The Influence Of Word Of Mouth Communication, Packaging Design, And Brand Image On The Buying Interest Of King Consumers Of Arjuna Cheese Banana, Surabaya

This study aims to determine the effect of word of mout communication, packaging design, and brand image on the buying interest of king consumers of arjuna cheese banana in Surabaya. this research is a type of quantitative research. The population of this study is the king consumer arjuna surbaya cheese banana using accidental sampling technique. This study used a questionnaire with a total of 100 respondents. this analysis technique is multiple linear regression analysis using SPSS version 18. the results of this study indicate that word of mouth communication, packaging design, and brand image have a significant effect on buying interest

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Pengaruh Product Knowledge, Brand Image, dan Brand Ambassador Terhadap Keputusan Pembelian Top White Coffe Mahasiswa FEBI IAIN Kudus 2016-2017

BISNIS : Jurnal Bisnis dan Manajemen Islam ◽

10.21043/bisnis.v8i2.8764 ◽

2020 ◽

Vol 8 (2) ◽

pp. 253

Author(s):

Suparwi Suparwi ◽

Syarifatul Fitriyani

Keyword(s):

Decision Making ◽

Regression Analysis ◽

Linear Regression ◽

Quantitative Research ◽

Brand Image ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Product Knowledge ◽

Purchasing Decisions ◽

Analysis Technique

<p>This research aims to find the effect of produck knowledge, brand image, brand ambassador against purchasing decisions top white coffie products in students of the faculy of economics and Islamic busines (FEBI) IAIN Kudus 2016-2017. Many factors motivate consumers to make purchasing decisions. Purchasing decisions are consumer behavior in deciding whether to buy a product or not. Usually consuimers will consider before going to decide on a purchase a product that will buy. This research uses quantitative research, the population in this study amounted to 1.091 Student. While the sample used 92 student. The analysis technique uses multiple linear regression analysis. The results of this study indicate that product knowledge has an effect on purchasing decisions. Brand image affects purchasing decisions and brand ambassador influences decision making. And together Product Knowledge, Brand Image, Brand Ambassador influence purchasing decisions.</p>

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PENGARUH BRAND IMAGE , GAYA HIDUP, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN CAFÉ TIGA TJERET DI SURAKARTA

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v3i01.406 ◽

2019 ◽

Vol 3 (01) ◽

Author(s):

Rendika Putri Kartika ◽

Ida Aryati ◽

Rochmi Widayanti

Keyword(s):

Regression Analysis ◽

Quantitative Research ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Purchasing Decisions ◽

Dominant Influence

The purpose of this research aims to find out and explain the simultaneous and partial influence of brand image, lifestyle, and location on the purchasing decisions of the three tjeret café in Surakarta. This research uses descriptive quantitative research design. The population of all visitors to café Tiga Tjeret and having samples using the Sugiyono formula is 100 respondents. The sampling technique uses incidental sampling, a questionnaire used for data collection of multiple linear regression analysis. The results of this study indicate that the test f brand image, lifestyle and location simultaneously and significantly influence the purchasing decision of the café three tjeret in Surakarta. The results of the t test show that the brand image, lifestyle and location have a positive and significant effect on the purchasing decisions of the three tjeret café in Surakarta. The results of the coefficient of determination (R2) show that brand image, lifestyle and location have an effect of 60.9% on the purchasing decisions of the three teretas café in Surakarta. The dominant influence in café three tjeret purchasing decisions is that lifestyle variables have a t count of 10, 423. Keywords: Brand image, Lifestyle, Location, Purchase decision.

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PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PENGGUNAAN E – WALLET

Jurnal Ilmiah Administrasi Bisnis dan Inovasi ◽

10.25139/jiabi.v5i2.4191 ◽

2021 ◽

Vol 5 (2) ◽

pp. 72-89

Author(s):

Liling Listyawati ◽

Subardini Subardini

Keyword(s):

Regression Analysis ◽

Random Sampling ◽

Research Method ◽

Quantitative Research ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Total Sample ◽

