scholarly journals MARKETING PUBLIC RELATIONSHOTEL SYARIAH DALAM MEMBANGUN LIFESTYLEISLAMI KOTA BANDUNG

Jurnal Signal ◽  
2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Femi Oktaviani

ABSTRACTThis research proposes about marketing public relations on sharia (Islamic) hotel in building an Islamic lifestyle of Bandung city. The activities of public relations marketing of sharia hotels are done with the aim to raise the public awareness to use sharia hotels, build the support from stakeholders, and reduce crime rate through sharia-based hotel culture. This research uses descriptive qualitative method, which is a contextual research that makes the human as an instrument and adapted to a reasonable situation in relation with the collecting of data which is generally qualitative. The result of this research is marketing public relations to build public awareness in using sharia hotels especially in Narapati hotel, conducted through 2 ways those are, educate an obstacles and an educational campaign which are expected to change awareness, interest, and adoption to society to use sharia hotel. To building the supports from stakeholders are done through support from the government, community and human resources which are expected to build a partnership and policy with stakeholders so that customers of sharia hotels can maintain value equity, brand equity and retention equity. To reduce or suppress the crime rate in Bandung city through sharia-based hotel culture, conducted through examination of identity card and luggage that expected social change in society especially the criminality done in hotel will decrease although the change takes a long time. Key Words:  marketing public relations and sharia hotel  ABSTRAK Penelitian ini mengemukakan tentang marketing public relations hotel syariah dalam membangun lifestyle islami kota Bandung. Kegiatan marketing public relations hotel syariah dilakukan dengan tujuan untuk menumbuhkan kesadaran masyarakat untuk menggunakan hotel syariah, membangun support dari para stakeholder, dan mengurangi angka krimialitas melalui budaya hotel berbasis syariah. Penelitian ini menggunakan metode kualitatif deskriptif, yaitu suatu penelitian kontekstual yang menjadikan manusia sebagai instrument dan disesuaikan dengan situasi yang wajar dalam kaitannya dengan pengumpulan data yang pada umumnya bersifat kualitatif. Hasil penelitian ini adalah marketing public relations untuk membangun kesadaran masyarakat dalam menggunakan hotel syariah khsusunya hotel Narapati, dilakukan melaui 2 cara yaitu, mengedukasi kendala dan kampanye edukasi yang diharapkan dapat merubah kesadaran, minat, dan adopsi pada masyarakat untuk menggunakan hotel syariah. Membangun suport dari para stakeholder, dilakukan melalui support dari pemerintah, masyarakat, dan SDM yang diharapkan dapat membangun partnership dan policy dengan para stakeholder sehingga pelanggan atau konsumen dari hotel syariah dapat mempertahanakan value equity, brand equity, dan retentionequity. Untuk mengurangi atau menekan angka kriminalitas di kota Bandung melalui budaya hotel berbasis syariah, dilakukan melalui pemeriksaan kartu identitas dan barang bawaan yang diharapkan adanya perubahan social di masyarakat khususnya kriminialitas yang dilakukan di hotel akan berkurang walaupun perubahan tersebut membutuhkan waktu yang cukup lama. Kata Kunci : marketing public relations dan hotel syariah.

The development and advancement of information technology has a lot of benefits for the institutions that implement it included in the field of government bureaucracy. The application of e-government to the government bureaucracy certainly can make the performance of government better. The application of information technology in the field of government such as in matters of making Identity Card, Bahasa: Kartu Tanda Penduduk (KTP), is certainly able to provide a change in the bureaucratic system of making Identity Card. As in the Pringsewu District that is originally used a manual system in making Identity Card that is certainly very inefficient and requires a long time so that many residents are reluctant to take care of making Identity Card. Surely this is very unfortunate remembering the importance of Identity Card. Because of this reason, the author tries to examine the design of an application for making an Electronic Identity Card with the aim to ease the public or to take care of making Citizenship Cards online, in addition to that, this application will also help the performance of the Population and Civil Registry Office so that the service provided to the public is more optimal. It is expected that people will no longer to be reluctant to take care of making a Electronic Identity Card with the application.


