfaction (PS) is dominant, significant and indirect determinant of behavioural compliance (BC); perceived service quality has the strongest effect on BC via PS. Research limitations/implications – Only one hospital was evaluated. Practical implications – The study provides managers with a service quality model for conducting integrated service delivery systems analysis and design. Originality/value – Overall, the study makes a significant contribution to healthcare organizations, better health outcomes for patients and better quality of life for the community.

scholarly journals Influence of Patient Experience and Hospital Image on Patient Loyalty in Meloy Public Hospital of Sangatta, East Kutai Regency

2020 ◽  
Vol 8 (T2) ◽  
pp. 147-151
Author(s):  
Asmaryadi Asmaryadi ◽  
Syahrir A. Pasinringi ◽  
Yahya Thamrin ◽  
Masyitha Muis
Keyword(s):  
Patient Satisfaction ◽  
Patient Experience ◽  
Public Hospital ◽  
Cross Sectional Study ◽  
Hospital Patient ◽  
Affected Patient ◽  
Cross Sectional ◽  
Study Approach ◽  
Patient Loyalty

BACKGROUND: Patient experience is an indicator in measuring the quality of service by placing patients as the center of service in the hospital. AIM: This study aimed to analyze the effect of patient experience and hospital image on patient loyalty, as well as the influence of patient experience and hospital image on patient loyalty through patient satisfaction variables in Meloy Public Hospital of Sangatta. METHODS: The design of this study was analytic observational design with cross-sectional study approach. This research was conducted at Meloy Public Hospital of Sangatta, East Kutai Regency since May to July 2019. The sample of this study was 110 respondents. The samples were taken in each treatment class at hospital by proportional stratified random sampling. In this study we used a questionnaire and univariate, bivariate, and multivariate analysis using path analysis. RESULTS: Patient experience affected patient satisfaction, hospital image affected patient satisfaction, patient experience did not directly influence patient loyalty, hospital image directly affected patient loyalty, and patient experience and hospital image indirectly affected loyalty patient through patient satisfaction. To the Meloy Public Hospital of Sangatta to maintain the good image of the hospital in providing services to the patient experience is memorable so that the desire arises to reuse hospital services in the future. CONCLUSION: Based on research on the Influence of Patient Experience and Hospital Image on Patient Loyalty in Meloy Public Hospital of Sangatta, East Kutai Regency, researchers formulated the following conclusions: Patient experience influences patient satisfaction at the hospital. The image of the hospital has an effect on patient satisfaction at the hospital. Patient experience does not directly affect patient loyalty in the hospital. The image of the hospital has a direct effect on patient loyalty at the hospital. Patient experience and hospital image have an indirect effect on patient loyalty through patient satisfaction at the hospital.

Kualitas, Kepuasan, Perawat KUALITAS KEHIDUPAN KERJA DAN KEPUASAN KERJA PERAWAT DI RUMAH SAKIT

2018 ◽  
Vol 2 (2) ◽  
pp. 57-62
Author(s):  
Ike Nesdia Rahmawati
Keyword(s):  
Random Sampling ◽  
Simple Random Sampling ◽  
Partial Least Square ◽  
Least Square ◽  
Cross Sectional

Abstrak Kualitas kehidupan kerja dan kepuasan kerja perawat telah diketahui dapat mempengaruhi turnover pada tenaga kesehatan. Informasi tentang hubungan kualitas kerja dan kepuasan kerja pada perawat masih sangat minimal. Tujuan dari penelitian ini adalah untuk menganalisis hubungan antara kualitas kehidupan kerja dan kepuasan kerja perawat. Penelitian ini menggunakan disain penelitian survey ekspanatif dengan pendekatan cross sectional. Data didapatkan dari 32 perawat melalui simple random sampling dan dianalisis menggunakan partial least square (PLS). Hasil penelitian menunjukkan ada hubungan antara kualitas kehidupan kerja dan kepuasan kerja perawat. Meningkatkan kualitas kehidupan kerja perawat dapat menjadi strategi untuk meningkatkan kepuasan kerja perawat.   Kata Kunci: Kualitas, Kepuasan Kerja, Manajemen, Keperawatan

Modeling the Factors that Influence Ghanaian Entrepreneurs to Adopt e-Commerce

2021 ◽  
Vol 18 (06) ◽  
Author(s):  
Frederick Pobee
Keyword(s):  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Unified Theory ◽  
Cross Sectional ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Facilitating Conditions

This study investigated the factors that influence Ghanaian entrepreneurs to adopt e-commerce. Cross-sectional data was gathered from 520 entrepreneurs in the most populous and industrious regions in Ghana. The unified theory of acceptance and use of technology (UTAUT) was employed to effectively understand the unexplored phenomenon of e-commerce adoption among Ghanaian entrepreneurs. Partial Least Square-Structural Equation Modeling (PLS-SEM) was used to test the hypothesized relationships. The findings indicate that performance expectancy, effort expectancy, and social influence (SI) positively and significantly influenced the behavioral intention (BI) to adopt e-commerce. Facilitating conditions (FC) and BI had a significant positive relationship with the adoption of e-commerce.

