scholarly journals STRATEGI KOMUNIKASI PARIWISATA OLEH DINAS PARIWISATA SUMATERA BARAT DALAM MENINGKATKAN BRAND IMAGE OBJEK WISATA DI SUMATERA BARAT

2020 ◽  
Vol 5 (1) ◽  
pp. 96-110
Author(s):  
Defhany defhany Defhany ◽  
Ria Edlina ◽  
Dion Eriend
Keyword(s):  
Brand Image ◽  
Communication Strategy ◽  
The West ◽  
Development Section ◽  
West Sumatra ◽  
Tourism Resources ◽  
Brand Strategies ◽  
Communication Culture ◽  
Resources Development

This study discusses the Tourism Communication Strategy by the West Sumatra Tourism Office in Improving the Brand Image of Tourism Objects in West Sumatra. The purpose of this research is to describe the things that become supporters and obstacles in the implementation of the tourism communication strategy by the West Sumatra Tourism Office in Increasing the Brand Image of Tourism Objects in West Sumatra. This is because there are still at least domestic tourists or foreign tourists visiting existing tourist objects. in West Sumatra, considering that many tourist objects in West Sumatra are not inferior to other provinces, this research can encourage the West Sumatra Tourism Office to improve the quality of tourist objects in the West Sumatera area. The research method used in this research is descriptive qualitative research conducted in 2019. The informants in this study consisted of 3 employees at the West Sumatra Tourism Office, namely Head of Marketing and Brand Strategies, head of Division Human Resources Development and Business Protection, and the Tourism Resources Development Section of the West Sumatra Provincial Tourism Office. Informants are determined by purposive sampling. The results of this study are, West Sumatra tourism communication strategy by promoting tourism using various social media such as Instagram and Facebook and optimizing the use of the West Sumatra Tourism Office website and through marketing and promotion of the advantages of tourism objects by involving various parties, such as the tourist business actors, investors, journalists from various media and visiting tourists. Always maintaining various interconnected tourism products, starting from cultural festival events, transportation to tourist objects, up-to-date information about tourist objects, tourism activities accompanied by promotions in various cities and the availability of communication media that are easy to find by tourists and a friendly communication culture with tourists visiting the tourist attraction.

From Fishing to Tourism: A New Generation of Fishermen and Marine Resource Tourism in Indonesia

2019 ◽  
Vol 1 (1) ◽  
pp. 1-7
Author(s):  
Lucky Zamzami ◽  
Akifumi Iwabuchi
Keyword(s):  
Population Group ◽  
Life Changes ◽  
The West ◽  
Marine Resource ◽  
West Sumatra ◽  
Tourism Resources ◽  
Tourism Activity ◽  
Employment Generation ◽  
New Generation ◽  
The Village

This paper explains about fishermen community on the West Sumatra related to the state of tourism resources. A higher pressure economic situation on the coast made the fishermen community turn to tourism activity. The fishermen community has involved in tourism area who have been fishing for much longer. Fishermen households included the new generation of the fishermen have also diversified their incomes, with many fishing households turning to tourism actors with men and women involved in various activities in the tourism area. This research used a qualitative approach with the descriptive-interpretative method. Data of research were taken from several fishermen households directly related to the tourism area in the village of Sungai Pisang, Bungus Teluk Kabung District, Padang. This paper discusses fishermen community as the new fishermen, mainly of the village of Sungai Pisang population group, has often been blamed for the loss of traditional access regulations by the effect of marine resource tourism. Fishermen community and their identity with related to this employment generation for marine resource tourism. Development of marine resource tourism brings their life changes of the fishermen's families, in the form of socio-cultural and economic changed.

