Design thinking in printing graphic design approaches for animation films

2021 ◽  
Vol 26 ◽  
pp. 709-728
Keyword(s):  
Key Words ◽  
Design Process ◽  
Graphic Design ◽  
Scientific Theory ◽  
Design Thinking ◽  
Film Industry ◽  
Optical Illusion ◽  
Design Work ◽  
Aesthetic Awareness

Art of animation as an analysis of movement is based on the theory that the vision remains on the eye after the disappearance of the actual image, and this scientific theory is the same that the film industry was built upon. Recently, various techniques and ideas have entered the print design process as a means of expressing a phenomenon subject to the human will to change and elevate our aesthetic awareness and feelings, which rise in various forms of designs that reveal themselves in design work and are embodied in animation films. The design artwork falls within a group of intertwined elements fused with each other, reflecting the peculiarity of this work, as it is innovation and creating new and interesting things, so that the design is suitable for the desired purpose and beautifully. Perhaps the simplest type of optical illusion that can clarify to us the idea of the impression of the existence of an image that does not actually exist is represented in the decree paper. Key words: Design thinking, Typography, Animation films

scholarly journals On the cognitive microfoundations of effectual design: the Situated Function–Behavior–Structure framework

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amir Emami ◽  
Mark D. Packard ◽  
Dianne H.B. Welsh
Keyword(s):  
Design Process ◽  
Cognitive Processes ◽  
Design Thinking ◽  
Design Work ◽  
Content Type ◽  
Means And Ends ◽  
Structure Framework ◽  
Entrepreneurial Cognition ◽  
Cognitive Foundations ◽  
Over Time

PurposeThe purpose of this article is to extend effectuation theory at the front end by building cognitive foundations for the effectual design process.Design/methodology/approachWe adopt an integrative conceptual approach drawing on design cognition theory to explain entrepreneurial cognition.FindingsWe find a significant gap in the entrepreneurial cognition literature with respect to effectuation processes. We thus integrate the Situated Function–Behavior–Structure framework from design theory to elaborate on the cognitive processes of effectuation, specifically with regard to the opportunity development process. This framework describes the cognitive subprocesses by which entrepreneurs means and ends are cyclically (re)formulated over time until a viable “opportunity” emerges, and the venture is formalized, or else, the entrepreneur abandons the venture and exits.”Practical implicationsUnravelling this entrepreneurial design process may facilitate more appropriate and effective design work by entrepreneurs, leading to more successful product designs. It also should facilitate the development of better design techniques and instruction.Originality/valueThis research contributes to new cognitive foundations for effectuation theory and entrepreneurial process research. It better explains how means are transformed into valuable goods over time through an iterative reconsideration of means-ends frameworks. This theoretical elaboration will expectedly facilitate additional research into the iterative cognitive processes of design and enable more formulaic design thinking.

scholarly journals Graphic Design Education: A Revised Assessment Approach to Encourage Deep Learning

2008 ◽  
Vol 5 (1) ◽  
pp. 85-96
Author(s):  
G. Ellmers ◽  
◽  
M. Foley ◽  
S. Bennett ◽  
◽  
...  
Keyword(s):  
Graphic Design ◽  
Design Education ◽  
Design Thinking ◽  
Approaches To Learning ◽  
Iterative Refinement ◽  
Assessment Procedure ◽  
Design Work ◽  
Assessment Approach ◽  
Assessment Procedures ◽  
The University

In this paper we outline the review and iterative refinement of assessment procedures in a final year graphic design subject at the University of Wollongong. Our aim is to represent the main issues in assessing graphic design work, and informed by the literature, particularly 'notions of creativity' (Cowdroy & de Graaff, 2005), to develop and incorporate assessment procedures that allow creative ability to be assessed with greater transparency and objectivity. In the first iteration we developed a structure to standardise and clarify the existing model for the subject. Once this structure was in place we identified issues that would benefit from a review of the literature on assessment in the creative disciplines and the broader field of pedagogy. We marked the shift from surface approaches to learning to deep approaches to learning (Moon, 1999) at the point where we identified gaps in the learning outcomes. Our response was to move the focus from the outcome to the process and to introduce a staged assessment procedure with a stronger emphasis on formalised reflection, cycling throughout the design process. We divided the learning process into two streams: thinking and making as a means to clarify facets of learning. As we continue to refine this model we note and respond to the relationship between assessment and learning. We propose ideas for future investigation, based on identifying levels of design thinking achieved by students in the most recent iteration of the program, and how these might be improved.

scholarly journals What part of the brain is involved in graphic design thinking in landscape architecture?