An integrated model of supply chain resilience and its impact on supply chain performance under disruption

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shih-Jung Juan ◽  
Eldon Y. Li ◽  
Wei-Hsi Hung
Keyword(s):  
Supply Chain ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Manufacturing Companies ◽  
Cross Sectional ◽  
Content Type ◽  
Supply Chain Resilience ◽  
Structured Equation Modeling ◽  
Logistic Issue

PurposeThis study aims to explore the relationships among the five components of supply chain (SC) resilience (SCRES): visibility, velocity, flexibility, robustness and collaboration and their impacts on the SC performance under disruption (SCPUD).Design/methodology/approachFive SCRES components are identified from the literature review and data are collected using an web survey from 113 manufacturing companies in Taiwan. The data are analyzed by structured equation modeling with the partial least square solution. Two-stage least-squares (2SLS) regression was used to test the potential endogeneity of SC collaboration (SCC).FindingsThe results reveal that SCC is an exogenous driver of SCRES; it directly affects visibility, velocity, flexibility, robustness and SCPUD. Furthermore, SC flexibility is the only component of SC agility that directly affects SCPUD; it is influenced directly by SC velocity and indirectly by SC visibility through SC velocity. SC visibility is a vital agility component that positively influences SC velocity and SC robustness.Research limitations/implicationsThe data in this study are cross-sectional and the sample size of 113 is relatively small. The relationship between SC robustness and SCPUD needs a longer observation period to reveal. The logistic issue in the shortage of carriers caused by the pandemic has been overlooked.Practical implicationsA firm should enhance its collaboration and flexibility in the SC as they both are the critical antecedents of SC performance (SCP) during the disruption period.Originality/valueThis study integrates visibility, velocity, flexibility, robustness and collaboration into a complete framework of SCRES. The dependent variable, SCPUD, measures SC performance (SCP) under the disruption caused by the COVID-19 pandemic. It is the first study to investigate the associations of the six constructs in a research model.

scholarly journals Supply chain resilience and measurement dimensions: The case of halal pharmaceuticals in Malaysia

2018 ◽  
Vol 56 ◽  
pp. 05001
Author(s):  
Osaro Aigbogun ◽  
Zulkipli Ghazali ◽  
Radzuan Razali
Keyword(s):  
Supply Chain ◽  
Structural Equation ◽  
Empirical Studies ◽  
Partial Least Square ◽  
Least Square ◽  
Manufacturing Companies ◽  
Cross Sectional ◽  
Supply Chain Resilience ◽  
Manufacturing Supply Chain ◽  
Cross Sectional Design

Resilience is the vital feature of supply chains that confers the ability to withstand the adverse effects of disruptive events. Most of the previous studies have been conceptual, theoretical, normative, or at best qualitative in approach, concentrating on identifying the elements of resilience. In spite of the proliferation of studies, an empirically validated quantitative study on justifying the measurement dimensions of supply chain resilience is rare, thus the need for further quantitative empirical studies. The context of the present study is the manufacturing supply chain of halal pharmaceuticals in Malaysia. A quantitative cross-sectional design was applied by means of self-administered structured questionnaire survey, using the Supply Chain Resilience Assessment and Management instrument (SCRAM© 2.0). The survey yielded usable responses from 106 manufacturing companies engaged in the production of halal pharmaceuticals in Malaysia. Descriptive statistics as well as partial least square-based structural equation modelling was used to analyze the survey data. This was facilitated by IBM SPSS statistics software (version 21.0), and Smart PLS 3.2.4 respectively. The results suggest that the psychometric properties of the supply chain resilience dimensions (vulnerabilities and capabilities) in the context of the present study are reliable and valid.

scholarly journals PATIENT CENTEREDNESS IN HEALTH CARE: PERSPECTIVES FROM AN EMPIRICAL INVESTIGATION

2018 ◽  
Vol 11 (8) ◽  
pp. 450
Author(s):  
Rejikumar G ◽  
Archana Ks
Keyword(s):  
Health Care ◽  
Patient Satisfaction ◽  
Service Quality ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Patient Centeredness ◽  
Personalized Health