Multiple Linear Regression Analysis ◽

Simultaneous Test

This research aims to determine the effect of brand image and promotion on the decision to use e-money shop for Dr. Soetomo Surabaya both simultaneously and partially as well as to determine the dominant variable on the use decision e - money shopepay. This research is a quantitative research with a causal research method. The population in this study were all Dr. university students. Soetomo, who has the Shopeepay application and has made transactions using Shopeepay, has a total sample of 96 respondents who have been distributed through questionnaires. This study used a random sampling technique to collect respondents and used the unknown populations formula in determining the sample because the population of this study was unknown. Furthermore, the data analysis used instrument test, classical assumption test, multiple linear regression analysis test, simultaneous test, partial test, and determination coefficient test. The results of this study indicate that brand image and promotion have an effect both simultaneously and partially on the decision to use Shopeepay e-money and promotion is the dominant variable influencing the decision to use e-money Shopeepay.

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Pengaruh Kualitas Produk dan Kepercayaan Merek Terhadap Minat Beli Produk Lipstik Wardah di Kecamatan Buleleng

Jurnal Pendidikan Ekonomi Undiksha ◽

10.23887/jjpe.v13i1.32275 ◽

2021 ◽

Vol 13 (1) ◽

pp. 178

Author(s):

Dyani Puspita Dewi ◽

Ni Nyoman Yulianthini

Keyword(s):

Regression Analysis ◽

Data Analysis ◽

Product Quality ◽

Quantitative Research ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Brand Trust ◽

Analysis Technique

This study aimed to examine the influence of product quality and brand trust both simultaneously and partially on the buying interest in Wardah Lipstick products in Buleleng District. The research design used was causal quantitative research. Determination of the sample in this study used purposive sampling technique. The number of samples used was 100 respondents. The instrument used in data collection was a questionnaire and the data analysis technique used was multiple linear regression analysis. The results of this study are: (1) Product quality and brand trust have a significant effect on buying interest in Wardah Lipstick products. (2) Product quality has a positive and significant effect on buying interest in Wardah Lipstick products. (3) Brand trust has a positive and significant effect on buying interest in Wardah Lipstick products

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PENGARUH KOMITMEN, KEMAMPUAN DAN MOTIVASI TERHADAP PRESTASI KERJA APARAT KANTOR DESA SELAT AKAR KECAMATAN TASIK PUTRI PUYU

Journal of Applied Management and Accounting Science ◽

10.51713/jamas.v3i1.47 ◽

2021 ◽

Vol 3 (1) ◽

pp. 48-58

Author(s):

Arifudin ◽

Mei Indrawati ◽

C. Sri Hartati

Keyword(s):

Regression Analysis ◽

Quantitative Research ◽

Work Performance ◽

Linear Regression Analysis ◽

Good Condition ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Research Approach ◽

Analysis Technique ◽

The Impact

The target of this research is to provide an overview and analysis of the impact between commitment, ability and motivation on the work performance of the Selat Akar Village Office Apparatus, Tasik Putri Puyu District. The research approach is included in the quantitative research approach. The population is 31 officers from Selat Akar Village Office, Tasik Putri Puyu District and the number of samples is 30 people using census sampling technique. The method of collecting data is using questionnaires and documentation. The data analysis technique in this study used multiple linear regression analysis. The findings in the research found that the commitment and work ability of the officers were in fairly good condition, while the motivation and work performance of the officers at the Selat Akar Village Office were in good condition. There is no significant impact between ability on work performance while there is a significant impact between ability or motivation on work performance of the Selat Akar Village Office Apparatus, Tasik Putri Puyu District.

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Pengaruh Citra Merek dan Electronic Word of Mouth Terhadap Keputusan Penggunaan Pada Marketplace Lazada di Kabupaten Buleleng

Jurnal Pendidikan Ekonomi Undiksha ◽

10.23887/jjpe.v13i1.32639 ◽

2021 ◽

Vol 13 (1) ◽

pp. 22

Author(s):

Luh Mega Yuliastuti ◽

Gede Putu Agus Jana Susila

Keyword(s):

Regression Analysis ◽

Linear Regression ◽

Word Of Mouth ◽

Brand Image ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Electronic Word Of Mouth ◽

Purchasing Decisions ◽

Quantitative Sample

This research aims to examine the effect of brand image and electronic word of mouth on purchasing decisions at Lazada marketplace in Buleleng Regency, both simultaneously and partially. The framework used in this researchs is causal quantitative. Sample is determined by using purposive sampling technique. Data were collected by using a questionnaire which will be tested for its realiability and validity, and will be analyzed by multiple linear regression analysis. The results of this research indicate that (1) brand image and electronic word of mouth have a simultaneous effect on purchasing decisions, (2) brand image has an effect on purchasing decisions, (3) electronic word of mouth has an effect on purchasing decisions at Lazada marketplace in Buleleng Regency.

