scholarly journals REDESAIN LOGO DAN MEDIA PROMOSI SEBAGAI CITRA PRODUK MAKANAN RINGAN UKM BENOK

2020 ◽  
Vol 6 (02) ◽  
pp. 147-159
Author(s):  
Faza Wahmuda ◽  
Mochamad Junaidi Hidayat
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Color Analysis ◽  
Visual Reinforcement ◽  
Product Image ◽  
Image Identity ◽  
Medium Enterprises ◽  
Snack Products ◽  
Verbal Analysis

Abstrak                                                                          Perkembangan industri di Indonesia memberikan perubahan bagi Usaha Kecil Menengah (UKM) untuk bersaing memenuhi kebutuhan konsumen. Obyek penelitian ini pada UKM Benok di Desa Klampok Kecamatan Tongas Kabupaten Probolinggo hasil budi daya jagung yang diolah menjadi makanan ringan Emping dan Tortilla Jagung. UKM Benok memiliki peluang masuk di pasar swalayan. Namun identitas UKM Benok masih belum jelas dalam penerapan visualnya. Sehingga perlu meredesain logo Benok yang memiliki kekuatan identitas citra produk jagung. Upaya redesain dan media promosi dalam meningkatkan daya beli masyarakat adalah bagian dari proses mengungkap problematika yang dihadapi oleh UKM Benok, terutama bertujuan peningkatan citra produk makanan ringan. Melalui metode penelitian Desain proses pengumpulan data yang kemudian di lakukan analisis SWOT, analisis visual dan verbal guna menghasilkan redesain logo, analisis warna dan konfigurasi yang dijadikan dasar dalam mendesain label kemasan dan media promosi sebagai citra produk. Hasil penelitian ini yaitu pengembangan kemasan menggunakan standup pouch, mampu memberikan kemudahan konsumen dan meningkatkan kualitas produk Benok. Sedangkan penguatan citra produk dengan meredesain yang meliputi logo, naming dan warna serta pendekatan fotografi dalam penguatan visual pada desain label kemasan dan desain poster sebagai penguatan merek yang mampu bersaing di pasar dan mampu meningkatkan daya saing dari Benok. Kata Kunci: citra produk, kemasan, logo, media promosi, redesain AbstractThe development of industry in Indonesia provides a change for Small and Medium Enterprises (SMEs) or “Usaha Kecil Menengah (UKM)” to compete with consumers. The object of this research is Benok UKM in Klampok Village, Tongas Subdistrict, Probolinggo District, the results of corn cultivation processed were snacks, Emping, and Corn Tortillas. Benok UKM has the opportunity to enter the supermarket. However, the identity of Benok UKM is still unclear in its visual application. So it is necessary to redesign the Benok logo that has the strength of the corn product image identity. Efforts to redesign and promote media in increasing people's purchasing power are part of the process of uncovering the problems faced by Benok UKM by particularly aiming at improving the image of snack products. Through research design methods the process of collecting data is then carried out a SWOT analysis, visual and verbal analysis to produce logo redesign, color analysis, and configuration that are the basis for designing packaging labels and promotional media as product images. The results of this study are the development of packaging using standup pouch, able to provide consumer convenience, and improve the quality of Benok products. While strengthening the product image by redesigning that includes logos, naming, and colors as well as a photographic approach in visual reinforcement on the packaging label design and poster design as a reinforcement of a brand that can compete in the market and can increase the competitiveness of Benok. Keywords: logo, packaging, product image, promotion media, redesign

scholarly journals Strategi Pengembangan Teknologi Pengolahan Sagu pada UMKM di Provinsi Riau

2020 ◽  
Vol 5 (6) ◽  
pp. 229
Author(s):  
Gevisioner Gevisioner ◽  
Candra Sari Mutiara
Keyword(s):  
Industrial Development ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Group Discussions ◽  
Product Packaging ◽  
Production Space ◽  
Product Technology ◽  
The Right ◽  
Medium Enterprises

