scholarly journals STRATEGI KOMUNIKASI HUMAS DALAM MENINGKATKAN PUBLIC TRUST DI PERGURUAN TINGGI (Studi Kasus di Universitas Nurul Jadid, Paiton, Probolinggo)

2020 ◽  
Vol 4 (1) ◽  
pp. 13-23
Author(s):  
Viki Amalia
Keyword(s):  
Public Relations ◽  
Public Trust ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
Persuasive Communication ◽  
Data Display ◽  
The Public ◽  
Effective Strategies ◽  
Islamic Values

This study aims to analyze and understand the public relations communication strategy in increasing public trust in Nurul Jadid University, Paiton, Probolinggo, East Java. Public trust as the end of public relations communication activities, is very interesting to study, considering the trust will be built if universities have appropriate and effective strategies in carrying out public relations communication activities. This research uses a qualitative approach with case study. Informants in this study consisted of leaders, lecturers, and employees. Data collection techniques are done through interviews, observation and documentation. Data analysis was conducted circularly through stages of data display, data reduction, drawing conclusions. The results showed that; public relations communication strategy in increasing public trust at Nurul Jadid University is done through; Persuasive communication, assertive communication, paradigmatic communication. The implication of this research shows that communication built with the principle of mutual relationship and Islamic values will be able to minimize the miscommunication and misunderstanding between the institution and its people.

Implementasi Human Relations melalui Kegiatan Informal

2020 ◽  
Vol 2 (1) ◽  
pp. 81-100
Author(s):  
Lydia Hazanah ◽  
Wiryo Setiana ◽  
Dyah Rahmi Astuti
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Human Being ◽  
Research Subject ◽  
Human Relations ◽  
West Java ◽  
Regional Division ◽  
The Public ◽  
A Company

Perum Perhutani Divisi Regional Jawa Barat dan Banten merupakan perusahaan atau instansi yang melaksanakan Human Relations melalui kegiatan informal, kegiatan informal tersebut dilakukan oleh Unit Seksi Humas dan Protokoler pada Bidang Ekspert Madya Komunikasi dan Pelaporan. Peneliti tertarik melakukan penelitian ini dengan tujuan untuk menetahui bagaimana gambaran impelementasi Human Relations melalui kegiatan informal di Perum Perhutani. Paradigma yang digunakan dalam penelitian ini adalah konstruktivisme yang bertujuan untuk memaknai makna-makna yang diungkapkan informan. Pendekatan yang digunakan adalah pendekatan kualitatif yang bertujuan untuk memahami fenomena yang dialami oleh subjek penelitian secara utuh. Metode yang digunakan dalam penelitian ini adalah studi kasus, karena penulis ingin mengetahi aspek “how” dan “why”yang bertujuan untuk mengetahui karakteristik setiap manusia dengan cara berinteraksi secara langsung dan mendalam. Berdasarkan hasil penelitian menunjukkan bahwa implementasi Human Relations melalui kegiatan informal tersebut menggunakan konsep POAC yaitu perencanaan (Planning), pengorganisasian (Organizing), pelaksanaan (Actuating), dan pengawasan (Controling), sehingga dalam kegiatan informal di Perum Perhutani menerapkan atau mengimplementasi Human Relations melalui kegiatan informal tersebut dengan sebaik mungkin. Implementasi yang tercipta di Perum Perhutani dapat menciptakan kenyamanan, merasa dihargai dalam melaksanakan setiap pekerjaan, sehingga dapat dipahami pula bahwa implementasi Human Relations melalui kegiatan informal di Perum Perhutani telah dilaksanakan dengan baik sehingga dapat menciptakan serta meningkatan produktivitas dalam bekerja. Perum Perhutani Regional Division of West Java and Banten is a company or agency that carries out Human Relations through informal activities, informal activities are carred out by the Public Relations and protocol section unit in the field of experts in intermediate communication and reporting. Researchers are interested in doing this research with the aim to find out how the descripyion of Human Relations implementation through informal activities in Perhutani Public Division West Java and Banten Regional Division through the concept of POAC from planning, organizing, implementing to monitoring (controlling) the activity. The paradigm used in this study is contructivism which aims to interpret the meanings expressed by informants. The approach used is a qualitative approach that aims to understand the phenomenon experienced by the research subject in its entirety. The method used in this study is a case study, because the author wants to know the “how” and “why” aspects that aim to find out the caracteristics of each human being by interacting directly and deeply. Based on the results of the study showed that the implementation of Human Relations throught informal activities using the consept of POAC namely planning, organizing, actuating, and controlling, so that in informal activities in the Perhutani public corporate to implement Human Relations throught informal activites as well as possibl. The implementation created in Perum Perhutani can create comfort, feel valued in carrying out every job, so that it can be understood also that the implementation of Human Relations throught informal activites in Perum Perhutani has been carried out properly so as to create and improve productivity in work. 

