scholarly journals Information Technology for Consumer Interest Withdrawal

2021 ◽  
Vol 1 (1) ◽  
pp. 97-102
Author(s):  
T Rohmawati ◽  
◽  
J Rahmayanti
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Method ◽  
Media Content ◽  
Consumer Interest ◽  
Business People ◽  
The Impact ◽  
Online Shops

The purpose of this study is to determine the impact of social media content as a Consumer Interest Withdrawal Strategy. The method used in this study is a qualitative method by collecting data descriptively, namely by analyzing several online shops on the Instagram application. The results show that social media is used to buy products from the online shop. Online shop owners do not need to use a lot of money to arrange content on Instagram because it only requires creativity to make it more attractive, namely with themes, colors, and the preparation of content that is consistent. In conclusion, the development of technology provides a place for business people to start and continue business from marketing, promotion, to making consumers have a more efficient interest

scholarly journals Meningkatkan Kemampuan Berbahasa Melalui Media Sosial Instagram

2018 ◽  
Author(s):  
Inayatu Solikhah
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Data Collection ◽  
Qualitative Method ◽  
Ministry Of Education ◽  
The Media ◽  
The Government ◽  
Ease Of Access ◽  
Almost All ◽  
The Impact

In this day and age many people use Indonesian language which is not in accordance with the rules of language and with the advancement of information technology which rapidly raises many social media, one of which is Instagram which is loved by almost all Indonesian people. The purpose of this study is to find out and explain how much influence instagram has in fostering the development of Indonesian. The method used is descriptive qualitative method with data collection techniques. The results of the study explained that Instagram social media was also used by the Ministry of Education and Culture to develop Indonesian language through accounts @badanbahasakemndikbud which upload many Indonesian rules and grammar, including spelling of words, equivalent words, raw words, punctuation, word terms, proverbs, and so on. Not only official accounts from the government, some communities also contribute to developing the Indonesian language through Instagram, one of which is @sastraindonesia with upload contents that together discuss Indonesian rules and grammar. The impact of the instagram as one of the media used in the development of Indonesian language is that more and more people know about Indonesian rules and grammar because of the ease of access by Instagram communities.

INSTAGRAM SEBAGAI SOCIAL MEDIA MARKETING DALAM MEMBANGUN BRAND AWARENESS FAKULTAS EKONOMI DAN BISNIS ISLAM

2020 ◽  
Vol 3 (2) ◽  
Author(s):  
Oktaria Ardika Putri
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Qualitative Analysis ◽  
Educational Institution ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Educational Institutions ◽  
Business People ◽  
Marketing Tool

Instagram is a social media application that is currently very popular in the community, especially among artist, politicians, and business people. Companies or advanced business must quicly adapt to the advancement of information technology in the form of social media as a marketing tool. Instagram social media also necessary to developing educational institutions. One of the educational institution that ae currently developing is the newly established Faculty of Economics and Business Islam (FEBI) at the Kediri State Islamic Institute (IAIN Kediri). This writing aims to examine the importance of Instagram as social media marketing to building FEBI IAIN Kediri Brand Awareness. Instagram social media is considered more effectives to embrace students and the community, so it is expected to facilitate marketing and communication between FEBI IAIN Kediri with the students or other agencies. The method of this reasearch is a qualitative analysis which reference libraries are used as a basis. Keywods:  Instagam,  social media, Faculty of Economics and Business Islam, IAIN Kediri

scholarly journals Consumerism, Status Quo, and Virtual Reality through Food Photos Uploading on Instagra

2019 ◽  
Vol 8 (5C) ◽  
pp. 766-772
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Virtual Reality ◽  
Food Consumption ◽  
Urban Areas ◽  
Qualitative Method ◽  
Rapid Development ◽  
Status Quo ◽  
Consumer Society ◽  
Eating Out