The Development of Agritourism in the Podkarpackie Voivodeship in the Light of International and National Conditions

2017 ◽  
Vol 13 ◽  
pp. 244-261
Author(s):  
Mariola Tracz ◽  
Małgorzata Bajgier-Kowalska ◽  
Radosław Uliszak
Keyword(s):  
Development Strategy ◽  
Current State ◽  
Central Statistical ◽  
Central Statistical Office ◽  
Tourism Resources ◽  
The One ◽  
The Impact ◽  
District Offices ◽  
Socio Economic Factors

Podkarpackie Voivodeship is one of the regions of Poland in which the number of agritourism entities is very high. Therefore tourism plays a significant role in its development strategy. The aim of the paper is to identify the current state of agritourism and the changes that have occurred in the region in the years 2000–2016. Specific objectives are to determine the distribution of agritourism farms and their offer, together with a comprehensive analysis of the environmental and socio-economic factors, as well as the impact of the Slovak-Ukrainian border. The report was developed on the statistical materials from the Polish Central Statistical Office, Podkarpackie Agricultural Advisory Centre in Boguchwała and data collected from municipalities and district offices that is published on their websites, as well as through interviews with 100 owners of agritourism farms in the Podkarpackie Voivodeship. The research has shown, on the one hand, the decline in the number of farms in the region and, on the other hand, the increase in the diversity of the tourist offer of these entities. Distribution of agritourism farms is closely linked to the attractiveness of natural environment and quality of secondary tourism resources. Traditional agritourism has not yet fully used its countryside, as well as cross-border advantages of its location.

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

scholarly journals Overview of Facebook Use by Hospitals in Italy: A Nationwide Survey during the COVID-19 Emergency

2021 ◽  
Vol 18 (14) ◽  
pp. 7225
Author(s):  
Beniamino Schiavone ◽  
Andrea Vitale ◽  
Mena Gallo ◽  
Gianlucasalvatore Russo ◽  
Domenico Ponticelli ◽  
...  
Keyword(s):  
Health Information ◽  
Nationwide Survey ◽  
Public Hospitals ◽  
Communication Strategy ◽  
Private Hospitals ◽  
The Public ◽  
Access To Health ◽  
Facebook Pages ◽  
Pandemic Wave

Background: Facebook is the most popular social network across the world and also allows users access to health information. Our study presents an overview of the official Facebook profiles of hospitals in Italy (n = 1351) and how much they are used. Methods: All hospitals were surveyed on the number of Facebook posts in May (post-lockdown) and October (second pandemic wave) 2020. The number of followers, the creation date of the official page, and the frequency of publication—that is, the average number of days between two subsequent posts—were determined. Results: In Italy, only 28% (n = 379) of the hospitals had official Facebook pages, of which 20.6% (n = 78) were public hospitals, and 79.4% (n = 301) were private hospitals. Of the hospitals with Facebook pages, 49.1% used them every week, and public hospitals published more often. Conclusions: Despite the differences between regions and types of management, the number of hospitals in Italy that use Facebook as a tool for the public dissemination of health information is still low. Hospitals should adopt an effective communication strategy using social networks to improve the quality of health care.

scholarly journals Do we have enough information to apply the ecosystem approach to management of deep-sea fisheries? An example from the West of Scotland

2010 ◽  
Vol 68 (2) ◽  
pp. 265-280 ◽  
Author(s):  
Johanna J. Heymans ◽  
Kerry L. Howell ◽  
Morag Ayers ◽  
Michael T. Burrows ◽  
John D. M. Gordon ◽  
...  
Keyword(s):  
Deep Sea ◽  
Ecosystem Model ◽  
Ecosystem Approach ◽  
The West ◽  
Holistic View ◽  
Predator Prey ◽  
Relative Paucity ◽  
Water Ecosystem ◽  
Fisheries Interactions

Abstract Heymans, J. J., Howell, K. L., Ayers, M., Burrows, M. T., Gordon, J. D. M., Jones, E. G., and Neat, F. 2011. Do we have enough information to apply the ecosystem approach to management of deep-sea fisheries? An example from the West of Scotland. – ICES Journal of Marine Science, 68: 265–280. There is currently a global call for more use of an ecosystem approach to fisheries management (EAFM), and ecosystem models such as Ecopath with Ecosim (EwE) are being used to provide a holistic view of ecosystem–fisheries interactions. Although these can be useful for an EAFM, the relative paucity of data available for deep-sea ecosystems raises concerns whether we can effectively apply an EAFM to the deep sea. The deep-sea ecosystem off the west coast of Scotland has been studied for longer and in more detail than most. This study assimilates the significant published and unpublished information available on this ecosystem into an EwE model. The results suggest that there are sufficient data available to construct an ecosystem model, but the quality of the data varies and serious potential sources of error are present in biomass and discard estimates. The assumptions needed to produce a model are varied and must be considered when interpreting the outputs of the model. Ecosystem modelling provides a unique view of the deep-water ecosystem and facilitates hypothesis development concerning predator–prey and inter-fishery interactions. Sharks are used to illustrate the benefits of using an ecosystem model to describe changes in their biomass and their prey species. The results show that both fishing for sharks and fishing for their prey affect the biomass of sharks.