scholarly journals Strategi Hubungan Masyarakat Lembaga Penyiaran Publik Televisi Republik Indonesia Jambi dalam Mempromosikan Program Acara

2019 ◽  
Vol 4 (2) ◽  
pp. 189-216
Author(s):  
Nopita Sari ◽  
Mila Wahyuni ◽  
Eka M. Taufani
Keyword(s):  
New Media ◽  
Public Relations ◽  
Sales Promotion ◽  
Communication Strategy ◽  
The Public ◽  
Study Approach ◽  
The Republic ◽  
Public Relations Strategy

This research is motivated by a phenomenon that occurs in the field of Public Relations (HUMAS) of the Republic of Indonesia Television Public Broadcasting Institution (LPP TVRI) Jambi. A strategy is needed by TVRI Jambi as times change where the interest of television viewers is decreasing due to competition from both private television and new media. The audience follows a style that has value. Therefore it is necessary to have a Public Relations in order to expand public knowledge about what programs exist at TVRI in order to increase the existence of TVRI Jambi. This study uses a qualitative method with a case study approach. Data collection methods used in the form of observation, documentation, and interviews with data analysis techniques, namely data reduction, data presentation, and data verification. The results of this study the authors found that the Public Relations Strategy in promoting TVRI Jambi programs to improve the quality of TVRI programs in the eyes of the public to better understand and know broadcasts on TVRI Jambi therefore Public Relations itself uses a communication strategy Public relations strategy, communication, advertising , sales promotion, publicity , corporate design The problems of Public Relations in promoting LPP TVRI programs in Jambi, weak human resources, PR efforts in promoting LPP TVRI Jambi programs in collaborating with other agencies.

scholarly journals Analisis Strategi Komunikasi Public Relations Dalam Membangun Dan Mempertahankan Pola Hubungan Masyarakat

Epigram ◽  
2020 ◽  
Vol 17 (1) ◽  
pp. 43-50
Author(s):  
Adrian Fairuzi ◽  
Ridwan Roy Tutupoho ◽  
Anwar Mustofa
Keyword(s):  
Public Relations ◽  
Participant Observation ◽  
Secondary Data ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
Building Relationships ◽  
The Public ◽  
The Media ◽  
Conference Center ◽  
Community Relationship

The purpose of this study was to analyze the public relations communication strategy of Aston Priority Simatupang Hotel & Conference Center in building and maintaining community relationship. This study used a qualitative approach with descriptive methods, non-participant observation, and triangulation of sources. The object of this study is the Aston Priority Simatupang Hotel & Conference Center. Secondary data were collected through documentation of public relations activities. The results of this study indicate that the Aston Priority Simatupang Hotel & Conference Center has implemented a public relations communication strategy using online and offline media in building relationships with the community.The results of the implementation of the public relations communication strategy show that the Aston Priority Simatupang Hotel & Conference Center has increased engagement and occupancy by 60% due to information provided through the media and the public's enthusiasm for the activities created by public relations has increased. 