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Improving The Interest of Back Through Tourist attraction, Accessibility and Promotion Dedicated by Tourism Satisfaction in Object Tourism Floating Markets in South Kalimantan Province

International Journal of Advances in Social and Economics ◽

10.33122/ijase.v2i1.148 ◽

2019 ◽

Vol 2 (1) ◽

Author(s):

Misransyah Akos

Keyword(s):

Regression Analysis ◽

Quantitative Research ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Tourist Attraction ◽

Residential Community ◽

Independent Variables ◽

Tourist Satisfaction ◽

Analysis Technique

The purpose of this study is: 1) To find out, test and analyze the influence of tourist Attraction on tourist satisfaction 2) To find out, test and analyze the influence of accessibility on tourist satisfaction, 3) To find out, test and analyze the effects of promotions on tourist satisfaction, and, 4) To find out, test and analyze the effect of tourist satisfaction on the interest in returning to a tourist visit. This research is an observation that is quantitative research by taking samples in tourist objects, with explanatory approach, that is explanatory research to test the influence between variables used in research. The population used in this research is tourists who visit in two tourist objects, namely Muara Kuin floating market and Lok Baintan floating market because the population is discrete, so the sampling used is as much as 150 tourists and the sampling technique using purposive sampling technique. The analysis technique used in this research is multiple linear regression analysis that is linear relationship between two or more independent variables with dependent variable. Based on the results of the research hypothesis proved that from 4 independent variables used in this study only one variable that is influential but not significant, namely the accessibility variable, this is because the object of this floating market is in the residential community so that the existing infrastructure is sufficient to go to the tourist location. Whether it is road and river road, while for variable attraction of tourist attraction, promotional activities have a significant effect on the satisfaction of tourists.

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PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN TERHADAP LOYALITAS NASABAH TABUNGAN SIKOCI PADA BANK NAGARI CABANG SIMPANG EMPAT

10.31219/osf.io/9tgse ◽

2020 ◽

Author(s):

Lola Satri ◽

Alfian

Keyword(s):

Regression Analysis ◽

Relationship Marketing ◽

Linear Regression Analysis ◽

Sampling Technique ◽

Multiple Linear Regression Analysis ◽

Positive Influence ◽

Research Use ◽

Independent Variables ◽

Analysis Technique ◽

Positive Effect

This research has a purpose to know whether relationship marketing and service quality have positive influence to loyalty of customer of saving sikoci at Bank of Nagari branch of Simpang Empat either partially or simultaneously and know which variable is more dominant. The data collection techniques used in this study is a questionnaire. The sample used is 100 customer, with sampling technique using accidental sampling technique. Data analysis technique in this research use multiple linear regression analysis. The results obtained in this study are as follows: (1) Trust has positive effect (944) <(1,984) and not significant (0,348)> (0,05) to loyalty. (2)) Commitment has positive (8,218)> (1,984) and significant (0,000) <(0,05) effect on loyalty. (3) Tangibles has negative (-2,430)> (1,984) and significant (0,017) <(0,05) effect on loyalty. (4) Reliability negatively (-1.570) <(1,984) and insignificant 0, 120> 0.05 to loyalty. (5) Responsiveness has positive effect (5,922)> t table (1,984) and significant (0,000) <(0,05) to loyalty. (6) Warranty has positive effect (1,199) <(1,984) and insignificant 0, 234> 0,05 to loyalty. (7) Empathy has positive effect (186) <(1,984) and insignificant 0, 853> 0,05 to loyalty. From the value of Adjusted R Squere simultaneously produced 566. It means that 56.6% of loyalty variables are influenced by independent variables and the remaining 43.4% is influenced by othervariables.

