scholarly journals ONLINE PURCHASE DECISION MAKING: A CASE STUDY IN MALAYSIA

2020 ◽  
Vol 3 (13) ◽  
pp. 46-57
Author(s):  
Ishak Abd Rahman ◽  
Abdullah Sanusi Othman ◽  
Mohd Ariff Irfan Munimbar ◽  
Azmi Aziz
Keyword(s):  
Quantitative Methods ◽  
Product Information ◽  
Study Data ◽  
Product Reviews ◽  
Purchasing Decisions ◽  
Product Price ◽  
Online Purchases ◽  
Online Purchase ◽  
The Social

The objective of this study is to examine the factors that influence consumers in making online purchasing decisions in Malaysia. The focus of this study is related to consumer attitudes, the factors that influence them to make online purchasing decisions. Researchers evaluate the criteria that can motivate consumers to make decisions when buying online. There are three independent variables studied namely, product price, quality of product information, and product reviews to obtain study data. This study was designed using quantitative methods where survey questions were distributed to a total of 122 respondents via Google Form and distributed online randomly requiring Malaysians aged between 18 and above regardless of gender, race, household income, and education someone. The data collected will be analyzed using the Statistical Package for the Social Sciences (SPSS). Overall, based on the study conducted it is undeniable that there are many consumers making online purchases compared to buying directly at business premises as technology today is growing and Internet access is also expanding and easily in line with the changing lifestyle of society busy nowadays.

scholarly journals The Influence of Internet and Social Media on Purchasing Decisions in Kuwait

2018 ◽  
Vol 10 (2) ◽  
pp. 792
Author(s):  
Khalid Abdulkareem Al-Enezi ◽  
Imad Fakhri Taha Al Shaikhli ◽  
Sufyan Salim Mahmood AlDabbagh
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Quantitative Methods ◽  
Purchasing Decisions ◽  
The Social ◽  
Digital Scanning ◽  
Networking Tool ◽  
The Relationship ◽  
Selection Of

<span>This research aims to measure the role of social networks in influencing purchasing decisions among consumers in Kuwait; the research used the quantitative methods, and analytical the technique to get the results, and the research developed a measure to study the relationship between the variables to the study and selection of a sample of consumers of (100). The results indicated that the social networking variables (exchange of information, evaluation of product) possess influence on purchasing decisions. Furthermore, the results indicate that majority of respondents do their digital scanning more often before intend to go to the store. The unexpected results came from the question “traditional advertising (TV, Newspaper, Magazine, Billboards) are more effective than the social networking; 23% agreed, 36% said no, and 41% said sometimes. In light of these findings, the study made a series of recommendations; the most important are; The executives and sales representatives need to understand the benefits offered by social networks, and understand the advantages and functions and tools of social communication, and knowing how to apply them effectively and efficiently, and then use the appropriate social networking tool.</span>

scholarly journals Intention to Online Shopping on Social Media

2021 ◽  
Vol 2 (2) ◽  
pp. 119
Author(s):  
Anita Akhirruddin
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Product Information ◽  
High Growth ◽  
Quality Of Information ◽  
Social Media Site ◽  
The Social ◽  
Quality Of Products ◽  
High Level

high growth of online shopping in Indonesia gave rise to many onlien websites and platforms in Indonesia. Facebook, which is one of the social networks that many people use around the world, is one of the online selling media that is in great demand because it can reach more people. Shopping online on Facebook in addition to providing benefits for sellers and buyers. Online shopping on Facebook requires a high level of trust from buyers regarding the quality of products and serv ices, and ease in obtaining product information and payments because there are no guarantees such as online shop platforms such as shoope, tokopedia, lazada and others which before the goods are received by the customer, then the money from the buyer can not be disbursed. So researchers are interested in researching online shopping interests on the social media site facebook. The results obtained are variable trust, ease of transaction and quality of information positively affect the interest in buying online on facebook.