PLoS ONE ◽  
2021 ◽  
Vol 16 (12) ◽  
pp. e0258413
Author(s):  
Yu-Ping Tsai ◽  
Shih-Han Hung ◽  
Tsung-Ren Huang ◽  
William C. Sullivan ◽  
Shih-An Tang ◽  
...  
Keyword(s):  
Magnetic Resonance Imaging ◽  
Design Process ◽  
Graphic Design ◽  
Landscape Architecture ◽  
Design Thinking ◽  
Brain Activity ◽  
Functional Magnetic Resonance ◽  
Resonance Imaging ◽  
Specific Activities ◽  
The Brain

Graphic design thinking is a key skill for landscape architects, but little is known about the links between the design process and brain activity. Based on Goel’s frontal lobe lateralization hypothesis (FLLH), we used functional magnetic resonance imaging (fMRI) to scan the brain activity of 24 designers engaging in four design processes—viewing, copy drawing, preliminary ideas, and refinement—during graphic design thinking. The captured scans produced evidence of dramatic differences between brain activity when copying an existing graphic and when engaging in graphic design thinking. The results confirm that designs involving more graphic design thinking exhibit significantly more activity in the left prefrontal cortex. These findings illuminate the design process and suggest the possibility of developing specific activities or exercises to promote graphic design thinking in landscape architecture.

CAUSE AND EFFECT: ANALYSING THE ROLE AND EFFECTIVENESS OF A DESIGN STUDENT'S PROCESS BOOK

2011 ◽  
Author(s):  
J. Park ◽  
H. Kang
Keyword(s):  
Design Process ◽  
Graphic Design ◽  
Visual Communication ◽  
Design Education ◽  
Creative Thinking ◽  
Design Thinking ◽  
Individual Work ◽  
Research Questions ◽  
Design Students ◽  
Graphic Work

The research's main goal and motive is to help find way to improve graphic design education. Most design student use "process book", which includes written notes, research, drawings, as method of capturing and facilitating design thinking. This study poses the following research questions: What role does the process book practice to design student and tutors? How the process book be used as an effective tool for student's cognition of graphic work and helpful tutorial tool for visual communication? Survey was proceeded on BA Graphic design students at design universities in Korea, how design process materials have been using and efficiency of design process book for an individual work, tutorial, or creative thinking and producing design outcome eventually.

scholarly journals Minimal Coding, Iterative Prototyping, and Playtesting: A Novice Design Thinking Approach to Gamifying the User Experience

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
A Miller ◽  
Karen Nourse Reed
Keyword(s):  
Design Process ◽  
User Experience ◽  
Graphic Design ◽  
Design Thinking ◽  
Usability Testing ◽  
Minimal Amount ◽  
Educational Objectives ◽  
Iterative Design

This case study details the methodologies we used to create a gamified library orientation experience through an iterative design process involving the phases of empathize, define, ideate, prototype, and test. For libraries with staff skilled in basic HTML and graphic design, gamified experiences are possible when they approach them with a design-thinking mindset. In designing the gamified orientation experience, we used a minimal amount of coding and conducted usability testing with playtesters prior to launch. We describe a sequence of issues we encountered during playtests, and we discuss remedies we took to balance storyline, content, educational objectives, and gameplay.

ANALISIS VISUAL PADA SAMPUL DEPAN MAJALAH DESAIN GRAFIS “CONCEPT” EDISI ULTAH PERDANA (Sebuah Kajian Semiotika)

DeKaVe ◽  
2013 ◽  
Vol 1 (2) ◽  
Author(s):  
Prayanto WH
Keyword(s):  
Graphic Design ◽  
Roland Barthes ◽  
Specific Design ◽  
Design Work ◽  
Design Elements ◽  
Semiotic Approach ◽  
Short Time ◽  
Content Information ◽  
Magazine Cover