St Symeon the New Theologian (969-1022): Byzantine spiritual renewal in search of a precedent

1997 ◽  
Vol 33 ◽  
pp. 75-90
Author(s):  
John Anthony McGuckin
Keyword(s):  
Christian Tradition ◽  
Spiritual Renewal ◽  
Divine Love ◽  
The West ◽  
Conference Theme ◽  
Autobiographical Accounts ◽  
The Stability ◽  
The Church

St Symeon the New Theologian is, without question, one of the most original and intriguing writers of medieval Byzantium. Indeed, although still largely unknown in the West, he is surely one of the greatest of all Christian mystical writers; not only for the remarkable autobiographical accounts he gives of several visions of the divine light, but also for the passionate quality of his exquisite Hymns of Divine Love, the remarkable intensity of his pneumatological doctrine, and the corresponding fire he brings to his preaching of reform in the internal and external life of the Church. He was a highly controversial figure in his own day. His disciples venerated him as a saint who had returned to the roots of the Christian tradition and personified its repristinization. His opponents, who secured his deposition and exile, regarded him as a dangerously unbalanced incompetent who, by overstressing the value of personal religious fervour, had endangered the stability of that tradition. The Vita which we possess was composed in 1054, in an attempt to rehabilitate Symeon’s memory and prepare for the return of his relics to the capital from which he had been expelled when alive. This paper will investigate how he himself understood and appropriated aspects of the earlier tradition (particularly monastic spirituality), hoping to elucidate why he felt himself inspired to reformist zeal, and why many of his contemporaries (not simply his ‘worldly opponents’ as his hagiographer would have us believe) regarded him as unbalanced. It will end by attempting some reflection on what the controversy reveals on the larger front about how the Church ‘selectively looks back on itself, so to paraphrase our president’s description of the conference theme, and whether the model of tradition and its reception exemplified in this Byzantine writer can offer anything to the dialogue between history and theology which the doctrine of Tradition (Paradosis) inevitably initiates.

Analisis Indikator Makro Ekonomi Terhadap Tingkat Kemiskinan di Provinsi Sumatera Barat

2021 ◽  
Vol 5 (1) ◽  
pp. 1-7
Author(s):  
Cempaka Rizki Ambar Sari ◽  
Dela Resina ◽  
Neng Kamarni
Keyword(s):  
Economic Growth ◽  
Negative Relationship ◽  
Poverty Rate ◽  
Variable Rate ◽  
Poverty Level ◽  
Economic Growth Rate ◽  
West Sumatra ◽  
Macroeconomic Indicators ◽  
Interesting Discussion

Poverty is a problem of economic development which is always an interesting discussion. Poverty has an impact on socio-economic burdens, increases in crime, decreases the quality of life, and hinders the creation of superior human resources. The objectives of this study were to 1) analyze the concept and development of poverty in West Sumatra Province; and 2) to analyze the effect of macroeconomic indicators on poverty in West Sumatra Province. The macroeconomic indicators used are Economic Growth Rate based on Gross Regional Domestic Product (GRDP) and Human Development Index (HDI). The analytical tool used is multiple linear regression which includes data from 19 districts and cities in West Sumatra Province during the period 2015-2019. From the results of this study, it was found that in general the poverty rate in West Sumatra Province from 2015-2019 continued to decline. The variable rate of economic growth has a positive relationship with the level of poverty in West Sumatra Province. Meanwhile, the HDI variable has a significant effect on the poverty level and has a negative relationship.

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