Becoming Familiar With Qualitative Research

2019 ◽  
pp. 1-24
Author(s):  
Sheema Tarab
Keyword(s):  
Qualitative Research ◽  
Quantitative Methods ◽  
Empirical Work ◽  
Social Processes ◽  
Recent Past ◽  
Field Of Study ◽  
The Social ◽  
Extensive Growth ◽  
Occupational Settings

Qualitative research is a field of study that deals with exploring, describing, and interpreting the innate quality of entities and the social processes. In the recent past, an extensive growth in qualitative field of research has been witnessed, particularly in the occupational settings. It is a dynamic and exhilarating area that seeks to explain the research observations by means of insights which are hard to produce with quantitative methods. Most of the work is concerned with developing a theory (i.e., an inductive way to find out new solutions or identify new questions related to social being). In this chapter, the author has targeted the segment which is mostly the students pursuing research courses or conducting empirical work; the faculties and the mangers who are handling the diversity of the social beings at their workplaces, whose varied needs are persistently evolving, would be able to understand the notion of technique which is qualitative in nature. Certain studies conducted in past and present have also been illustrated to maintain the reader's interest.

E-Shoppers' Perception of Web-Based Decision Aid

2011 ◽  
pp. 451-456
Author(s):  
Fen Wang
Keyword(s):  
Product Information ◽  
Sales Promotion ◽  
Internet Technology ◽  
Online Support ◽  
Purchasing Decisions ◽  
Web Based ◽  
Support Tools ◽  
Key Issues ◽  
Key Features

The WWW, for better or worse, has forever changed the way retailers do business nowadays. E-shoppers, who become more sophisticated and mature nowadays, are demanding increased flexibility and intelligent aids in accessing product information, making purchasing decisions, and obtaining e-services (Anupam, Hull, & Kumar, 2001; Chen, Gillenson, & Sherrell, 2004). The Internet facilitates interactive selling approaches, whereby product offerings can be tailored to individual preferences. It allows e-shoppers to easily gather, retrieve, and analyze product information. Ultimately, the Web offers the ideal vehicle for delivering intelligent online support tools directly to customers (Grenci & Todd, 2002). Unfortunately, most e-commerce sites are rarely aware of taking advantage of such Internet-driven customer aid. Rapid advancements in Internet technology have offered a solution of Web-based customer decision support system (WCDSS) that can improve transactional efficiency by providing tailored merchandising information, offering sales support and consultation, facilitating sales promotion and advertising, and enhancing the consistency, availability and quality of online support to e-shoppers (O’Keefe & Mceachern, 1998). As the WCDSS aims to empower e-shoppers by enabling them to make informed decisions online, the question of how they would perceive such support arises. In this article, we aim to establish a theory-founded framework to understand and explain e-shoppers’ perceptions of the proposed WCDSS functions. We look at the key features of WCDSS functions that may have impact on e-shopper’s perceptions, and how to scale and analyze e-shoppers’ perceptions regarding specific functions. The specific objectives are threefold. We aim (a) to verify the role WCDSS can play in facilitating e-shoppers, (b) to identify the key issues that impact e-shoppers’ perceptions of WCDSS, and (c) to suggest ways in designing and improving WCDSS functions and interfaces.

scholarly journals Exploratory Study on the Consumer’s Awareness of the Concept of Green Marketing in the Saudi Market

2018 ◽  
Vol 13 (7) ◽  
pp. 33
Author(s):  
Ahmed Osman Ibrahim Ahmed ◽  
Somaia Osman Mohamed Abdelgadir
Keyword(s):  
Study Data ◽  
Green Marketing ◽  
Statistical Methodology ◽  
Purchasing Decisions ◽  
Consumer Awareness ◽  
Main Hypothesis ◽  
The Social ◽  
Promotional Messages ◽  
High Sense

The study dealt with an explanatory study about the extent to which the Saudi consumer understands the concept of green marketing in the Saudi market. As green marketing plays an important role in the social and ethical responsibility of marketing .One of the main hypothesis, is that, there is a follow up, and knowledge of the protective administrative means, followed by the company, and consumer's protection. The objective of the research is to identify the extent to which consumer awareness and understanding of the concept of green marketing, in protecting himself and the society. The descriptive and analytical statistical methodology has been followed to present the study data. The most important findings' are that the Saudi consumer has a high sense of responsibility towards the environment in general. Prioritizing their preferences to select products in purchasing decisions. The most important recommendations are to encourage consumers to adopt environmentally friendly values and culture through promotional messages directed at the consumer, by companies.