The rapid development of information technology and the proliferation of restaurants and cafes in urban areas make eating activities no longer a primary need. This study examines the phenomenon of uploading food photos on Instagram. Nowadays, when eating out, people tend to take food photos before consuming it. This phenomenon is something that generally happens. The food photo is uploaded to social media, mostly on Instagram. The uploader of food photos on Instagram is known as Instagram Foodies. These symptoms continue to be made by consuming food and eating out not for the purpose of primary needs, but rather on symbolic things. This phenomenon will be examined using Jean Baudrillard's theory about consumer society, who consumes signs to fulfil the desire for selfexistence. This study used a qualitative method by interviewing four foodies who were well known in following the latest trends of foods and places in Jakarta city and taking food photos before consuming it. The result of this study shows that foodies will continue to consume and keep up with the latest trends in food so that it can be uploaded to Instagram as content. This activity is done to maintain their status quo as the foodies on Instagram. The foodies believe that food consumption and uploading food photos on Instagram are done with a desire to show self-existence on Instagram as its virtual reality. The virtual reality of the foodies is the symbol as 'the foodies' on Instagram itself

scholarly journals Online Impact and Presence of a Specialized Social Media Team for the Journal of Neurosurgery: Descriptive Analysis (Preprint)

2020 ◽  
Author(s):  
Joseph R Linzey ◽  
Faith Robertson ◽  
Ali S Haider ◽  
Christopher Salvatore Graffeo ◽  
Justin Z Wang ◽  
...  
Keyword(s):  
Social Media ◽  
Media Use ◽  
Descriptive Analysis ◽  
Descriptive Statistics ◽  
Media Content ◽  
Scholarly Publications ◽  
Publishing Group ◽  
Research And Education ◽  
The Impact ◽  
Journal Impact

BACKGROUND Social media use continues to gain momentum in academic neurosurgery. To increase journal impact and broaden engagement, many scholarly publications have turned to social media to disseminate research. The Journal of Neurosurgery Publishing Group (JNSPG) established a dedicated, specialized social media team (SMT) in November 2016 to provide targeted improvement in digital outreach. OBJECTIVE The goal of this study was to examine the impact of the JNSPG SMT as measured by increased engagement. METHODS We analyzed various metrics, including impressions, engagements, retweets, likes, profile clicks, and URL clicks, from consecutive social media posts from the JNSPG’s Twitter and Facebook platforms between February 1, 2015 and February 28, 2019. Standard descriptive statistics were utilized. RESULTS Between February 2015 and October 2016, when a specialized SMT was created, 170 tweets (8.1 tweets/month) were posted compared to 3220 tweets (115.0 tweets/month) between November 2016 and February 2019. All metrics significantly increased, including the impressions per tweet (mean 1646.3, SD 934.9 vs mean 4605.6, SD 65,546.5; <i>P</i>=.01), engagements per tweet (mean 35.2, SD 40.6 vs mean 198.2, SD 1037.2; <i>P</i>&lt;.001), retweets (mean 2.5, SD 2.8 vs mean 10.5, SD 15.3; <i>P</i>&lt;.001), likes (mean 2.5, SD 4.0 vs mean 18.0, SD 37.9; <i>P</i>&lt;.001), profile clicks (mean 1.5, SD 2.0 vs mean 5.2, SD 43.3; <i>P</i>&lt;.001), and URL clicks (mean 13.1, SD 14.9 vs mean 38.3, SD 67.9; <i>P</i>&lt;.001). Tweets that were posted on the weekend compared to weekdays had significantly more retweets (mean 9.2, SD 9.8 vs mean 13.4, SD 25.6; <i>P</i>&lt;.001), likes (mean 15.3, SD 17.9 vs mean 23.7, SD 70.4; <i>P</i>=.001), and URL clicks (mean 33.4, SD 40.5 vs mean 49.5, SD 117.3; <i>P</i>&lt;.001). Between November 2015 and October 2016, 49 Facebook posts (2.3 posts/month) were sent compared to 2282 posts (81.5 posts/month) sent between November 2016 and February 2019. All Facebook metrics significantly increased, including impressions (mean 5475.9, SD 5483.0 vs mean 8506.1, SD 13,113.9; <i>P</i>&lt;.001), engagements (mean 119.3, SD 194.8 vs mean 283.8, SD 733.8; <i>P</i>&lt;.001), and reach (mean 2266.6, SD 2388.3 vs mean 5344.1, SD 8399.2; <i>P</i>&lt;.001). Weekend Facebook posts had significantly more impressions per post (mean 7967.9, SD 9901.0 vs mean 9737.8, SD 19,013.4; <i>P</i>=.03) and a higher total reach (mean 4975.8, SD 6309.8 vs mean 6108.2, SD 12,219.7; <i>P</i>=.03) than weekday posts. CONCLUSIONS Social media has been established as a crucial tool for the propagation of neurosurgical research and education. Implementation of the JNSPG specialized SMT had a demonstrable impact on increasing the online visibility of social media content.