Strategi Membangun Citra Melalui Program Edu Wisata Batik

2020 ◽  
Vol 2 (2) ◽  
pp. 121-140
Author(s):  
Anjar Martiana ◽  
Imron Rosyidi ◽  
Lida Imelda Cholidah
Keyword(s):  
Public Relations ◽  
Corporate Identity ◽  
Qualitative Approach ◽  
Case Study Method ◽  
Identity Recognition ◽  
The Public ◽  
The Social ◽  
Tourism Activity ◽  
Research Show

Penelitian ini bertujuan untuk mengetahui dan menggambarkan tentang Strategi Membangun Citra Melalui Program Edu Wisata Batik, yang terdiri dari tiga rangkaian kegiatan yang menjadi strategi membangun citra perusahaan. Penelitian ini menggunakan paradigma konstruktivisme. Pendekatan yang digunakan adalah pendekatan kualitatif. Metode yang digunakan pada penelitian ini adalah metode studi kasus. Teknik pengumpulan datanya melalui observasi, wawancara, dan analisis dokumen.Hasil penelitian ini menunjukkan bahwa Strategi Membangun Citra yang dilakukan oleh Rumah Batik Komar adalah melalui program Edu Wisata Batik yang terbagi menjadi tiga rangkaian kegiatan. Yang pertama, pengenalan identitas perusahaan, yang mana Public RelationsOfficer Rumah Batik Komar menjelaskan sejarah singkat, visi misi, struktur organisasi, sumber daya manusia, dan prestasi yang pernah diraih. Kegiatan pengenalan identitas perusahaan ini dapat dikategorikan menjadi pengenalan identitas fisik dan pengenalan identitas non-fisik. Kedua, kegiatan edukasi sebagai upaya dalam menanamkan nilai-nilai falsafah batik dan melatih kesabaran melalui pelatihan membatik. Ketiga, kegiatan wisata yang terdiri dari tour ke tempat produksi dan tour showroom Rumah Batik Komar. Strategi Membangun Citra Melalui Program Edu Wisata Batik ini dirasakan cukup efektif dalam mengenalkan perusahaan kepada masyarakat, sehingga cukup efektif dalam membangun citra Rumah Batik Komar. This research aims to find out and describe about strategy to build its image Through Edu Wisata Batik. This research uses a paradigm of Constructivism. The approach used is a qualitative approach. The methods used in this research is a case study method. This study raised the uniqueness of the program a different company with other companies. On the research of it only exposes the social symptoms of an existing course. The results of this research show that the strategy of building up the image of Batik Home performed by Komar is through Edu Wisata Batik is divided into three series of activities. First, the introduction of corporate identity, which is the Public Relations Officer of Rumah Batik Komar describes a brief history, vision and mission, organizational structure, human resources, and achievement ever earned. This corporate identity introduction activities can be categorized into the introduction of the identity of physical and non-physical identity recognition. Second, educational activities as an effort in instilling the values the philosophy of batik and batik training through patience to train. Third, the tourism activity consists of production to the place of the tour and tour the showroom Rumah Batik Komar.

scholarly journals STRATEGI KOMUNIKASI DIVISI PUBLIC RELATIONS PLN DISTRIBUSI JAWA BARAT DALAM SOSIALISASI SUBSIDI LISTRIK TEPAT SASARAN

2018 ◽  
Vol 12 (1) ◽  
pp. 31-39
Author(s):  
Lyza Audina Pangesti
Keyword(s):  
Public Relations ◽  
Case Study Research ◽  
Research Strategy ◽  
Qualitative Approach ◽  
Communication Strategy ◽  
West Java ◽  
Depth Interview ◽  
Key Words Communication ◽  
Subsidy Program

ABSTRACTThis thesis discuss about the communication  strategy which have been implemented by public relationsof PLN due to socializing well-targeted electricity subsidy program in West Java. This Well-targetedelectricity subsidy program is a government program which cuts the electricity subsidy for middleincome homes 900—watt customer, where West Java province is ranked the highest in Indonesia. Thegoal of this research is to know the steps of communication strategy which have been implementedby public relations PLN West Java Distribution due to socializing well-targeted electricity subsidy program. This research uses constructivist paradigm, qualitative approach and case-study research strategy. The data were collected by in depth interview and documentation study. The result revealed thatthe public relations of PLN becomes one of the communicator who planned and give the instructions topublic relations of PLN West Java Distribution in socializing well-targeted electricity subsidy program.The communication strategy steps which have been implemented by public relations of PLN due tosocializing well-targeted electricity subsidy program are determined the communicator, recognizes theaudiences, set the method and last selection and media uses. Key words: Communication Strategy, Public Relations, PT PLN

