scholarly journals Empirical Study on the Factors Affecting User Switching Behavior of Online Learning Platform Based on Push-Pull-Mooring Theory

2021 ◽  
Vol 13 (13) ◽  
pp. 7087
Author(s):  
Heng Xu ◽  
Jingru Wang ◽  
Zhaodan Tai ◽  
Hao-Chiangkoong Lin

Online learning is gaining popularity, but users can easily find alternatives and switch between learning platforms. Reducing users switching behavior is a critical condition for the sustainable development of an online learning platform; therefore, it is necessary to investigate the influence factors of users switching behavior between different platforms to retain users and enhance the competitiveness of enterprises. Push-Pull-Mooring (PPM) theory is adopted to construct a structural equation model of customer switching behavior on online learning platforms and to explore the mechanism of user switching behavior between learning platforms. The model is tested with data collected from 313 online learning users. The results show that information overload and dissatisfaction, as push factors, significantly affect user switching behavior. Functional value and network externality as pull factors positively affect user switching behavior, switching cost, and affective commitment as mooring factors negatively correlate with switching behavior. Further, this study also revealed that there are obvious different influencing factors for different online learning platforms. Overall, this study provides some practical strategies for the online learning platform and can help them to gain a competitive advantage.

2020 ◽  
pp. 1-13
Author(s):  
Maosheng Yang ◽  
Shangui Hu ◽  
Bagna Essohanam Kpandika ◽  
Lei Liu

BACKGROUND: Social attachment has been identified as a key antecedent motivating users’ social media involvement. However, there is a scarcity of research investigating whether and how three dimensions of social attachment exert impacts on users’ continuous usage intention of social media. OBJECTIVE: Based on structural equation model analysis, the current research clarifies the relationships between social attachment, affective commitment and social media continuous usage intention, which unveils the underlying mechanism through which three dimensions of social attachment influence users’ continuous usage intention of social media. METHODS: A survey was conducted with 536 informative responses obtained from TikTok public users for hypothesis testing analysis. RESULTS: Results indicate that three dimensions of social attachment (social connections, social dependence and social identity) are all positively related to users’ continuous usage intention of social media. Affective commitment partially mediates the relationship between social attachment and users’ continuous usage intention of social media. CONCLUSIONS: The current research makes an in-depth study about the underlying mechanism whereby social attachment exerts impacts on social media continuous usage intentionand provides several managerial and theoretical implications. Future research directions are discussed as well.


2018 ◽  
Vol 10 (2) ◽  
pp. 187
Author(s):  
Aginta Chairunnisa Sinulingga ◽  
Deasy Aseanty

<p><em>The </em><em>aim of </em><em>this research </em><em>is to exmaining</em><em> the effects </em><em>of</em><em> caring climate, job satisfaction, </em><em>and affective</em><em> commitment </em><em>on job performance</em><em> in steak restaurant in Tebet, South Jakarta. This study were developed and tested 5 hypotheses, by using Structural Equation Model. Data were collected from 145 employees </em><em>working</em><em> on the food, beverage, hygiene, security, service and cashier in steak restaurant in Tebet, South Jakarta. Finding and contribution in this research </em><em>shown</em><em> that there is positive and significant effect of caring climate on job satisfaction and affective commitment that effect on job performance. </em><em>The limitationin</em><em> in this research was </em><em>that this study</em><em> focused </em><em>only on</em><em> restaurant as a hospitality industry, only at steak restaurant in Tebet, South Jakarta, and </em><em>was limited</em><em> for only four variables.</em></p><p><em> </em></p>


