scholarly journals The effect of marketing mix on export development with regard to the mediating role of market competition

2019 ◽  
pp. 34-45
Author(s):  
Mahmood Hasani-Nasab ◽  
Zahra Shirazian
Keyword(s):  
Field Study ◽  
Research Method ◽  
Sampling Method ◽  
Market Competition ◽  
Marketing Mix ◽  
Product Price ◽  
Statistical Population ◽  
Mediating Role ◽  
Descriptive Survey

This study aimed to investigate the effect of marketing mix on developing product exports with regard to the mediating role of market competition. The present research was applied in terms of objective, and a descriptive survey in the form of field study regarding the research method. The statistical population of this study encompassed all furniture show exhibitors and manufacturers (N=1150) in Malayer, Hamadan Province, Iran. Using Cochran's alpha formula, 288 persons were selected through using convenient sampling method and three questionnaires were distributed among the samples. The results of the study showed that the marketing mix (product, price, promotion and place (distribution)) has a positive and significant effect on boosting export and competition in Malayer’s furniture market. Market competition has a positive and significant effect on furniture export development in Malayer as well.

scholarly journals Presentation of a Model for a Competency-Based Succession Planning Model with Respect to Adjusting Role of Organizational Culture in Telecommunication Infrastructure Company of Iran (TICIR)

2020 ◽  
Vol 2 (1) ◽  
pp. 61-76
Author(s):  
Sorush Niknamian
Keyword(s):  
Organizational Culture ◽  
Succession Planning ◽  
Sampling Method ◽  
Sampling Technique ◽  
Planning Model ◽  
Statistical Population ◽  
Telecommunication Infrastructure ◽  
Competency Based ◽  
Descriptive Survey

The current research aims to propose a competency-based succession planning model with respect to adjusting role of organizational culture in Telecommunication Infrastructure Company of Iran (TICIR). This study was conducted as an applied research in terms of objective and it was assumed as a descriptive survey by taking approach toward interpretative structural modeling. The statistical population of this study included two groups of experts and directors (Directors general, chairmen of offices, responsible experts and experts of TICIR Company). Primarily, in order to determine sample size for statistical population, 20 of experts were elected using non-randomized and selective sampling method and 340 members of the second statistical population were chosen by means of classified sampling technique including directors general, deputies of directors general, chairmen of offices, responsible experts and other experts of TICIR Company. The findings about succession planning model indicated that the variable of succession planning reached to a level higher than satisfactory rate therefore all of the related elements were placed higher than satisfactory level. Finally variable of organizational culture, as adjusting variable, was also placed at the level higher than satisfactory rate in this study. Hence, all of these variables reached to the level higher than satisfactory rate.        

scholarly journals Investigating the effect of customers' education level on loyalty and trust (Case study: Alborz Province Export Bank)

2021 ◽  
Vol 9 (SPE3) ◽  
Author(s):  
Shahla Sohrabi ◽  
Pouria Rahimi
Keyword(s):  
Customer Loyalty ◽  
Customer Participation ◽  
Customer Engagement ◽  
Alpha Coefficient ◽  
Statistical Population ◽  
Mediating Role ◽  
Descriptive Survey ◽  
Different Levels

The purpose of this study is to determine the effect of customer participation on customer loyalty with the mediating role of trust by considering the effect of literacy level. This research is descriptive-survey in terms of data collection method and applied in terms of purpose. The statistical population of the present study included all customers with different levels of literacy in Bank Saderat. Using Cochran's formula, the sample size required for the study was 196 people. The collection tool in this study was a questionnaire of Chen et al. The reliability of these questionnaires was confirmed using Cronbach's alpha coefficient. Amos23 software was used to analyze the collected data. The results showed that customer participation has a significant impact on customer loyalty. In addition, as the level of literacy of customers increases, their level of cooperation and trust increases or decreases. Trust also plays a mediating role in customer engagement, which affects customer loyalty.

scholarly journals ‘Presentation of a Model for a Competency-Based Succession Planning Model with Respect to Adjusting Role of Organizational Culture in Telecommunication Infrastructure Company of Iran (TICIR) ‘

2019 ◽  
Author(s):  
Sorush Niknamian
Keyword(s):  
Organizational Culture ◽  
Succession Planning ◽  
Sampling Method ◽  
Sampling Technique ◽  
Planning Model ◽  
Statistical Population ◽  
Telecommunication Infrastructure ◽  
Competency Based ◽  
Descriptive Survey