2019 ◽  
Vol 3 (1) ◽  
pp. 88
Author(s):  
Ganefi Ganefi

AbstractThe creative industry as one of the pillars of the future economy has a very strategic role in overcoming the problems faced by the community along with the government, especially in the field of employment, business fields, and as a source of state revenue (GDP). Therefore, creative industry entrepreneurs must be protected by their intellectual rights so that all copyrighted works are legally protected by their existence and not arbitrarily anyone can steal, trade, multiply without the permission of the owner. However apparently only 17% of the 16.7 million creative industry players registered the results of their creativity. This shows that the protection of Intellectual Property Rights towards the creative industry is still very weak due to several factors, namely; Lack of public awareness / creative industry players to register their creativity businesses; Lack / lack of understanding of the community / industry players regarding the protection of Intellectual Property Rights (IPR); The presumption of some people / creative industry players for the management of registration of Intellectual Property Rights requires quite a large fee; The registration process takes a long time and is complicated. AbstrakIndustri kreatif sebagai salah satu pilar ekonomi masa depan memiliki peran yang sangat strategis dalam mengatasi masalah-masalah yang dihadapi oleh masyarakat bersama pemerintah, terutama di bidang ketenagakerjaan, bidang usaha, dan sebagai sumber penerimaan negara (PDB) . Oleh karena itu, pengusaha industri kreatif harus dilindungi oleh hak intelektual mereka sehingga semua karya cipta dilindungi secara hukum oleh keberadaan mereka dan tidak sewenang-wenang siapa pun dapat mencuri, berdagang, berkembang biak tanpa izin dari pemiliknya. Namun ternyata hanya 17% dari 16,7 juta pelaku industri kreatif yang mendaftarkan hasil kreativitas mereka. Ini menunjukkan bahwa perlindungan Hak Kekayaan Intelektual terhadap industri kreatif masih sangat lemah karena beberapa faktor, yaitu; Kurangnya kesadaran publik / pelaku industri kreatif untuk mendaftarkan bisnis kreativitas mereka; Kurangnya / kurangnya pemahaman tentang komunitas / pemain industri mengenai perlindungan Hak Kekayaan Intelektual (HKI); Anggapan sebagian orang / pelaku industri kreatif untuk pengelolaan pendaftaran Hak Kekayaan Intelektual membutuhkan biaya yang cukup besar; Proses pendaftaran memakan waktu lama dan rumit.


2017 ◽  
Vol 16 (2) ◽  
pp. 41-54 ◽  
Author(s):  
Peter Joyce

Purpose The purpose of this paper is to analyse the 2016 elections for Police and Crime Commissioners (PCCs) and to compare them with those that took place in 2012. It seeks to evaluate the background of the candidates who stood for office in 2016, the policies that they put forward, the results of the contests and the implications of the 2016 experience for future PCC elections. Design/methodology/approach This paper is based around several key themes – the profile of candidates who stood for election, preparations conducted prior to the contests taking place, the election campaign and issues raised during the contests, the results and the profile of elected candidates. The paper is based upon documentary research, making particular use of primary source material. Findings The research establishes that affiliation to a political party became the main route for successful candidates in 2016 and that local issues related to low-level criminality will dominate the future policing agenda. It establishes that although turnout was higher than in 2012, it remains low and that further consideration needs to be devoted to initiatives to address this for future PCC election contests. Research limitations/implications The research focusses on the 2016 elections and identifies a number of key issues that emerged during the campaign affecting the conduct of the contests which have a bearing on future PCC elections. It treats these elections as a bespoke topic and does not seek to place them within the broader context of the development of the office of PCC. Practical implications The research suggests that in order to boost voter participation in future PCC election contests, PCCs need to consider further means to advertise the importance of the role they perform and that the government should play a larger financial role in funding publicity for these elections and consider changing the method of election. Social implications The rationale for introducing PCCs was to empower the public in each police force area. However, issues that include the enhanced importance of political affiliation as a criteria for election in 2016 and the social unrepresentative nature of those who stood for election and those who secured election to this office in these contests coupled with shortcomings related to public awareness of both the role of PCCs and the timing of election contests threaten to undermine this objective. Originality/value The extensive use of primary source material ensures that the subject matter is original and its interpretation is informed by an academic perspective.


