scholarly journals PENGARUH KUALITAS PRODUK, INOVASI PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK HI JACK SANDALS BANDUNG

2019 ◽  
Vol 7 (1) ◽  
pp. 17
Author(s):  
Diah Ernawati
Keyword(s):  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Product Innovation ◽  
Purchase Decision ◽  
Test Model ◽  
Transaction Data ◽  
Quality Product ◽  
Program Version

<p><em>This study aims to determine and analyze the influence of product quality, product innovation and promotion to product purchase decision of "Hi Jack Sandals Bandung". Data were collected by questionnaire distribution technique using Likert scale. The population in this study was obtained from the transaction data "Hi Jack Sandals Bandung" in January-July 2017  amounted to 3,033 transactions.The sample wasselected using purposive sampling obtained100 respondents. Hypothesis testing in this study usingclassical assumption test, multiple linear regression with α 0,05, whichdetermine, fit test model (F test), and t test with SPSS Program version 24. The results of this study indicate that variables of product qualityand promotion have significant positive effectson purchase decision,while variable of product innovation has no significant effect on purchase decision. </em></p>

scholarly journals PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KFC DI KOTA BENGKULU

2020 ◽  
Vol 15 (1) ◽  
pp. 95-107
Author(s):  
Yudi Irawan Abi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Purchase Decision ◽  
Product Knowledge ◽  
Purchasing Decisions ◽  
Quality Product ◽  
The City

The purpose of this study is to look at the effect of brand image and product quality on purchasing decisions for KFC products in the city of Bengkulu. This research was conducted based on a quantitative approach. Data were collected using a questionnaire involving 100 respondents. Data analysis was used using multiple linear regression. The results of this study reveal that the influence of brand image has a significant effect on purchasing decisions on KFC products in Bengkulu City. The effect of product quality has a significant effect on decisions on KFC products in Bengkulu City.Keywords: product quality; Product Knowledge; and Purchase Decision.

scholarly journals Pengaruh Harga, Kualitas Produk Dan Region Of Origin terhadap Keputusan Pembelian Kaos Cak Cuk di Surabaya

2018 ◽  
Vol 6 (1) ◽  
pp. 41
Author(s):  
AHMAD SYIHABUDDIN JAILANI
Keyword(s):  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Human Life ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Region Of Origin ◽  
Purchasing Decision ◽  
Quality Product

T-shirt, will never far from human life due to the need ofwearing it everyday. One of local famous T-shirt demanding by the customers is Cak-Cuk shirt. Cak Cuk is an iconic shirt that represents Surabaya. This research was conducted with a quantitative approach, which aimed to test the influence of price, product quality and region of origin to the purchasing decision. The population in this study were adolescents aged 16-30 years at Jalan Dharmawangsa number 35 Surabaya. Samples taken as much as 83 respondents with judgmental sampling techniques. The analysis tools are Multiple linear regression. The results showed that the influence of price, quality product, and region of origin of the purchasing decisions. The result of hypothesis testing showed that price, product quality, region of origin have partial influence to the purchasing decision

scholarly journals PENGARUH KUALITAS PRODUK, HARGA DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN SCARLETT BODY WHITENING

2022 ◽  
Vol 18 (1) ◽  
pp. 192-204
Author(s):  
Cindy Septia Pratiwi ◽  
Agus Purnomo Sidi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Research Instrument ◽  
Test Product ◽  
Sample Data ◽  
Regression Test ◽  
Valid Data

This research aimed to figure out the influence between product quality, price and marketing influencer with the purchasing decision of Scarlett Body Whitening in East Java. The research instrument employed questionnaire to collect data from Scarlett Body Whitening consumers in East Java. Since there was no valid data for number of the consumers, the research used Roscoe method to take the sample. Data analyzed using multiple linear regression test. Product quality and price have a positive and significant effect on purchasing decisions. Meanwhile, the marketing influencer had no significant effect on purchase decision for Scarlett Body Whitening. Need further research to ensure that marketing influencer had an effect on purchase decision.   Keywords: Product quality, price, marketing influencer, buying decision

scholarly journals PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK PADA KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE XIAOMI

2021 ◽  
Vol 10 (5) ◽  
pp. 416
Author(s):  
I Putu Gede Agi Agata Wirawan ◽  
Ni Ketut Seminari
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Effective Communication ◽  
Purchase Decision ◽  
Communication Tool ◽  
Purchasing Decisions ◽  
Purposive Sampling

