POST-SOVIET RUSSIA: RISKS OF “THE EPOCH OF NOSTALGIA
The article considers the state of socio cultural reality of post-Soviet Russia, which carried out transit from socialism to capitalism. Transformation of Russia into a new capitalist country of the post-communist bloc during the reforms of the1990s was associated with privatization, as a result of which there was a rapid stratification of society, income polarization, wrongfully impoverishment of the population and with massive downward mobility. Over the past quarter-century, a new stratification model has emerged. This model cannot be considered as a stable connection of social life subjects not only by age characteristics, experience of socialization, attitude to property, but also because this structure is due to the entire socio cultural state of the post-Soviet space. In society, the mood of idealization of the Soviet past is growing to find protective mechanisms against the uncertain future. The critical optics of the "epoch of nostalgia" concept, which is dedicated to the posthumously published work of the outstanding British sociologist Z. Bauman "Retropia," permits to light up the risks and threats of the mood of the idealization of the past. The past must be seen not as a frozen ideological construct, but as a continuum that can help to understand the origins of the social contexts of the present and the prospects of the future. Memory culture is also the policy of a state that works subtly with its historical past in the information field of mass consciousness: gross manipulation of it in modern society can produce unpredictable results.