2016 ◽  
Vol 2 (1) ◽  
Author(s):  
Irmayanti Irmayanti

Tujuan dari penelitian ini untuk mengetahui peningkatan kemampuan koneksi matematika mahasiswa/i melalui pembelajaran metakognitif di Semester IV Jurusan Matematika Tahun Pelajaran 2014/2015. Penelitian ini merupakan Penelitian Tindakan Kelas (PTK). Subjek penelitian ini adalah mahasiswa/i semester IV matematika. Objek dalam penelitian ini adalah pembelajaran matematika dalam usaha peningkatan kemampuan koneksi matematika mahasiswa/i melalui pembelajaran metakognitif. Teknik pengumpulan data dengan cara: Observasi, tes, dan dokumen. Instrumen penelitian ini menggunakan: RPS, LKS, Tes dan Lembar Observasi. Penelitian tindakan kelas ini dilaksanakan dalam 2 siklus, yang masing-masing siklus terdiri dari tahap perencanaan, pelaksanaan, pengamatan dan refleksi. Hasil penelitian menunjukkan bahwa untuk untuk siklus I untuk indikator 1, indikator 2, dan indikator 3 berdasarkan kategori Sangat Kurang (SK), Kurang (K), Cukup (C),  Baik (B) dan Sangat Baik (SB) berturut-turut ada sebesar 63,88%, 77,76%, 80,55%, 63,88%, dan 5,54%. Setelah dilakukan pemberian tindakan dengan model pembelajaran Metakognitif, banyak mahasiswa/i yang berhasil meningkatkan kemampuan koneksi matematika pada akhir siklus II, untuk indikator 1, 2 dan 3 kategori Sangat Kurang (SK), Kurang (K), Cukup (C),  Baik (B) dan Sangat Baik (SB) berturut-turut ada sebesar 13,88%, 44.43%, 33,32%, 116,65%, dan 91,65%. Dari penelitian ini dapat diperoleh simpulan bahwa melalui pembelajaran Metakognitif dapat meningkatkan kemampuan koneksi mahasiswa/i semester IV matematika Universitas Labuhanbatu. Kata Kunci: Kemampuan Koneksi Matematika, Pembelajaran Metakognitif. This study was conducted to determine the effect of household waste to the environment in terms of aspects of biology at the housing complex kel housekeeping earth. nevertheless compass excl. southern shoreline. This research is a field (Field Research) is a research .Populasi residents handle garbage Complex Graha Pertiwidalam citizens. Samples were done by using stratified random sampling.Untuk collect the necessary data in this study, the data collection tools used, ie observation, interviews, and Library Research.Teknik data collectors that researchers use is to conduct interviews with entrepreneurs as a developer Complex Graha Pertiwi the data collected from the field study will be presented systematically. The results of the research, that rubbish in Housing Complex Graha Pertiwi derived from household waste from residents who live in the complex. The type of waste that is often seen is composed of organic waste and garbage in the complex non organik.Setiap day Graha Pertiwi inmates on average to dispose of waste ranging from 1 kg / perharinya.Kesadaran high community waste management is big enough where their garbage stacked on the front page house and burned, so that the waste could not accumulate too lama.Kendala faced and penanggulangannyamasih efforts in creating public awareness of cleanliness lingkungan.Hal is seen from a habit of throwing garbage on tempatnya.Persepsi community about waste management is still concentrated in the government, whereas hygiene problem is a shared responsibility between the public and the government, the limited space for the collection and final disposal, as well as limited transportation funds rubbish. While a pile of garbage is increasing day by day. Keywords: Household Waste, Graha Pertiwi