Strategi Komunikasi Humas Satuan Polisi Pamong Praja Jambi Menjaga Ketertiban Pedagang Kaki Lima

2019 ◽  
Vol 3 (2) ◽  
pp. 1-20
Author(s):  
Sartika ◽  
Pirhat abbas ◽  
Nurhasanah ◽  
Mardalina
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Civil Service ◽  
Secondary Data ◽  
Working Hours ◽  
Communication Strategy ◽  
Persuasive Communication ◽  
Research Approach ◽  
Street Vendors ◽  
The Public

This research is motivated by the lack of awareness of street vendors to maintain order, there are still street vendors on Jalan Letjen Haryono Telanipura who sell not in accordance with the regulations they sell during working hours between 06.00 to 16.00 WIB. As a regional regulation enforcement officer, the Civil Service Police Unit in conveying information is assisted by Public Relations in conveying it. From these problems, the authors carried out research to find out the Public Relations Communication Strategy of the Civil Service Police Unit in Maintaining Order for Street Vendors. The research approach that the author uses is qualitative research. to fully explain what happened, using primary and secondary data as the types of data and sources of data obtained through Public Relations (Head of Unit, Head of Sub-Division of General Affairs and Personnel, Section of Public Order) and Street Vendors in Kec. Telanaipura. Data collection techniques were carried out through observation, interviews and also documentation. From the data collection, three data analyzes were carried out in the form of data analysis, in the form of data reduction and data verification. The results of the authors found that the Public Relations Communication Strategy maintains the Order of the Street Vendors, namely: persuasive communication, communication through letters and socialization communication

scholarly journals PUBLIC RELATIONS ACTIVITIES IN MALAYSIAN ISLAMIC BANKING: THE CASE OF BANK ISLAM MALAYSIA BERHAD (BIMB)

2020 ◽  
Vol 3 (1) ◽  
pp. 15
Author(s):  
Neneng Ela Fauziyyah ◽  
Erna Farina Binti Mohamed
Keyword(s):  
Public Relations ◽  
Annual Report ◽  
Islamic Banking ◽  
Financial Industry ◽  
The Public ◽  
Study Approach ◽  
Cultural Image ◽  
Five Elements ◽  
Islamic Values

The public relations concept is a basic concept that must exist in various organizations. The strategy taken might be affected by or affect a cultural image. In the current world, Islamic institutions have emerged and grown rapidly. In particular, in the financial industry, Islamic banking in Malaysia has become a pioneer and evidently survives within the industry. Having said that, the public relations concept supposes to engage within their activities, also. But then, as Islamic values are being their foundation, it might influence their public relations strategy. Hence, the objective of this study is to observe the Islamic values that influencing the public relations and the cultural image strategy of the Islamic institution which primarily is Bank Islam Malaysia Berhad (BIMB). We chose them because Bank Islam is a first and pioneer of Islamic banking in Malaysia that expected to be a very Islamic banking version. By using a case study approach dependent on a circuit of culture (COC) model, this study found that Bank Islam as full-pledge Islamic banking has engaged with Islamic culture in their business activities and well-done in applying public relations strategies. Five elements of the COC framework consist of regulation, production, consumption, representation, and identity have been interlinked with the annual report as well as Bank Islam’s website.

scholarly journals APPLICATION OF ASSET REVALUATION BY THE PUBLIC ASSESSMENT OFFICE: A REFLECTION OF SHARIA ACCOUNTING, SHARI’AH ENTERPRISE THEORY