2017 ◽  
Vol 20 (1) ◽  
pp. 1
Author(s):  
Sri Vandayuli Riorini

Waralaba merupakan bentuk bisnis ritel khususnya restoran yang semakin berkembang dan menjanjikan. Persaingan menjadi semakin ketat ditambah masuknya franchisor asing. Loyalitas pelanggan merupakan kunci untuk memenangkan persaingan. Tujuan dari penelitian ini adalah untuk menganalisis Trust, Affective commitment, Continuance commitment terhadap Repurchase intention. Responden sebagai sampel dalam penelitian ini sebanyak 200 responden yang berkunjung ke restoran waralaba lokal, yang dipihih dengan menggunakan teknik Purposive sampling. Selanjutnya, metode analisis data menggunakan Teknik Structural Equation Model. Hasil penelitian menemukan bahwa seluruh Hipotesis yang dikemukakan dapat didukung, dimana (1) terdapat pengaruh positif Trust terhadap Affective commitment, (2) terdapat pengaruh positif Trust terhadap Continuance commitment, (3) terdapat pengaruh positif Affective trust terhadap Repurchase intention, (4) terdapat pengaruh positif Continuance commitment terhadap Repurchase intention, dan (5) terdapat pengaruh positif Trust terhadap Repurchase intention. Selanjutnya, ditemukan pula bahwa (1) Affective dan Continuance commitment merupakan variabel mediasi antara Trust dan Repurchase intention, dan (2) Continuance commitment merupakan faktor yang lebih kuat dalam mempengaruhi Trust, dan Repurchase intention dibandingkan Affective commitment. Untuk penelitian selanjutnya disarankan agar penelitian ini diterapkan pada jenis waralaba lokal lainnya, seperti department store, convenience store, specialty store, supermarket, dan hypermarket, serta menambahkan Service quality dan Customer satisfaction sebagai anteseden dari Trust dan Word-of-mouth sebagai konsekuensi dari Commitment.Franchising is a form of retail businesses, especially those of growing and promising restaurants. Competition is becoming more tightly multiplied by the entry of foreign franchisors. Customer loyalty is the key to win the competition. The purpose of this study is to analyze the trust, affective commitment, continuance commitment towards repurchase intention. Respondents as the sample of this study were 200 respondents who visited local franchise restaurants, chosen by using Purposive Sampling technique. Furthermore, the method of data analysis applies the Structural Equation Model techniques. The study finds that the entire hypothesis presented can be supported, where there are (1) a positive influence of trust towards affective commitment, (2) a positive influence of trust towards continuance commitment, (3) a positive affective trust towards repurchase intention, (4) a positive influence continuance commitment towards repurchase intention, and (5) a positive effect of trust towards repurchase intention. Furthermore, it is also found that (1) affective and continuance commitment is a mediator variable between the trust and repurchase intention, and (2) continuance commitment is a stronger factor in influencing the trust and repurchase intention than affective commitment. For further study, it is recommended that this research be applied to other types of local franchises, such as department stores, convenience stores, specialty stores, supermarkets and hypermarkets, as well as adding service quality and customer satisfaction as antecedents of trust and word-of-mouth as a consequence of the commitment


2013 ◽  
Vol 7 (3) ◽  
pp. 165 ◽  
Author(s):  
Amin Wahyudi ◽  
Tulus Haryono ◽  
Asri Laksmi Riyani ◽  
Mugi Harsono

The objective of this study is to examine the impact of work ethics on performance using job satisfaction and affective commitment as mediating variables. The variables used include the dimensions of multidimensional work ethic profile (independent variable), job satisfaction and affective commitment (mediating variables), and performance (dependent variable). The survey research design was applied to meet the objective of this study, with 400 questionnaires had been sent to the lecturers in Central Java. The Structural Equation Model (SEM) was adopted to test some hypotheses developed in this study. The findings, based on the response rate of 76% (304 of the 400) of the questionnaires successfully collected and ready for analysis, are that not all dimensions of multidimensional work ethic profile directly influence the task performance, of the dimensions of  multidimensional work ethic profile, only the dimension of hard work directly and significantly influence the task performance, job satisfaction mediates some of the dimensions of multidimensional work ethic profile on the task performance, and affective<br />commitment do not mediate the influence of all dimensions of multidimensional work ethic profile on the task performance.


2020 ◽  
Vol 15 (8) ◽  
pp. 1241-1250
Author(s):  
Nguyen Ngoc Hien ◽  
Pham Hoang Chi

In the context of dramatically increase in electricity demand, Vietnam's potential for power supply remains limited. Research and promotion of electricity saving behavior of households become significant to reduce electricity consumption and protect ecological environment. This study incorporates elements of planned behavior theory (TPB) and norm activation model (NAM) as the basis for developing and extending key assumptions. In addition, expansion TPB is used to study influence factors affecting electricity saving behavior. Through a sample of 395 randomly selected residents in Tay Ninh Province and Ho Chi Minh city in Vietnam, the proposals were checked using a structural equation model (SEM). The results showed that the factors in TPB and NAM (such as perceived behavioral control, subjective norm, attitude, personal moral norm) and additional factor (perceived benefit) are the important factors that influence resident's intention of saving electricity. Moreover, electricity saving behavior is strongly influenced by the intention of saving electricity, perceived benefit, policy and social propaganda. Based on these results, some inferences are drawn, and recommendations are made for policy makers and further research proposals are discussed.


Author(s):  
Mark Angelo C. Reotutar

The online learning platform (OLS) is currently the new normal learning setting amidst the Covid-19 pandemic. Teachers need to look on the other side of the traditional classroom-based learning mode to make teaching and learning in the new normal possible. It aimed to analyze the current state of the teacher education freshmen applicants concerning the new normal learning platforms. This study employed a descriptive method of research and considered a sample of 85 freshmen applicants in the College of Teacher Education in the academic year 2020-2021. The frequencies and percent value was used to analyze the data gathered. The following are the verdicts of the study, the bulk of the respondents belong to low-income families with farming as their family source of income. Most of the respondents have their mobile phones while the great majorities are using mobile data only. All of the respondents do not have any idea about the different platforms in online learning. Based on the findings, the researcher concluded that the freshmen applicants in the College of Teacher Education cannot totally survive and are not yet ready to embrace the new normal learning platforms due to poverty and lack of resources. It is therefore recommended that the University administration needs to open other sources of learning platforms such as the use of printed learning materials of which will be delivered door-to-door to the students. Besides, the College of Teacher Education should plan and initiate on how to make learning flexible and more engaging.