2019 ◽  
Vol 2 (2) ◽  
pp. 111
Author(s):  
Silvia Widya Kusumaningtyas ◽  
Zon Vanel

<span lang="IN">Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community.<br /> This research aimed to find out how the content of the information was<span>  </span>and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga <span> </span>Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.<span>     </span></span>


2020 ◽  
Vol 3 (2) ◽  
pp. 75-82
Author(s):  
Heriyanti Heriyanti ◽  
◽  
Ummanah Ummanah ◽  
Resman Maharul Tambunan ◽  
◽  
...  

The rapid technology development and information made public (community) being so critical to the policies was taken by the government. This requires police institution to maintain of security guards, public order, enforce the law, provides protection, aegis and service to the community. Public Relations (PR) is an agency which have a duty to understand and evaluate a variety of public opinion in order to help to create harmony between particular agencies with the public. In order to increase quality of human resources in Police Department are required personnel with the ability in resolving problems the happens in society. In resolving these problems, that needed cooperation between police department, college and the community. The contribution of college to police department and the community with conducting the devotion to the community in cooperation Polresta Tangerang. The method in use in devotion community is by providing training of the role of public relations to Polresta Tangerang members through zoom cloud meeting. The role of public relations training aimed at giving public knowledge include similarity in communication, public relations function, basic principles of public relations, the management of the community and management of media relations may be good quality police. The evaluation of the training be concluded that the training that performed capable of increase understanding participants on the role of public relations.


2021 ◽  
Vol 1 (1) ◽  
pp. 08-13
Author(s):  
Dewi Rury Arindari ◽  
Dessy Suswitha ◽  
Shinta Maharani ◽  
Lela Aini

ABSTRAKCovid-19 merupakan penyakit yang penyebabnya adalah virus corona yang menyerang sistem pernapasan. Pemerintah sudah menghimbau masyarakatnya dengan memberikan protokol kesehatan untuk menghindari penularan wabah COVID-19, untuk dapat menerapkannya dibutuhkan kesadaran masyarakat. Salah satu hal yang bisa dilakukan untuk meningkatkan kesadaran masyarakat adalah dengan memberikan penyuluhan tentang Pencegahan COVID-19 berbasis Keluarga dengan Menerapkan 5M. Tujuan Pengabdian adalah untuk Meningkatkan Kesadaran Masyarakat RT 22 Kelurahan Pahlawan Palembang tentang Pencegahan COVID-19 berbasis Keluarga dengan Menerapkan 5M dapat terlaksana dengan baik. Metode yang digunakan dalam kegiatan pengabdian masyarakat adalah berbentuk pendidikan kesehatan dengan metode ceramah dan demontrasi. Kesimpulan adanya peningkatan kesadaran masyarakat berbasis keluarga di RT 22 kelurahan Pahlawan Palembang dalam menerapkan protokol Kesehatan 5M. Disarankan bagi peneliti selanjutnya agar dapat mengimplementasikan dan memberikan informasi terbaru tentang pencegahan virus Covid 19 selain penerapan 5M pada masyarakat yang lebih luas. Kata Kunci: Peningkatan Kesadaran Masyarakat, Menerapkan 5M, Pencegahan        Covid 19 ABSTRACTCovid-19 is a disease caused by a coronavirus that attacks the respiratory system. The government has appealed to the public by providing health protocols to avoid the transmission of the COVID-19 outbreak, to be able to implement it, public awareness is needed. One of the things that can be done to increase public awareness is to provide counseling about Family-based COVID-19 Prevention by Implementing 5M. The purpose of this service is to increase public awareness of RT 22 Pahlawan Palembang Village regarding Family-based COVID-19 Prevention by Implementing 5M can be carried out properly. The method used in community service activities is in the form of health education with lecture and demonstration methods. The conclusion is that there is an increase in family-based community awareness in RT 22, Pahlawan Palembang village in implementing the 5M Health protocol. It is recommended for further researchers to be able to implement and provide the latest information about the prevention of the Covid 19 virus in addition to the application of 5M to the wider community. Keywords: Increasing Public Awareness, Implementing 5M, Prevention of Covid             19


