scholarly journals RANTAI PEMASARAN IKAN PINDANG DI KABUPATEN PATI

2018 ◽  
Vol 11 (1) ◽  
pp. 23-30
Author(s):  
Herna Octivia Damayanti
Keyword(s):  
Direct Marketing ◽  
Product Distribution ◽  
Primary Data ◽  
Good Pattern ◽  
Small Industry ◽  
Small Industries ◽  
Marketing Chain ◽  
Fish Industry ◽  
Fish Marketing ◽  
Descriptive Method

ENGLISHA good pattern marketing chain can determine the smoothness of product distribution and becomes the determinant of continuity and development of an industry. Boiled fish industry is the second largest fish processing industry in Pati Regency. The objective of this research is to determine the pattern of boiled fish marketing chain in Pati regency on household, small, medium and large industrial scales. This research used descriptive method and was held on March 2014. Location of the research in Juwana and Dukuhseti subdistrict. Primary data was obtained through interviews with informants, i.e. the owners of boiled fish industries on households, small, medium and large scales. Data was analyzed descriptively. Result of the research is there are two types of boiled fish marketing chain in Pati regency, i.e. direct marketing is called zero level channel (households and small industry scales) and marketing through intermediaries that consist of first channel or three level channel (household industry scale); the second channel or one level channel (scale households and small industries); and the third channel or two levels channel (scale medium and large industrial). INDONESIARantai pemasaran yang terpola dengan baik dapat menentukan kelancaran distribusi produk dan menjadi penentu keberlangsungan hidup dan perkembangan suatu industri. Industri ikan pindang merupakan industri pengolahan ikan kedua terbesar di Kabupaten Pati. Tujuan dari penelitian ini adalah untuk mengetahui pola rantai pemasaran ikan pindang yang ada di Kabupaten Pati pada skala industri rumah tangga, kecil, sedang dan besar. Penelitian ini menggunakan metode deskriptif dan dilaksanakan bulan Maret 2014. Lokasi penelitian di Kecamatan Juwana dan Dukuhseti. Data primer didapatkan melalui wawancara dengan informan/pengusaha ikan pindang skala rumah tangga, kecil, sedang dan besar. Analisis data dilakukan secara deskriptif. Hasil penelitian adalah rantai pemasaran ikan pindang di Kabupaten Pati terdapat dalam dua jenis yaitu pemasaran secara langsung disebut saluran nol tingkat (skala industri rumah tangga dan kecil) dan pemasaran melalui perantara terdapat dalam bentuk saluran pertama disebut saluran tiga tingkat (skala industri rumah tangga); bentuk saluran kedua disebut saluran satu tingkat (skala industri rumah tangga dan kecil); bentuk saluran ketiga disebut saluran dua tingkat (skala industri sedang dan besar).

scholarly journals PENGEMBANGAN ASPEK KEUANGAN INDUSTRI OLAHAN IKAN CV. BENING JATI ANUGRAH PARUNG BOGOR, JAWA BARAT

2019 ◽  
Vol 2 (2) ◽  
pp. 113
Author(s):  
Nawiyah Nawiyah
Keyword(s):  
Information Systems ◽  
Community Service ◽  
Financial Information ◽  
Fish Processing ◽  
Small Industry ◽  
The Right ◽  
Small Industries ◽  
Fish Industry ◽  
Financial Information Systems

ABSTRAKProgram pengabdian kepada masyarakat yang mengambil objek usaha olahan ikan di CV. Bening Jati Anugrah daerah Parung, Jawa Barat ini bertujuan untuk mengembangkan aspek keuangan. Hasil identifikasi masalah di lapangan yaitu ditemukanya adanya kurangnya pemahaman tentang konsep dasar keuangan yang ada di dalam industri kecil ini terkait dengan pembukuan dan system informasi keuangan yang masih jauh dari kesempurnaan. Kegiatan yang dilakukan oleh tim pengabdian adalah survei lokasi usaha industri olahan ikan CV. Bening Jati Anugrah kemudian tim pengabdian memberikan pengetahuan tentang konsep dasar keuangan yang jelas dan system informasi keuangan yang bagus dan mudah diikuti oleh orang lain. Penetapan penggunaan pembukuan serta membantu cara penggunaan pemilihan aplikasi yang tepat. Dengan program ini diharapkan pengelolaan industri olahan ikan CV. Bening Jati Anugrah dapat berkembang lebih baik dan dapat bersaing dengan produk yang sejenis.Kata kunci : Konsep dasar keuangan, Industri kecil, sistem informasi keuangan ABSTRACTThis community service program that takes the object of fish processing business in CV. Bening Jati Anugrah Parung, West Java aims to develop financial aspects. The results of the identification of problems in the field, namely the discovery of a lack of understanding of the basic financial concepts that exist in this small industry related to accounting and financial information systems that are still far from perfection. The activity carried out by the service team was a survey of the location of CV. Clear Teak Anugrah then the dedication team provided knowledge about clear basic financial concepts and good financial information systems that were easy for others to follow. Determination of the use of bookkeeping and help how to use the right application selection. With this program it is expected that the management of the processed fish industry CV. Bening Jati Anugrah can develop better and can compete with similar products.Keywords: Basic concepts of finance, small industries, financial information systems 

