scholarly journals Hunters and Gatherers of Pictures: Why Photography Has Become a Human Universal

2021 ◽  
Vol 12 ◽  
Author(s):  
Leopold Kislinger ◽  
Kurt Kotrschal
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
Experimental Research ◽  
Theoretical Basis ◽  
Context Sensitive ◽  
The Social ◽  
Social Coping ◽  
Smartphone Technology ◽  
Four Levels ◽  
Practical Implications

Photography is ubiquitous worldwide. We analyzed why people take, share, and use personal photographs, independent of their specific cultural background. These behaviors are still poorly understood. Experimental research on them is scarce. Smartphone technology and social media have pushed the success of photography, but cannot explain it, as not all smartphone features are widely used just because they are available. We analyzed properties of human nature that have made taking and using photographs functional behaviors. We did this based on the four levels, which Nikolaas Tinbergen suggested for analyzing why animals behave in a particular way. Including findings from multiple disciplines, we developed a novel conceptual framework—the “Mental Utilization Hypothesis of Photography.” It suggests that people adopt photography because it matches with core human mental mechanisms mainly from the social domain, and people use photography as a cognitive, primarily social coping strategy. Our framework comprises a range of testable predictions, provides a new theoretical basis for future empirical investigations into photography, and has practical implications. We conclude that photography has become a human universal, which is based on context-sensitive mental predispositions and differentiates itself in the social and societal environment.

Stairways to heaven: implementing social media in organizations

2013 ◽  
Vol 17 (5) ◽  
pp. 741-754 ◽  
Author(s):  
Moria Levy
Keyword(s):  
Social Media ◽  
Knowledge Management ◽  
Empirical Study ◽  
Design Methodology ◽  
Applied Research ◽  
Service Marketing ◽  
Content Type ◽  
Four Levels ◽  
Functional Components ◽  
Practical Implications

Purpose – This paper is aimed at both researchers and organizations. For researchers, it seeks to provide a means for better analyzing the phenomenon of social media implementation in organizations as a knowledge management (KM) enabler. For organizations, it seeks to suggest a step-by-step architecture for practically implementing social media and benefiting from it in terms of KM. Design/methodology/approach – The research is an empirical study. A hypothesis was set; empirical evidence was collected (from 34 organizations). The data were analyzed both quantitatively and qualitatively, thereby forming the basis for the proposed architecture. Findings – Implementing social media in organizations is more than a yes/no question; findings show various levels of implementation in organizations: some implementing at all levels, while others implement only tools, functional components, or even only visibility. Research limitations/implications – Two main themes should be further tested: whether the suggested architecture actually yields faster/eased KM implementation compared to other techniques; and whether it can serve needs beyond the original scope (KM, Israel) as tested in this study (i.e. also for other regions and other needs – service, marketing and sales, etc.). Practical implications – Organizations can use the suggested four levels architecture as a guideline for implementing social media as part of their KM efforts. Originality/value – This paper is original and innovative. Previous studies describe the implementation of social media in terms of yes/no; this research explores the issue as a graded one, where organizations can and do implement social media step-by-step. The paper's value is twofold: it can serve as a foundational study for future researches, which can base their analysis on the suggested architecture of four levels of implementation. It also serves as applied research that will help organizations searching for social media implementation KM enablers.

The new marketing solutions that will drive strategy implementation

2016 ◽  
Vol 44 (3) ◽  
pp. 20-26 ◽  
Author(s):  
Kenneth Alan Grossberg
Keyword(s):  
Social Media ◽  
Digital Technology ◽  
Design Methodology ◽  
Content Type ◽  
Marketing Automation ◽  
Marketing Innovation ◽  
The Social ◽  
Efficiency And Effectiveness ◽  
Media Platform ◽  
Practical Implications

Purpose Delineate the strategic implications for three new marketing trends based on digital technology. Design/methodology/approach The author looks at how strategy is being affected by: Marketing automation, where artificial intelligence is used to help win a customer and optimize the search for such potential prospects. Social media, which blends the personal and the businesslike and provides opportunities for engagement with the client on an almost real-time, personalized basis. The manipulation of huge quantities of “Big Data” to increase the efficiency and effectiveness of marketing automation and of deriving value from social media. Findings Under all emerging digital technology scenarios, the marketer’s job becomes more complex and more central to the interaction between the customers and the corporation. Practical implications Social marketing will increasingly involve co-creation of product and brand story with customers, experienced-based marketing and more sophisticated management of the interface between the social media platform and automated marketing. Originality/value This article identifies the integral relationship between advances in marketing technology and strategic opportunities for marketing innovation.

scholarly journals How to increase engagement on social media using the honeycomb model

2020 ◽  
Vol 27 (2) ◽  
pp. 153-167
Author(s):  
Susana Costa Silva ◽  
Wilian Feitosa ◽  
Paulo Duarte ◽  
Marta Vasconcelos
Keyword(s):  
Social Media ◽  
Social Engagement ◽  
Design Methodology ◽  
Convenience Sample ◽  
Content Type ◽  
The Social ◽  
Before And After ◽  
A Company ◽  
New Procedures ◽  
Practical Implications