2020 ◽  
Vol 4 (03) ◽  
Author(s):  
Tatang Fatah Musthafa ◽  
Iwan Triyuwono ◽  
Noval Adib
Keyword(s):  
Research Method ◽  
Qualitative Approach ◽  
Study Analysis ◽  
Case Study Analysis ◽  
The Public ◽  
Analysis Techniques ◽  
Fixed Assets ◽  
Enterprise Theory ◽  
Islamic Values

The purpose of this research is to have a deeper look at the practice of public appraisers at the Public Appraisal Services Office (KJPP) X, in carrying out the revaluation of fixed assets, mainly related to Islamic values by using Shari’ah Enterprise Theory. The research method used a qualitative approach with case study analysis techniques. The results of this study indicate that the scope of the KJPP assignment is still not in accordance with the Shari'ah Enterprise Theory

pengelolaan cyber public realations dalam membentuk corporate branding

2020 ◽  
Vol 2 (3) ◽  
pp. 241-260
Author(s):  
Eneng Rismawati ◽  
Yusuf Zaenal Abidin ◽  
Encep Dulwahab
Keyword(s):  
Public Relations ◽  
Corporate Branding ◽  
Research Method ◽  
Adaptive Method ◽  
Qualitative Approach ◽  
Quick Response ◽  
Public Relations Practitioners ◽  
The Public ◽  
Circular Model ◽  
Media Monitoring

ABSTRAK Tujuan penelitian ini adalah untuk mengetahui dan menggambarkan mengenai tahap membagikan, mengoptimalkan, mengelola serta mengikutsertakan pada  pengelolaan cyber  public  relations  dalam  membentuk  corporate  branding  di PT  Len Industri (Persero). Konsep  yang digunakan dalam penelitian ini yaitu konsep  model melingkar  untuk  sosial  media  menurut Regina  Luttrell . Metode penelitian yang digunakan yaitu menggunakan metode deksriptif dengan pendekatan kualitiatif. Pengumpulan  data  yang  digunakan  yaitu dengan wawancara, dan observasi.  Hasil  penelitian dilapangan, dapat disimpulkan bahwa praktisi  humas  PT Len Industri (Persero) dalam pengelolaan cyber public relations guna membentuk corporate branding memiliki  empat  tahapan  yakni : 1) tahap  membagikan  konten terdiri dari: a) berpartisipasi  menggunakan  media  sosial , b) saling terhubung dengan publik, c) membangun  kepercayaan publik . 2) tahap pengoptimalan pesan  yang dilakukan  yakni  dengan : a) melakukan  pengecekan hashtag, b) melakukan postingan lima kali sehari, dan c) melakukan  postingan yang memiliki unsur teknologi. 3) mengelola dibagi menjadi tiga, yaitu : a) media monitoring, b) interaksi dalam waktu yang sebenarnya, dan c) memberikan respon cepat. 4) mengikutsertakan publik dengan tiga unsure yaitu : a) menjalin hubungan dengan para influencer, b) mengetahui dimana dan siapa audiens, serta c)  meraih target audiens. Kata Kunci: Pengelolaan; Cyber Public Relations; Corporate Branding. ABSTRACT The  purpose  of  to  find  out and describe the sharingstage,optimize,manage  and engage in cyber public relations management in forming a corporate branding in PT Len Industri (Persero). The concept  used  in  this research is the concept of  The Circular model of Some to Regina Luttrell. The research method using  an  adaptive  method  with  a  qualitative  approach. Data collection used in this study is by interview,and observation. The results of the research in the field can be concluded that PT Len Industri (Persero) public  relations  practitioners  in  the management  of  cyber  public  relations  to  form  corporate  branding  has  four  stages : 1) The share stage consists of: a) participating  in  social  media  (participate), b) connect with public (connect), c) build  public  trust (build trust). 2) optimize phase messages that are carried out by: a) checking hashtag, b) posting  five time a day, c) do posts that have technological elements. 3) The  manage  divided  into: a) media  monitoring, b) interaction  in  real  time, c)  provide quick response. 4) engage  the  public  : a) establish  a  relationship  with  influencer, b) where and  who  is  the  audience, c)  reach  the target  audience. Keyword : Management; Cyber Public Relations.  

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