The community and industry have been developing sago products. However, the downstream industrial development of sago products carried out by the community is still very limited, both in terms of type and quality. The aim of this study was to formulate strategies and policies for the development of technology for downstream sago products, especially sago noodles. The study was conducted in the Meranti Islands District in 2019, with a sample of 40 sago noodle micro, small and medium enterprises (MSMEs). Data collection was carried out by means of surveys and focus group discussions (FGD). Data analysis using SWOT analysis. The results of the research found that the majority of sago processing technology was still traditional and semi-modern and 87.5% of the sago noodle product quality was not good. Efforts to organize the production space according to product hygienic sanitation standards and improve sago noodle product packaging technology are the right strategies to improve the quality of sago noodles. Therefore the policy of developing sago noodle downstream product technology is implemented by Building supporting facilities for the smooth running of the sago noodle business, such as providing clean and proper water facilities for processing sago noodles, Providing socialization, and improving the quality of human resources regarding quality and sago noodle packaging.

scholarly journals Strategy In Support Of Micro, Small And Medium Agro-Based

2021 ◽  
Vol 2 (1) ◽  
pp. 398-420
Author(s):  
Fitra Ariansyah ◽  
Laode Asrul ◽  
Eymal, B. Demmallino
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Research Result ◽  
External Environment ◽  
Industrial Education ◽  
Planning Strategy ◽  
Competency Based ◽  
Medium Enterprises ◽  
The City

This study aims to identify and evaluate the factors including internal (strengths and weaknesses) and external scope (opportunities and threats) in determining the strategy of the Balai Diklat in support the growth of agro-based micro, small and medium enterprises in Makassar City, as well as to determine the Balai Diklat strategy with a deep SWOT analysis support the growth of small and medium agro-based enterprises in the City Area Makassar. Data collection techniques use observation, documentation, interview, with the analysis used is the SWOT analysis. Research result indicates that the factors comprising the internal environment with pay attention to the strengths and weaknesses and the external environment, namely opportunities and threats. Wherefrom the analysis of the internal and external environment hence the results of this study the Makassar Industrial Education and Training Center still has strength and great opportunities in overcoming weaknesses and threats. From the analysis of the results of strategy determination using SWOT analysis, including strategic planning, strategy determination, and decision-making stages regarding the strategy, the strategy carried out by BDI Makassar in encouraging the growth of agro-based micro, small and medium enterprises Develop competency-based training modules and curriculum, Implement monitoring and evaluating programs/activities, recruiting processing machine instructors, general graphic and functional design instructor, Organizing 3 in 1 training, competency-based industrial system training and business incubator, and Improve the quality of human resources by attending training, industrial apprenticeships and writing KTI.

Model Pemberdayaan Usaha Mikro Dan Pengaruhnya Terhadap Kemandirian Usaha

2015 ◽  
Vol 2 (1) ◽  
pp. 75-93
Author(s):  
Mudasetia Hamid ◽  
Evy Rosalina Widyayanti
Keyword(s):  
Human Resources ◽  
Small And Medium Enterprises ◽  
Poverty Rate ◽  
Cultural Centers ◽  
Central Java ◽  
Tourism Education ◽  
The Indian Ocean ◽  
Medium Enterprises ◽  
The City

