scholarly journals Pengaruh Komunikasi Word Of Mouth Terhadap Keputusan Pembelian Di Restoran Simpang Raya Pasteur Bandung The Influence of Word of Mouth to Buying in Simpang Raya Restaurant Pasteur Bandung

2017 ◽  
Vol 2 (3) ◽  
pp. 105-120
Author(s):  
Juniartha Rosalina ◽  
Ermida Tiorida
Keyword(s):  
Public Relations ◽  
Word Of Mouth ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Personal Factors ◽  
Average Response ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Word Of Mouth Communication

This study aims to determine word of mouth communication and purchasing decisions in Simpang Raya Restaurant Pasteur, and knowing how word of mouth communication influence on purchasing decisions in Simpang Raya Restaurant Pasteur. This study was a survey research type of research that the information collected from respondents using a questionnaire. The study population was all purchasers in Resoran Simpang Raya Pasteur. The sampling method used in this research is non-probability sampling with accidental sampling technique with 100 respondents. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis technique used is descriptive analysis, correlation analysis, and simple linear regression analysis. The results showed that word of mouth communication positively related to purchasing decisions in Simpang Raya Restaurant Pasteur. Communication word of mouth in Simpang Raya Restaurant Pasteur is in the category fairly with the average response of 3.24 and purchasing decisions in Simpang Raya Restaurant Pasteur is the category of good/high with the mean average response of 3.57. Communication word of mouth give influence to purchasing decisions amounted 35.4%. The rest was influenced by other variables not examined in this study in the amount of 64.6%. The other variable is the cultural factors, personal factors, and psychological factors. Suggestions for the company based on the conclusion, Simpang Raya Restaurant Pasteur is expected to improve the quality of service that consumers were satisfied and had no complaints about Simpang Raya Restaurant Pasteur. So word of mouth communication is positive by consumer and ends on the repurchase and the emergence of potential buyers. Then, Simpang Raya Pasteur is expected to enable the public relations to complete the deployment of negative WOM communication via electronic media, namely the Internet. 

scholarly journals Pengaruh Komunikasi Word Of Mouth Terhadap Keputusan Pembelian Di Restoran Simpang Raya Pasteur Bandung The Influence of Word of Mouth to Buying in Simpang Raya Restaurant Pasteur Bandung

2017 ◽  
Vol 2 (3) ◽  
pp. 105
Author(s):  
Juniartha Rosalina ◽  
Ermida Tiorida
Keyword(s):  
Public Relations ◽  
Word Of Mouth ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Personal Factors ◽  
Average Response ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Word Of Mouth Communication

This study aims to determine word of mouth communication and purchasing decisions in Simpang Raya Restaurant Pasteur, and knowing how word of mouth communication influence on purchasing decisions in Simpang Raya Restaurant Pasteur. This study was a survey research type of research that the information collected from respondents using a questionnaire. The study population was all purchasers in Resoran Simpang Raya Pasteur. The sampling method used in this research is non-probability sampling with accidental sampling technique with 100 respondents. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis technique used is descriptive analysis, correlation analysis, and simple linear regression analysis. The results showed that word of mouth communication positively related to purchasing decisions in Simpang Raya Restaurant Pasteur. Communication word of mouth in Simpang Raya Restaurant Pasteur is in the category fairly with the average response of 3.24 and purchasing decisions in Simpang Raya Restaurant Pasteur is the category of good/high with the mean average response of 3.57. Communication word of mouth give influence to purchasing decisions amounted 35.4%. The rest was influenced by other variables not examined in this study in the amount of 64.6%. The other variable is the cultural factors, personal factors, and psychological factors. Suggestions for the company based on the conclusion, Simpang Raya Restaurant Pasteur is expected to improve the quality of service that consumers were satisfied and had no complaints about Simpang Raya Restaurant Pasteur. So word of mouth communication is positive by consumer and ends on the repurchase and the emergence of potential buyers. Then, Simpang Raya Pasteur is expected to enable the public relations to complete the deployment of negative WOM communication via electronic media, namely the Internet. 

scholarly journals Pengaruh Komunikasi Word OF Mouth Terhadap Keputusan Pembelian Konsumen Pizza Hut di Kota Padang