Magazine is one of the forms of mass media that has fungsikomunikasi to convey information to mass audiences. The cover is an important element because it is through cover / cover one can guess the contents of the magazine, as well as further interested to know further information contained therein. On a magazine cover consists of drawings and writings are arranged in such a way that looks interesting and has meaning Press publications, especially magazines, today's not enough just to rely on the quality of news or manuscript, although verbal aspect is very important. It must be recognized that the visual aspects (design) as the cover / envelope has crucial role to capture the prospective reader. For the cover of a magazine is a window that shows the content information, can be either a text or photographs, illustrations, and design elements. The function of a magazine cover is to attract, dazzle prospective readers, by way influence the thoughts flow in a short time. So it's no wonder much current the magazine publisher who made the cover of such a way as to attract the attention of prospective readers. Thus the task of designers to magazine cover to create designs that attract the attention of the reader becomes increasingly severe. This study tries to analyze a visual on the front cover Magazine Graphic Design 'Concept' birthday inaugural edition by using the Roland Barthes' semiotic approach. As Roland Barthes (1984), any simple "design work (magazine cover)" continue to play in management of the sign. So that will generate a message (image) specific. Design cover, usually contains the elements of the sign in the form of objects, context of the environment, people or other beings who provide meaning to objects, and text (of writing) that reinforce the meaning.Keyword: cover, magazine Concept, semiotics

scholarly journals Axiomatic Design: 30 Years After

2015 ◽  
Author(s):  
Mats Nordlund ◽  
Taesik Lee ◽  
Sang-Gook Kim
Keyword(s):  
Design Process ◽  
Design Theory ◽  
Organizational Design ◽  
Design Research ◽  
Design Thinking ◽  
Axiomatic Design ◽  
Environment Design ◽  
Good Design ◽  
Axiomatic Design Theory ◽  
Practical Experiences

In 1977, Nam P Suh proposed a different approach to design research. Suh’s approach was different in that it introduced the notions of domains and layers in a 2-D design thinking and stipulated a set of axioms that describes what is a good design. Following Suh’s 2-D reasoning structure in a zigzagging manner and applying these axioms through the design process should enable the designer to arrive at a good design. In this paper, we present our own experiences in applying Suh’s theories to software design, product design, organizational design, process design, and more in both academic and industrial settings. We also share our experience from teaching the Axiomatic Design theory to students at universities and engineers in industry, and draw conclusions on how best to teach and use this approach, and what results one can expect. The merits of the design axioms are discussed based on the practical experiences that the authors have had in their application. The process developed around the axioms to derive maximum value (solution neutral environment, design domains, what-how relationship, zig-zag process, decomposition, and design matrices) is also discussed and some updates are proposed.

scholarly journals Pengaplikasian Golden Ratio Pada Perancangan Logo Dalam Perspektif Desain Komunikasi Visual

2021 ◽  
Vol 3 (3) ◽  
Author(s):  
Yosef Yulius
Keyword(s):  
Graphic Design ◽  
Visual Communication ◽  
Golden Ratio ◽  
Market Demand ◽  
Regular Form ◽  
Design Work ◽  
Visual Communication Design ◽  
Communication Design ◽  
Good Market ◽  
The Times

<p class="SammaryHeader" align="center"><strong><em>Abstract</em></strong></p><p><em>In the scientific field of visual communication design, the logo is one of the most frequently made designs and has a good market share. Along with the times, designing a logo work has undergone various forms and forms of transitions. The design process has also undergone innovation from various aspects ranging from concepts to the final results. The amount of market demand for a good logo makes the logo designers try to maximize the logo making process to match the expected results. One form of the logo-making process is by applying the golden ratio as a benchmark in determining the proportion and order of a harmonious and regular form to produce an aesthetic visual form. Understanding of the golden ratio is needed as a guide for graphic designers to be able to create a design work that has a basis for structured patterns and arrangements.</em></p><p><strong><em>Keywords </em></strong><em>: Logo, Graphic Design, Visual Communication Design, Golden Ratio, DKV</em></p><p><em> </em></p><p class="SammaryHeader" align="center"><strong><em>Abstrak</em></strong></p><p><em>Dalam bidang  desain komunikasi visual, logo merupakan salah satu karya desain yang paling sering dibuat dan memiliki pangsa pasar yang baik. Seiring dengan perkembangan jaman, perancangan sebuah karya logo telah mengalami berbagai macam transisi bentuk dan rupa. Proses perancangannya pun telah mengalami inovasi dari berbagai aspek mulai dari konsep hingga hasil akhirnya. Banyaknya permintaan pasar akan logo yang baik membuat para perancang logo berusaha memaksimalkan proses pembuatan logo agar sesuai dengan hasil yang diharapkan. Salah satu bentuk proses pembuatan logo adalah dengan cara mengaplikasikan golden ratio sebagai patokan dalam menentukan proporsi dan tatanan bentuk yang harmonis dan teratur untuk menghasilkan bentuk visual yang estetis. Pemahaman akan golden ratio dibutuhkan sebagai panduan para desainer grafis untuk dapat menciptakan suatu karya desain yang memiliki landasan akan pola dan tatanan yang terstruktur.</em></p><p><strong><em>Kata Kunci </em></strong><em>: Logo, Desain Grafis, Desain Komunikasi Visual, Golden Ratio, DKV</em></p>