The development of technology is growing rapidly, so that smartphones are common and an effective communication tool for users to meet all their needs and interests. Many manufacturers provide smartphone products that offer various conveniences. There are several considerations for consumers in buying a product such as price, brand image and product quality. Purpose of this study is to determine the effect of price, brand image and product quality on purchasing decisions. Research was conducted in Denpasar and the population in this study are consumers who had bought or used Xiaomi smartphone. The research sample consisted of 120 respondents with purposive sampling. Data are analyzed using multiple linear regression. results show that price has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions and product quality has a positive and significant effect on purchasing decisions o Xiaomi smartphones in Denpasar. Keywords: Price, Brand Image, Product Quality, Purchase Decision

scholarly journals Analisis Faktor-Faktor yang Menarik Minat Wisatawan Terhadap Keputusan Pemilihan Rumah Makan di Sumatera Selatan

2020 ◽  
Vol 2 (2) ◽  
pp. 73-83
Author(s):  
Mustika Permatasari ◽  
Rahmat Mandasini ◽  
Zulkifli Harahap
Keyword(s):  
Linear Regression ◽  
Computer Program ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Food Quality ◽  
T Test ◽  
Descriptive Statistics ◽  
Purchase Decision ◽  
Test Results ◽  
Level Of Selection

As one of the provinces that widely in culinary diversity, South Sumatera is start to be one of tourism destination. This research was conducted in South Sumatera and selected by purposive sampling. The population in this study is tourists visiting South Sumatera. Analysis of the data used is descriptive statistics and parametric inferential statistics for hypothesis testing using Multiple Linear Regression through a SPSS 22 computer program. Based on the t test results obtained smaller t value t table (-4,811 <1,985), this shows that the price variable food (X1) does not significantly influence the level of selection (Y) of Restaurants in South Sumatra. Based on the t test results obtained by t count greater t table (3.570> 1.985), this shows that the service quality variable (X2) has a significant effect on purchase decision (Y) of Restaurants in South Sumatra. Based on the t test results obtained t value is smaller than t table (3,464 <1,985), this shows that the accessibility variable (X3) has a significant effect on the level of selection (Y) of Restaurants in South Sumatra. Based on the t test results obtained by t count greater t table (6.766> 1.985), this shows that the food quality variable (X4) has a significant effect on purchase decision (Y) of Restaurants in South Sumatra.

scholarly journals PENGARUH KUALITAS PRODUK, PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN VARIASI AUDIO MOBIL DI SUBUR AUDIO WORKSHOP PURWOKERTO

Media Ekonomi ◽  
2017 ◽  
Vol 17 (1) ◽  
pp. 33
Author(s):  
Akbar Rakhman ◽  
Tri Septin Muji Rahayu
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Analytical Method ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Quality Product ◽  
Car Audio ◽  
Quality Of Products ◽  
Variable Quality

This study aimed to analyze the effect of product quality, promotion, and price in the purchasing decision on car audio variations at consumer Subur Audioworkshop Purwokerto either partially or simultaneouslly. Methods used in sampling is sampling purposive sampling based on consideration for adjusting the criteria in order to improve the accuracy of the study sample. The analytical method used was multiple linear regression with the significant level (α) of 0,05. Results of this study showed that the quality of products significantly influence consumers' purchasing decisions, with significant value of 0,000 is less than 0,05. Variable promotion significantly influence consumers' purchasing decisions, with significant value of 0,001 is less than 0,05. Variable quality product significantly affect the purchasing decisions, with significant value of 0,000 is less than 0,05. Variable quality products, promotions and prices simultaneously influence the purchasing decisions of consumers, with a significant value of 0,000 is less than 0,05. Keywords: Quality of Product, Promotion, Price and Purchase Decision

scholarly journals The influence of local brand image and product quality on customer loyalty at PT. Sinar Menara Deli Medan

2021 ◽  
Vol 10 (1) ◽  
pp. 38
Author(s):  
Ronnie MT Sirait
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Number Of Customers

In managing a leading company, it is necessary to pay attention to the level of Local Brand Image and Product Quality as one of the elements that influence the Purchasing Decision. This study aims to determine the effect of local brand image and product quality on purchasing decisions simultaneously. The type of research used is explanatory research with a quantitative approach. The number of samples used in this study were 66 respondents, namely a number of customers at PT. Graha Aluminum Products. The analysis technique used is multiple linear regression analysis with hypothesis testing, namely F test (simultaneous) and T test (persial). The result of multiple linear regression Y = 3,326 + 0,357X1 + 0,695X2, shows that the local brand image variable has a significant effect on purchasing decisions with a value of tcount 3.105> ttable 2.026. Product Quality variable shows the tcount value of 3.105> 2.026, this means that Product Quality has a significant effect on Purchasing Decisions. The result of Fcount is 237.052> Ftable value of 3.25, that there is a significant influence between the variables of Local Brand Image and Product Quality simultaneously affect the Purchase Decision. While the value of the coefficient of determination, it is known that the Adjusted R Square obtained is 0.924 (92.4%), which means that the Local Brand Image and Product Quality are able to explain the Purchase Decision which illustrates the influence of other variables for the Purchasing Decision of PT. Graha Aluminum Products. Advice given to the leadership of PT. Graha Aluminum Medan Products to further enhance the Local Brand Image and Product Quality so that Purchase Decisions are higher.