Purpose The purpose of this paper is to understand how a company could improve public engagement on social media (SM) analysing the case of Alento, which is a human resources and consulting company located in Portugal. The company’s presence on Facebook was analysed by using the honeycomb model for SM functionality, by Kietzmann et al. (2011), as a theoretical framework. Design/methodology/approach The authors implemented some actions to change procedures on SM management. Monitoring five months of data, the authors could compare the SM engagement before and after changes on SM management. Then, a convenience sample of 205 useable questionnaires was collected. The population of the study comprised Portuguese Facebook users who liked the Alento Facebook Fan Page. An analysis of honeycomb dimensions was performed. Findings The engagement level on Alento’s SM was increased by changing procedures identified on survey. In five months, Alento’s number of followers was increased by just 4.5 per cent, interactions were increased by 35 per cent, views were more than twice (+122 per cent) and fans who clicked on Alento’s Facebook page’s links were increased by 146 per cent. Research limitations/implications There were also some limitations related to the sample, since the authors only obtained 205 responses. Therefore, the second suggestion for future investigations would be to conduct the survey on a larger number of people. This study just considers five months after changing procedures. A longer range of time could produce different results. Practical implications The most relevant contribution of the current study is the offer of some insights into the use of a simple tool such as the honeycomb model of Kietzmann et al. (2011) for the analysis of the social engagement from a firm’s perspective, regardless of their nature. Social implications The importance of SM to spread good content and to reduce media costs is reinforced in this study. Originality/value This study is innovative, as it identifies a need of change on SM management, proposes and implements new procedures, checking its results. SM marketing is a new wagon of study, and the problem of how to increase engagement on professional SM is on top priorities of the field.

Collective Narrative Expertise and the Narbs of Social Media

2012 ◽  
pp. 1-12 ◽  
Author(s):  
Ananda Mitra
Keyword(s):  
Social Media ◽  
Knowledge Creation ◽  
Theoretical Basis ◽  
Narrative Construction ◽  
Digital Environment ◽  
Unique Form ◽  
Epistemological Question ◽  
The Social ◽  
Over Time ◽  
Collective Narrative

A fundamental epistemological question that has been the focus of much deliberation over time is: how do we know what we know? One of the answers to this question has been found in the theories of narrative asserting that humans learn through stories, ranging from religious epics to personal anecdotes. The social media phenomenon offers a unique form of narration that utilizes “narbs,” narrative bits that tell the stories of specific individuals who may be, but often are not, traditional experts. Yet, as a collection, these narbs could become the authoritative narrative about a particular issue where expertise is located in the collective. This chapter examines the theoretical basis of knowledge creation through narrative, and how the narbs of social media users are creating dynamic bodies of information. The chapter offers a lexicon for categorizing narbs and provides an analytical frame for examining them. The overall aim of this chapter is to demonstrate that interaction and new modes of gathering and disseminating information and knowledge in the digital environment require different and emergent expertise in narrative construction and interpretation.

How We Watch TV Tomorrow?

2018 ◽  
Vol 9 (4) ◽  
pp. 48-63
Author(s):  
Bu Zhong ◽  
Fan Yang
Keyword(s):  
Social Media ◽  
Tv Viewing ◽  
Age And Gender ◽  
The Social ◽  
Smart Tv ◽  
Media Habits ◽  
And Gender ◽  
Practical Implications ◽  
Significant Moderator ◽  
Better Than

Smart TV is so called largely due to its interactivity. Without the interactivity functions, smart TV can hardly provide new services beyond traditional TV. This research studies 283 viewers' perceptions toward four key interactivity functions of smart TV: the interaction between viewers and TV, between viewers and friends, between viewers and programming, and viewers' interaction with products. The findings show that the viewer's residence was a significant moderator in the preference for the interactivity functions. Viewers from developed regions liked the four functions better than those in underdeveloped regions. Social media habits and ICT power usage are positively associated with the preference, while need for cognition, age and gender had little effect. The findings can help understand the evolving viewing habits in the social media era, whose theoretical and practical implications should benefit TV makers and content producers to provide an interactive TV viewing experience.