scholarly journals Creating a Virtual Leader Development Course Using the Design Thinking Process for Innovation

2021 ◽  
Author(s):  
John Hinck ◽  
Steven Davis ◽  
Justin Longmire ◽  
JB Byrnes
Keyword(s):  
Action Research ◽  
Research Methods ◽  
Design Process ◽  
Design Thinking ◽  
Leader Development ◽  
Lessons Learned ◽  
Theory And Practice ◽  
Multiple Cycles ◽  
Thinking Process ◽  
Development Course

This paper examines how a U.S. Air Force (USAF) faculty team reimagined and redesigned an in-person Leader Development Course (LDC) to a virtual version (vLDC). Using the Design Thinking Process for Innovation (DTPI) and action research methods, a new, virtual course was imagined, designed, tested, and improved over a six-cycle-process. Data was collected via multiple sources from 121 participants (19 faculty/staff and 102 students) and analyzed using manual coding and NVivo Software. Results are organized into 22 categories under four themes (general course design, student experience, instructor experience and faculty development, and technology experience) showing a progressive refinement with key lessons learned that led to the final creation of the new virtual course. Of the five key features in action research (actions matter, context-specific research, multiple cycles and phases, inclusion of people as research target, and reflections), participants reported that multiple cycles and reflections were most important in relation to the DTPI so that change could be enacted that reflected participant voices in the design process of the virtual course. The application of the DTPI using action research methods produced results and lessons learned in the design process that contribute to the theory and practice on developing and teaching in a virtual learning environment. The study fills a gap in the scholarly field and informs other institutions on the process, failures, and successes of course redesign to a virtual version.Keywords: design thinking process for innovation, action research, USAF, leader development

scholarly journals Intelligent Design of Product Forms Based on Design Cognitive Dynamics and a Cobweb Structure

2021 ◽  
Vol 2021 ◽  
pp. 1-17
Author(s):  
Wenjin Yang ◽  
Jian-Ning Su ◽  
Shutao Zhang ◽  
Kai Qiu ◽  
Xinxin Zhang
Keyword(s):  
Design Process ◽  
Intelligent Design ◽  
Design Thinking ◽  
Information Source ◽  
Dynamic Mechanism ◽  
Cognitive Dynamics ◽  
Wide Range ◽  
Product Image ◽  
The Impact ◽  
Product Forms

Design is a complex, iterative, and innovative process. By traditional methods, it is difficult for designers to have an integral priori design experience to fully explore a wide range of design solutions. Therefore, refined intelligent design has become an important trend in design research. More powerful design thinking is needed in intelligent design process. Combining cognitive dynamics and a cobweb structure, an intelligent design method is proposed to formalize the innovative design process. The excavation of the dynamic mechanism of the product evolution process during product development is necessary to predict next-generation multi-image product forms from a larger design space. First, different design thinking stimulates the information source and is obtained by analyzing the designers’ thinking process when designing and mining the dynamic mechanism behind it. Based on the nonlinear cognitive cobweb process proposed by Francisco and a natural cobweb structure, the product image cognitive cobweb model (PICCM) is constructed. Then, natural cobweb predation behavior is simulated using a stimulus information source to impact the PICCM. This process uses genetic algorithms to obtain numerous offspring forms, and the PICCM’s mechanical properties are the energy loss parameters in the impact information. Furthermore, feasible solutions are selected from intelligent design sketches by the product artificial form evaluation system based on designers’ cognition, and a new product image cognitive cobweb system is reconstructed. Finally, a case study demonstrates the efficiency and feasibility of the proposed approach.

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