scholarly journals Getting the Message Across: Examining Malaysia’s Covid-19 Public Service Announcement (PSA) Infographics

2021 ◽  
Vol 22 (1) ◽  
pp. 194-212
Author(s):  
Collin Jerome ◽  
Su-Hie Ting ◽  
Yuwana Podin

The current COVID-19 pandemic has become an unprecedented public health crisis and there is much ongoing research investigating its wide-ranging impacts on all areas of society and people's everyday lives. This article presents preliminary findings of an ongoing study that inquires into Malaysia's COVID-19 public service announcement (PSA) infographics and how they convey much-needed information to the general public during the pandemic period. Drawing upon research on infographics in healthcare and health risk communication, the article examines COVID-19 PSA infographics that have been produced in Malaysia and the ways they achieve what they are designed to do. The findings show that the infographics 1) are numerous and mostly presented in the informational and process-based types, 2) cover various topics related to the information on the novel virus, its risks, and recommended preventive and control measures, 3) possess key components of infographic and (4) adopt a three-way process of engaging the target audience. The findings also reveal several key points worth considering in thinking about the infographics, including whether they communicate the right message to the right audience at the right time and whether they are designed according to the principles of message design in health risk communication.

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Jinlong Shi ◽  
Xing Gao ◽  
Shuyan Xue ◽  
Fengqing Li ◽  
Qifan Nie ◽  
...  

AbstractThe novel coronavirus pneumonia (COVID-19) outbreak that emerged in late 2019 has posed a severe threat to human health and social and economic development, and thus has become a major public health crisis affecting the world. The spread of COVID-19 in population and regions is a typical geographical process, which is worth discussing from the geographical perspective. This paper focuses on Shandong province, which has a high incidence, though the first Chinese confirmed case was reported from Hubei province. Based on the data of reported confirmed cases and the detailed information of cases collected manually, we used text analysis, mathematical statistics and spatial analysis to reveal the demographic characteristics of confirmed cases and the spatio-temporal evolution process of the epidemic, and to explore the comprehensive mechanism of epidemic evolution and prevention and control. The results show that: (1) the incidence rate of COVID-19 in Shandong is 0.76/100,000. The majority of confirmed cases are old and middle-aged people who are infected by the intra-province diffusion, followed by young and middle-aged people who are infected outside the province. (2) Up to February 5, the number of daily confirmed cases shows a trend of “rapid increase before slowing down”, among which, the changes of age and gender are closely related to population migration, epidemic characteristics and intervention measures. (3) Affected by the regional economy and population, the spatial distribution of the confirmed cases is obviously unbalanced, with the cluster pattern of “high–low” and “low–high”. (4) The evolution of the migration pattern, affected by the geographical location of Wuhan and Chinese traditional culture, is dominated by “cross-provincial” and “intra-provincial” direct flow, and generally shows the trend of “southwest → northeast”. Finally, combined with the targeted countermeasures of “source-flow-sink”, the comprehensive mechanism of COVID-19 epidemic evolution and prevention and control in Shandong is revealed. External and internal prevention and control measures are also figured out.


2021 ◽  
Vol 37 (4) ◽  
pp. 88-103
Author(s):  
Hasrul Hashim ◽  
◽  
Mohd Azul Mohamad Salleh ◽  

Communication through media is one of the most important aspects if a country faces a health crisis such as a pandemic. One of the mediums that are often used is via the production of public service announcements or PSA. PSA is a short video lasting between 30 to 120 seconds, communicating to large-scale audiences for social behaviour changes. However, certain PSA will be considered a failure if the audience ignores or does not understand the message. When Malaysia faces a health crisis such as the COVID-19 pandemic, the PSA barely emphasises the aspects of behavioural balance, message recall, and the aesthetic of message presentation. Thus, this paper aims to discuss the mode of presentation and styles in 30 public service announcements related to COVID-19 in MyHealth’s YouTube channel under the Ministry of Health Malaysia (MOH) from January to June 2020. The preliminary finding shows that most PSAs used 2D animation production techniques by representing the real scenarios and situations faced by the Malaysian to facilitate the audience's understanding of the message. Overall, PSA's presentation style on COVID-19 in Malaysia emphasises the balance between the importance of message and communication strategy with five phases in the theory of audience behavioural change. Keywords: Public service announcement, media production, crisis communication, pandemic, COVID-19.