The current research aims to propose a competency-based succession planning model with respect to adjusting role of organizational culture in Telecommunication Infrastructure Company of Iran (TICIR). This study was conducted as an applied research in terms of objective and it was assumed as a descriptive survey by taking approach toward interpretative structural modeling. The statistical population of this study included two groups of experts and directors (Directors general, chairmen of offices, responsible experts and experts of TICIR Company). Primarily, in order to determine sample size for statistical population, 20 of experts were elected using non-randomized and selective sampling method and 340 members of the second statistical population were chosen by means of classified sampling technique including directors general, deputies of directors general, chairmen of offices, responsible experts and other experts of TICIR Company. The findings about succession planning model indicated that the variable of succession planning reached to a level higher than satisfactory rate therefore all of the related elements were placed higher than satisfactory level. Finally, variable of organizational culture, as adjusting variable, was also placed at the level higher than satisfactory rate in this study. Hence, all of these variables reached to the level higher than satisfactory rate.

scholarly journals Strategi Marketing Mix dalam Menghadapi Persaingan Pasar : Studi Kasus Pada PT. Zamzam Sumbula Thoyyiba Tangerang Selatan

2021 ◽  
Vol 1 (2) ◽  
pp. 148-162
Author(s):  
M Zein Ramadhan Rifa’I ◽  
Muhamad Zen
Keyword(s):  
Research Method ◽  
Market Competition ◽  
Marketing Mix ◽  
Muslim Community ◽  
Product Price ◽  
Descriptive Data ◽  
Physical Evidence ◽  
The Face ◽  
Marketing Mix Strategy ◽  
Using Data

Currently, the number of PIHKs in Indonesia in 2021 is 348 and the number of PPIUs to date is 1313, the large number has opened up increasingly fierce market competition. As time goes by, the interest of the Indonesian Muslim community who wants to perform the Hajj and Umrah is increasing. The purpose of this study was to the formulation and then the implementation and evaluation of the marketing mix strategy carried out by PT. Zamzam Sumbula Thoyyiba in the face of market competition, which consists of seven marketing mix variables developed, namely product, price, promotion, place, people, process and physical evidence. The research method used in this study is a qualitative research method that produces descriptive data expressed in the form of sentences and descriptions using data collection techniques, namely interviews, observations, documentation and other supporting data. The results of this study, the authors conclude that PT. Zamzam Sumbula Thoyyiba has formulated, implemented and evaluated the 7P marketing mix strategy in accordance with the company's goals and does not consider other companies to be competitors or enemies but friends of an association that can be invited to cooperate.

The Effect of Prestige Sensitivity on Price Acceptance in Vietnam’s Mobile Phone Market

2018 ◽  
pp. 97-112
Author(s):  
Huyen Thi Nguyen ◽  
Ngoc Minh Nguyen
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Structural Equation ◽  
Sampling Method ◽  
Product Knowledge ◽  
Mediating Role ◽  
Modelling Method ◽  
Equation Modelling ◽  
Convenience Sampling

The purpose of this study is to examine the effect of prestige sensitivity on mobile phone customer’s price acceptance in Vietnam and the mediating role of product knowledge and price mavenism on this relationship. We used the convenience sampling method for data collection via questionnaires with a sample of 605 consumers who purchased mobile phones. The collected data was analysed by applying a structural equation modelling method. The result indicates that prestige sensitivity has both direct and indirect effects on price acceptance via product knowledge and price mavenism. The findings suggest that prestige sensitivity can be used as a market segmentation criterion for mobile phones when making price decisions and providing customers with adequate information could improve price acceptance.