scholarly journals Fakultas Ekonomi dan Bisnis, Universitas Mercubuana, Indonesia

2018 ◽  
Vol 7 (2) ◽  
Author(s):  
Arifin Sitio ◽  
Beni Rasjid
Keyword(s):  
Random Sampling ◽  
Survey Methods ◽  
Simple Random Sampling ◽  
Study Data ◽  
Quality Of Services ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Physical Evidence ◽  
Service Purchasing

This study aims to find out the influence of the quality of services, people, processes and physical evidence on the decision to purchase mining services by PT Berau Coal to PT BUMA. In this study, data collection was carried out through survey methods by distributing questionnaires to respondents within the company organization PT Berau Coal starting from the position of supervisor /engineer to general manager. The number of samples taken in this study was 50 people. Thetechnique sampling used in this study is Simple Random Sampling. Data analysis method uses multiple regression analysis with SPSS 23.0. The results of data processing show that the variable quality of services, people, processes and physical evidence affect the decision to purchase mining services. Parameters for testing the effect of service quality on service purchasing decisions show a t value of 3.191 (sig = 0.003), the influence of people on the decision to purchase services shows a t value of 2.341 (sig = 0.024), the effect of the process on the decision to purchase services shows a t value of 2.400 ( sig = 0.021), and the effect of physical evidence on the decision to purchase services shows a t value of 2.797 (sig = 0.008).

scholarly journals Understanding Muslim Young Consumers on Online Shopping: The role of Customer Review, Price, Trust and Security

2020 ◽  
Vol 8 (2) ◽  
pp. 297
Author(s):  
Wahibur Rokhman ◽  
Fajar Andiani
Keyword(s):  
Online Shopping ◽  
Sampling Technique ◽  
Future Research ◽  
Young Generation ◽  
Product Reviews ◽  
Purchasing Decisions ◽  
Online Purchases ◽  
Young Consumers ◽  
Minimum Expenditure

<p><em>Online shopping is a</em><em>n</em><em> </em><em>ubiquitous </em><em>phenomenon among young consumers.</em><em> </em><em>The </em><em>development </em><em>of internet on transactions has </em><em>caused</em><em> fear, mistrust and risk among online consumers.  The </em><em>objective</em><em> of this study is to examine the effect of product reviews, prices, transaction trust, and security transactions on decisions in Islamic millennial generation online purchases. The sample in this study is the Muslim young generation who use a lot of online shopping</em><em>s</em><em>, a</em><em> total of 120 respondents were requested to complete the questionnaires, of which 96 were returned </em><em>using a purposive sampling technique with a minimum expenditure of spending 3 times in the last 3 months. The results of this study indicate that product reviews, prices, trust and security have significant effect on online purchasing decisions.</em><em> This study also discusses the </em><em>implications, limitations, and suggestions for </em><em>the </em><em>future research</em><em>.</em><em></em></p>

scholarly journals PENERAPAN KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH OLEH KONSUMEN PADA PT PUTERA KARYASINDO PRAKARSA BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 70
Author(s):  
Rony Prasetyo ◽  
Anggia Arista
Keyword(s):  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Purchasing Decision ◽  
Independent Variable ◽  
Home Purchase ◽  
Quality Of Products

The focus of this study is to determine whether the quality of products, product prices can influence the decision to purchase the home either partially or simultaneously by consumers in PT. Putera Karyasindo Prakarsa - Batam. the sample to be used in this study is as many as 98 respondents. This study suspects Partially Product Quality variables positively and significantly affect consumer purchasing decisions in PT. Putera Karyasindo Prakarsa with t count value 4,084 and significance 0.000.  Partially Product Price variable positively and significantly influence to Consumer Purchase Decision in PT. Putera Karyasindo Prakarsa with t value 4,367 and significance 0,000. Simultaneously variable Product Quality and Product Price influence together to Purchasing Decision of consumer in PT. Putera Karyasindo Prakarsa with F value count 73,504 with significance level 0.000.  The result of detrmination coefficient (R2) or the amount of solution that can be given the variable of quality and price (independent variable) to the problem ie the decision of home purchase by consumer (Dependent variable) equal to 0,607 or 60,7% while the rest 39,3% investigated in this study.