2020 ◽  
Author(s):  
Xinyin Xu ◽  
Jing Zeng ◽  
Runyou Liu ◽  
Yang Liu ◽  
Xiaobo Zhou ◽  
...  

Abstract Background: The COVID-19 spread worldwide quickly. Exploring the epidemiological characteristics could provide a basis for responding to imported cases abroad and to formulate prevention and control strategies in areas where COVID-19 is still spreading rapidly. Methods: The number of confirmed cases, daily growth, incidence and length of time from the first reported case to the end of the local cases (i.e., non-overseas imported cases) were compared by spatial (geographical) and temporal classification and visualization of the development and changes of the epidemic situation by layers through maps. Results: In the first wave, a total of 539 cases were reported in Sichuan, with an incidence rate of 0.6462/100,000. The closer to Hubei the population centres were, the more pronounced the epidemic was. The peak in Sichuan Province occurred in the second week. Eight weeks after the Wuhan lockdown, the health crisis had eased. The longest epidemic length at the city level in China (except Wuhan, Taiwan, and Hong Kong) was 53 days, with a median of 23 days. Spatial autocorrelation analysis of China showed positive spatial correlation (Moran's Index >0, p<0.05). Most countries outside China began to experience a rapid rise in infection rates 4 weeks after their first case. Some European countries experienced that rise earlier than the USA. The pandemic in Germany, Spain, Italy, and China took 28, 29, 34, and 18 days, respectively, to reach the peak of daily infections, after their daily increase of up to 20 cases. During this time, countries in the African region and Southeast Asian region were at an early stage of infections, those in the Eastern Mediterranean region and region of the Americas were in a rapid growth phase. Conclusions: After the closure of the outbreak city, appropriate isolation and control measures in the next 8 weeks were key to control the outbreak, which reduced the peak value and length of the outbreak. Some countries with improved epidemic situations need to develop a continuous "local strategy at entry checkpoints" to respond to a possible second local epidemic.


2020 ◽  
Vol 20 (1) ◽  
Author(s):  
Xinyin Xu ◽  
Jing Zeng ◽  
Runyou Liu ◽  
Yang Liu ◽  
Xiaobo Zhou ◽  
...  

Abstract Background The COVID-19 spread worldwide quickly. Exploring the epidemiological characteristics could provide a basis for responding to imported cases abroad and to formulate prevention and control strategies in areas where COVID-19 is still spreading rapidly. Methods The number of confirmed cases, daily growth, incidence and length of time from the first reported case to the end of the local cases (i.e., non-overseas imported cases) were compared by spatial (geographical) and temporal classification and visualization of the development and changes of the epidemic situation by layers through maps. Results In the first wave, a total of 539 cases were reported in Sichuan, with an incidence rate of 0.6462/100,000. The closer to Hubei the population centres were, the more pronounced the epidemic was. The peak in Sichuan Province occurred in the second week. Eight weeks after the Wuhan lockdown, the health crisis had eased. The longest epidemic length at the city level in China (except Wuhan, Taiwan, and Hong Kong) was 53 days, with a median of 23 days. Spatial autocorrelation analysis of China showed positive spatial correlation (Moran’s Index > 0, p < 0.05). Most countries outside China began to experience a rapid rise in infection rates 4 weeks after their first case. Some European countries experienced that rise earlier than the USA. The pandemic in Germany, Spain, Italy, and China took 28, 29, 34, and 18 days, respectively, to reach the peak of daily infections, after their daily increase of up to 20 cases. During this time, countries in the African region and Southeast Asian region were at an early stage of infections, those in the Eastern Mediterranean region and region of the Americas were in a rapid growth phase. Conclusions After the closure of the outbreak city, appropriate isolation and control measures in the next 8 weeks were key to control the outbreak, which reduced the peak value and length of the outbreak. Some countries with improved epidemic situations need to develop a continuous “local strategy at entry checkpoints” to to fend off imported COVID-19.