scholarly journals Impact of Risk Perception on Trust in Government and Self-Efficiency During COVID-19 pandemic: Does Social Media Content Help Users Adopt Preventative Measures?

2020 ◽  
Author(s):  
Mohammed Salah Hassan ◽  
Hussam Al Halbusi ◽  
Ali Najem ◽  
Asbah Razali ◽  
Kent A. Williams ◽  
...  
Keyword(s):  
Social Media ◽  
Risk Perception ◽  
Self Efficacy ◽  
Media Content ◽  
Trust In Government ◽  
Media Usage ◽  
Preventative Measures ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship

Abstract The public’s actions will likely have a significant effect on the course of the coronavirus disease (COVID-19) pandemic. Human behavior is conditioned and shaped by information and perceptions of people. This study investigated the impact of risk perception on trust in government and self-efficacy. It examined whether the use of social media helps people adopt preventative actions during the pandemic. To test this hypothesis, data were gathered from 512 individuals (students and academicians) who were based in Malaysia during COVID-19. Our results suggested that risk perception had a significant effect on trust in government and self-efficacy. Moreover, these correlations were stronger when social media was used as a source for gathering information on COVID-19, and in some cases it even helped the user avoid being exposed to the virus. This study assessed the relationship between risk perception and the awareness gained from using social media during the pandemic and also highlighted how social media usage influences trust in government and self-efficacy.

Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ai-Zhong He ◽  
Yi Cai ◽  
Ling Cai ◽  
Yu Zhang
Keyword(s):  
Social Media ◽  
Brand Personality ◽  
Moderating Effect ◽  
Media Content ◽  
Brand Attitudes ◽  
Content Type ◽  
Narrow Scope ◽  
The Impact ◽  
The Relationship ◽  
Content Marketing

PurposeThis paper studies the relationships among consumers’ perceptions of brand personality, consumers’ brand attitudes and brand-owned social media content marketing (SMCM). The moderating effect of the brand content relevancy was also assessed.Design/methodology/approachA conceptual model was established and examined using two experiments with a total of 363 participants. Hierarchical regression analysis and an analysis of variance were performed to test seven research hypotheses.FindingsResults show that the three forms of brand-owned SMCM, namely: conversation, storytelling and customer interaction and participation, are positively correlated with consumers’ brand personality perceptions and brand attitudes. Also, consumers’ perceptions of brand personality can partially mediate the relationship between brand-owned content marketing and consumers’ brand attitudes. Furthermore, the brand content relevancy does not show a moderating effect on the relationship between content marketing and consumers’ brand personality perceptions or brand attitudes.Originality/valueFirst, a framework was established to delineate those paths by which owned social media content marketing (OSMCM) influences consumers’ attitudes towards a brand. Second, the study demonstrates the importance of conversation as a powerful method of OSMCM. Third, with respect to content in marketing strategies, firms do not need to confine themselves to a narrow scope of content or information that is closely related to the brands alone.

scholarly journals It’s the Content That Counts: Longitudinal Associations between Social Media Use, Parental Monitoring and Alcohol Use in an Australian Sample of Adolescents Aged 13 to 16 Years