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FAKTOR - FAKTOR YANG MEMPENGARUHI MINAT ORANG TUA DALAM MEMILIH SEKOLAH MENENGAH KEJURUAN NEGERI 2 SEMARANG

Stability: Journal of Management and Business ◽

10.26877/sta.v2i1.4037 ◽

2019 ◽

Vol 2 (1) ◽

Author(s):

Rr. Hawik Ervina I,Efriyani Sumastuti Farid Hasan

Keyword(s):

Regression Analysis ◽

Quantitative Research ◽

Linear Regression Analysis ◽

Analysis Data ◽

Multiple Linear Regression Analysis ◽

Research Approach ◽

Vocational High School ◽

Normality Test ◽

Analysis Technique ◽

Academic Qualifications

AbstrakPenelitian ini bertujuan mengeksplorasi faktor – faktor yang mempengaruhi minat orang tua memilih sekolah di SMK Negeri 2 Semarang. Jenis penelitian ini merupakan penelitian kuantitatif dengan pendekatan dengan populasi kelas X SMKN 2 Semarang tahun 2017 dan sampelnya siswa/siswi kelas X SMKN 2 Semarang berjumlah 120 responden. Instrumen yang digunakan adalah angket dan dokumentasi, sedangkan teknik analissi data menggunakan uji prasyarat analisis dengan menggunakan uji normalitas, uji multikolinieritas dan uji heteroskidastisitas dan pengujian hipotesis menggunakan analisis regresi linier berganda., teknik pengumpulan data dengan angket, dan pengolahan data menggunakan program SPSS versi 20. Hasil penelitian ini menunjukkan bahwa: 1) Sarana dan Prasasara, kualifikasi akademik guru, dan kompetensi lulusan berpengaruh signifikan terhadap minat orang tua dalam memilih sekolah SMK N 2 Semarang, 2) Produk pendidikan dan biaya pendidikan tidak berpengaruh tidak signifikan terhadap minat orang tua dalam memilih sekolah SMK N 2 SemarangKata Kunci:Faktor-faktor,minat,orangtua,Sekolah menengah kejuruan.Abstract This study aims to explore the factors that influence parents' interest in choosing a school at SMK Negeri 2 Semarang. This type of research is a quantitative research approach with a population of class X of SMK 2 Semarang in 2017 and a sample of students in grade X of SMKN 2 Semarang totaling 120 respondents. The instruments used were questionnaires and documentation, while the data analysis technique used the analysis prerequisite test using normality test, multicollinearity test and heteroskidasticity test and hypothesis testing using multiple linear regression analysis, data collection techniques with questionnaires, and data processing using the SPSS version 20 program. The results of this study indicate that: 1) Facilities and Presasara, teacher academic qualifications, and graduate competency have a significant effect on parents 'interest in choosing SMKN 2 Semarang, 2) Education products and education costs do not significantly influence parents' interest in chose the SMKN 2 SemarangKeywords:Factors,Interest,parent,vocational high school

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The Effect of Service Quality, Brand Image and Word of Mouth Communication towards the Continuing Study Interest

Webology ◽

10.14704/web/v17i2/web17017 ◽

2020 ◽

Vol 17 (2) ◽

pp. 73-87

Author(s):

Andri an ◽

Supa rdi ◽

Jumaw an ◽

Had ita ◽

Christophorus Indra Wahyu Putra

Keyword(s):

Linear Regression ◽

Service Quality ◽

Multiple Linear Regression ◽

Word Of Mouth ◽

Brand Image ◽

Hypothesis Test ◽

Linear Regression Analysis ◽

Multiple Linear Regression Analysis ◽

Test Reliability ◽

Word Of Mouth Communication

This study aims to determine the extent of the relationship between service quality, brand image and word of mouth communication to the interest in continuing study in management department Faculty of Economics, Universitas Bhayangkara Jakarta Raya. The research methodology used is descriptive quantitative research and multiple linear regression analysis. The data obtained from those management students especially the class of 2018 and 2019, then processed using SPSS version 22 which includes several tests like, Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, Hypothesis Test (t test and F test) and Determination Coefficient Test (r2). Based on the research results obtained that Service Quality (X1) and Brand Image (X2) variables have a negative and insignificant effect on Interest on Continuing Study (Y), but the other variable of Word of Mouth Communication (X3) has a positive and significant effect on Interest on Continuing Study (Y) variable.

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