scholarly journals STRATEGI PENGEMBANGAN INDUSTRI IKAN PINDANG SKALA SEDANG DAN BESARDI KABUPATEN PATI

2018 ◽  
Vol 11 (2) ◽  
pp. 83-92
Author(s):  
Herna Octivia Damayanti
Keyword(s):  
Large Scale ◽  
Business Management ◽  
Secondary Data ◽  
Primary Data ◽  
Alternative Strategies ◽  
Purposive Sampling ◽  
Industry Standard ◽  
Quantitative Descriptive ◽  
Fish Industry ◽  
Descriptive Method

ENGLISHProcessed form of marine fisheries that quite popular in Pati regency is boiled fish. The medium and large scale boiled fish industry can accelerate the growth of fishery and marine sector. The purpose of study is to formulate alternative strategies for developing medium and large scale boiled fish industries in Pati regency. The research used quantitative descriptive method and was condusted in March 2014. Primary data were obtained through interview with medium and large scale boiled fish employers, while secondary data were derived from relevant documents from marine and fisheries agency of Pati regency. Respondents were chosen using purposive sampling. Data were analyzed using SWOT and QSPM. Results of the research showed that the first priority strategy was improving the performance of association of boiled fish employers so it can be made a common agreement on the business management system and the boiled fish industry standard marketable products, with TAS value 4.948. INDONESIABentuk olahan hasil perikanan laut yang cukup populer di Kabupaten Pati adalah ikan pindang. Industri ikan pindang skala sedang dan besar dapat mempercepat pertumbuhan ekonomi dari sektor perikanan dan kelautan. Tujuan penelitian ini adalah untuk merumuskan alternatif strategi untuk pengembangan industri ikan pindang skala sedang dan besar di Kabupaten Pati. Penelitian ini menggunakan metode deskriptif kuantitatif dan dilaksanakan pada bulan Maret 2014. Sumber data primer yang diperoleh melalui wawancara dengan pengusaha pemindangan ikan skala sedang dan besar. Sedangkan data sekunder berasal dari dokumen relevan Dislautkan Kab. Pati. Metode pemilihan sampel responden dengan pendekatan purposive sampling. Analisis data dilakukan dengan analisis SWOT dan untuk menentukan prioritas strategi menggunakan analisis QSPM. Hasil penelitian yaitu prioritas strategi pertama adalah peningkatan kinerja wadah perhimpunan pengusaha ikan pindang sehingga dapat dibuat kesepakatan bersama tentang sistem manajemen usaha industri ikan pindang dan standar produk yang layak jual, dengan nilai TAS 4,948.

scholarly journals Pelaksanaan Bauran Promosi pada Produk Beras untuk Meningkatkan Omzet Penjualan (Studi Pada PT. Nazar Bahana Persada)

2018 ◽  
Vol 11 (3) ◽  
pp. 217
Author(s):  
Merita Bernik ◽  
Mochammad Bima Ramadhan
Keyword(s):  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Primary Data ◽  
Traditional Methods ◽  
Promotion Strategy ◽  
Main Food ◽  
Descriptive Method

Rice is the main food for the population of Indonesia. Many types of rice products have been marketed. The more diverse rice products are, the more promotion is needed to inform the advantages of a rice product compared to others. PT. Nazar Bahana Persada is one of the companies that produce rice products, but still uses traditional methods of marketing their products. PT. Nazar Bahama Persada must be able to improve the promotion strategy carried out so that it will increase its sales turnover. The method used in this study is a descriptive method that will provide an overview of the implementation of the promotion mix on rice products. The data used are primary data through observation and interviews and secondary data in the form of virgin obtained from the company. The promotion mix implemented by PT Nazar Bahana Persada is personal selling, direct marketing, advertising and also implementing CRS. The promotional impact applied by the company to the sale of rice products in 2017 increased by 44.75%, while the sales turnover increased by 50.41%.

