scholarly journals Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium?

Author(s):  
Jongsik Yu ◽  
Junghyun Park ◽  
Kyeongheum Lee ◽  
Heesup Han

This study develops a theoretical framework to describe brand images and customer behaviors in relation to the eco-friendly activities of hotels. These eco-friendly activities were divided into environmentally sustainable development and green innovation. In this study, a survey was conducted on customers who had used a hotel in the past year, and a total of 329 valid samples were obtained. The empirical analysis was conducted using SPSS 22.0 and AMOS 22.0. The empirical analysis results showed that hotels’ eco-friendly activities formed a positive brand image, which in turn had a positive effect on brand love and respect. It was also found that environmental concern, as perceived by customers, did not play a significant moderating role. Therefore, out of a total of eight hypotheses presented in this study, six hypotheses were supported, and two hypotheses were rejected. The findings of this study confirm that hotels’ eco-friendly activities have a positive influence on their performance and provide meaningful insights, based on which strategies for the long-term development and growth of hotels can be established.

2012 ◽  
Vol 573-574 ◽  
pp. 723-727
Author(s):  
Di Wang ◽  
Yue He

This paper first conducts reliability testing and exploratory factor analysis according to the relevant data about Jiuzhaigou Scenic, obtaining satisfactory reliability, convergent validity, and discriminant validity. Then the paper builds structure equation of sustainable development. The empirical analysis shows that, the facilities and management in the spot have directly positive effect on sustainable development. Management service in the spot has more significant influence than public facilities; for the long-term sustainable development, much more attention should be paid to the higher qualities in the scenic spot, rather than simply cater to the customer satisfaction.


2021 ◽  
Vol 13 (15) ◽  
pp. 8316
Author(s):  
Camelia Mirela Baba ◽  
Constantin Duguleană ◽  
Marius Sorin Dincă ◽  
Liliana Duguleană ◽  
Gheorghița Dincă

The Covid-19 induced economic crisis has significantly affected almost all businesses from nearly every sector, causing severe financial problems, lack of cash assets, and decrease of revenues. In this context, the economic entities were forced to look for adjustment and rescue solutions of their activities. One possible solution for the recovery and reorganization of economic entities’ activities is demerger. This paper evaluates the impact of demerger upon the sustainable development of economic entities in terms of economic efficiency and financial performances. To achieve this goal, a statistical analysis of profitability ratios before and after the demerger, as well as a structural analysis of 268 demerger projects for the April 2012–April 2021 period, were performed. The results attest there are no significant differences between the ex-ante and ex-post financial performances. However, demerger seems to have a positive effect upon analyzed companies helping them to overcome economic hardships, rethink their business strategies, and continue their activity in the medium and long-term time horizon.


2013 ◽  
Vol 734-737 ◽  
pp. 1666-1670
Author(s):  
Fei Hu Yang ◽  
Peng Zhang ◽  
Xiao Wei Wang

Based on the co-integration test, error correction model and vector autoregressive model, the empirical analysis results show a long-term co-integration relationship between economic growth and energy utilization in China, energy consumption increased by 1%, GDP will increase by 1.342%. In order to raise the efficiency of energy utilization during China's economic development, suggestions like saving energy conservation, reducing emission and recycling economy have been proposed.


2017 ◽  
Vol 22 ◽  
pp. 93-99
Author(s):  
Oleksandr Temchenko

The article deals with developing long-term sustainability programmes as a means of ensuring the effective functioning of mining enterprises. The authors focus on specific problems of Ukrainian mining enterprises’ activity, substantiation of implementing environmentally sustainable natural resource management. The system of strategic factors for ensuring mining enterprises’ sustainable development under unstable economic conditions is formed.


2019 ◽  
Vol 11 (9) ◽  
pp. 2455 ◽  
Author(s):  
Min Xue ◽  
Francis Boadu ◽  
Yu Xie

Under the background of environmental sustainability, it is of great significance to investigate how green innovation influences firm performance dimensions in emerging economies. Explicitly, the interaction effects of absorptive capacity (AC) and managerial environmental concern (MEC) on the correlation between green innovation and firm performance dimensions must be explored. Our data were obtained through a questionnaire survey from 253 companies operating in China. Using hierarchical linear modeling (HLM), we found that (1) green innovation has a robustly positive effect on firm performance dimensions (operational, financial and environmental), and (2) absorptive capacity and managerial environmental concern can positively affect the correlation between green innovation and firm performance dimensions. Our results illustrate the integrating effects of absorptive capacity, managerial environmental concern, green innovation and firm performance dimensions.


