scholarly journals PENGARUH PROMOSI PENJUALAN DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN

2017 ◽  
Vol 11 (1) ◽  
pp. 1
Author(s):  
Eko Boedhi Santoso ◽  
Joko Samboro
Keyword(s):  
Path Analysis ◽  
Key Words ◽  
Product Innovation ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Minimum Threshold ◽  
Innovation Product

The main objective of this study is: a) identify and analyze to Sales Promotion and Product Innovation Effect on Costumers Buying Decision and b). To find and analyze Sales Promotion and Product Innovation Effect on the Decision of Costumers Loyalty Purchasing through Gedang Ganteng. Location Mayjen Panjaitan Malang. while the sample amounted to 100 costumers which is the minimum threshold for path analysis. The results of this study indicate that: questionnaires were used valid and reliable, sweet model used for predection good and getting better service sales promotion innovation product services, the higher the stronger loyalty through costumer purchase decision as well as the influence of the total variables studied amount 65% Key words: sales promotion, innovation of product, decisions making and loyalty.

scholarly journals Analisis Pengaruh Brand Trust, Product Factor, dan Sales Promotion Terhadap Customer Loyalty Melalui Purchase Decision di Matahari Departement Store

2020 ◽  
Vol 1 (1) ◽  
pp. 19
Author(s):  
Harfian Irwinsyah ◽  
Hanny Nurlatifah
Keyword(s):  
Path Analysis ◽  
Customer Loyalty ◽  
Significant Relationship ◽  
Descriptive Analysis ◽  
Department Store ◽  
Sales Promotion ◽  
Purchase Decision ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Product Factor

<p><em>Abstrak -</em><strong> Tujuan dari penelitian ini merupakan untuk mengetahui pengaruh kepercayaan merk, faktor produk, dan promosi penjualan terhadap loyalitas konsumen melalui keputusan pembelian studi kasus Matahari Departement Store. Metode analisis yang data yang digunakan adalah analisis deskriptif dan analisis jalur. Sampel pada penelitian ini merupakan orang yang pernah melakukan pembelian produk secara offline di Matahari Departement Store dalam kurun waktu 3 bulan terakhir di wilayah JABODETABEK. Dari hasil penelitian menggunakan analisis jalur pada variabel – variabel tersebut. Kepercayaan merk memiliki hubungan signifikan terhadap keputusan pembelian, faktor produk memiliki hubungan signifikan terhadap keputusan pembelian, promosi penjualan memiliki hubungan signifikan terhadap  keputusan pembelian, kepercayaan merek memiliki hubungan signifikan terhadap loyalitas konsumen, faktor produk memiliki hubungan signifikan terhadap loyalitas konsumen, promosi penjualan memiliki hubungan signifikan terhadap loyalitas konsumen, keputusan penjualan memiliki hubungan signifikan terhadap loyalitas konsumen.</strong></p><p><strong>Kata Kunci </strong>- Kepercayaan Merk, Faktor Produk, Promosi Penjualan, Keputusan Pembelian, dan Loyalitas Konsumen.</p><p><em>Abstract -<strong> The purpose of this study is to determine the effect of brand trust, product factors, and sales promotions on customer loyalty through the purchasing decision of the Matahari Department Store Store case study. The data analysis method used is descriptive analysis and path analysis. The sample in this study were people who had purchased products offline at the Matahari Department Store in the past 3 months in the Greater Jakarta area. From the results of the study using path analysis on these variables. Brand trust has a significant relationship to purchasing decisions, product factors have a significant relationship to purchasing decisions, sales promotion has a significant relationship to purchasing decisions, brand trust has a significant relationship to customer loyalty, product factors have a significant relationship to customer loyalty, sales promotion has a significant relationship on customer loyalty, sales decisions have a significant relationship to customer loyalty.</strong></em></p><p><strong><em>Keywords </em></strong><em>- Brand Trust, Product Factor, Sales Promotion, Purchase Decision, and Customer Loyalty<strong></strong></em></p>

scholarly journals The Impact Of Product Innovation And Market Orientation On The Competitive Advantage of Souvenirs In Padang

2021 ◽  
pp. 21-28
Author(s):  
Vicky Brama Kumbara ◽  
M. Afuan
Keyword(s):  
Competitive Advantage ◽  
Path Analysis ◽  
Market Orientation ◽  
Product Innovation ◽  
Sampling Technique ◽  
Product Packaging ◽  
Innovation Product ◽  
Spss Software ◽  
Processed Products ◽  
The Impact

This study aims to analyze the influence of the dimensions of product innovation (product feature innovation, product packaging innovation, and product uniqueness innovation) and market orientation towards competitive advantage of bengkuang processed products in Padang. The population in this study are UMKM in Padang who sell bengkuang. There were 100 respondents taken by using purposive sampling technique. The data was analyzed by using path analysis through SPSS software.