2019 ◽  
Vol 10 (2) ◽  
pp. 235
Author(s):  
Tika Meliya Sari
Keyword(s):  
Significant Influence ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Likert Scale ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purposive Sampling ◽  
Communication Variable ◽  
Word Of Mouth Communication ◽  
Pizza Hut

Abstract This study aims to describe purchasing decisions and word of mouth communication and the influence between the two variables. This type of research is quantitative with causal associative methods. The population in this study were all consumers who had made a purchase at the Pizza Hut of Padang City where the amount was unknown. The sample in this study amounted to 96 people. The sampling technique used purposive sampling, where the researcher focused the sample of consumers who bought Pizza Hut in Padang City. Collecting data using a questionnaire based on the Likert Scale that tested its validity and reliability. F count is 35,111 with sig. 0,000 <0,05, the word of mouth communication variable has a significant influence on purchasing decisions.. Keywords: Purchasing Decision, Word of Mouth Communication

scholarly journals Pengaruh e-WOM (Electronic Word of Mouth) Terhadap Keputusan Pembelian online di Daerah Istimewa Yogyakarta

2020 ◽  
Vol 15 (1) ◽  
Author(s):  
Hardoko Hardoko
Keyword(s):  
Word Of Mouth ◽  
Sampling Technique ◽  
Internet Technology ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Internet Users ◽  
Internet Media ◽  
Use Of The Internet ◽  
Word Of Mouth Communication ◽  
Special Region

Transactions with internet media in Indonesia have experienced rapid growth along with the increasing use of the internet in Indonesia. In 2018 internet users in Indonesia reached 171.17 million users, or 64.8% of the population of Indonesia. Of these, 96% of internet users in Indonesia have made transactions with internet media. Word of mouth communication is transformed into E-WOM (electronic word of mouth) along with the development of internet technology at this time. The purpose of this study is to analyze the dimensions of e-Wom, namely the effect of intensity (intensity), valence of opinion (content of opinion) and content (content) on online purchasing decisions in the Special Region of Yogyakarta. The sampling method used in this study was non-probability sampling using purposive sampling technique for a sample of 100 respondents scattered in Sleman, Yogyakarta, Bantul, Kulonprogo and Gunungkidul. Data analysis in this research uses Multiple Linear Regression. The results of this study indicate that valence of opinion and content are variables that have a positive and significant influence on online purchasing decisions in the Special Region of Yogyakarta. While the intensity variable has a positive but not significant effect on online purchasing decisions in the Special Region of Yogyakarta. 24.6% of online purchasing decisions in the Special Region of Yogyakarta are influenced jointly by intensity, valence of opinion and content, the rest by other reasons

scholarly journals Pengaruh Kualitas Produk, Word of Mouth, dan Store Image terhadap Keputusan Pembelian: Studi pada Pengunjung Toko Amigo Pedan

2020 ◽  
Vol 10 (1) ◽  
pp. 114
Author(s):  
Wita Marantika ◽  
Sarsono Sarsono
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Store Image ◽  
Purchasing Decisions ◽  
Positive Effects ◽  
Central Java

<p><em>Marketing is the process of selling goods and services that aims to meet and satisfy customer wants. The purpose of this study is to determine the effects of product quality, word of mouth, and store image on purchasing decisions in Amigo Pedan store, Klaten, Central Java, Indonesia. The population in this study is the visitors of Amigo Pedan with a sample of 91 respondents. The sampling technique used in this study was incidental sampling. Primary data was collected using questionnaires. This study used multiple linear regression analysis. The results of this research showed that product quality, word of mouth, and store image have significant and positive effects on purchasing decisions in the store, simultaneously. But, only the word of mouth has a significant effect on customers’ purchasing decisions in the store, partially.</em></p>

scholarly journals PENGARUH HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATIK TENUN IKAT DI CV. SILVI MN PARADILA PARENGAN MADURAN LAMONGAN

2021 ◽  
Vol 15 (2) ◽  
pp. 124-133
Author(s):  
Martha Laila Arisandra ◽  
Rifky Ardhana Kisno Saputra ◽  
Miftakhul Khoiriyah
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Research Approach ◽  
Fashion Industry ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Purposive Sample