Author(s):  
Mohammad Hamed Patmal ◽  
Habiburrahman Shiran

This research investigates the factors that potentially affect public attitudes and their adoption of renewable energy technologies for electrical energy production in Afghanistan. The study is carried out with a survey from Kabul and its neighboring provinces including Logar, Maidan Wardak, Nangarhar, Ghazni, Parwan & Kapisa provinces. We used a random sampling process to collect data using a web-based questionnaire. The survey was well designed to highlight conveniently the public understanding, willingness, and attitudes toward adopting renewable energy technologies (RETs). The outcome of the survey is then evaluated to discover the most potential factor affecting public acceptance of RETs. The results declared that the educational level, expertise in RETs, and income of respondents are positively related, while the age of respondents is negatively related to the public willingness on the use and investment in RETs. The majority of respondents have used one type of RETs, however, 23 % of respondents have not used any type of RETs. Study shows that the RETs use and access to grid electricity are reversely related, where the access is lower, the RETs use is higher and vice versa. Most of the respondents were not well informed and most disagreed with the government policies on RETs, therefore, public awareness programs on RETs and government policies are recommended. The majority of respondents were willing to invest in RETs, therefore, the government should commit itself and support private sectors to invest in RETs and take part in its development.


Author(s):  
Segomotso Masegonyana Keakopa ◽  
Kelvin Joseph Bwalya

This chapter provides an evaluation of ICT policy developments in Botswana. In particular, it highlights major advancements in areas of national ICT policy development and its implementation in the country. The country’s National ICT policy, Maitlamo, has been a significant factor in driving ICTs in the country. The chapter asserts that opportunities in ICT development in the country are evidenced by not only implementation of the policy but further by greater investment of financial resources by the government and the role of the private sector. Further, the chapter argues that while implementation of the national ICT policy has brought achievements in liberalisation and expansion of public services in rural areas, there are still a number of challenges to address if universal access has to be achieved. Among these are unavailability of ICT services in rural areas, high costs of the technology and the lack of public awareness on the use of technology. Proposals made at the end of the chapter call for the government to speed implementation of ICT policy, form stronger partnerships with the public sector and further balance the role of BTC vis a vis other players so that the playing field is leveled.


Author(s):  
Setlhomamaru Dintwe

Since the advent of democracy in 1994, there has been a myriad of incidents of corruption involving the public servants in South Africa. Equally so, the government led by the African National Congress have developed various mechanisms aimed at dealing with the problem of corruption. The incidents of corruption, characterized by colossal thefts,  embezzlements and rampant bribery are the basis of erudition around the ability of the African National Congress led government in dealing with corruption. Although this article acknowledges the presence of corruption during the apartheid era, its crux is mainly on whether the programmes employed by the African National Congress proved adequate in turning the tide against the scourge of corruption, which tends to erode the fabric upon which the South Africa’s economy is built. At the same breath, it is interesting to establish if the programmes employed by the ruling party encapsulate the internationally accepted elements reminiscent of an anti-corruption programmes worldwide. These elements <br />are  inter-alia, measurement of public perceptions, creation of public awareness, disincentivising corruption, visible sanctions, bureaucratic reform and most mportantly, the political will in dealing with corruption. Corruption is an indicator of a defective system of public accountability which involves subversion of public interest for  personal gains. An ability to deal with corruption manifests tself in two-fold paraphernalia. It encompasses understanding the causes of corruption on one hand and the calculated esponses in countering corruption on the other. It is against this background that his article endeavours to establish the advancement of the African National Congress in dealing with corruption in government.


Sign in / Sign up

Export Citation Format

Share Document