Yogyakarta is a city and the capital of Yogyakarta Special Region in Java, Indonesia. It is renowned as a center of tourism, education and culture. Yogyakarta is one of the foremost cultural centers of Java. This region is located at the foot of the active merapi vulcano. Yogyakarta is often called the main gateway to the Central Java as where it is geographically located. It stretches from Mount Merapi to the Indian Ocean. This province is one of the most densely populated areas of Indonesia. Yogyakarta is popular tourist destination in indonesia after Bali. These have attracted large number of visitors from across Indonesia and abroad to the city. This status makes Yogyakarta is one of the most heterogeneus cities in Indonesia. In edition, Yogyakarta has attracted large number of people to reside in this city for business. One of these comers is small entrepreneurs with their market munchies enterprise (specially a traditional snack trader). This business is one of famous business in Yogyakarta, we will find rows of pavement vendors selling market munchies. The students and tourists are their main target customers. Market munchies enterprise is part of small and medium enterprises SMEs as livelihood activities. SMEs has an important role in economic growth of Indonesia. Therefore, it is very important to develop and strengthen the micro enterprise empowerment. Micro enterprise empowerment is one of strategy to reduce the poverty rate in Indonesia. Major challenger in implement this program are that micro entrepreneurs are conventional and have satisfied with their revenue. It is very important to develop a comprehensive and sustainable micro enterprise empowerment which consist of strengthen the quality of human resources, maximize the government’s roles, empower the enterprise capital and strengthen the partnership and autonomous. Micro enterprise autonomy will contribute to the economic and investment climate. This will lead to establish an accountable enterprise both for the micro enterprise and customers which at the end will strengthen the development of the micro enterprise in Yogyakarta.Keyword: micro entreprise, human resources, government roles, capital, partnership and autonomous.

Peran Lembaga Pemberdayaan Ekonomi Mustahik Baznas Dalam Meningkatkan Kesejahteraan Ekonomi Mustahik

2021 ◽  
Vol 4 (2) ◽  
pp. 477-494
Author(s):  
Ali Idrus ◽  
Ade Maman
Keyword(s):  
Quality Of Life ◽  
Qualitative Research ◽  
Data Collection ◽  
Small And Medium Enterprises ◽  
Business Development ◽  
Economic Welfare ◽  
Descriptive Data ◽  
Medium Enterprises

One of the solutions proposed by Badan Amil Zakat Nasional is to form Lembaga Pemberdayaan Ekonomi Mustahik which has the task of improving the quality of life of mustahik through its programs. So, the purpose of this study is to find out how the role of Lembaga Pemberdayaan Ekonomi Mustahik Badan Amil Zakat Nasional in improving the economic welfare of mustahik. This study uses qualitative research methods that produce descriptive data. Where this research is based on observations made by the author and then explained according to what the author observed in the field. The data collection that the researchers did was using the method of observation, documentary interviews, and other data. When the data has been collected, the researcher conducts an analysis and then draws conclusions from the analysis. The results of this study are Lembaga Pemberdayaan Ekonomi Mustahik BAZNAS plays a role in the development of micro, small and medium enterprises (MSMEs) and focuses on potential creative businesses, empowers by providing business development capital assistance, in accordance with the budget draft proposed by mustahik, and approved by LPEM BAZNAS. Keywords: The Role of LPEM BAZNAS, Mustahik's Economic Welfare

scholarly journals Electrification, Power Outages and Employment

2020 ◽  
Vol 7 (4) ◽  
pp. 147
Author(s):  
Josephine Ofori Adofo
Keyword(s):  
Developing Countries ◽  
Fixed Effects ◽  
Small And Medium Enterprises ◽  
Poor Quality ◽  
Power Outages ◽  
Industrial Growth ◽  
Industrial Composition ◽  
Negative Implication ◽  
Medium Enterprises

Although electrification rates have increased in developing countries, the poor quality of electricity still remains a challenge. This paper studies the effects of electrification at the intensive margin, using a fixed effects approach. I find that power outages significantly reduce employment, earnings, and hours of work. A key channel through which outages affect employment is decreased prevalence of small and medium enterprises (SMEs) among households. Evidence indicates that severe outages reduce opportunities for households to indulge in income generating activities. The decrease in employment opportunities is further exacerbated by reduced industrial growth and changes in the industrial composition. The results suggest that unreliable electricity may have a negative implication for job creation in developing countries.

scholarly journals The effect of financial literacy towards financial inclusion through financial training

2019 ◽  
Vol 3 (1) ◽  
pp. 186-192
Author(s):  
Amram Rohi Bire ◽  
Heni Matelda Sauw ◽  
Maria
Keyword(s):  
Financial Literacy ◽  
Financial Training ◽  
Small And Medium Enterprises ◽  
Financial Inclusion ◽  
Analysis Technique ◽  
The Future ◽  
Indirect Relationship ◽  
Medium Enterprises ◽  
The Relationship