To share or not to share? A moderated mediation model of the relationship between perceived overqualification and knowledge sharing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lijing Zhao ◽  
Shuming Zhao ◽  
Hao Zeng ◽  
Jingyi Bai
Keyword(s):  
Knowledge Sharing ◽  
Field Study ◽  
Identity Theory ◽  
Moderated Mediation ◽  
Experiment Study ◽  
Content Type ◽  
Mediating Role ◽  
Perceived Overqualification ◽  
Moderating Role

PurposeDrawing on identity theory and the symbolic interactionism perspective of identity theory, this study aims to construct a moderated mediation framework to test the effects of perceived overqualification (POQ) on knowledge sharing (KS) through professional identity threat (PIT) and the moderating role of coworkers' help-seeking behavior (CHSB).Design/methodology/approachThis paper uses a quantitative multistudy research design with a combination of a scenario experiment (Study 1) and a two-wave field study among 220 supervisor-subordinate dyads at a power company in China. Using analysis of variance, confirmatory factor analysis (CFA) and bootstrapping method, the authors validated the research hypothesis.FindingsIn the scenario experiment study (study 1), the authors find that POQ is positively related to PIT and that CHSB negatively moderates the positive impact of POQ on PIT. The field study (study 2) replicated the above findings and found that PIT mediates the negative effect of POQ on KS. In addition, CHSB negatively moderates the mediating role of PIT between POQ and KS.Originality/valueFirst, the current study extended the nomological network of POQ research by examining its influence on employees' KS. Second, this study empirically investigated the mediating role of PIT, which provided a new explanatory mechanism for the influence of POQ. Finally, this study demonstrates the moderating role of CHSB—a situational factor that has been ignored in previous studies.

scholarly journals The Syntactic Role of Arabic Language on Accusative Adjunct in The Book Nashā'iḥul-‘Ibād: An Overview to The Grammar Role and Reference

Jurnal CMES ◽  
2021 ◽  
Vol 14 (1) ◽  
pp. 47
Author(s):  
Khabib Akbar Maulana ◽  
Moh Masrukhi
Keyword(s):  
Research Method ◽  
Sampling Method ◽  
Arabic Language ◽  
Purposive Sampling ◽  
Role And Reference Grammar ◽  
Nominal Phrase ◽  
Reference Grammar ◽  
Adverbial Phrase ◽  
Descriptive Qualitative

<p>This research explains the categories and syntactic roles of Arabic in the book <em>Nashâ? Iħul-ʕIbâd</em> by Syekh Nawawi Al-Bantani based on the theory of roles and references grammar. This research is a descriptive qualitative with a purposive sampling method of presenting data that is separated from 112 data. The research method used in this study is the Agih method with basic techniques for direct elements using advanced techniques in the form of markup reading techniques on lingual element in Arabic grammar. The theory for determining the accusative adjunct markers of Arabic used is Valin's (1993) role and reference grammar theory using Kroeger's (2005) definition to look for core and peripheral elements in sentences. This research has found that the word categories of accusative adjunct can be the noun 'ism', the determiner 'muhaddad', the adjective 'naʕt', the adverb 'dharf', and the negation 'nafi', while the phrase category is the nominal phrase 'al-ʕibarah. al-ismiyyah ', the adverbial phrase 'al-ʕibarah adh-dharfiyyah ', and the adjective phrase' al-ʕibarah an-naʕʈiyyah '. In terms of the role of grammar syntax role and reference, adjunct can have any function as a clause modifier with evidential functions, as a core modifier with a function of manner, place, location, cause, and quantity, and also as a nucleus modifier with a affirmating function.</p>

Presenting Causal Model in Explaining the Relationship between Self-differentiation and Forgiveness with Marital Satisfaction based on the Mediating Role of Religious Orientation

2021 ◽  
Author(s):  
Nadereh Toloo Takmili Torabi ◽  
Parivash Vakili ◽  
Azam Fattahi Andebil
Keyword(s):  
Marital Satisfaction ◽  
Religious Orientation ◽  
Equation Modeling ◽  
Path Coefficient ◽  
Statistical Population ◽  
Mediating Role ◽  
Indirect Path ◽  
Self Differentiation ◽  
The Relationship

Aim: The aim of this study was to explain the relationship between self-differentiation and forgiveness with marital satisfaction based on the mediating role of religious orientation. Methods: The research method was descriptive-correlational and the statistical population included all married teachers working in the sixth and seventh grade in Tehran's 6th educational district, with a total of 4,080 people, among whom 28 schools and 304 volunteer teachers were randomly selected. To collect research data, the following tools were used:  Differentiation of Self Inventory by Skowron, E. A., & Schmitt (2003), Family Forgiveness Scale by Pollard, Anderson, Anderson & Jennings (1998), Religious Orientation Questionnaire by Allport & Ross (1967), and ENRICH Marital Satisfaction Scale by Fournier, Olson & Druckman (1983) were used. After deleting 10 distorted questionnaires and 3 outliers, structural equation modeling was used for data analysis. Results: In this study, the direct path coefficient between internal religious orientation and marital satisfaction (P<0.01, β=0.337) was positive and significant at the 0.01 level. Indirect path coefficient between self-differentiation and marital satisfaction (β = 0.149, P <0.01) and indirect path coefficient between forgiveness and marital satisfaction (P <0.01, β = 0.129) were positive and significant at 0.01 level. Conclusion: Since internal religious orientation can be effective in improving relationships and marital satisfaction, it is suggested that in marital counseling, strengthening the religious beliefs of couples be used.