MODEL KEPUTUSAN PEMBELIAN MELALUI IMPLEMENTASI STRATEGI BAURAN PROMOSI PADA BISNIS ONLINE (STUDI KASUS: PADA TRANSPORTASI PT GOJEK INDONESIA)

2018 ◽  
Vol 16 (1) ◽  
pp. 85-92
Author(s):  
Eddy Soeryanto Soegoto
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Analysis Procedure ◽  
Sales Promotion ◽  
Survey Method ◽  
Purchase Decision ◽  
Transportation Service ◽  
Analysis Technique ◽  
Community Relationship ◽  
Personal Sale

The goals of the research are to divulge the implementation of promotion mix strategy and its impact on the purchase decision towards the Go-jek online transportation service. The research-er uses a quantitative approach, descriptive and verified design, and survey method. As much as 100 respondents have been drawn using the purposive approach from the population of the Go-jek consumers. The data collection employs questionnaire and the path analysis procedure has been used as the data analysis technique. The findings of this research are as follows: the varia-bles of advertising, sales promotion, personal sale, publicity and community relationship fall into moderate – good category; moreover both partially and simultaneously the variables of advertis-ing, sales promotion, personal sale, publicity and community relationship, as well as direct mar-keting affect the purchase decision.

scholarly journals PENGARUH INOVASI PRODUK, KEMASAN, DAN VARIASI PRODUK TERHADAP MINAT BELI ICE CREAM AICE DI KOTA PADANG

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 270
Author(s):  
Tika Afriyanti ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
Product Innovation ◽  
Purchase Intention ◽  
Sampling Method ◽  
Ice Cream ◽  
Sampling Technique ◽  
Primary Data ◽  
Product Packaging ◽  
Analysis Technique ◽  
Innovation Product

This study aims to know and prove how much influence Innovation Product,Packaging, and Product Varians to Purchase Intention at ice cream Aice in Padang City.This type of research is causative. The population in this study were peoples in Padang City with characteristic know about inforormation Aice and never buying ice cream Aice. The samples were taken using Cochran formula with 100 respondents. This sampling technique is based on nonprobability sampling method. The type of data used in this study is primary data. Data analysis technique used multiple regression analysis technique using SPSS version 25.00. The results of this study indicate that: 1) Innovation Product has a negatif significant effect on purchase intention, 2) Packaging has a positif signifikan effect on purchase intention, 3) Product Varian has a positive significant effect on purchase intention.Keywords: Product Innovation,Packaging, Product Varians, Purchase Intention

scholarly journals PENGARUH ENTREPRENEURIAL LEADERSHIP TERHADAP KINERJA UMKM KOTA SURABAYA MELALUI INOVASI

2021 ◽  
Vol 5 (3) ◽  
Author(s):  
Yulvi Yusnia Anggriani ◽  
Anang Kistyanto
Keyword(s):  
Organizational Performance ◽  
Product Innovation ◽  
Research Result ◽  
Entrepreneurial Leadership ◽  
Business Sector ◽  
Significant Positive Effect ◽  
Business People ◽  
Food And Beverage ◽  
Innovation Product ◽  
Positive Effect

The economic movement in East Java which was dominated by MSMEs until December 2016 was able to increase the economy in Surabaya with many of these business people. This study aims to examine and analyze the effect of entrepreneurial leadership on organizational performance mediated by innovation in MSMEs guided by Cooperative Agency and Micro Enterprise City of Surabaya with Food and Beverage Business Sector. The type of this research is quantitative and explanatory research. The population of this research is the MSMEs guided by Dinas Koperasi dan Usaha Mikro Kota Surabaya with the Food and Beverage Business Sector. The questionnaire was distributed to 35 respondents and the statistical analysis used was Partial Least Squares (PLS) with smartPLS 3.0 software. The results of this study explain that entrepreneurial leadership has a significant positive effect on organizational performance. Entrepreneurial leadership has a significant positive effect on product innovation. Product innovation does not affect organizational performance. Entrepreneurial leadership does not affect organizational performance through product innovation. There is still inconsistency between this research result and previous research, the next research should analyze others variables that might affect entrepreneurial leadership in different sector.

scholarly journals The Influence of Gamification, E-Service Quality and E-Trust on Online Purchase Decision with Online Purchase Intention as Intervening Variable at the Marketplace Shopee in Medan City