scholarly journals Peran Sarana Angkutan Darat Dalam Upaya Peningkatan Efisiensi Distribusi Ternak Dan Hasil Ternak Sapi Potong Di Indonesia

2017 ◽  
Vol 15 (2) ◽  
Author(s):  
Bambang Winarso
Keyword(s):  
Secondary Data ◽  
Product Distribution ◽  
Price Formation ◽  
Primary Data ◽  
Trading System ◽  
Margin Distribution ◽  
Cross Tabulation ◽  
Livestock Products ◽  
The Cost ◽  
Marketing Chain

In livestock trading system and cattle product such as meat and other livestock products always involves some businesses that make up the chain of marketing. Tradable commodity that can be distributed right from the producer to the end consumer in the form of live cattle or in the form of livestock product. Distribution activities of livestock and livestock products by land necessarily involves a good means of land transport trains, trucks and other means of land transport. While also involving the various levels of the marketing chain of middlemen village level, large padagang up with retailers. Implementation of the distribution chain between marketing is not just a process of transporting goods. Consistent with the mechanism of the existing business, there will be a new price formation on each node chain path. The longer the chain through which the formation of prices will be higher . Such conditions led to the emergence of the marketing margin distribution on each node marketing chain. The amount of the marketing margin generated between the node is varied, it is largely determined by many things, in addition to the cost of marketing, also the advantage taken by the perpetrator. The study was conducted in East Java and West Java in 2013. Analysis of data using simple cross-tabulation of data derived from primary data and secondary data Keywords: Land Transport, Distribution and Livestock

Environment and atmosphere of night tourism based on the local wisdom: A case study of Berastagi

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Selly Veronica ◽  
Nurlisa Ginting ◽  
AmyMarisa
Keyword(s):  
Field Observation ◽  
Local Community ◽  
Tourism Development ◽  
Primary Data ◽  
Tourist Destination ◽  
Innovative Strategy ◽  
Depth Interview ◽  
Social Environmental ◽  
Descriptive Method

Night tourism development comes up as an innovative strategy for tourism development in this current intense competition. There are four main elements in night tourism, namely economic, social, environmental, and night atmosphere. Berastagi is the most popular tourist destination in Karo Regency, Sumatera Utara, Indonesia, which already have night tourism destination but unfortunately undeveloped yet. Night tourism development in Berastagi must be with the local wisdom approach to maximize its benefit. Karonese as the majority ethnic of the local community in this area potential to be developed on its night tourism. This paper only analyzes the environmental and night atmosphere aspects in Berastagi’s night tourism, which based on local wisdom. Qualitative primary data from field observation and depth interview results have been analyzed by using the descriptive method. The study shows that involving local wisdom in developing the environment and night atmosphere can give the typical identity for the night tourism in Berastagi.Night Tourism

A Consuequence of Statisfaction and Loyalty: How Brand nd Purchase Intention Affect Its (An empirical study of Bengkulu)

2020 ◽  
Vol 7 (2) ◽  
pp. 61-70
Author(s):  
Fachri Eka Saputra ◽  
Fedyah Anggriani
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Least Square ◽  
Primary Data ◽  
Price Fairness ◽  
Online Questionnaire ◽  
Positive Effect ◽  
Descriptive Method

The purpose of this study as to determine how the effect of waterpark image and price fairness on customer satisfaction and its implications for customer loyalty at Waterpark Wahana Surya Bengkulu. The measurement of this study uses 14 indicator items which are distributed using an online questionnaire. The number of samples in this study were 136 respondents and the data were analyzed using SEM PLS (Partial Least Square). Date were collected using a questionnaire using a Likert scale. This research used descriptive method with a quantitative approach. The type of data used in this study is primary data. The results of this study prove that 1. waterpark image has a positive effect on price fairness, 2. Waterpark image has a positive effect on customer satisfaction, 3. Fairness of price has a positive effect on customer satisfaction, 4. Waterpark image has a positive effect on customer loyalty, 5. Fairness of price has a positive effect on customer loyalty, 6. Customer satisfaction has no effect on customer loyalty.