Structural Model of Psychological Well-being Based on Negative Life Events and Mindfulness with Emphasis on the Mediation of Coping Styles

2021 ◽  
Author(s):  
Fatemeh Mahmoudi ◽  
Mohammad Reza Bliad ◽  
Masoumeh Jian Bagheri ◽  
Mehdi Shah Nazari ◽  
Kianoosh Zahrakar
Keyword(s):  
Life Events ◽  
Coping Style ◽  
Structural Model ◽  
Negative Life Events ◽  
Coping Styles ◽  
Well Being ◽  
Psychological Well Being ◽  
Statistical Population ◽  
Mediating Role

Aim: Students are one of the most talented and promising segments of society and future builders of their country, and their level of health and psychological well-being will have a significant impact on learning and increasing their scientific awareness and academic success. Therefore, the purpose of this study was to investigate a structural model of psychological well-being based on negative life events and mindfulness with emphasis on the mediating role  of coping styles. Methods: The method of conducting the present study was descriptive correlational of structurequational type. The statistical population of the study were the undergraduate students of Shahid Beheshti University in Tehran, 365 of whom participated through cluster sampling. They responded to questionnaires on negative life events, mindfulness, coping styles, and psychological well-being. The reliability and validity of the instruments were confirmed using Cronbach's alpha coefficient and confirmatory factor analysis. To analyze the data, structural equation method was used with Amos software. Results: The results showed that the effect of negative life events on the problem-oriented style and psychological well-being is negative and significant. The effect of mindfulness on the problem-oriented style and psychological well-being is positive and significant. The effect of problem-oriented style on psychological well-being is positive and significant. The mediating role of problem-focused coping style in the relationship between negative life events and mindfulness with psychological well-being is meaningful. Conclusion: The results showed that the model presented among the students of Shahid Beheshti University has a good fit and confirmed the role of the variables of negative life events, mindfulness and problem-oriented coping style in psychological well-being.

A Proposed Model to Investigate the Impact of Moral Intelligence and Early Maladaptive Schemas on Emotional Divorce Regarding the Mediating Role of Marital Burnout in Women Referring to Psychological Centers, Ahvaz, Iran

2020 ◽  
Keyword(s):  
Path Analysis ◽  
Pearson Correlation ◽  
Early Maladaptive Schemas ◽  
Maladaptive Schemas ◽  
Statistical Population ◽  
Mediating Role ◽  
Proposed Model ◽  
Moral Intelligence ◽  
The Impact

Introduction and Objectives: Appropriate relationships in society are shaped based on healthy and intimate rapports in families. Divorce is regarded as one of the most important sources of damage to families and marriages. This study aimed to design and test a model to investigate the effect of moral intelligence and early maladaptive schemas on emotional divorce considering the mediating role of marital burnout in women referring to psychological centers in Ahvaz, Iran. Materials and Methods: The statistical population of this descriptive-correlational study included all the women referring to psychological centers in Ahvaz, Iran, during 2019. In total, 264 individuals were selected using the convenience sampling method. The data were collected using an emotional divorce questionnaire, moral intelligence scale, early maladaptive schemas, and marital burnout questionnaire. Furthermore, the proposed model was evaluated using a path analysis method. A bootstrap test was utilized to test the indirect relationships. Pearson correlation coefficient and path analysis through AMOS software were employed to examine the relationships among the variables. Results: The results of this study showed the significance of all direct paths of the early maladaptive schemas with emotional divorce. Indirect pathways were also significant through marital burnout with emotional divorce (P<0.001). Conclusion: The proposed model indicated an acceptable fit level and was regarded as an important step in recognizing the effective factors in the emotional divorce of women. Moreover, it can be useful as a model to develop stress management programs and control increased emotional divorce among women.

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