2014 ◽  
Vol 651-653 ◽  
pp. 1726-1729
Author(s):  
Dong Juan Xue ◽  
Ying Pan

Context-aware applications can sense and explore the context of production processes to provide proper and useful services to managers in workshop. And materials data integration and control are one of core competences concerning with the development of mass data application in manufacturing enterprises. In this paper, a context-aware materials data integration meta model is presented which is incorporating an advanced materials demand mapping and decomposition mechanism to support fine-grained materials data in the right time for the provision of materials services, based on the analysis of the application context involving the key points and relationships in their manufacturing processes. In this model, materials data integration is controlled by the demand state transitions at different levels including workflow levels, control levels and data levels, which incorporates dynamic context information by checking the context constraint associated with each application task at the time of the specific request submission. Finally, a case is given which is implemented in a complex equipments enterprise.


Author(s):  
Vilma Andia-Choquepuma ◽  
Daniza Juana Leon-Escobedo ◽  
Himer Avila-George ◽  
orge Sánchez-Garcés ◽  
Ruth Elizabeth Villafuerte-Alcántara ◽  
...  

After the World Health Organization declared the outbreak of Coronavirus (COVID-19) a pandemic, the Peruvian government took preventive measures to counteract the spread of the virus by issuing Supreme Decree No. 008-2020-SA. This decree contains prevention and control measures aimed at ports, airports, land entry points, educational centers, transportation and workplaces.


2020 ◽  
Vol 5 (2) ◽  
pp. 35-59
Author(s):  
Maria Alexandra Diaz Mordillo

BOE number 154 of 1 June published Royal Decree- Law 20/2020 of 29 May establishing the Minimum Income Scheme, a non-dispute-free benefit from its inception. This subjective right to non-poverty is set up as an economic benefit of an social nature whose competence is attributed to the National Institute of Social Security, which specializes mainly in the contributory benefits of the system. Despite its extensive experience, the implementation in record time of the IMV has been a challenge for the Managing Entity: the volume of applications, the health crisis or the lack of regulatory development have been the main problems. At this time, once the provision has been consolidated within the field of action of the INSS, it is necessary to influence the monitoring and control of the right while ensuring a quality public service


2014 ◽  
Vol 472 ◽  
pp. 820-823
Author(s):  
Hui Jing Deng ◽  
Yun Zhou Li

Among medicinal plants, flower and fruit plants take up a large proportion. This paper analyses ecological environment conditions such as temperature, light, water and soil nutrients having influence on growth of these kinds of medicinal plants. Furthermore, it discusses the relationships among three dormancy regulation and control factors i.e. bud and branch, underground and overground, and reproductive growth and vegetative growth. Lastly, it summarizes technical points of cultivation and management of these kinds of medicinal plants and key control measures, which provide significant theoretical basis for the improvement of yield and quality of these kinds of medicinal plants and the change from wild species to cultivated species.


Author(s):  
Lei Jiang ◽  
Yujia Huang ◽  
Haonan Cheng ◽  
Ting Zhang ◽  
Lei Huang

As the country where the COVID-19 was first reported and initially broke out, China has controlled the spread of the pandemic well. The pandemic prevention process included emergency response and risk communication, both of which could notably increase public participation, people’s anxiety has been alleviated, their confidence in the government has been enhanced, and the implementation of prevention and control measures has been understood. This study selected 157,283 articles published by 447 accounts across 326 cities in February 2020 from WeChat, the largest social media application in China, to systematically compare the spatial distributions in the effectiveness of emergency responses and risk communication. The results showed that there were significant regional differences in the effectiveness of emergency response and risk communication during the pandemic period in China. The effectiveness of emergency response and risk communication are related to the exposure risk to the COVID-19, the level of economy, culture, and education of the region, the type of accounts and articles, and the ranking of the articles in posts. The timeliness and distribution types of articles should take into account the psychological changes in communication recipients to avoid the dissemination of homogenized information to the masses and the resulting information receiving fatigue period.


2021 ◽  
Vol 9 ◽  
Author(s):  
Silvia Logar ◽  
Rizzardo Alessandro

As the COVID-19 crisis has shown, the lack of harmonized and coordinated actions superseding national borders represented a limit to the full implementation of already existing legal binding instruments at the European level. It is recognized that the existing levels of globalization have contributed to accelerate the large-scale transmission of viruses and increased the likelihood of a pandemic public health crisis. This article aims to highlight the importance of greater bilateral cooperation to mitigate the health and economic impact of the coronavirus disease 2019 (COVID-19) pandemic. It focuses on the implementation of diplomatic collaborative systems to assure the full implementation of the European single market as well as the adoption of standardized health information platforms as a part of pandemic preparedness and control measures.


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