scholarly journals ANALISIS KEPUTUSAN PEMBELIAN JASA PENAMBANGAN PT BERAU COAL KEPADA PT BUKIT MAKMUR MANDIRI UTAMA (BUMA)

2018 ◽  
Vol 7 (2) ◽  
pp. 17
Author(s):  
Arifin Sitio ◽  
Beni Rasjid
Keyword(s):  
Random Sampling ◽  
Survey Methods ◽  
Simple Random Sampling ◽  
Study Data ◽  
Quality Of Services ◽  
Purchasing Decisions ◽  
General Manager ◽  
Physical Evidence ◽  
Service Purchasing

 This study aims to find out the influence of the quality of services, people, processes and physical evidence on the decision to purchase mining services by PT Berau Coal to PT BUMA. In this study, data collection was carried out through survey methods by distributing questionnaires to respondents within the company organization PT Berau Coal starting from the position of supervisor /engineer to general manager. The number of samples taken in this study was 50 people. Thetechnique sampling used in this study is Simple Random Sampling. Data analysis method uses multiple regression analysis with SPSS 23.0. The results of data processing show that the variable quality of services, people, processes and physical evidence affect the decision to purchase mining services. Parameters for testing the effect of service quality on service purchasing decisions show a t value of 3.191 (sig = 0.003), the influence of people on the decision to purchase services shows a t value of 2.341 (sig = 0.024), the effect of the process on the decision to purchase services shows a t value of 2.400 ( sig = 0.021), and the effect of physical evidence on the decision to purchase services shows a t value of 2.797 (sig = 0.008). Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, orang, proses dan bukti fisik terhadap keputusan pembelian jasa penambangan oleh PT Berau Coal kepada PT BUMA. Dalam penelitian ini, pengumpulan data dilakukan melalui metode survei dengan menyebarkan kuesioner kepada responden dalam organisasi perusahaan PT Berau Coal mulai dari posisi supervisor / insinyur hingga general manager. Jumlah sampel yang diambil dalam penelitian ini adalah 50 orang. Teknik sampling yang digunakan dalam penelitian ini adalah Simple Random Sampling. Metode analisis data menggunakan analisis regresi berganda dengan SPSS 23.0. Hasil pengolahan data menunjukkan bahwa variabel kualitas layanan, orang, proses dan bukti fisik mempengaruhi keputusan untuk membeli jasa penambangan. Parameter untuk menguji pengaruh kualitas layanan pada keputusan pembelian layanan menunjukkan pada nilai 3,191 (sig = 0,003), pengaruh orang pada keputusan untuk membeli layanan menunjukkan pada nilai 2,331 (sig = 0,024), efek dari proses pada keputusan untuk membeli layanan menunjukkan pada nilai 2.400 (sig = 0,021), dan pengaruh bukti fisik pada keputusan untuk membeli layanan menunjukkan pada nilai 2,797 (sig = 0,008).Keywords : Quality of services, people, processes and physical evidence, service purchasing decisions

scholarly journals Effect of trust, convinience, security and quality of service on online purchase decision (consumer case study in tangerang selatan area)

2018 ◽  
Vol 23 (1) ◽  
Author(s):  
Indra Ade Irawan
Keyword(s):  
Quality Of Service ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Online Purchase ◽  
Analysis Technique ◽  
Questionnaire Method

This study aims to determine the influence of trust, convenience, security, and quality of service to online purchasing decisions on consumers in the area of South Tangerang. The population is all consumers who buy products online in South Tangerang region. The type of data used is the primary data using the questionnaire method. The sampling technique is using non probability sampling with sample of 200 respondents. The analysis technique used is multiple regression. The results showed that: (1) Trust has a positive and significant effect on online purchasing decisions. (2) Convinience has a positive and significant impact on online purchasing decisions. (3) Security has a negative and insignificant effect on online purchasing decisions. (4) Service Quality has a positive and significant impact on online purchasing decisions.

Sign in / Sign up

Export Citation Format

Share Document