2014 ◽  
Vol 505-506 ◽  
pp. 1204-1210
Author(s):  
Hui Hui Xiao ◽  
Jian Lu ◽  
Qing Ma ◽  
Yao Wu ◽  
Ye Qian Lin

Parking charges is a widely used and effective means to improve parking demand management. Based on the structural equation theory, the model about the influence factors related to the acceptability of parking charges was established. Eight factors were selected for the modeling, including problem perception, willingness, perceived effectiveness, perceived benefits, perceived freedom, perceived fairness, social norms and accountability. And a survey of two charging schemes was undertaken in Nanjing concerning influence factors of the acceptability. Model verification and path coefficient test were conducted based on the established structural equation model by AMOS. It is indicated that the most significant factors affecting the acceptability of parking charges measure are perceived effectiveness and willingness. Finally, according to the conclusions, the suggestions of improving acceptability of parking charges were presented.


Author(s):  
Sri Umyati ◽  
Tuhpawana Sendjaja

Abstrak Tujuan Penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi keputusan petani dalam mengalokasikan dana ganti rugi konversi lahan, mengetahui besarnya pengaruh karakteristik petani dan kelompok acuan terhadap ganti rugi konversi lahan serta mengetahui pengaruh karakteristik petani, kelompok acuan dan ganti rugi konversi lahan terhadap keputusan petani dalam mengalokasikan dana ganti rugi lahan. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Analisis yang digunakan adalah analisis Structural Equation Model (SEM) dengan menggunakan AMOS. Teknik penentuan responden dilakukan secara sengaja (Purposive) dengan penentuan sampel menggunakan rumus slovin. Hasil penelitian menunjukan bahwa dengan menggunakan analisis deskriptif faktor-faktor yang mempengaruhi keputusan petani dalam mengalokasikan dana ganti rugi lahan di daerah penelitian adalah karakteristik petani yang termasuk dalam kategori sedang (60,76%), kelompok acuan dalam kategori rendah (46,20%) dan ganti rugi konversi lahan dalam kategori rendah pula (47,20%). Sedangkan dari hasil analisis menggunakan AMOS diperoleh hasil bahwa variabel karakteristik petani dan kelompok acuan tidak berpengaruh terhadap ganti rugi konversi lahan. Namun variabel karakteristik petani dan kelompok acuan terlihat berpengaruh langsung terhadap keputusan petani, besarnya pengaruh dari variabel-variabel tersebut berturut-turut adalah sebesar 0.17 dan 0.68. Sedangkan variabel ganti rugi konversi lahan tidak berpengaruh terhadap keputusan petani. Kata Kunci : Ganti Rugi, Keputusan, Konversi Lahan, PetaniAbstract The purpose of this research are to know the factors that influence of peasant in the alocation of compensation fund, to know how many the influence of peasant caracteristic and reference group to compensation fund on land conversion and to know the influence of peasant caracteristic and reference group to decisions of peasant in the allocation of and compensation fund. The Research methode use in this research is a kuantitatif descriptive. The analisis use is an Structural Squation Models (SEM) with AMOS. The tecnique use in this research for the determination of respondent is purposive sampling and the determination of sampling with solvin. The result of this research indicated that with use the descriptive analysis that influence factors to influence of peasant in the allocation of land compensastion fund at the research palace are the peasant caracteristic is medium (60.76%), the reference group is lowest (46.20%) and land conversation is lows too (47.20%). The result of AMOS analysis, the caracteristic of peasant and reference group is not influence indirect to compensation fund on land conversation. While the caracteristic of peasant and reference group are influence direct to decision of peasant, the size of factors influence both 0.17 and 0.68 and the compensation fund land conversion is not influence to peasant decision.Keywords : Decisions, Land Conversation, Peasant, Compensation. 


2014 ◽  
Vol 7 (1) ◽  
pp. 199
Author(s):  
Diah Puji Astuti ◽  
Mutiara Sibarani Panggabean

<p><span><em>This research refers to a previous study conducted by Anis et al., (2011); Chee Hong et al., (2012) </em><span><em>and completed by Lamba &amp; Choudhary (2013). This research is about “Compensation effect on the </em><span><em>retention of employees through job satisfaction and affective commitment in several hospitals in </em><span><em>Jakarta”. The background of this research is to analyze the Employee Retention refers to the policy </em><span><em>of the hospital to prevent the employee out of the hospital. The purpose of this research was to </em><span><em>examine the effect of Compensation for Employee Retention Through Work Attitude. The design of </em><span><em>this research using primary data obtained by distributing questionnaires to 105 Hospital of type C </em><span><em>in Jakarta. Data analysis method used is Structural Equation Model (SEM). The results of this </em><span><em>research concluded that there is a positive influence through the Employee Retention Compensation </em><span><em>for Work Attitude.</em></span></span></span></span></span></span></span></span></span></span></p><p><span><span><span><span><span><span><span><span><span><span><em></em><br /><strong><em>Keywords</em><em>: Compensation, Employee Retention, Job Satisfaction, Affective commitment, Hospital</em></strong></span></span></span></span></span></span></span></span><br /></span></span></p>


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