Batik merupakan salah satu hal yang dilirik dalam industri fashion. Hal tersebut dapat mempengaruhi keputusan pembelian dalam membeli batik. Dalam hal ini di daerah Lamongan tepatnya di Desa Parengan, Kecamatan Laren juga terdapat industri batik yang dikelola oleh CV Silvi MN Paradila merupakan salah satu industri batik yang menyediakan kain batik tenun ikat, adapun songket, batik tradisional, pakaian jadi, dan sarung. Penelitian ini bertujuan untuk mengetahui pengaruh harga, promosi dan kualitas pelayanan terhadap keputusan pembelian produk batik tenun ikat di CV. Silvi MN Paradila Parengan Maduran Lamongan. Teknik pengambilan sampel yang digunakan adalah purposive sample yang berjumlah 100 responden. Metode ini menggunakan kuantitatif dengan pendekatan explanatory reseach yang menggunakan analisis data dengan uji validitas dan reabilitas, analisis regresi linier berganda, uji asumsi klasik, uji koefisiensi determinasi, serta uji t dan uji f. Kemudian hasil R square sebesar 95,4%. Menunjukkan 3 variabel independen terhadap variabel dependen sebesar 95,4%. Sedangkan sisanya sebesar 4,6% dijelaskan oleh variabel lain yang tidak diajukan dalam penelitian ini. Batik is one thing that is ogled in the fashion industry. This can affect purchasing decisions in buying batik. In this case, in the Lamongan area, precisely in Parengan Village, Laren District, there is also a batik industry managed by CV Silvi MN Paradila is one of the batik industries that provides ikat batik cloth, as for songket, traditional batik, apparel, and sarongs. This study aims to determine the effect of price, promotion and service quality on purchasing decisions of ikat batik products at CV. Silvi MN Paradila Parengan Maduran Lamongan. The sampling technique used is a purposive sample of 100 respondents. This method uses a quantitative explanatory research approach that uses data analysis with validity and reliability tests, multiple linear regression analysis, classical assumption test, coefficient of determination test, and t test and f test. Then the result of R square is 95.4%. Shows 3 independent variables to the dependent variable of 95.4%. While the remaining 4.6% is explained by other variables not proposed in this study.

scholarly journals Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Smartphone Iphone di Banjarmasin

2020 ◽  
Vol 1 (2) ◽  
pp. 80-91
Author(s):  
Norbaiti Norbaiti ◽  
Winda Setia Rahmi
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Dominant Factor ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Positive Effect

This study aims to determine the effect of product quality and brand image on purchasing decisions of iphone smartphones in Banjarmasin both simultaneously and partially. The population of this research is the people in Banjarmasin, while the samples taken are 100 respondents using purposive sampling technique. This study uses a quantitative approach. The research instrument was tested for validity and reliability by looking at corrected items total correlation and Cronbach's alpha and all were declared valid and reliable. Data analysis techniques used in this study used the classic assumption test, multiple linear regression analysis, and hypothesis testing (F test and t test). The results of this study indicate simultaneously that product quality and brand image have a positive effect on purchasing decisions for iPhone smartphones and the most dominant factor influencing purchase decisions is on the brand image. Partially for product quality has a positive effect on purchasing decisions with a t value greater than t table that is 4.674> 1.964 with a significance value of 0.000. As for the brand image, it also has a positive influence on purchasing decisions with a t value greater than t table, namely 20.554> 1.964 with a significance value of 0.000.

scholarly journals PENGARUH STORE ATMOSPHERE, SOCIAL MEDIA PROMOTION, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI HABBIT EATERY COFFEE MALANG

2021 ◽  
Vol 2 (2) ◽  
pp. 26-36
Author(s):  
Mariana Puspa Dewi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions

This research aims to find out and explain the effect of store atmosphere, promotion on social media and word of mouth on consumer purchasing decisions at the Habbit Eatery Coffee either partially or simultaneously. This research uses a quantitative approach. The sample of this study were 100 consumers of cafe omah root using non probability sampling method and accidental sampling technique. The instrument of this study uses a questionnaire and analyzed using multiple linear regression analysis. The results of this study indicate that store atmosphere partially has no effect on purchasing decisions, promotion on social media and word of mouth partially has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, promotion on social media and word of mouth has a positive and significant effect on purchasing decisions.  