2021 ◽  
Vol 8 (8) ◽  
pp. 546-558
Author(s):  
Dita Aulia ◽  
Endang Sulistya Rini ◽  
Fadli .
Keyword(s):  
Service Quality ◽  
Path Analysis ◽  
Purchase Intention ◽  
Secondary Data ◽  
Primary Data ◽  
Purchase Decision ◽  
Analysis Method ◽  
Insignificant Effect ◽  
Online Purchase ◽  
Descriptive Statistical Analysis

This study aims to determine and analyze the effect of gamification, e-service quality and e-trust variables on online purchase decision through online purchase intention at the Shopee marketplace in Medan City. This type of research is using a quantitative approach. The nature of this research is associative research and the data used are primary data and secondary data obtained through documentation and a list of questions that measure it using a Likert scale. The sample in this study is the community in Medan City at least 17 years old, has a Shopee marketplace application and is a consumer who has purchased and used the Shopee marketplace at least 1 time as many as 175 respondents. Researchers collected data by distributing questionnaires to all respondents in this study. The data analysis method used descriptive statistical analysis and path analysis. Statistical results show that the majority of respondents agree with all the statements shared. The results of the research on the first substructure show that gamification has a positive and significant effect on online purchase intention with a significance of 0.000, e-service quality has a positive and insignificant effect on online purchase intention with a significance of 0.836 and e-trust has a positive and significant effect on online purchase intention with a significance of 0.000. The results of the research on the second substructure show that gamification has a positive and significant effect on online purchase decision with a significance of 0.031, e-service quality has a negative and insignificant effect on online purchase decision with a significance of 0.721, e-trust has a positive and significant effect on online purchase decision with a significance of 0.002 and online purchase intention has a positive and significant effect on online purchase decision with a significance of 0.000. The path analysis test using the sobel test shows that online purchase intention is able to mediate between gamification and e-trust with online purchase decision, but online purchase intention are not able to mediate e-service quality with online purchase decision. Keywords: Gamification, E-Service Quality, E-Trust, Online Purchase Intention and Online Purchase Decision.

scholarly journals PENGARUH KUALITAS PRODUK, INOVASI PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK HI JACK SANDALS BANDUNG

2019 ◽  
Vol 7 (1) ◽  
pp. 17
Author(s):  
Diah Ernawati
Keyword(s):  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Product Innovation ◽  
Purchase Decision ◽  
Test Model ◽  
Transaction Data ◽  
Quality Product ◽  
Program Version

<p><em>This study aims to determine and analyze the influence of product quality, product innovation and promotion to product purchase decision of "Hi Jack Sandals Bandung". Data were collected by questionnaire distribution technique using Likert scale. The population in this study was obtained from the transaction data "Hi Jack Sandals Bandung" in January-July 2017  amounted to 3,033 transactions.The sample wasselected using purposive sampling obtained100 respondents. Hypothesis testing in this study usingclassical assumption test, multiple linear regression with α 0,05, whichdetermine, fit test model (F test), and t test with SPSS Program version 24. The results of this study indicate that variables of product qualityand promotion have significant positive effectson purchase decision,while variable of product innovation has no significant effect on purchase decision. </em></p>

scholarly journals Business Continuity: Application of The Value of Catur Purusa Artha and Product Innovation in Holding Company of BUMDes

2021 ◽  
Vol 5 (3) ◽  
pp. 303
Author(s):  
Ni Luh De Erik Trisnawati ◽  
Riana Dewi Kartika ◽  
Ni Luh Sri Kasih
Keyword(s):  
Product Innovation ◽  
Business Management ◽  
Sampling Technique ◽  
Work Climate ◽  
Partial Least Square ◽  
Least Square ◽  
Local Culture ◽  
Business Continuity ◽  
Business Units ◽  
Innovation Product

Business management based on the local culture of catur purusa artha by making dharma (truth) the basis for carrying out all its activities, creating internal conditions in the form of a conducive work climate. This study aims to examine the application of the value of catur purusa artha and product innovation in creating business continuity. The research population is all active BUMDes in Buleleng Regency. Sampling in this study using random sampling technique in order to obtain as many as 92 observational data. The data analysis technique used in this study was the Component based SEM, Partial Least Square (PLS) analysis method. The results showed that the value of Catur purusa artha had a significant effect on product innovation. Product innovation has a significant effect on business continuity and the value of catur purusa artha affects business continuity through product innovation. This study also found that business management based on the local culture of Catur Purusa Artha by making dharma (truth), as the basis for carrying out all its activities, creates internal conditions in the form of a conducive work climate. BUMDes managers, including all employees who work comfortably based on dharma, have actually come up with creative ideas in product development. Management of business units based on dharma provides awareness to act in the truth and creates an environment that minimizes abuse of authority, including various other forms of wrongdoing. The concept of dharma also emphasizes to always provide good service to customers.

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