scholarly journals PENGARUH STORE’S ATMOSPHERE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN NICK COFFEE

2021 ◽  
Vol 9 (1) ◽  
pp. 1-14
Author(s):  
Ade Tiara Yulinda ◽  
Erwin Febriansyah ◽  
Fenti Sukma Riani
Keyword(s):  
Linear Regression ◽  
Hypothesis Testing ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
T Test ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Purchasing Decisions ◽  
F Test ◽  
Positive Effect

This study aims to determine the effect of store's atmosphere and product quality on purchasing decisions Nick Coffee Consumers in Bengkulu City. This research is a quantitative study with a sample of 100 respondents, using accidental sampling technique . Data collection techniques using observation and questionnaires. Data analysis techniques using classical assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test with calculations are performed using SPSS, the comparison between  the  (n-k-1) = 100-2-1 = 97 (1.9826).) . From the results of hypothesis testing that Store's Atmosphere (X1) has a positive effect on purchasing decisions on Nick Coffee consumers in Bengkulu City , with T test results showing a significance value of 0,000 <0.050 and Product Quality (X2) has a positive effect on purchasing decisions on Nick Coffee City consumers Bengkulu , with the T test results showing a significance value of 0,000 <0.050 . Testing the hypothesis of the T test and F test shows that the Store's Atmosphere and Product Quality have a significant effect on purchasing decisions with a significance level <0.05. This means that Ho was refused Ha was accepted. In other words Store's Atmosphere and Product Quality have a significant effect both partially and jointly on purchasing decisions at Nick Coffee Bengkulu City . This is evidenced by the f test showing a significance value of 0.000 <0.05.

KEPUTUSAN PEMBELIAN HP OPPO DITINJAU DARI KUALITAS PRODUK, INOVASI PRODUK, DAN BRAND IMAGE DI OPPO SERVICE CENTER

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Diah Oktavianingrum ◽  
Djumali Djumali ◽  
Bambang Mursito
Keyword(s):  
Product Quality ◽  
Product Innovation ◽  
Brand Image ◽  
Research Process ◽  
Purchase Decision ◽  
Service Center ◽  
Purchasing Decisions ◽  
Quality Product ◽  
The Right

The implementation of a marketing strategy on target to be able to influence consumers makes a purchasing decision made by consumers. Consumer purchases in making decisions are influenced by reason and knowledge acquired. Companies must make the right strategy in order to influence consumers. The purpose of the research process is to determine and explain the quality of the product, product innovation and brand image of the results of consumer purchasing decisions in purchasing HP Oppo at Oppo Service Center. Research samples Sample accidental sampling of 100 consumers with the method used is multiple linear regression. The results of product quality research, product innovation and brand image simultaneously have a significant effect on the purchase decision of Hp Oppo at Oppo Service Center and in product quality, product innovation and brand image have a positive and significant effect on Hp Oppo purchasing decisions at Oppo Service Center. The purchase decision can be explained by three independent variables of 37.3% and the others are influenced by other variables. Keywords: product quality, product innovation, brand image, purchasing decisions

scholarly journals PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN NASABAH KREDIT SERBA BISA PADA PD. BPR BKK KOTA SEMARANG PERIODE JUNI 2019

KEUNIS ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 10
Author(s):  
Ika Puspita Ardani ◽  
Jati Handayani
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Technique ◽  
T Test ◽  
Test Reliability ◽  
F Test ◽  
Quality Product

<em>This purpose of this research is to analyze the effect of service quality, product quality, and price on customer satisfaction of Credit Serba Bisa at PD. BPR BKK Kota Semarang Period June 2019. This research is a causal applied quantitative research. The types of data used in this study are primary and secondary. Methods of data collection using questionnaires, interviews, and observation. The sampling technique used was purposive sampling technique with a sample of 100 respondents. Data testing methods used in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression test, F test, t test, test the coefficient of determination R<sup>2 </sup>which shows can be used to measure customer satisfaction. The analytical method used in this study is multiple linear regression using SPSS 25. The results of the F test show that the quality of service, product quality, and price simultaneously have a significant effect on customer satisfaction on Credit Serba Bisa in PD. BPR BKK Kota Semarang. Furthermore, the t test results showed that service quality, product quality, and price partially had a significant effect on customer satisfaction of Credit Serba Bisa at PD. BPR BKK Kota Semarang.</em>

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