scholarly journals How Do Reference Points Influence the Representation of the N200 for Consumer Preference?

2021 ◽  
Vol 12 ◽  
Author(s):  
Guangrong Wang ◽  
Jianbiao Li ◽  
Chengkang Zhu ◽  
Shenru Wang ◽  
Shenzhou Jiang

Recent studies have suggested that event-related brain potential (ERP) can represent consumer preference, and there is consensus that the N200 is the best indicator of consumer preference. Measurement of reference-dependent consumer preference, in turn, requires a reference point, but it remains largely unknown how reference points modulate the preference-related N200. We designed an experiment to investigate how reference points affect the N200 based on classical paradigms. In the single-reference condition, one product was displayed in each trial; in the conjoined-reference condition, a pair of products was displayed simultaneously. Our results showed that in the single-reference condition, low-preference products elicited more negative N200 than high-preference products, replicating previous results, but the N200 could not distinguish between low‐ and high-preference products when viewing two options of similar subjective value in the conjoined-reference condition. These findings suggest that reference points modulate the representation of the N200 on consumer preference. When only viewing one product, participants make a value judgment based on their expectations. However, when viewing two products simultaneously, both their expectation and the alternative product can serve as reference points, and whether the N200 can represent consumer preference depends on which reference point is dominant. In future research, reference points must be controlled when the N200 is used to explore value-related decision-making.

2021 ◽  
Vol 10 (37) ◽  
pp. 311-324
Author(s):  
Peter Christian Endler ◽  
Gehard Lingg

Experiments on amphibian metamorphosis can vary considerably in duration. The authors had set themselves the task of defining a generally applicable pooling method for metamorphosis experiments. The problem of artificial differences in variability when comparing and pooling data from several experiments was approached by normalization with respect to time based on the development of both test and the control animals. The range from 0% to 100% over which the fraction of four-legged animals progresses in the course of an experiment is divided into 10%-intervals and the 10% reference points are mapped on a corresponding scale. Each measurement is then assigned to the point on the time scale to which it is closest. In this way each reference point is assigned a value giving the number or percentage of four-legged animals at that point on the scale. Subsequent analysis was then based on the individual values for the test and control groups that corresponded to the joint 10% reference point. Normalization respect to time was done on the assumption that differences in metamorphosis speed attributable to treatment would override differences in duration between experiments. The results of experiments performed over the course of two decades (1990 - 2010) on highland Rana temporaria treated with a homeopathically prepared high dilution of thyroxine (“30x”) are presented in full detail based on this normalization method. Differences found between treatment groups thus calculated were in line with those obtained with other pooling methods. Thyroxine 30x does slow down metamorphosis in inert highland amphibians. This was observed by five researchers in 20 sub-experiments, and it seems to be the most reliable bio-assay found in amphibian research on homeopathy so far. When experiments were performed with highland animals pretreated by hyperstimulation with molecular thyroxine, slowing down of metamorphosis was again observed (by three out of four researchers) in most of 10 sub-experiments.


2018 ◽  
Vol 39 (2) ◽  
pp. 99-106 ◽  
Author(s):  
Michał Białek ◽  
Przemysław Sawicki

Abstract. In this work, we investigated individual differences in cognitive reflection effects on delay discounting – a preference for smaller sooner over larger later payoff. People are claimed to prefer more these alternatives they considered first – so-called reference point – over the alternatives they considered later. Cognitive reflection affects the way individuals process information, with less reflective individuals relying predominantly on the first information they consider, thus, being more susceptible to reference points as compared to more reflective individuals. In Experiment 1, we confirmed that individuals who scored high on the Cognitive Reflection Test discount less strongly than less reflective individuals, but we also show that such individuals are less susceptible to imposed reference points. Experiment 2 replicated these findings additionally providing evidence that cognitive reflection predicts discounting strength and (in)dependency to reference points over and above individual difference in numeracy.


2018 ◽  
Author(s):  
Jay Joseph Van Bavel

We review literature from several fields to describe common experimental tasks used to measure human cooperation as well as the theoretical models that have been used to characterize cooperative decision-making, as well as brain regions implicated in cooperation. Building on work in neuroeconomics, we suggest a value-based account may provide the most powerful understanding the psychology and neuroscience of group cooperation. We also review the role of individual differences and social context in shaping the mental processes that underlie cooperation and consider gaps in the literature and potential directions for future research on the social neuroscience of cooperation. We suggest that this multi-level approach provides a more comprehensive understanding of the mental and neural processes that underlie the decision to cooperate with others.


2021 ◽  
Vol 11 (6) ◽  
pp. 2785
Author(s):  
Michael Lösler ◽  
Cornelia Eschelbach ◽  
Thomas Klügel ◽  
Stefan Riepl

A global geodetic reference system (GGRS) is realized by physical points on the Earth’s surface and is referred to as a global geodetic reference frame (GGRF). The GGRF is derived by combining several space geodetic techniques, and the reference points of these techniques are the physical points of such a realization. Due to the weak physical connection between the space geodetic techniques, so-called local ties are introduced to the combination procedure. A local tie is the spatial vector defined between the reference points of two space geodetic techniques. It is derivable by local measurements at multitechnique stations, which operate more than one space geodetic technique. Local ties are a crucial component within the intertechnique combination; therefore, erroneous or outdated vectors affect the global results. In order to reach the ambitious accuracy goal of 1 mm for a global position, the global geodetic observing system (GGOS) aims for strategies to improve local ties, and, thus, the reference point determination procedures. In this contribution, close range photogrammetry is applied for the first time to determine the reference point of a laser telescope used for satellite laser ranging (SLR) at Geodetic Observatory Wettzell (GOW). A measurement campaign using various configurations was performed at the Satellite Observing System Wettzell (SOS-W) to evaluate the achievable accuracy and the measurement effort. The bias of the estimates were studied using an unscented transformation. Biases occur if nonlinear functions are replaced and are solved by linear substitute problems. Moreover, the influence of the chosen stochastic model onto the estimates is studied by means of various dispersion matrices of the observations. It is shown that the resulting standard deviations are two to three times overestimated if stochastic dependencies are neglected.