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

KINERJA PROSES PELELANGAN IKAN DI PASAR ARUMBAI KOTA AMBON

2017 ◽  
Vol 1 (2) ◽  
pp. 58-66
Author(s):  
Frendly Matulessy ◽  
Dionisius Bawole
Keyword(s):  
Performance Analysis ◽  
Gap Analysis ◽  
Primary Data ◽  
Satisfaction Level ◽  
Questionnaire Data ◽  
Analysis Method ◽  
Value For Money ◽  
Qualitative Descriptive ◽  
Market Needs ◽  
Descriptive Method

This study aims to measure the performance of fish auction process in Arumbai Market in Ambon. Primary data were collected from 43 respondents through observation and direct interview based on questionnaire. Data was analysed by qualitative descriptive method, importance performance analysis method (IPA) and gap analysis, and value for money method. The results show that: 1). There are three auction process activities namely pre auction, auction, and post auction; 2). Fisherman's satisfaction level is 67% and merchant satisfaction is 81%; and 3). The auction performance of the economic aspect is less economical, with the final value of 83%, while the fish auction performance from the efficiency aspect is less efficient with the value of 76%. For that, it needs additional officers to manage fish auction place (TPI) in Arumbai Market. In addition, the fish auction facilities (TPI) in Arumbai Market needs to be improved.

Penerbitan buku ilmiah daring berbasis open monograph press (OMP)

2020 ◽  
Vol 16 (2) ◽  
pp. 155-169
Author(s):  
Dhevi Enlivena Irene Restia Mahelingga
Keyword(s):  
Book Publishing ◽  
Scientific Publication ◽  
Product Distribution ◽  
Qualitative Approach ◽  
Primary Data ◽  
Access To Information ◽  
Online Publishing ◽  
Publishing Process ◽  
Publication Process ◽  
Academic Publications

Introduction. There has been limited discussion on Open Monograph Press (OMP) although its  potential is recognized to support academic publications in Indonesia. This is due to the lack of access to information and dissemination of OMP by academic publishers that have implemented OMP in their publication process. Data Collection Method. This paper used a qualitative approach by starting the elaboration publication process in Lembaga Ilmu Pengetahuan Indonesia (LIPI) Press. This paper examined how OMP-based online publishing system is able to accommodate book publishing process in LIPI Press. Primary data in this study was collected through records of the user interface of the online page of LIPI Press which uses OMP. Data Analysis. The data was analyzed by using  a descriptive-analytic approach. Results and Discussions. OMP is useful not only to accommodate all roles and processes of scientific publication but also to accommodate the publisher's need for a catalog website. OMP metadata can be indexed by Google Scholar and can be a helpful tool for product distribution. Conclusion. OMP is suggested to become a standard in publication process.

scholarly journals Analisis Kompetensi Kewirausahaan Industri Kecil Suku Cadang di Kota Padang

2016 ◽  
Vol 11 (2) ◽  
pp. 279 ◽  
Author(s):  
Prima Fithri ◽  
Amanda Febria Sari
Keyword(s):  
Quality Function Deployment ◽  
Swot Analysis ◽  
Spare Parts ◽  
The Face ◽  
Small Industry ◽  
The Government ◽  
Critical Competencies ◽  
Small Industries ◽  
Training Services ◽  
Low Ability

As economic development and current technology, there tends to SMEs have been reversed there is some effort to close down due to lack of existing orders in the business. Therefore, the government made efforts to assist existing SMEs to be able to survive in the face of global crisis is happening right now. These efforts may include providing small loans and may include training services in accordance with its business. One of the materials provided in the training is about entrepreneurship so that SMEs are expected to compete with similar companies. The low ability entrepreneur pointed out as one of the reasons SMEs are not able to compete with large companies, such as SI (Small Industry) Spare Parts in the city of Padang. The failure to penetrate IK Parts of competition to supply spare parts in the PT. Semen Padang because of its low ability entrepreneur is owned by SI. With no indicator of entrepreneur ability, there are some problems for governments about policies that will be taken for judge the SI. Therefore, the entrepreneur ability should be decided to helps government in decisions making of policies, so that SI can be competing with larger companies. The method that been used in this study is the Quality Function Deployment (QFD) and the recommendations for policies that can be used by the government by using SWOT analysis. QFD is used to identify consumer needs and its association with the characteristic techniques provided by the government, so that the final results are the critical competencies that should be developed first. The linkage between the needs of consumers with technical characteristics reflected in the House of Quality (HOQ). While the results of the SWOT analysis are four types of strategies which can be used later by using the strategy outlined in the strategy implementation architecture for 10 years. This research resulted in 25 indicators of entrepreneurial competencies that include Human Resources (HR), financial, and research and development which consist of eight aspects. The resulting formulation of strategies using SWOT analysis generates SO Strategies (5 strategies), WO Strategies (7 strategies), ST Strategies (7 strategies), and WT Strategies (5 strategies). The design of the implementation of the strategy is planned for 10 years which is reflected in the architecture of the strategy and its implementation strategies.Keywords: small industries, indicators, competences, entrepreneur, strategies

Sign in / Sign up

Export Citation Format

Share Document