The current study aimed to describe the influence of financial literacy on financial inclusion that mediated by financial training. It focused on Micro, Small, and Medium Enterprises (MSMEs). Respondents in the study were 54 respondents that were taken from 119 MSMEs in Kupang city, Indonesia. The analysis applied path analysis technique. It was to determine the direct or indirect relationship with SPSS Version 20. Analysis results have shown that financial literacy has got a direct and significant impact on financial inclusion. Its contribution to financial training is 33%. In the other side, the contribution of financial literacy towards inclusion is 32%.  Furthermore, financial training has mediated the relationship between financial literacy and financial inclusion. The presentation is 11%. This phenomenon shows that in the future, it is necessary to increase the frequency of financial training for MSMEs actors in Kupang city, Indonesia. The training has to be conducted to increase financial inclusion in understanding the knowledge of the financial product. Since the current study only examined financial literacy, financial inclusion, and financial training, it is suggested that the future researches may examine other aspects such as transparency, accountability, and quality of financial statements.

scholarly journals SERVICE IMPLEMENTATION OF CONSUMER INTEREST IN TEBING TINGGI BUSINESS CLINIC SUMATERA UTARA

2020 ◽  
Vol 8 (9) ◽  
pp. 200-208
Author(s):  
M. Umar Maya Putra ◽  
Syafrida Damanik
Keyword(s):  
Small And Medium Enterprises ◽  
Research Result ◽  
Service Needs ◽  
Ratio Data ◽  
International Exhibitions ◽  
The Government ◽  
Medium Enterprises ◽  
The Cost ◽  
The Relationship

This research begins with the development of MSMEs (Micro, Small and Medium Enterprises) which is an illustration of strengthening regional potential. Developing MSMEs can improve services to consumers in order to create buying interest. The benchmarks that are assessed through the level of confidence in a product directly aim to analyze customer interest. In this study, it is explained that customer interest is product quality, service quality, price, and cost which are closely related to meeting the service needs of the Tebing Tinggi Business Clinic (KLIBI) assisted them. The method used is the canonical analysis method which is a multivariate model that studies the relationship between the dependent variable set varied from the independent variable set. The data characteristics for canonical correlation are metric data, namely interval or ratio data. The research result gained that responsiveness and concern give the significant effect on the cost so that customers want to buy continuously. For the recommendation, The Government needs to improve the quality of product endorsement among Tebing Tinggi and Indonesian consumers by making the program business promotion and international exhibitions through KLIBI.

scholarly journals Strategi Pengembangan Usaha Kecil Menengah (UKM) Kreatif Pedesaan di Kabupaten Sleman studi Kasus Subsektor Industri Kerajinan Anyaman Mendong

2018 ◽  
Author(s):  
Kristiana Sri Utami ◽  
Nany Noor Kurniyati
Keyword(s):  
Value Chain ◽  
Rural Areas ◽  
Local Community ◽  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Creative Industries ◽  
Culture Heritage ◽  
Design Production ◽  
Medium Enterprises

Creative industries including its subsector handicraft, is very potential to be developed, because Indonesia is rich in culture heritage. Creative industries is largely related to a group of micro , small and medium enterprises which are mostly located in rural areas . Industry has entered the era of globalization which is rapidly developed, so that the role of UKM (small&medium enterprises) in handicraft as a part of the creative industries to achieve welfare society should be developed. The appropriate strategic planning will spur the development of this industry. Mendong craft is one of the creative industry subsector that exists in Sleman. Methods of analysis is using value chain and SWOT analysis. From the data, it is found that mendong craft is a cultured asset that deserve to be developed. Mendong, as the material for the weaved craft is an abundant local natural asset, but a lack of interest from the local community to develop this industry brings less quantity of product that is produced. This craft is still less touched so that it has limitation in creation/ design, production,commerlialization, and distribution. The reality is that the entrepreneurs are afraid to enter the global marked caused by anxiousness about the inability to fulfill demanded quantity.

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