Author(s):  
Suresh Radhakrishnan ◽  
Surya Janakiraman

We provide a framework that builds upon the findings of Chaney, Lodh and Nandy (2021) for future research to examine the mechanism through which national culture is related to earnings management. In particular, the framework can be used to examine how specific contexts, reference points, corporate culture and economic institutions affect the relation between national culture and earnings management.


1987 ◽  
Vol 44 (4) ◽  
pp. 913-918 ◽  
Author(s):  
M. P. Sissenwine ◽  
J. G. Shepherd

Biological reference points are used to guide fisheries management decisions. The reference points most often used are expressed in terms of fishing mortality rate (F). Fmsy relates to the maximization of sustainable yield. In principle, it is a most useful reference point, but in practice it is difficult to estimate. Fmax and F0.1 relate to certain levels of yield per recruit and are easily estimated, but they ignore conservation of the resource. Recruitment overfishing has usually been understood to occur when a population has been fished down to a point where recruitment is substantially reduced or fails. It has not been used as a basis for a biological reference point because the definition is vague and cannot be readily related to fishing mortality. Levels of spawning biomass below which recruitment seems to be reduced have been used, but their determination from available data is usually difficult and controversial. We propose an alternative definition of recruitment overfishing in terms of the level of fishing pressure that reduces the spawning biomass of a year class over its lifetime below the spawning biomass of its parents on average. Conventional models and types of data can be used to determine this level of F, denoted as Frep, which clearly relates to the replacement of spawning biomass and thus to sustainability of a population and yield in the long term.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hanudin Amin

Purpose Using the maqasid-based consumer preference index (MCPi), this study aims to investigate customer preference for Islamic home financing. Design/methodology/approach The current study, based on valid 1,034 usable questionnaires and the MCPi, evaluates consumer choice for the supplied Islamic home finance products by 16 Islamic banks in Malaysia. Findings According to the findings, all banks have a moderate value of MCPi. Bank Islam Malaysia Berhad is at the top of the list, followed by Maybank Islamic, Commerce International Merchant Bankers Islamic and Malaysia Building Society Berhad. Research limitations/implications The MCPi is used in this study to test a new technique to measuring consumer preference. The contributions are confined to these particular variables – Educating Customer, Establishing Justice, Promoting Welfare and Fulfiling Islamic Debt Policy. The research also has limitations in terms of the facility’s general setting. Future research may shed light on these issues from new angles. Practical implications This research offers banks a new way to manage their products based on maqasid al-Sharīʿah. Originality/value In the context of Malaysia, this study introduces the MCPi, a new measure of consumer preference for home financing.


2020 ◽  
Vol 10 (3) ◽  
pp. 115
Author(s):  
Muhamet Reçica ◽  
Naser Pajaziti

Topics related to the structure of the temporal system of Albanian language always give opportunities for new discussions to deal with certain aspects related to various forms of this system, and one of them is the aorist, as a tense containing many semantic, temporal, aspectual, stylistic values, etc. The relationships that exist between the verbal tenses in this system within the absolute time-relative time dimension, which relate to the independent or dependent use of temporal forms against one another in different discoursing contexts, make up an interpretation-based approach to interest. Hence, the essential objective of this paper will be specifically the relations of the Albanian aorist to the other verbal forms, always observed with a time reference point, to illuminate the character of these purely temporal relations against each other under all circumstances of the actions that take place and are displayed by verbal forms in different contexts, relying on the corpus of examined materials.


2005 ◽  
Vol 50 (3) ◽  
pp. 159-166 ◽  
Author(s):  
Jeffrey S Hoch ◽  
Carolyn S Dewa

Objective: This paper describes the main types of economic evaluation techniques. Method: To examine the strengths and limitations of different types of economic evaluations, we used a hypothetical example to review the reasoning underlying each method and to illustrate when it is appropriate to use each method. Results: The choice of economic evaluation method reflects a decision about what should represent “success” and how success should be valued. Measures of benefit and cost must be considered systematically and simultaneously. Claiming that a new treatment is cost-effective requires making a value judgment based on the personal beliefs of the claimant. Even when cost and effect data are objective, a verdict of cost-effective is subjective. The conclusions of an economic study can change significantly, depending on which patient outcome is used to measure success. Conclusions: Clinicians must be sure that important patient outcomes are not excluded from economic evaluations. Economic evaluation is a process designed to produce an estimate rather than a decision. New treatment can be more costly and still be cost-effective (if the extra benefit is valued more than the extra cost to produce it). However, since economic evaluation does not explicitly consider a decision maker's available budget, a new treatment can be deemed cost-effective but too expensive to approve.


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