2021 ◽  
Vol 18 (14) ◽  
pp. 7599
Author(s):  
Anna Smout ◽  
Cath Chapman ◽  
Marius Mather ◽  
Tim Slade ◽  
Maree Teesson ◽  
...  
Keyword(s):  
Social Media ◽  
Alcohol Use ◽  
Parental Monitoring ◽  
Media Use ◽  
Critical Factor ◽  
Media Content ◽  
School Students ◽  
Social Media Use ◽  
Cross Sectional ◽  
The Impact

(1) Background: More time spent on social media has been linked to increased alcohol use, with exposure to peer alcohol-related content on social media (content exposure) named as a critical factor in this relationship. Little is currently known about whether early content exposure may have lasting effects across adolescent development, or about the capacity of parental monitoring of social media use to interrupt these links. (2) Methods: These gaps were addressed in both cross-sectional and longitudinal contexts among a longitudinal sample of Australian secondary school students (n = 432) across the ages of 13–16. (3) Results: Evidence was found for links between social media use and alcohol use frequency in early development. Social media time at age 13 was significantly associated with concurrent alcohol use frequency. At age 13, alcohol use frequency was significantly higher among those who reported content exposure compared to those who reported no exposure. Longitudinally, the frequency of alcohol use over time increased at a faster rate among participants who reported content exposure at age 13. In terms of parental monitoring, no longitudinal effects were observed. However, parental monitoring at age 13 did significantly reduce the concurrent relationship between alcohol use frequency and content exposure. (4) Conclusion: The impact of social media content exposure on alcohol use in adolescence may be more important than the time spent on social media, and any protective effect of parental monitoring on content exposure may be limited to the time it is being concurrently enacted.

scholarly journals Analisis Dampak Perubahan Media Promosi Pada Restoran Siap Saji

2021 ◽  
Vol 4 (2) ◽  
pp. 552-566
Author(s):  
Aviza Dwi Amalia
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Fast Food ◽  
Cost Savings ◽  
Digital Marketing ◽  
Business People ◽  
Fast Food Restaurants ◽  
The Impact ◽  
To Receive ◽  
Day By Day

Utilizing digital media, especially the YouTube platform in advertising, provides convenience and cost savings incurred by business people, including fast-food restaurants such as Pizza Hut, which use the YouTube platform to promote their products, especially in the current Covid-19 pandemic era. The short duration and interesting and unique presentations make it easier for audiences to receive message information conveyed through advertisements. Digital marketing strategy is used because it is easier for producers to influence consumers. With the various conveniences provided by digital media, it certainly makes business people turn to digital media in promoting their products. This paper aims to find out how the impact of the existence of digital media which has experienced a shift from using television is now turning to digital media, especially the YouTube platform as a tool for promotion. Using qualitative methods and literature review. The results of the study with the presence of digital media for shopping advertisements experienced a significant increase in the presence of elements that make it easier for consumers to remember the messages conveyed through advertisements with the repetition of words in each advertisement. With digital media through the YouTube platform, of course, it is very easy considering that the growth of social media users is getting higher day by day

scholarly journals DAMPAK ERA NEW NORMAL TERHADAP PEKERJA SEKTOR INFORMAL

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Lilis Sri Sulistiani
Keyword(s):  
Consumer Behavior ◽  
Informal Sector ◽  
Qualitative Method ◽  
Health And Safety ◽  
Production Capacity ◽  
Limited Resources ◽  
Ability To Work ◽  
New Normal ◽  
Business People ◽  
The Impact

The impact of the Covid-19 pandemic on workers in the informal sector is a decrease in income and production capacity, as well as a reduction in labor. This study aims to analyze the impact of implementing the new normal era on informal sector workers and formulate strategies for surviving the pandemic.The research method used in this paper is descriptive qualitative method by applying literature study.The results of the study show that the implementation of the first new normal era has an impact on business situations that are volatile, uncertain, complicated and confusing. Second, the impact of the pandemic on business people has resulted in limited resources. Third, changes in consumer behavior who prefer online shopping. So that the economic recovery of informal sector workers in the new normal era requires various strategies, namely: the existence of occupational health and safety insurance, the ability to work together, the ability to adapt services to changes in consumer behavior, to have innovation and creativity in running a business.

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