scholarly journals The Services Marketing Mix: Theoretical Views of Church Services Marketing

2021 ◽  
pp. 25-35
Author(s):  
Rufus O. Adebayo
Keyword(s):  
Services Marketing ◽  
Marketing Mix ◽  
Non Profit ◽  
Business Organisation ◽  
Theoretical Paper

It could be noted that marketing can be stretched beyond profit business organisation. In the area of services, it is important to note that both profit and non-profit organisations share competitive traits in the sense that they are competing with one another advantageously to distinguish themselves. Thus, this paper reviews the existing literature on services marketing and highlights opportunities for competitive-oriented church activities for improved church marketing. These activities are simplified in this review by first identifying, the theoretical implications and then presenting an overview of the services marketing mix ingredients. Although the variety of ways in which services marketing mix are construed is enormous, some relevant studies on services marketing mix and studies with church efforts to implement the principles of services marketing mix are the focus of this theoretical paper. Thus, the 7Ps of services marketing, which is an extension of the original marketing mix from four to seven elements, is discussed.

scholarly journals Ranking the effect of services marketing mix elements on the loyalty of customers by using Topsis method (case study: city bank branches in Tehran)

2017 ◽  
Vol 13 (2) ◽  
pp. 41-46 ◽  
Author(s):  
Hossein Azimi
Keyword(s):  
Significant Relationship ◽  
Strong Relationship ◽  
Simple Random Sampling ◽  
Services Marketing ◽  
Marketing Mix ◽  
Physical Factors ◽  
Product Price ◽  
Related Factors ◽  
Statistical Sample ◽  
Loyal Customers

Successful companies do not only pursue sale, but they are looking for satisfactions of customers and their loyalty. This study aims to rank effect of services marketing mix elements on the customers’ loyalty in the City Bank. Method of this research is survey and causal-comparative and domesticated questionnaire was used for gathering data which its validity was confirmed by experts and its reliability with Cronbach alpha 0.908. Statistical sample size was 384 loyal customers of City Bank in Tehran based on Cochrane formula and simple random sampling was used as sampling method. Findings showed that there is significant relationship in average level between physical factors and environmental factors including distribution of physical facilities and customer loyalty and the relationship between competence related factors including promotion of employees or customers’ loyalty is strongly significant. Besides, there is significant relationship between services related factors including product, price, operation management and quality of services or customers’ loyalty in moderate level. It is suggested that for attracting loyal customers, more attention should be paid to promotion which has very strong relationship with customers’ loyalty. It is suggested that City Bank increases the motivation of employers in providing careful and rapid services for improving productivity and services quality by suitable incentives.

Impacts of Marketing Mix on the Usage of Library Services towards Library Users' Satisfaction

2014 ◽  
Vol 2 (3) ◽  
pp. 29-34
Author(s):  
Aqilah Jamaludin ◽  
Razilan Abdul Kadir ◽  
Dang Merduwati Hashim ◽  
Masitah Ahmad ◽  
Ahmad Nazri Mansor
Keyword(s):  
Quantitative Method ◽  
Secondary Data ◽  
Services Marketing ◽  
Positive Influence ◽  
Marketing Mix ◽  
Primary Data ◽  
Library Services ◽  
Library Users

Objective - The purpose of this study is to identify the impacts of implementing a marketing mix on the use of library services towards library users' satisfaction. Methodology/Technique - This study will be conducted in quantitative method. Primary data will be obtained by distributing of questionnaires survey of the library users and will be analysed using SPSS, while secondary data will be collected from analysis of literature from previous study. Findings - The marketing mix has a positive influence on the usage of library services towards library users' satisfaction. Novelty - This study is about marketing in library services which will increase the awareness of available library services among library users, and thus lead to library users' satisfaction. Type of Paper - Conceptual Keywords: Library Services; Marketing; Marketing Libraries; Marketing Mix; Users' Satisfaction.

Creative industries in Slovakia and their pricing strategies as the part of their marketing mix

2021 ◽  
Vol 16 (3) ◽  
pp. 21-30
Author(s):  
Maria Bartekova
Keyword(s):  
Marketing Mix ◽  
Creative Industries ◽  
Added Value ◽  
Subjective Perception ◽  
Creative Industry ◽  
Pricing Strategies ◽  
Economic Potential ◽  
Non Profit ◽  
For Profit ◽  
Traditional Manufacturing

The aim of this article is to contribute to the understanding of the possibilities of application of selected pricing strategies in the conditions of the creative industries in Slovakia. A creative product has interesting economic aspects, which are conditioned by its specific parameters. The economic potential of a creative product is a way of returning the investment in its creation, as well as a way of generating profit. In this case, the economic potential is the set of economic utility – uniqueness, intellect, knowledge, talent and skills added by each participant in the process of product creation. These characteristics make the products of the creative industries fundamentally different from those of traditional manufacturing. The added value of a creative industry product is not determined by the amount of work invested in its creation, but by the subjective perception of consumers, insofar as its consumption satisfies their personal needs. Pricing in creative industry enterprises results from a number of factors that determine the strategic direction of the enterprise and its output. This fact in turn influences the strategy of conceiving and creating individual prices. These play an important role in the strategic marketing of creative industry enterprises, despite their specificities (zero price or free entry, voluntary, list-based). It should be noted that prices are set differently in the non-profit sector and in the for-profit sectors producing in the creative industries. This means that in terms of the marketing mix of each tool, the pricing functions need to be taken into account.