Multiple identities of a festival

2020 ◽  
Vol 32 (2) ◽  
pp. 749-768 ◽  
Author(s):  
Barbara Masiello ◽  
Enrico Bonetti ◽  
Francesco Izzo
Keyword(s):  
Social Media ◽  
Brand Personality ◽  
Research Area ◽  
Multiple Identities ◽  
Media Environment ◽  
Content Type ◽  
The Social ◽  
Sport Events ◽  
Practical Implications

Purpose This paper aims to understand how festival brand personality is built and managed in the social media environment by explaining the intended (by the organizers) festival brand personality and how this concept is communicated and perceived by social media users. Design/methodology/approach A multi-method research design was used. Initially, a qualitative analysis based on the free-listing psychological meaning approach was adopted. Then, a content analysis of 23,717 Facebook posts and tweets was performed through NVivo11. Finally, the resulting data were examined through a non-parametric statistical analysis. Findings The results show an “internal brand personality gap” (between the intended and communicated brand personality) and an “external brand personality gap” (between the communicated and perceived brand personality). The findings also highlight the existence of an “ultimate brand personality on social media,” which represents a collective and dynamic construct that is co-created by the organization and its customers through interaction and the key role of the customers’ experiences. Research limitations/implications The findings contribute to a theory of event brand personality and its management on social media by showing a case with multiple identities. Practical implications Implications for the organizers of festivals and non-sport events are discussed to reduce internal and external gaps and better understand the “fit/unfit problem” when dealing with brand personality on social media. Originality/value This paper contributes to a research area that is in its infancy because it is one of the first attempts to analyze festival brand personality and its relationship with social media.

Tracking the social media tourist

2015 ◽  
Vol 31 (10) ◽  
pp. 18-20
Keyword(s):  
Social Media ◽  
Case Studies ◽  
Design Methodology ◽  
Reading Time ◽  
Cutting Edge ◽  
Content Type ◽  
The Social ◽  
The Status ◽  
Pertinent Information ◽  
Practical Implications

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Conversation has changed. Not the art of conversation, which changed sometime in the mid-1970s if our parents are to be believed, but the status of conversation itself. Discussion, argument, discourse and verbal jousting are no longer deemed real enough to matter very much. Unless, of course, they occur online and are witnessed by thousands of people. Practical implications – The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals What Happens to Others Matters! An Intraindividual Processual Approach to Coworkers’ Psychological Contract Violations

2021 ◽  
Vol 46 (2) ◽  
pp. 153-185
Author(s):  
Sandra Costa ◽  
Jacqueline Coyle-Shapiro
Keyword(s):  
Social Context ◽  
Conceptual Framework ◽  
Psychological Contract ◽  
Psychological Contracts ◽  
Employment Relationship ◽  
Psychological Contract Violation ◽  
The Social ◽  
Sensemaking Process ◽  
Psychological Contract Violations ◽  
Practical Implications

Drawing on recent research highlighting the dynamic and social properties of psychological contracts, we propose a framework that examines socially embedded triggers and their impact on psychological contract change. Our model accounts for the social context in which individuals’ sensemaking process about their employment relationship occurs. The model specifies how individuals make sense of coworkers’ psychological contract violation and integrate that information into the creation of a plausible convergent or divergent account. These accounts have the potential to reinforce or initiate a review of the terms of the individual’s psychological contract schema, or they may leave the schema intact. Research and practical implications of this conceptual framework are discussed.

scholarly journals The Readiness of Malaysian Government in Total Defense (HANRUH) on the Social Media Usage

2021 ◽  
Vol 56 (2) ◽  
pp. 581-590
Author(s):  
Jessica Ong Hai Liaw ◽  
Fadzil Ahmad ◽  
Nora Ibrahim ◽  
Ariffin Ismail ◽  
Noor Azmi Mohd Zainol
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Armed Forces ◽  
Media Usage ◽  
The Social ◽  
Qualitative Research Methodology ◽  
Main Thing ◽  
The Military ◽  
Practical Implications ◽  
Malaysian Government

HANRUH is an idea of Total Defense implemented by Malaysia in which the National Security Committee presented it in May 1986 to plan solid obstruction procedures and all-encompassing. This article examines the usage of social media on the readiness of the Malaysian Government in Total Defense. The primary and secondary data were collected through the qualitative research methodology using the ethnography research design to get the study's data and information. The findings found that it is the issue of virtual life of today where it has been seen from a terrible perspective. However, in making sure of a ton of utilization of the electronic long-range casual correspondence life, it is undeniable that the Malaysian Armed Forces can essentially harm the use of online platforms today. The Malaysian Armed Forces are concerned about the miracle of spreading fake news and information that the military needs to address this issue through the long-standing undertaking with the Communications and Multimedia Commission. It is a significant effort by the Federal Government in preventing the transmission of corrupt news and information on web dealing. For the recommendations of this study, the association should anticipate that their businesses should have the verification of the genuine target of arraignment in court. It will screen the information traffic coming into the nation comparably with the data dispersed through affiliations, government networks, higher education establishments, and associations. The main thing that should be improved is to create increasingly qualified alumni in software engineering and is educated on the advanced legal sciences that enable to check the credibility of a video, picture, sound, and recording. This research profoundly implications and contribution towards the Malaysian Army as managing pandemic COVID-19 to the organization's mission. Having identified the readiness of Malaysian Government In Total Defense (HANRUH) on social media usage, these results and findings have theoretical and practical implications. Additionally, this study serves to augment knowledge of the current body of empirical research.

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