Objectives: The objective of this study was to examine the formation of wellness perceptions and satisfaction from antecedents that explain various attributes regarding service quality perceptions about doctors by patients. The topic is of contemporary relevance as health-care firms are reengineering their competencies to deliver personalized health services to for unmatched experience to develop long-term relationships with patients.Methods: Responses from 280 patients about service quality attributes of doctors, wellness perceptions, and their satisfaction are collected using a structured questionnaire. An exploratory factor analysis was performed using SPSS. 20 to identify significant dimensions of doctor’s service quality. The theoretical model developed with these dimensions, wellness perceptions, and patient satisfaction was estimated using partial least square-based structural equation modeling approach to test hypotheses about linkages among these constructs.Results: The dimension structure of doctor’s service quality contained constructs such as “price affordability of medicines,” “quality of diagnosis,” “interaction quality of doctor,” “appropriateness of tests prescribed,” and “quality of usage prescriptions.” These service quality dimensions of doctor significantly develop wellness perceptions and satisfaction among patients. Wellness perceptions act as a mediator in satisfaction development.Conclusions: Patient satisfaction and wellness perceptions are of primary importance in improving service quality in health care and to remain competitive. The health-care firms should train their professionals to interact with the patients more efficiently by adhering to the philosophy of patient centeredness in their service process.

scholarly journals The Concept of Digitalization-based Performance Management In An Effort to Improve Employee Performance During the Covid-19 pandemic in Village-Owned Enterprises (BUMDES) throughout Buleleng Regency

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Putu Agus Adnyana
Keyword(s):  
Performance Management ◽  
Employee Performance ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Organizational Goals ◽  
Analysis Technique ◽  
Study Population ◽  
Pls Analysis ◽  
Work Management

The purpose of this study is to determine employee performance through the concept of work management and digitalization as the main keys to improving the performance of BUMDES employees in Buleleng Regency. The concept of performance management is the employee’s activities and work results in line with organizational goals. So that it contributes to improving the performance of BumDes employees. The study population was all active BumDes in Buleleng Regency. Sampling in this study using random sampling technique. The data analysis technique used in this research is the Component based SEM, Partial Least Square (PLS) analysis method. The results showed that the concept of work management has an effect on digitization and employee performance.

scholarly journals The Influence of Career Development, Competence, Work Motivation, Job Satisfaction, Against the Performance of Health Service Employees in Bintan Regency

2021 ◽  
Vol 3 (2) ◽  
pp. 67-74
Author(s):  
Faisal Husni ◽  
Didi Kurniadi ◽  
Verlina Y Kawangung ◽  
Putri Rahmawati
Keyword(s):  
Structural Equation ◽  
Work Motivation ◽  
Statistical Tests ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Survey Method ◽  
Service Employees ◽  
Analysis Techniques ◽  
Study Population

This study uses a causal model survey method using path analysis techniques. This study aims to confirm the  theoretical model with empirical data, the study population is employees in Investment and Integrated Service Office  Bintan Regency, with sample of 39 employees. Data collecting technical using variable measurements by a  questionnaire instrument, this instrument was developed based on theoretical studies. Data analysis uses descriptive  statistics and statistical analysis. Statistical tests are used to test the significance of path coefficients using Partial Least  Square (PLS) which is a Multivariate Analysis in the second generation using structural equation modeling (SEM). PLS  can be used for a small number of samples and does not require the assumption that data distribution must be normal or  not. The results of the analysis found that the relationships between variables formulated in the formulation of the  problem as many as 6 pieces obtained significant results. 

scholarly journals Compensation, Career Development, and Job Satisfaction as the Antecedent of Nurse Turnover Intention

2021 ◽  
Vol 10 (2) ◽  
pp. 139-147
Author(s):  
Nur Hidayah ◽  
Hana Rizki Ananda
Keyword(s):  
Job Satisfaction ◽  
Career Development ◽  
Turnover Intention ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Partial Least Square ◽  
Least Square ◽  
Cross Sectional ◽  
Professional Nurses ◽  
The Impact

The shortage of professional nurses in a hospital is to threaten service quality and patient safety. Inadequate compensation, no career development, and dissatisfaction can increase turnover intention. Increasing professional nurses' resilience is better than recruiting new nurses from an economic perspective. The research analyzed the effect of compensation and carrier development on job satisfaction and the impact on nurses' turnover intention in a private hospital in Yogyakarta, Indonesia. A quantitative research design with the cross-sectional approach was used. The sampling technique was simple random sampling. The samples consisted of 47 nurses who made a self-reported by filling out the questionnaire. Data analysis used Partial Least Square. The study found that compensation and career development had direct and significant effects on Turnover Intention. Moreover, compensation and career development also had indirect and significant Turnover Intention effects through job satisfaction as the intervening variable.

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