scholarly journals Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix

2018 ◽  
Vol 10 (9) ◽  
pp. 2992 ◽  
Author(s):  
Alan Pomering ◽  
Lester Johnson
Keyword(s):  
Decision Making ◽  
Planning Process ◽  
Triple Bottom Line ◽  
Services Marketing ◽  
Marketing Mix ◽  
Marketing Manager ◽  
Bottom Line ◽  
Traditional Concept ◽  
Sustainability Performance ◽  
Marketing Function

The purpose of this study is to develop a framework that will provide the services marketing manager a systematic, holistic and transparent means of enhancing sustainability performance through the marketing function. We review the literature dealing with the confluence of services marketing and sustainability, identify gaps in current sustainability-services marketing literature and inductively develop a conceptual framework for Sustainability Services Marketing (SSM). We describe services marketing practice examples in order to uncover the implications of a sustainability focus for services marketing and illustrate how to operationalise the framework. The resulting framework, (i) ensures that sustainability is incorporated into the strategic services marketing planning process, (ii) adapts and expands the traditional concept of the services marketing mix, by adding Partnerships to the traditional mix elements, and (iii) cross-references services marketing mix decision-making with the triple bottom line to describe the marketing task in terms of a matrix rather than a mix. This permits sustainability benchmarking and planning across the triple bottom line, and across the range of activities the services marketing manager might be expected to manage in order to enhance sustainability performance. We shift services marketing management attention to a broader and more sustainability-responsible whole-of-business approach. This research provides timely and effective guidance for the services marketing manager seeking to enhance his or her business’s sustainability performance in a systematic, holistic, and transparent way.

scholarly journals Services Marketing Mix Efforts of a Global Services Brand: The Case of DHL Logistics

2015 ◽  
Vol 23 ◽  
pp. 1079-1083 ◽  
Author(s):  
Bengu Sevil Oflac ◽  
Birce Dobrucalı ◽  
Tugce Yavas ◽  
Maria Gabriela Escobar
Keyword(s):  
Services Marketing ◽  
Marketing Mix

Comparative Study of the Non-Profit Sectors of Pakistan and India

2017 ◽  
Vol 9 (1) ◽  
pp. 108-133 ◽  
Author(s):  
Zunaira Saqib ◽  
Valerie Fournier ◽  
Geoff Lightfoot
Keyword(s):  
Legal Framework ◽  
Political Organizations ◽  
Non Profit ◽  
Religious Influence ◽  
Funding Sources ◽  
British Rule ◽  
Depth Analysis ◽  
Theoretical Paper ◽  
Similarities And Differences ◽  
Independence Era

This is a theoretical paper that has analysed more than 55 publications to draw comparison between Pakistan and India non-profit sectors. The two countries share their history under British rule before 1947 partition. Before the partition the non-profit sector saw a rise under different religious umbrellas, however after the partition the sectors saw a rise in nonreligious, non-political organizations in both countries. The paper draws the similarities and differences among the types of organizations, funding sources, giving, and legal framework. The paper debates the reasons for different evolutions of the sectors in post-independence era and its reasons. The findings show that both sectors evolved different due to differences in religious influence, political instability, and check and balance systems. The paper aims to contribute in depth analysis of the both sectors in the literature.

scholarly journals Services Marketing Mix of Starbucks Coffee in Bangkok, Thailand

2018 ◽  
Vol 14 (9) ◽  
pp. 107
Author(s):  
Sauwaluck Koojaroenprasit
Keyword(s):  
Physical Environment ◽  
Services Marketing ◽  
Marketing Mix ◽  
Office Workers ◽  
Personal Factors ◽  
Monthly Income ◽  
Consumer Behaviors ◽  
Coffee Shop ◽  
The Relationship ◽  
Average Expenditure

The purposes of this study were to identify the importance of services marketing mix influencing the Starbucks consumers in Bangkok, Thailand, to examine the relationship between personal factors and consumer behaviors and to examine the relationship between services marketing mix and consumers behaviors.A questionnaire survey was used. The sample was 400 Starbucks coffee consumers. It was found that the respondents were female and male of 63.90 percent and 36.10 percent respectively. The majority respondents were in age group 21-30 years old, the majority occupation were office workers with level of monthly income more than 30,000 baht. The majority of respondents went to Starbucks coffee 1-2 times a week. The average expenditure of each purchase was 101-200 baht with the beverage size of Grande (16 oz.).The majority favorite beverage was Iced Cappuccino. The reason for buying Starbucks beverages was the flavor of coffee.The results indicated that the most importance of services marketing mix was product, process, people, place, physical environment, promotion and price, respectively. Both personal factors and components of services marketing mix affected consumer behaviors. The results showed that gender affected three consumer behaviors; the frequency of visit at Starbucks shop, cup sizes and favorite beverage. Career affected all five consumer behaviors. Age affected the frequency of visit the Starbucks shop and favorite beverage. While education and income level affected two consumer behaviors; the frequency of visit the Starbucks coffee shop and expenditure of each purchase.

Marketing of Library and Information Products and Services

2015 ◽  
pp. 116-132
Author(s):  
Kavita Chaddha
Keyword(s):  
Emerging Economies ◽  
Marketing Mix ◽  
Library Science ◽  
Non Profit ◽  
Innovative Methods ◽  
Parent Institution ◽  
Information Products ◽  
Non Profit Organizations ◽  
Definition Of

The chapter starts with the definition of marketing and its role in non-profit organizations like Library and Information Centers (LICs). Barriers to marketing of Library and Information Products and Services (LIPS) are discussed along with Dr. Ranganathan's Five Laws of Library Science and their impact on marketing of LIPS. The basics of marketing mix are analyzed as to how the librarians can apply innovative methods using the extended marketing mix or the “Seven Ps” for marketing of LIPS, which in the end fulfills the ultimate goal of the parent institution. The chapter concludes with suggested measures for innovation by libraries in emerging economies.

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