scholarly journals Pengaruh Promosi Online Dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen (Studi Pada Ud. Bintang Sembilan)

2021 ◽  
Vol 15 (2) ◽  
pp. 204-214
Author(s):  
Lukmanul Hakim ◽  
Bambang Setiyo Pambudi
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Probability Sampling

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi online dan word of mouth terhadap keputusan pembelian pada UD Bintang Sembilan. Bintang Sembilan sebagian atau bersamaan. Penelitian ini menggunakan data primer yaitu data yang diperoleh langsung dari konsumen UD. Bintang Sembilan Bintang Sembilan. Sampel menggunakan teknik non-probability sampling yaitu incidental sampling, dengan jumlah sampel 100 responden. Instrumen penelitian menggunakan angket dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini menunjukkan secara parsial promosi online berpengaruh signifikan terhadap keputusan pembelian dan word of mouth secara parsial berpengaruh signifikan terhadap keputusan pembelian. Secara simultan kedua variabel yaitu promosi online dan word of mouth berpengaruh signifikan terhadap keputusan pembelian Purpose of this study was to determine the effect of online promotion and word of mouth on purchasing decisions at UD Bintang Sembilan. The Nine Star partially or simultaneously. This study uses primary data, namely data obtained directly from consumers of UD. Bintang Sembilan Nine Star. The population of this research is consumers of UD. Bintang Sembilan using a non-probability sampling technique, namely incidental sampling, with a sample size of 100 respondents. The research instrument used a questionnaire and analyzed using multiple linear regression analysis with t test (partial) and f test (simultaneous).The results of this study indicate partially online promotion has a significant effect on purchasing decisions and for word of mouth partially has a significant effect on purchasing decisions. Simultaneously, the two variables, namely online promotion and word of mouth, have a significant effect on purchasing decisions.

scholarly journals The Influence Of Word Of Mouth Communication, Packaging Design, And Brand Image On The Buying Interest Of King Consumers Of Arjuna Cheese Banana, Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 254-263
Author(s):  
Kezia Conchita
Keyword(s):  
Regression Analysis ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Packaging Design ◽  
Analysis Technique ◽  
Word Of Mouth Communication

This study aims to determine the effect of word of mout communication, packaging design, and brand image on the buying interest of king consumers of arjuna cheese banana in Surabaya. this research is a type of quantitative research. The population of this study is the king consumer arjuna surbaya cheese banana using accidental sampling technique. This study used a questionnaire with a total of 100 respondents. this analysis technique is multiple linear regression analysis using SPSS version 18. the results of this study indicate that word of mouth communication, packaging design, and brand image have a significant effect on buying interest

scholarly journals PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI CHEZZ CAFENET

2020 ◽  
Vol 10 (3) ◽  
pp. 299-310
Author(s):  
Maria Yalinta Ena ◽  
Antonio E L Nyoko ◽  
Wehelmina M Ndoen
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Price Perception ◽  
Purchasing Decision ◽  
Analysis Technique ◽  
Method Approach

This study aims to determine: (1) the influence of price perception on purchasing decisions (2) the influence of service quality on purchasing decision (3) the influence of location on purchasing decision (4) the influence of word of mouth on purchasing decision and (5) the influence of Price Perception, Service Quality, Location, Word of Mouth to purchase decision on customers CafeNet. This study uses a quantitative method approach. The population in this study are consumers who have made purchases in CafeNet-Central Kupang. The sampling technique is probability sampling with the number of samples of 97 people. Data collection techniques using questionnaires that have been tested for validity and reliability. Data analysis technique using multiple regression. The results showed that: (1) Price Perception had a significant  effect on Purchasing Decision; (2) Service Quality did not had a significant effect on Purchasing Decision; (3) The Location did not had a significant effect on Purchasing Decisions; (4) The Word of Mouth did not had a significant effect on Purchasing Decisions; and (5) The Price Perception, Service Quality, Location and Word of Mouth did not had a significant effect simultaneously to Purchase Decision on CafeNet customer- Central Kupang. Keywords:  Price Perception, Service Quality, Location, Word of Mouth, and Purchase Decision.

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