2014 ◽  
Vol 50 (4) ◽  
pp. 607-628 ◽  
Author(s):  
Gert-Jan Put ◽  
Bart Maddens

This article examines the effect that municipality size and local office have on election candidates’ results. We argue that candidates from the larger municipalities have comparatively larger relevant networks, both in terms of constituents and party grassroots volunteers. In addition, these candidates appeal to a relatively larger share of voters within the constituency. We expect that the relative size of the candidates’ municipality will have a positive effect on the relative number of preferential votes they receive in the constituency and will interact with the effect that holding local office has on the individual election result. While the empirical analysis does not show support for the idea that municipality size will have a significant effect, the expected interaction between local office and municipality size is confirmed. The electoral advantage of being mayor, alderman or local councillor seems to increase with the relative size of the municipality in the district.


2013 ◽  
Vol 448-453 ◽  
pp. 4571-4576 ◽  
Author(s):  
Ke Xin Bi ◽  
Yu Han Wang ◽  
Chao Jun Yang

This paper, by using technology of structural equation model (SEM) of the PLS model, discussed the relationship between FDI and promoting green innovation capability of MGIS. The research finds that it has a positive effect on FDI inflows to green innovation resources of MGIS inputs, but FDI information inflows have an inhibitory effect on the manufacturing green innovation human resources. At the same time, green innovation resources of MGIS inputs also have a positive effect on the green innovation capability, but the green innovation resources has an inhibitory effect on the green R&D capability. This paper also finds that based on the intermediary role of innovation resources, FDI inflows have a significant positive influence on green R&D capability and green manufacturing capability, but they have inhibitory effect on the market development capability for green products.


2020 ◽  
Vol 6 (2) ◽  
pp. 217-231
Author(s):  
Hongming Xie ◽  
Jie Yang ◽  
Wei Yu ◽  
Yingnan Yang ◽  
Wenshi Wu

Innovation plays an increasingly important role in economic growth, and R&D investment has become a key component of innovation initiatives. In this study, we performed analyses of 58 listed automobile manufacturers and 52 listed Internet companies in China. The empirical analysis is carried out by using STATA15.0 to preliminarily explore the mechanism of the time-lag effect of R&D investment on the value of these companies over the years of time-lag as well as conduct comparison analyses across industries. The results show that R&D investment has a positive effect on corporate value and this effect has a long-term time-lag effect. The mechanism of time-lag effect of R&D investment on the corporate value over the lag years has significant differences across industries. The time-lag effect of R&D investment on the value of the listed automobile manufacturer presents an inverted U shape, while the time-lag effect of R&D investment on the value of the listed Internet companies decreases gradually. The study helps local government better understand the different mechanisms of the time-lag effect of R&D investment on the value of the listed companies and also serves as a reference for local government to make decisions on subsidies and other supportive policies for innovation initiatives of the listed companies.


2016 ◽  
Vol 10 (1) ◽  
pp. 222 ◽  
Author(s):  
Mutlu Yüksel Avcilar ◽  
Banu Külter Demirgünes

Today, companies are searching for the ways to be perceived as more sensitive to the environment in order to enhance their green brand equity, because of consumers’ increasing environmental concern. Companies have reacted to increasing environmental consciousness of consumers by introducing and developing eco-friendly products. However, there are still consumers being suspicious about the environmental performance of companies and their products. Greenwash or disclosure of deceptive green claims decreases the popularity of the real green product and decreases the effectiveness of green marketing.This study proposed four constructs -greenwashing, green perceived risk, green confusion and green trust- as the predictors of the green brand equity of gas station companies. The study offers a negative relationship between greenwash perception and green brand equity. Besides, the effects of green confusion, green perceived risk and green trust on green brand equity are tested. The study also develops perceived greenwash index, so that it reveals a direct effect of greenwash on green brand equity. The empirical analysis was carried out based on the data obtained from 400 customers of the gas station companies, which are located in Ankara, the capital city of Turkey. The survey result was analyzed by using Partial Least Squares (PLS-PM) analysis method. The results reveal that consumer’s greenwash perception has a positive effect on green confusion and green perceived risk, whereas green confusion and green perceived risk have negative effects on green trust. Expectedly, green trust has a positive effect on green brand equity. The result also indicates that consumer’s greenwash perception negatively and directly affects green brand equity.


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